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  • 5G World, TechXLR8

    Paul Gowans

    Wireless Solutions Marketing Director

    Wednesday June 13 12:10 12:30

    Network

    Analytics:

    Leveraging the

    Knowledge in

    Mobile Networks

  • 2 2018 VIAVI Solutions Inc.viavisolutions.com

    What Data do you

    have?

    Separate Intelligence

    from noise

    Apply the data to

    unique use cases

    Build new revenue

    streams

    http://www.viavisolutions.com/

  • 3 2018 VIAVI Solutions Inc.viavisolutions.com

    What Data do

    you have?

    http://www.viavisolutions.com/

  • 4 2018 VIAVI Solutions Inc.viavisolutions.com

    Your Network is Your Greatest Asset

    Backhaul | MetroRAN | AccessDevices | Premises Packet | IP Core

    DATABASE

    SERVERCENTRAL OFFICE

    INTERNET

    PSTN

    VIDEO

    ONT

    SMALL CELL

    WIFI

    HFC

    ENTERPRISE

    ENTERPRISE

    HOME

    HOME C-RAN

    5G

    2G/3G

    IMS

    WIRELINE

    MANAGED ENTERPRISE

    4G LTE

    CELLSITE

    5G

    CELLSITE

    2G/3G

    CELLSITE

    OTHER

    MOBILE

    NETWORKS

    OLT

    DSLAM

    5G

    4G LTE

    2G/3G

    DATA

    CENTER

    REMOTE

    OFFICE

    REMOTE

    OFFICE

    DASMOBILE

    DEVICE

    DATA

    CENTE

    R

    REMOTE

    OFFICE

    FEMTO

    VOICE,

    VIDEO,

    DATA, IOT

    CDNOTTCDN

    ORIGIN

    SERVER

    4G LTE

    BACKHAUL

    CENTRAL

    OFFICE

    You can see who

    is connected,

    where and the

    devices

    The RAN

    connectivity, the

    service, the

    quality, power etc.

    Backhaul

    availability, quality

    of service,

    bandwidth

    Service

    connections,

    Control

    information, User

    Plane data

    http://www.viavisolutions.com/

  • 5 2018 VIAVI Solutions Inc.viavisolutions.com

    But there is a

    problem?

    http://www.viavisolutions.com/

  • 6 2018 VIAVI Solutions Inc.viavisolutions.com

    IT IS ALL NOISE

    and

    IT IS ALL DISJOINT

    http://www.viavisolutions.com/

  • 7 2018 VIAVI Solutions Inc.viavisolutions.com

    Separate Noise and get End-to-End Insight

    Noise Data Intelligence Insight

    http://www.viavisolutions.com/

  • 8 2018 VIAVI Solutions Inc.viavisolutions.com

    Analytics & Monetization

    A Platform to deliver unique Insight, enabling Marketing, Data Scientists

    and CxO with real-time app-aware analytics

    http://www.viavisolutions.com/

  • 9 2018 VIAVI Solutions Inc.viavisolutions.com

    Applying Data

    to Unique

    Business

    Cases

    http://www.viavisolutions.com/

  • 10 2018 VIAVI Solutions Inc.viavisolutions.com

    Service Provider Challenges Addressed with Robust Insight

    Create additional

    sources of revenue

    Protect Revenues

    from VIPs and Key

    Services

    Create targeted

    subscriber offers

    Improve current

    customer QoE

    Win new customers

    vs. the competition

    Increase operations

    staff efficiency

    CEM: Improve QoE Revenue PressureChurn Reduction

    Discover churn patterns

    to keep current

    customers happy

    Improve network

    performance

    Manage Roaming

    Analytics

    Device

    Marketing Effectiveness

    Transport

    Benchmarking

    NB-IoT

    http://www.viavisolutions.com/

  • 11 2018 VIAVI Solutions Inc.viavisolutions.com

    Use Case: Smartphone Performance Analysis

    Not all handsets are equal in performance

    Correlate user experience to coverage, capacity, quality

    Demonstrate variation in user experience by handset type

    Customer Challenge

    Compare performance of a wide variety of

    handsets in an open market

    Benchmark service quality and user experience

    across 3G and 4G

    Solution

    Captured and analyzed data from 8000 unique

    handsets

    Evaluated performance against set of criteria for

    coverage, capacity and quality

    Determined which handsets did not meet the

    minimum requirement

    Results

    1% of the devices accounted for 50% of the

    unique subscribers

    13% of the 3G Smartphones did not meet the

    qualification (did not pass 4 of the 6 measurements)

