N E U R O N A G E N C J A P U B L I C R E L A T I O N SABOUT US

ABOUT US

Neuron PR Agency helps its clients manage communication activities and therefore achieve and maintain competitive advantages. The range of services offered by the agency includes planning, executing and managing communication operations.

Since 2001 we have had the opportunity to work for several dozen clients, from SMEs to non-profit organizations to multinationals. Our business portfolio encompasses a number of distinct branches, such as IT, FMCG, e-commerce, finance, real estate, trade, automotive industry, and public organizations.

We utilize all available communication techniques and tactics, from classical media relations to communication with distribution channels to creating Internet communities.

We are a member of Polish PR Consultancies Association - organization of 33 renowned companies.

Our consultants are co-founders of internetPR.pl foundation, and members of Polish PR Association.

TEAM/ KEY PEOPLE

Marek Wróbel – chairman of the boardOver 15 years of PR experience (among others in United Public Relations, ComPress and Mmd agencies) and 5 years in press and TV journalism. In 2006-2007 he was the head of the political cabinet of the Minister of Economy. Marek holds training courses, lectures and workshops and collaborates with industry magazines. The founder and the president of the board of internetPR.pl foundation. Signatory and member of Public Relations Ethics Council. 2003-2005 and 2009 onwards, member of Supervisory Board of Polish Public Relations Association.

Lidia Marcinkowska – partner, managing directorLidia is a graduate of the Warsaw School of Economics and Gerhard-Mercator-Universität in Duisburg. Since 1998 she has been involved in public relations, and gained experience among others in ComPress and Mmd agencies. Working as a sole trader, she served the Polish division of 3Com. A former spokesperson of Miss World. Holds trainings in public relations. Member of the Polish Public Relations Consultancies Association board.

Paweł Soproniuk – partner, business development manager

In Neuron Paweł is responsible for obtaining new clients and development. A graduate of the Warsaw School of Economics. Specialist in IT and e-commerce public relations. He has designed and implemented communication strategies for a number of companies from Poland and abroad. Member of Polish Public Relations Association.

Our team consists of 14 consultants. Key people:

WE CURRENTLY WORK FOR

Nationwide telecom

GPS Backup software

Merino wool clothing

Architecture design B2B consultancy

Networking devices

Energy

University

brewery

WE USED TO WORK FOR

EFFECTS / TREND MICRO

Lack of local office – „extramural” PR

PROBLEM In 2004-2007 Trend Micro didn’t have its Polish office – products were only sold by Value Add Distributors. As a result, being a worldwide leader in antivirus software, the company’s brand exposition im Polish media was very poor.

STATEGY, TACTICS Neuron created a fully-functional press office based on advanced netPR.pl technology, allowing to widespread of content on the internet. Consultants were trained by company to serve as spokesperson (limited to product inquiries). We established fast and effective channels of communication with TM headquarters in Germany, Munich. Separate media lists were prepared for different topics.

EFFECTSIn very short time we managed to build close relations with key journalists in IT and business media. Regular cooperation with media (more than 200 press publication per year several hundred of online publications plus TV and radio materials on special occasions (e.g. visit of David Perry, Trend Micros’ Global Education Director).

Thanks to close cooperation with journalists we managed to place foreign experts from US and Germany as security experts in Polish media .

EFFECTS / BRITISH COUNCIL

Effective utilizing of internal resources

PROBLEMBritish Council is in possession of enormous resources of materials and know-how regarding teaching English. However, with the growing number of cheap language schools and examination centers, it had to intensify it’s communication to maintain the number of students and to keep leading position on the market.

STRATEGY, TACTICS, EXECUTIONThe aim of campaign was to strengthen BC’s position as expert in teaching and certifying English. Agency arranged a long-term cooperation with national daily newspaper Polska The Times, resulting in publishing a series of 30 full page articles and advisories from experts. Additionally content was posted on online pages of PTT and on selected internet communities (including grono.net, targeting young people).

EFFECTSProject with Polska The Times was a part of long-term, full service agreement. The project itself generated publication of a value of more than 4 000 000 PLN in ad equivalent. Apart from projects there entire campaign generated more than 200 press clippings about British Council schools and examination centers.Contests for readers and internauts gathered several thousand participants.

