Networked Individuals

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<ul><li> 1. THE RISE OF NETWORKED INDIVIDUALS Lee Rainie Director Pew Internet Project Speech at University of Minnesota 4.22.10 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/Lrainie 202-419-4500 </li></ul> <p> 2. The internet is the change agentThen and now20002010 46% of adults use internet75% of adults use internet 5% with broadband at home62% with broadband at home 50% own a cell phone80% own a cell phone 0% connect to internet 53% connect to internetwirelesslywirelesslytwo-thirds use cloud = slow, stationary= fast, mobile connections connections built around mybuilt around outside serverscomputer and storageRise of Networked Individuals April 22, 20102 3. Media ecology then (industrial age) ProductRoute to homeDisplayLocal storageTV stations phone TV Cassette/ 8-track broadcast TVradio broadcast radio stereo Vinyl albumNewsmailAdvertising newspaper deliveryphone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein &amp; CoRise of Networked Individuals April 22, 2010 3 4. Media ecology now (information age) ProductRoute to home Display Local storagecable TiVo (PVR)VCR TV stationsDSL TVSatellite radio player Info wireless/phoneradio DVD Daily me broadcast TVPCWeb-based storagecontent books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereoPC Web sitesUbiquitous computing agesatellite monitor web storage/servers Local news mailheadphonesCD/CD-ROM Content from Cloud computingexpress delivery pagersatellite playercell phone memoryInternet of things individualsiPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper delivery non-electroniccable box Radio stations camcorder/cameraPDA/Palmgame consolegame consolepaper Satellite radioe-reader / Kindle storage sticks/diskse-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein &amp; Co Rise of Networked IndividualsApril 22, 2010 4 5. 37% of adults own DVRs Media ecology now (information age) 2002 up from 3% in 48% of Route to homeown laptops Local storage ProductadultsDisplay cableTiVo (PVR)VCR TV stations up from 30% in 2006 DSLTVSatellite radio player Info wireless/phoneradio DVD Daily me broadcast TVPCWeb-based storagecontent37% of adults own game consolesbooks iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereoPC Web sitessatellite monitor web storage/servers Local news mailheadphonesCD/CD-ROM 18% of adults own Content from individualsexpress delivery pageriPod / storagesatellite playerportable gamercell phone memoryMP3 player / iPodpersonal gaming devices Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper delivery non-electroniccable box Radio stationscamcorder/camera PDA/Palmgame consolegame consolepaper Satellite radio43% of adults own MP3 players e-reader / Kindle storage sticks/diskse-reader/Kindleup from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein &amp; Co Rise of Networked IndividualsApril 22, 2010 5 6. Media ecology now (information age) ProductRoute to home Display Local storagecable TiVo (PVR)VCR TV stationsDSL TVSatellite radio player Info wireless/phoneradio DVD Daily me and this all affects social networksbroadcast TVPCWeb-based storagecontent books iPod /MP3 server/ TiVo (PVR) Cable Nets 1) their compositionbroadcast radio stereoPC Web sites Local news 2) the way people use themsatellitemailmonitorheadphonesweb storage/serversCD/CD-ROM Content from individuals 3) their importanceexpress delivery pageriPod / storagesatellite playerportable gamercell phone memoryMP3 player / iPod4) the way organizations can play a part in them Peer-to-peer Advertisingsubcarriers / WIFI newspaper deliverycell phonenon-electronicpagers - PDAscable box Radio stations camcorder/cameraPDA/Palmgame consolegame consolepaper Satellite radioe-reader / Kindle storage sticks/diskse-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein &amp; Co Rise of Networked IndividualsApril 22, 2010 6 7. Behold the idea of networked individualism Barry Wellman University of TorontoThe turn by people from groups to social networks = a new social operating system Rise of Networked Individuals April 22, 2010 7 8. Technology affects network creation, composition Bigger Looser More segmented More layered = More liberated More work More important as sources of support and information, filters, curators, audienceRise of Networked Individuals April 22, 2010 8 9. Big societal forces pushing/pulling us toward networked individualism1. Affluence and affordable technology 2. Changes in family composition, roles, responsibilities 3. Expanding consumer options 4. Income and wealth volatility 5. Job security and longevity 6. Rise of free agency and freelancing 7. Employer changes pushing workers towardsmanagement of retirement and health care 8. Rise of DIY politics and religion Rise of Networked Individuals April 22, 2010 9 10. 