networks for iot in agriculture - infoag · networks for iot in agriculture paul welbig director of...

JULY 31 , 2017

Networks for IoT in AgriculturePaul Welbig

Director of Business Development - Agriculture

The IoT opportunity

is exploding with analysts forecasting 50

billion connected devices and $19 trillion

in total market value by 2020

2

Experts estimate

that over 55% of the IoT

market will be best

suited to LPWAN

connectivity

3

Farm land is often isolated from

cellular, Bluetooth and WiFi

technologies and where they do

exist, cost and complexity of

deployment can be prohibitive.

Sensors and networks deployed

in rural areas must have a low

TCO to avoid additional

constraints on farmers.

4

Environmental Monitoring

Efficient Watering

Tank Monitoring

Livestock Management

Machinery Utilization

LPWAN in Agriculture

5

LPWANs provide a significant opportunity for agriculture solution providers and growers looking to collect data in remote places in order to improve operational planning and decision making

• LoRaWAN is designed for sensors and applications that need to send small amounts of data over long distances a few times per day from a variety of environments

• Expand per-acre coverage and monitor more assets

• Long range device connectivity (~15 miles) supports rural area coverage

• Long battery power life (~10 years) reduces in-field servicing requirements

• Data can be used to improve productivity and yields, reduce unplanned down time, mitigate risk to the environment, and ensure regulatory compliance

LPWANs in Agriculture

Wireless Technologies Compared

1. Local Area Networks

2. Cellular Networks

3. Low Power Wide Area Networks (LPWAN)

6

7

Local Area Networks

DATA RATE

RANGE

BATTERY LIFE Varies

COST

Medium

~10kbps

Long

LongLongShort

~100kbps-100mbps~100kbps-100mbps

BestExpensiveExpensive

Local Area Networks(Bluetooth, ZigBee, WiFi)

LPWANLow Powered Wide Area Network

Cellular(3G, 4GLTE, CDMA)

Asset tracking Weather Location

Monitoring Metering Temp

EXAMPLEUSE CASES

55% of IoT Market

Smart grid CCTV

Asset tracking

Traditional M2MIn-home/Building & Consumer

A/VSmart TV

WiFi Networks Bluetooth Personalcommunication

• WiFi, Bluetooth, ZigBee, “Mesh”• High data rates• Short range• Varied battery life• Fairly expensive (cap-ex)• High complexity

• Configuration• Synchronization

8

Cellular Networks

DATA RATE

RANGE

BATTERY LIFE Varies

COST

Medium

~10kbps

Long

LongLongShort








EXAMPLEUSE CASES

55% of IoT Market

Smart grid CCTV

Asset tracking


A/VSmart TV


• 3G, 4G LTE, CDMA• High data rates• Long range

• (In coverage)• Short battery life• Expensive• Short product

lifecycles

9

Wireless Evolution

LTE

LTE-M coming soon, requires device upgrade

2G EOL January 1st, 2017

NB-IoT is a couple years out & will require device upgrades

Only 4 years left

10

Low Powered Wide Area Network (LPWAN)

DATA RATE

RANGE

BATTERY LIFE Varies

COST

Medium

~10kbps

Long

LongLongShort








EXAMPLEUSE CASES

55% of IoT Market

Smart grid CCTV

Asset tracking


A/VSmart TV


• Low data rates• Long range• Long battery life• Low cost• Long product lifecycles

• Meant to be deployed for several years

• Low/no-touch

11

Wireless Technologies Compared

DATA RATE

RANGE

BATTERY LIFE Varies

COST

Medium

~10kbps

Long

LongLongShort








EXAMPLEUSE CASES

55% of IoT Market

Smart grid CCTV

Asset tracking


A/VSmart TV


12

The technology utilized in a network

supporting the LoRaWAN protocol is

designed to connect

low-cost, battery-operated sensors over

long distances

The LoRaWAN protocol offers unique

and unequaled benefits in terms of bi-

directionality, security, mobility, and

accurate localization

The LoRa® Alliance – an open, non-

profit association promoting the

LoRaWAN protocol has grown to

include more than 500 members since

its inception in March of 2015

LoRaWAN is the open global

standard for carrier-grade Low

Power Wide Area Network

(LPWAN) connectivity

What is ?

LoRaWAN Advantages

SecureEnd-to-EndEncryption

FlexibleExpandable

Network Capacity& Coverage

ScalableCloud Scale

PredictableDelivery

Confirmations

EfficientLong Deployment

Lifecycle

ReliableTransparent Redundancy

DiverseBroad Use Case

Support

Bi-DirectionalManage State

Changes

Costs can range from less than $1 per year to a few dollars a month per device!

(depending upon message count, size, volume & commitment)

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Who is Senet?

• Senet is the first and fastest growing public Low-Power Wide Area Network (LPWAN) Service Provider in North America and is dedicated to a global open standard for secure, carrier-grade IoT LPWAN using LoRaWAN™ connectivity

• Senet builds, deploys and operates a LoRaWAN Network Operating System; providing OSS and BSS platforms that are used to speed LPWAN commercialization world wide

• Senet is heavily invested in accelerating the commercialization of LoRaWAN applications and devices through an open partner and developer ecosystem

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What Services Does Senet Offer?

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Connectivity

• Radio Access Network

• Standards based for guaranteed interoperability

• Enables seamless inter-and intra-network end node roaming

• Rapid expansion capabilities

Data Streaming

• Network Operating System connecting data to applications

• Simple bi-directional REST streaming APIs

• Optional data aggregation service and visualization tool

Device Management

• Centralized device control and reporting

• Customer-specific network mapping and system health tools

• Integrated device tracking and RF reporting

Managed Network Services for IoT

• Enables network providers to deploy LoRaWAN IoT services on their physical assets

• OSS and BSS platforms

• Provider branding options

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We’ve Got You Covered

Senet can provide new network deployments in as little as 60 days

Senet will provide the networkwhere and when you need it

Take immediate advantage of existing Senet network coverage

www.senetco.com/coverage

Network implemented by solution provider and operated

by Senet

Flexible network build-out model with a variety of customer deployment options

http://www.senetco.com/coverage

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Building a Partner EcosystemGatewayVendors

TechnologyPartners

End Device Manufacturers

IoT Platforms/Middleware

SolutionProviders/SIs

EXAMPLE: In crop farming, sensors can monitor soil moisture

levels in a field, several zones in a field or a set of zones across

an entire farm. Water can then be applied in more precise

quantities and locations and with better timing which will

conserve water, increase yields and improve food quality.

EXAMPLE: Ruggedized IoT sensors, LoRaWAN networks,

and cloud-based analytics are key to improving cattle

monitoring and pasture usage, providing location, body

temperature and feed data, an early warning system for

animal health.

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EXAMPLE: Flow meters installed at each irrigation pump can accurately measure the

amount of water being utilized for irrigation purposes and reported on a regular or

alerting basis for much lower cost than other wireless methods.

JULY 31 , 2017

Thank YouPaul Welbig

[email protected]

(605) 254-4407 Cell

BOOTH 64

mailto:[email protected]

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