EFFECTS / MONSTER WORLDWIDE POLSKA

Launch of a new service

PROBLEM Monsterpolska.pl , a Polish version of no. 1 worldwide career portal, was introduced in Poland beginning 2008, with no communication support. The proper launch on 24 markets were planned for January 2010, while earlier its new features were to be presented to business partners of Monster Worldwide in Poland.

STRATEGY, TACTICS, EXECUTIONCommunication based on benefits was targeted at two different targed groups: endcustomers and head-hunters).A challenge was to gather maximum number of clients on two exclusive events. Neuron prepared a teaser campaign and managed entire event: extraordinary, casino-themed events with many attractions and exclusive concert of John Porter and Anita Lipnicka (Polish stars).

EFFECTSBoth events gathered expected by Monster number of guests, who appreciated the idea and organization of event. Most of participants became a regular business clients of new monsterpolska.pl service.

ABOUT MONSTERWith a local presence in key markets in North America, Europe, and Asia, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally.

EFFECTS / INTEL

Intel Pentium 4 Grand Prix 2 road show

TASKDemonstrating capabilities of new Pentium 4 processors. Organizing a virtual car chase based on computer game in 20 shopping malls, utilizing a specially prepared Subaru Impreza car. Maintaining high execution standards compared to previous edition of road show with simultaneous expanding media coverage.

TACTICS, EXECUTIONIn 20 shopping malls around Poland a game spots were set. 7 events for journalist were prepared and executed, with the Finals in Warsaw. M edia patronages of key media: Chip, Motor, CD Acrion, TVN television (Automaniak). Celebrities (Martyna Wojciechowska and Maciej Wisławski) were engaged to ambassador the project.

EFFECTSNearly 5 000 people took part in virtual games. Media coverage included 138 publications, including 72 clippings in 8 TV programs.

PRODUCT COMPETENCES / SERVICES

• strategy and tactics [directions and communications policy, public relations operations schedule, ways to achieve desired goals in the light of available resources]

• corporate communication [the area of communications policy and operations concerning the image of an organization]

• product communications [the area of communications policy and operations concerning products and services]

• media relations b2c [building and maintaining best possible relations with the media that reach consumers]

• media relations b2b [building and maintaining best possible relations with the media that reach corporate clients, other partners and – in general terms – business environment]

• Internet public relations [public relations operations on the Web and interfaces between the Internet and traditional communication areas; Internet media relations, participation in online communities]

• channel relations [communication with business partners on all stages of the distribution channel]

• internal PR [internal communication in an organization and the so-called near external environment]

• public affairs [communications, image building, convincing decision makers – not only governing bodies and administrative authorities, but also industry associations, etc., of the appropriateness of supported solutions]

PRODUCT COMPETENCES / SERVICES

• investor relations / stock exchange debut [communications policy and public relations projects directed at present and potential shareholders, also before and during the debut]

• crisis management systems [analysis of external and internal threats, preparation and implementation of crisis response systems, trainings]

• crisis management[communications in a particular condition of image crisis, in specific mode and with use of specific tools]

• trainings and coaching [trainings and workshops for groups and individuals in various areas of social communication, aimed not only at increasing an overall efficiency of an organization, but also at solving specific problems]

• monitoring, audit and communication analysis [examining the image of a client by means of various methods, connected with a thorough analysis and conclusion forming process]

• corporate social responsibility [building the image of a socially responsible organization, oriented towards a harmonious coexistence and cooperation with the environment]

• selected marketing actions [basic marketing analyses, research coordination, ATL and BTL, sponsoring, visual identification, supporting distribution channels, mystery shopping, contests]

• special events [events of all kinds, with the participation of direct or indirect target groups, organized in order to achieve effective communication]

• community relations [cooperation with the local environment of an organization]

CONTACT

Paweł Soproniukp.soproniuk@neuron.pl+48 602 110 274

Ursynowska 34/2, 02-605 Warszawatel.: +48 22 844 98 87 fax : +48 22 844 77 87