8 ways the inform and influence ecosystem has changed in the digital age and pushed along networked individualismRise of Networked Individuals April 22, 2010 10 11. Information ecosystem change 1Volume ofinformationgrowsRise of Networked IndividualsApril 22, 2010 11 12. Rise of Networked Individuals April 22, 2010 12 13. Information ecosystem change 2 The variety ofinfo sourcesincreases anddemocratizesand thevisibility of newcreators isenhanced in theage of socialmedia. Rise of Networked IndividualsApril 22, 2010 13 14. Social networking57% of online adults use social network sites 73% of online teens use themRise of Networked IndividualsApril 22, 2010 14 15. Picture sharing ~50% of online adults post pictures online ~70% of online teens do that Rise of Networked Individuals April 22, 2010 15 16. Posting comments on websites/blogs 26% of adults post comments on sites Rise of Networked Individuals April 22, 2010 16 17. Twitter 19% of adults use Twitter or other statusupdate methods8% of teens use them Rise of Networked Individuals April 22, 2010 17 18. Blogs 11% of online adults keep blogs 14% of online teens keep them&gt;40% of internet users read blogs Rise of Networked Individuals April 22, 2010 18 19. Information ecosystem change 3Peoples vigilance for information changes in two directions: 1) attention is truncated (LindaStone) 2) attention is elongated (AndrewKeen; Terry Fisher) 20. Information ecosystem change 4Velocity of information increases and smart mobs emerge84% of online adults are in a group with online presence~50% belong to listservs or regular group emails~40% get email- or text-alertsRise of Networked IndividualsApril 22, 2010 20 21. Information ecosystem change 5Venues ofintersecting withinformation andpeople multiply andthe availability ofinformation expandsto all hours of theday and all placespeople areRise of Networked IndividualsApril 22, 2010 21 22. Information ecosystem change 6The vibrance and1) Augmented Realityimmersivequalities ofmediaenvironmentsmakes themmore compellingplaces to hangout and interact-- Metaverse Roadmap ProjectRise of Networked IndividualsApril 22, 2010 22 23. Information ecosystem change 6The vibrance and2) Mirror Worldsimmersivequalities ofmediaenvironmentsmakes themmore compellingplaces to hangout and interact-- Metaverse Roadmap ProjectRise of Networked Individuals April 22, 2010 23 24. Information ecosystem change 7Valence (relevance) of information improves search and customization get better as we create the Daily Me and Daily Us~40% of online adults get RSS feeds ~35% customize web pages for info they want Rise of Networked IndividualsApril 22, 2010 24 25. Information ecosystem change 8Voting on andventilating aboutinformationproliferates astagging, rating, andcommenting occursand collectiveintelligence assertsitself31% of online adults rated person, product, service Rise of Networked IndividualsApril 22, 2010 25 26. What technology has done to networks Reified networks and made them more vivid Allowed for immediate, ad hoc creation of networks (Here Comes Everybody and Smart Mobs) Added more segments to networks, especially communities of interest and just in time, just like me groups Turned media making into a social activity and a network-building, network-sustaining activity Made it possible for impersonal organizations, enterprises to become nodes in peoples networks Created consequential strangers and audience as social network layers Rise of Networked Individuals April 22, 201026 27. What technology has done for Networked Individuals. They have a different Sense of information availability its ambient and I control the playlist Sense of time its oriented around continuous partial attention and then intense digging Sense of community and connection its about absent presence as much as it is about membership and it is portable Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes new layers and new audiencesRise of Networked Individuals April 22, 2010 27 28. The dark sides of networked individualism Tech-induced isolation Tech-induced distractions danger and diversions Tech-induced disclosure - loss of privacy Tech-induced social balkanization and extremism bonding rather than bridging Tech-abetted failures of information markets Tech-abetted awful activities Rise of Networked IndividualsApril 22, 2010 28 29. Why good social networks (and social networking) matter Healthier Wealthier Happier More civically engaged = better communities ----------------------------- Diversity matters bridging is as essential asbonding social capital Size matters networked individuals add tostores of social capitalRise of Networked Individuals April 22, 2010 29 30. Thank you!Lee Rainie Director Pew Internet &amp; American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: Lrainie@pewinternet.org Twitter: http://twitter.com/lrainie 202-419-4500 Rise of Networked Individuals April 22, 2010 30 </p>