networking for better business stories, jobs - day one
DESCRIPTION
Joe Grimm presents "Networking Your Way to Better Business Stories - And Jobs," a Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, visit http://businessjournalism.org.TRANSCRIPT
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Networkingfor better stories,
jobs
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• Inventory & topography• Organizational charts• Up and down the ladder• Informal networks
BEAT MAPPING
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• Draw a line around your turf• Focus on high-value targets• Plug vulnerabilities
Inventory & topography
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Organizational charts are silo maps
Big piece of art
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• Horizontal slices• Two sources• Official & unofficial• Formers• Whistle-blowers• Regulators
Up and down the ladder
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More business decisions occur over lunch and dinner … yet no
MBA courses are given on the
subject.
Peter Drucker
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• Where there’s smoke …• People and poodles• Burger joints and The Club
Informal networks
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• Front door, back door• Connect to hubs• 2nd-degree connections
BUILDING NETWORKS
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• Different people answer• You get more stories• Everyone uses the front door
Front door, back door
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• Topography II• It’s not who you know or what you know, it’s what the people you know, know.
Connect to hubs
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2nd-degree connections cracked a tough nut
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• Always and all ways available • LinkedIn• RSS and Twitter sniff news
ONLINE TOOLS
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• Use multiple channels• You get more; more get you• One size does not fit all• Best: Face-to-face
Always and all ways
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LinkedIn … and more
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• Customized news sentries• Use Twitter as a scout• Know first, pass it on • Be a fly on their walls
RSS and Twitter
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The donut gives you the hole
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Next class: It’s all about youPlease answer the evaluation questions
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Thank [email protected]