    23% of the 4G Smartphones did not meet the

    qualification (did not pass 4 of the 6 measurements on

    both 3G & 4G)

    http://www.viavisolutions.com/

  • 12 2018 VIAVI Solutions Inc.viavisolutions.com

    Use Case: Targeted Marketing Campaign Device

    Upgrade

    28%

    25%18%

    10%

    8%

    5%4%

    1%1%

    Handset Profile

    Motorola

    Samsung

    Huawei

    Apple

    LG

    ZTE

    Sony

    CT

    VSN

    Nokia

    User Device

    876453672625278 Model X

    098614326409243 Model K

    673728948368567 Model G

    932489068937074 Model Y

    975894789667788 Model Z

    Handset upgrade campaign more focused

    Quickly determine who is doing what using which handset

    Improve revenues, increase smartphone penetration,

    maintain margins

    Customer Challenge

    Drive new revenue by targeting heavy

    voice and data users on older handsets

    Maximize ROI on focused campaign

    without margin erosion

    Solution

    Evaluate handset penetration

    per RNC per region

    Analyze voice and data usage per top

    handset to determine usage

    Filter top voice and data users for specific

    device to determine upgrade targets

    Results

    Significant improvement in campaign focus

    Revenue up, smartphones up

    http://www.viavisolutions.com/

  • 13 2018 VIAVI Solutions Inc.viavisolutions.com

    Use Case: Analytics for New Revenue Generation

    New insights based on mobile network data

    Understand your customers and visitors better

    Develop smart marketing strategies

    Generate new revenue sources

    Customer Challenge

    Diversify revenue streams

    Create new business models

    Solution

    Capture subscriber-based intelligence from

    the network

    Analyze by Who, Where, What, When

    Create Analytics and monetize data

    analytics service

    Results

    Flexible cloud-based platform

    New revenue model for visitor and journey

    analytics

    Future development for Crowd and Micro

    Analytics

    http://www.viavisolutions.com/

  • 14 2018 VIAVI Solutions Inc.viavisolutions.com

    Use Case: Enriching IoT and SON platform offerings

    Further automate existing networks

    while driving the transformation to 5G

    Pro-active analytics for IoT devices

    Customer Challenge

    Protect diversified revenue streams

    provided by new IoT services

    Automate and efficiently realize the

    full potential of existing networks, as

    well as drive transformation to 5G

    Solution

    Proactive Analytics of IoT devices

    Provide Intelligence to SON platform

    to enable:

    Coverage and Capacity

    Optimization

    Network Load Balancing

    App-aware

    Results

    Faster time to market for services

    Characterize IoT device performance

    Enhance SON Value

    IoT SON

    NITRO MobileNITRO Mobile

    http://www.viavisolutions.com/

  • 15 2018 VIAVI Solutions Inc.viavisolutions.com

    Use Case: Customer Experience Management (CEM)

    Subscriber QoE improvement

    Improved network support staff efficiency

    Develop smart marketing strategies

    Customer Challenge

    Improve Subscriber QoE

    Increase Operations / Engineering

    Efficiency

    Improve Subscriber Insights

    Marketing

    Solution

    Intelligent Feeds to enable CEM

    applications

    Capture subscriber-based

    performance intelligence from the

    network

    Analyze subscriber issues by Who,

    Where, What, When

    Create Analytics for Marketing Use

    Cases

    Results

    Subscriber issues resolved

    Lower mean time to resolution

    Insights into customer trends

    CEMCEA, PE,

    Diagnostics

    Diagnostics Ericsson Expert

    Analytics CEM

    CEA, PE,

    Diagnostics

    Nokia CEMoDGEOperformance GEOperformance

    Diagnostics Nokia CEMoD

    http://www.viavisolutions.com/

  • 16 2018 VIAVI Solutions Inc.viavisolutions.com

    What will 5G

    Bring?

    http://www.viavisolutions.com/

  • 17 2018 VIAVI Solutions Inc.viavisolutions.com

    The 5G Challenges There will be more DATA

    66X

    720% 700B

    13X 2000X

    400%

    620XIncrease in

    wireless traffic

    2015-2025

    Things connected

    to the internet in

    the future

    Increase in core

    network traffic

    2015-2025

    Increase in ROI

    for high customer

    satisfaction companies

    Increase in

    video traffic

    2012-2017

    Increase in public

    cloud objects

    2015-2025

    Increase data

    analyzed in the

    cloud 2015-2025

    2012 2025

    New business models

    Self-configuration, self-optimization, self-healing

    An automated programmable E2E network

    Cloud-based, virtualized solutions

    New 5G RAN

    Communications verticals and IoT

    Edge & E2E Visibility slice-aware

    Automation

    You still need to support the

    networks of today

    http://www.viavisolutions.com/

  • viavisolutions.com

    http://www.viavisolutions.com/