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17 June 2008 Networking & Multimedia Lynelle McKay TM Freescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008. Lynelle McKay Senior Vice President and General Manager

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Page 1: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

17 June 2008

Networking & Multimedia Lynelle McKay

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Lynelle McKaySenior Vice President and General Manager

Page 2: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Networking & Multimedia

No. 1 supplier of communications processors*

Communications Processors Multicore Platform

processors

Digital Signal ProcessorsNo. 2 in programmable DSPs**

StarCore® and Symphony™ DSPStarCore and Symphony DSP families

Multimedia ApplicationsComprehensive processor portfolioComprehensive processor portfolio

based on ARM® core technology

Development Platforms, Software & Tools

*Source: Linley Group, April 2008; **Source: Forward Concepts, February 2008

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 3: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Networking & Multimedia

Other$458 Mi t ll

RF, Analog, and Sensor

Freescale 2007 Revenue: $5.7 Billion Breakdown by Segment

$458 Microcontroller$1,878

and Sensor$1,048

Wireless InfrastructureEnterprise NetworkingHome & SOHO NetworkingPervasive ComputingWireline Infrastructure

Cellular$1,217

Networkingand Multimedia

$1,121 Wireline InfrastructurePortable ConsumerAutomotive

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 4: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Overall Networking Trends: Beyond ConvergenceAt Home At the OfficeAt Home At the Office

Triple / quadruple l iTV / Audio

Phone, PMP

Integrated & LAN

Data Center

play services, secure

access, DRM

TV / Audio System

Broadband Modem

secure,application-aware

network

LAN

Voice PBX

Private WAN

On the Road

V i N t k Converged fixed and mobile voice, video and

data with advanced services

Voice Network

Video/TV Net ork

Wireless Network

Video/TV Network

Data Network

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Access Convergence Services/Experiences

Page 5: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Wireless & WirelineAccess Infrastructure Networking

Basestation

Serving Node Router (GSN)

Basestation

Radio Network Controller Mobile

Security &Authentication

Converged Media Gateway

SecureReliable

AuthenticationMedia GatewayFast

Metro Carrier Edge Router

AccessGateway

Aggregation (DSLAM/OLT)

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 6: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

DSPs Based on StarCore® Technology► Enabling next generation wireless and wired infrastructure► Enabling next-generation wireless and wired infrastructure

• MSBA8100 – the industry’s first multi-standard baseband accelerator for new wireless standards (LTE, WiMAX, HSPA+)

• MSBA8100 + MSC8144: Speeds deployment of LTE and other next-generation wireless networks today.

• Dual- and tri-core devices extend portfolio of network-ready DSPs

Freescale introduces industry’s first multi standard accelerator supporting the new wireless 3G-LTE, WiMAX, HSPA+ and TDD-LTE base stationsMSBA8100 device replaces expensive FPGA or custom ASIC devices

AUSTIN, Texas and ORLANDO, Florida -- Freescale Technology Forum – June 16, 2008 – In a bold move to fundamentally advance next generation broadband wireless base station design Freescalemove to fundamentally advance next generation broadband wireless base station design, Freescale semiconductor today introduced the industry’s first multi-standard baseband accelerator device. The first accelerator to support 3G-LTE, the MSBA8100 supports the new wireless WiMAX, HSPA+, TDD-LTE and the 3G-LTE standards, enabling manufacturers of wireless infrastructure equipment to create substantially lower-cost, differentiated channel cards.

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 7: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Consumer & SOHOConsumer and Home Networking

Home Media

Personalized

Home MediaHub

Residential Gateway

Set-top Box

Fun,easy touse

SafeGaming

Media CenterPON ONT NIB

Portable Player

AccessPoint

Recoverable/Protected

Network AttachedStorage

Smartphone

PDA/GPS

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 8: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

SigmaTel Acquisition

“SigmaTel’s analog and mixed-signal IC technologies complement our successful portfolio of i MX multimedia applications processors andsuccessful portfolio of i.MX multimedia applications processors and

position our multimedia business as a key growth driver for Freescale. With this acquisition, Freescale enhances its technology and talent

enabling us to provide our customers world wide with one of theenabling us to provide our customers world wide with one of the broadest, most feature rich multimedia portfolios on the market.”

Rich BeyerChairman and Chief Executive OfficerChairman and Chief Executive Officer

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 9: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

i.MX Applications Processors

M ltimedia P t bl CMultimedia:Convergence of Audio, Video and Connectivity

► Primary Applications

Portable Consumer

• Media Players• Navigation Devices • Cellular • Automotive Infotainment

Automotive

► Performance, Low Power and Portability

• Better performance per MHzL l d hi

Industrial

• Low-power leadership• Range of video formats, 3D

graphics and connectivity options • On-chip accelerators optimize

performance and battery life Enterpriseperformance and battery life• Supports Microsoft® Windows® CE

and Linux® OS

Video | 3D Graphics | Security | Audio | Connectivity | Low Power

Enterprise

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Video | 3D Graphics | Security | Audio | Connectivity | Low Power

Page 10: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

i.MX Momentum with Microsoft

►Microsoft has chosen i.MX as the platform across multiple markets

• Ford Sync platform for Microsoft AutomotiveEnterprise IP Phones• Enterprise IP Phones

