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    Neuralbasisofthedifferencein

    financialdecisionmakingbetween

    retailandins8tu8onalinvestors

    TimJausovec

    05/28/2013

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    Background

    fMRIstudiesfocusonfinancialDMinretailinvestors(Kuhnen&Knutson,2005)

    However,robustbehavioraldifferencesbetween

    retailv.instuonal: Lossrealizaon(Frydmanetal.,2011;Barber&

    Odean,2011)

    Riskpreferences&poroliodiversificaon

    (Danieletal.,2002;Eriksen&Kvaley,2009) Herdingbehaviour(Barberetal.,2009)

    Underperformmarket(Barber&Odean,2000)

    ...Background

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    Hypothesis

    Severalhypothesiswhy...

    Disposioneffect(Frydmanetal.,2010;Barber

    etal.,2011)

    Strategyvchoice(Venkatramanetal.,2007) Emoonalregulaon(Sokol-Hessneretal.,2009)

    ...makeprediconsthataretestable(only)through

    fMRI

    3Hypothesis

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    4

    Anticipation Choice Wait

    Market Hold or Sell Outcome

    Sell

    Hold

    Sell?

    Methods

    UndergoamodifiedversionofBehavioral

    InvestmentAllocaGonTaskinthemagnet

    Methods

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    Methods

    Experiment1:

    IV:Stockreturns,

    porNolio

    DV:Influenceonbrain

    acGvaGon&behavior

    Experiment2:

    IV:BrainacGvaGon,

    behavior

    DV:Investortype

    Methods

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    BehavioralResults(projected)

    InsGtuGonalinvestorsrelaGvetoretail:

    MiGgaGonoflossrealizaGon

    Makelessmistakesoverall ParGcularly,lessrisk-aversionmistakes

    Possiblymorerisk-seeking

    Results

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    euralResults(projected)

    ROIs: PFC(vm,dlandm),Insula,Acc,PPC

    PredicGons(basedonFrydmanetal.,2010):

    Insula&AcchavedifferentGmings:Retail:LossrealizaGonduringoutcome

    InsGtuGonal:LossrealizaGonduringmarket

    dlPFCacGvatedininsGtuGonalbutnotretail vmPFCstableacrosscondiGons

    Results

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    Discussion

    Lossaversion

    Behavioral+brainacGvaGonGming

    EmoGonalmiGgaGon brainacGvaGonmagnitude+Gming

    Strategyv.choice Hardtoteaseapart,possibleconfound(evenin

    Kuhnen&Knutson,2005)

    Discussion

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    ImplicaGons Thesefindingshavethefollowingimplicaonsfor

    theory:

    FirstfMRIstudyofeffectofinvestortypeonloss

    realiza8oneffectsandpredictorypowerofbrain

    ac8va8ononinvestortype

    ShowstheimportanceoffMRI(asaproxytoNAcc,Insula

    &PFCac8va8on)infinancialDMtogetatbehaviorally

    hiddenDMvariables

    andpracce: X%ofGDPlostduetomisalloca8onoffunds(Daniel,

    2001)->understandingmechanism->mi8ga8ngdamage

    Supportforprotec8ngretailinvestors

    Implication

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    TobeconGnued...

    Sll,anumberofquesonsremaintoberesolved...

    Predicnggoodvs.badinvestors

    Strategyv.choiceasaconfound

    Differencebetweeninvestortypes Effectsoverme

    Naturev.nurture

    10Future

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    References

    Barber&Odean,(2000).TheJournalofFinance,55(2),p.773-06.

    Barberetal.,(2009).TheReviewofFinancialStudies,22(1),p.?.

    Barber&Odean,(2011).Workingpaper.http://ssrn.com/abstract=1872211

    Danieletal.,(2001).JournalofMonetaryEconomics,49,p.139-209.

    Eriksen&Kvaloy,(2009).FinancMarkManag,24,p.159-170.

    Frydmanetal.,(2011).Workingpaper.www.haas.berkeley.edu/groups/finance/ru_july11.pdf

    Kuhnen&Knutson,(2005).Neuron,47,p.763-770.

    Sokol-Hessneretal.,(2009).PNAS,106(130),p.5035-5040.

    Venkatramanetal.,(2009).Neuron,62(4),p.593-602.

    References

    http://www.haas.berkeley.edu/groups/finance/ru_july11.pdfhttp://www.haas.berkeley.edu/groups/finance/ru_july11.pdfhttp://www.haas.berkeley.edu/groups/finance/ru_july11.pdf
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    QuesGons?

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    Frydmanetal.,(2011)

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    Frydmanetal.,(2011)

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    Venkatramanetal.(2011)

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    Outcome

    Choice

    Self Other

    Self

    Retail investors

    (Kuhnen & Knutson,

    2005*)

    GP (Nicolle et al.,

    2012; Leonhardt,

    2011)

    Other LP (James, 2012*) /

    Contextmaers

    * Indicates study of financial choice

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    fMRImighthelp

    otclearifforbeerorworse

    Endowmenteffectdecrease(List,2009)

    Myopiclossaversionincreases(Eriksen&Kvaley,

    2009) Whatmechanism?

    Prospecttheory(Daniel,2001)

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