networking during conferences: 14 ways to unleash your digital potential

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Networking During Conferences: 14 Ways to Unleash Your Digital Potential Events and conferences are the holy grail of networking. In this presentation I will explore how to take advantage of the during-event digital conversation to network and make new

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Networking During Conferences: 14 Ways to Unleash Your Digital

Potential

Events and conferences are the holy grail of networking. In this presentation I will explore how to take advantage of the during-event

digital conversation to network and make new connections

Morad SternGlobal Dev Communities Manager, Hewlett Packard Enterprise (HPE)

[email protected]@MoradMorad Stern

Event are fun. They can also be a great place to network and get to know very interesting people from your industry

Face to Face

Digital

Week before event

Week after the eventDay of the eventWeek before event

Day of the event Week after the event

Face to Face

Digital

Week before event

Week after the eventDay of the eventWeek before event

Day of the event Week after the event

Face to face networking is available only during the event itself. However, most people ignore the fact that the digital platform enables us to network with

participants of a professional conference even before and after the event is over

Photo Credit: Kate Ter Haar

Mapping

Do your homework before coming to the conference: Who is coming? Who will be lecturing? What are the event communication channels? What value can I add or contribute to this event?

Map all the relevant social accounts related to the

conference

Photo Credit: Kate Ter Haar

Week before event

What is “Mapping”? See here

Mapping

Share with your friends and followers that you’ll be participating the event.

Ask people to tell you if they are going too

Week before event

Try to figure out who are the people behind the event. Try to connect them. Offer your

help

Photo Credit: TopRank Marketing

Week before event

Don’t forget to share you just arrived. Use the “check in” option. Use different digital

platform to check who already here

Photo Credit: TopRank Marketing

During the event

Noticed a familiar face from Facebook / LinkedIn / Twitter? - Don’t be shy

and say hello

Photo Credit: Robert Scoble

During the event

Usually, lecturers in professional events are interesting people

(especially in big conference). Look out for them and reach them

During the event

Photo Credit: Globes MAD 2016

Next Slide is a great example…

I looked for the 6 people in the previous slide (They spoke in a conference I lectured as well). I found their Twitter accounts and mentioned them together, doing so during my own lecture

During the event

Search for the real time digital conversation going on regarding the

event (Twitter’s # might be a good start). Join that conversation

Photo Credit: Eric Fischer

During the event

Share, share, share: Insights, images, feelings - from the event

Tag, tag, tag: People you meet. Lecturers you hear. Location that relevant to where

you are

Photo Credit: Joel Kramer

During the event

What’s the conference top insights right now? Look for

viral / provocative headlines. Share!

Photo Credit: Heisenberg Media

During the event

Participating the conference as a group? Awesome – work as a group: Tag each other, mention each other, share your

teammates statuses and vice versa

Photo Credit: Willy Lange

During the event

Have you met someone interesting during the

conference? Write his / her name down

Photo Credit: Johan Larsson

During the event

…Look for this person’s online digital assets. Contact him or her

Week after the event

Photo Credit: Johan Larsson

Summarize your experience from participating. Write it as a post or status. Try to emphasize industry

trends that the event reveled

Week after the event

Share pleasant moments from the event. Look for

official summary and images online.

Week after the event

Morad SternGlobal Dev Communities Manager, Hewlett Packard Enterprise (HPE)

[email protected]@MoradMorad Stern

Thank you!