• Zune PMP devices

►Freescale supports SideShow applications based on Microsoft.NET framework and builds WinCE board support packages (BSP) across entire i.MX product line

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 11: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

SigmaTel Synergy

C l t M k t► Complementary Markets• Mobile Consumer (PMP, PND)• Automotive Infotainment• General Purpose

► Complementary Customers• Strategic OEM penetration • A/P sales and distribution channels

► Complementary Solutions• Creates broad product portfolio –

low-tier to high-tierB d ft t• Broad software support

► Complementary Technology and IP• SigmaTel Mixed Signal IP and design

f l t th d lfor low cost methodology• Freescale multimedia and performance

leadership

► Creates Scale

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

► Creates Scale

Page 12: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

EnterpriseEnterprise Networking

SSL IPSec Firewall

Innovative

DContent

IMS ControllerStorage Networks

SSL, IPSec, Firewall

Access Points andAggregation Secure and

Deep Packet

Inspection

ContentDelivery

andStorage

Service ProviderRoutersgg g Secure and

Protected

I t t d N t kIntegrated ServicesRouters

NetworkAdmission

ControlUnified ThreatManagement

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 13: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Every Connection Matters

• Consumers are demanding superior user experience

• Advancement of technology and access creating a “Second Industrial Revolution”

• Service providers will need flexibility to• Service providers will need flexibility to introduce widespread, seamless and highly reliable services

• Ever-increasing performance and flexibility requirements are driving transition from single-to multicore solutions

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 14: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

QorIQ™ Communications Platforms

►Freescale is advancing the move to embedded multicore architectures with its new QorIQ™ communications platforms.

►QorIQ platforms are the next-generation evolution of Freescale PowerQUICC® communications processors – and compatible stepping stones to multicore.

►QorIQ Communications Platforms enable developers to harness superior performance, power-efficiency and programmability for their applications.

►Freescale has the long-term, deep ecosystemengagements necessary for streamlining the migration to multicore architectures.

[kor i-kyu]

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 15: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

QorIQ™ Platform LevelsPLATFORMS / PRODUCTS DESCRIPTION APPLICATION EXAMPLES

QorIQ P5PRODUCTS:To be announced

Service ProviderRouters

NetworkAdmission Control

StorageNetworks

PLATFORMS / PRODUCTS DESCRIPTION APPLICATION EXAMPLES

Highest-performing embedded processors

QorIQ P4PRODUCTS:P4080

Radio Network Control

Serving Node Router (GSN)

Metro Carrier Edge Router

IMS Controller

Routers Admission Control Networks

Tap the full potential of multicore with this “many-core” platform

QorIQ P3PRODUCTS:To be announced

Control ( )

Access GatewaySSL, IPSec, Firewall

Converged Media Gateway

Your first step into true multicore performance

QorIQ P2PRODUCTS:P2020P2010 Unified Threat

ManagementBasestationWireless Media

GatewayVoIP Carrier-Class

Media Gateway

Unprecedented performance per watt in

this highly integrated platform

A highly integrated, cost-effective, low power

platform

QorIQ P1PRODUCTS:P1020P1011P1010

Home MediaHub

NetworkAttached Storage

Integrated Services Router

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 16: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Pervasive ComputingPervasive Computing

Better Health

Factory Automation

Medical Equipment

Protect &

Serve

Quality

Productivefactories

Aerospace & Defense

Printing & Imaging Quality

ProductsDefenseImaging

Test & Measurement

Storage

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 17: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Designing for Energy Efficiency

►Typical example application of the intelligent use of power management control is a multi-function printing application (combined printer, scanner and copier).pp ( p , p )

►The payoff: In Deep Sleep mode, a product can typically reduce its worse-case power consumption by 80 to 90

tpercent.

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 18: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Freescale’s Design Win Pipeline

NMG Design Win Value by Segment

IndustrialAutomotiveHome & SOHO NetworkingPervasive ComputingWireline InfrastructureOtherCons merConsumerWireless InfrastructureEnterprise Networking

2005 2006 2007

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 19: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Networking & Multimedia Growth

►Grow with multimedia• i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and

auto infotainment• Leverage Microsoft WinCE in consumer, industrial & automotive• ODM and distribution expansion

►Expand networking SAM through targeted solutions• StarCore® DSP in wireless networks• QorIQ™ and PowerQUICC® processors in industrial, printing,

home networking, storage and wireless • Distribution expansion

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 20: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

Every Connection MattersEvery Connection Matters…especially when it’s yours.

We make connections that keep you in touch with e a e co ect o s t at eep you touc tanyone at anytime, anywhere, on any device.

That’s why we…That s why we…• Create solutions for the core of the network to the enterprise and home to the

mobile consumer. • Offer flexible hardware and software platforms built on Power Architecture™

t h l Di it l Si l P d i MX li titechnology, Digital Signal Processors and i.MX applications processors • Develop multi-core SoCs that push performance while respecting power

budgets and legacy code• Build the world’s most reliable products built on manufacturing excellence, p g ,

quality and reliability• Empower our customers to imagine, develop and deliver smarter, faster and

better networked products world-wide

TMFreescale™ and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © Freescale Semiconductor, Inc. 2008.

Page 21: Networking & Multimedia · Networking & Multimedia Growth Grow with multimedia • i.MX + SigmaTel roadmap for portable consumer (PNP/PND) and auto infotainment • Leverage Microsoft

TMTM