10/3/2016

1

Neuropsychology career trajectories: Recipes for success in networking and 

practice development

Patricia Pimental, Psy.D., ABN, AAPMRenee Low, Ph.D., ABN

Rosemarie Scolaro Moser, Ph.D., ABN, ABPP‐RP

Financial Disclosure

The following presenters have no financial relationships to disclose:

Patricia Pimental, Psy.D., ABN, AAPM

Renee Low, Ph.D., ABN

10/3/2016

2

Neuropsychology Career Trajectories: Recipes for Success in Networking and Practice Development

Dr. Patricia A. Pimental, Psy.D.,ABN,AAPM,FACPNNeurobehavioral Medicine

Consultants, LtdAssociate Professor, Midwestern

UniversityLecturer, ISPP- Argosy University

• If you want to be happy and fulfilled you have to base your mission statement on endeavors that will make you feel that way

• Remember that your career and personal life will be a journey NOT a pre-set destination

• Be prepared to go the extra mile• Do not run from opportunity, even if you

fear failure• Look for transformational moments (Tiger

and Piglets)• Nothing is impossible is your mantra• Leverage you assets

Identify the Journey

10/3/2016

3

Exercise: Assets, Goals, Passions, Purpose• Dr. Pimental will now pass out index

cards to participants and will take you through a series of 25 questions

• Responses will be 1-3 words each and you will save these cards to consult with them after the presentation and from time to time as you progress in your career

• Put them in a safe place and consult then at least every 6 months to revise

Quality of Practice and Quality of Life Pearls• Patients will not care how much you know

UNTIL they know how much you care• “Life is not measured by the number of

breaths we take, but by the moments that take our breath away” ( Dr. P’s patient stories)

• “We make a living by what we get, we make a life by what we give” Winston Churchill

• “Before you speak, let your words pass through three gates, Is it true, Is it necessary, Is it kind” Rachel Hauck

10/3/2016

4

Tiger and Piglets: Common Things in an Uncommon Way

Cubs or Pork Chops?

10/3/2016

5

Practice Development Issues• ID special talents/gifts (law,

music, nutrition, spirituality, exercise, sports, crafts, previous degrees)

• Tripartite Model : Clinical practitioner + academic professor (mentor/supervisor) + clinical researcher ( private practice based as well)

Consultation –Liaison (CL) Opportunities

• ID specialty/focus/CL areas• Article & handout by Pimental &

Siegel with mnemonic and listing (with permission) of all disorders in medicine with neuropsychological features/sequelae

• Get on a hospital/medical staff!

10/3/2016

6

Outside the Box Specialty Areas• Transplant Neuropsychology• Bariatric Neuropsychology• Neuro-Oncology (Adult & Peds)• Neuro-Endocrinology (Thyroid)• Cardiac Neuropsychology• Infectious Disease/Parasitology • Pain Management• Sports Neuropsychology

Current Trend Areas• Dementia( Brain Fitness, neurobics,

brain gyms, brain smart foods/nutriceuticals)

• Neurodevelopmental(AD/HD,Autisticspectrum, Asperger’s, Childhood Bipolar)

• TBI( military blast/IED injuries,MVA’s/safety, sports concussion)

• Dr. Pimental’s new Peak Performance Neuropsychology (PPN)

10/3/2016

7

Branding and Naming the Practice• What is your brand? Who are

you?• Kleenex/tissue; Xerox/copy• Catchy name and logo• Make EVERYTHING match the

brand, logo, colors, theme/s• Consistent message

Practice Materials

• Strong Resume & Cover Letter• Brochure w/ Pamphlets/Inserts • Cards ( Develop 1st. Card now!) • Handouts• Reprints in waiting room; “With

compliments of”, sent or e-mailed• Course Syllabus ( for teaching)

10/3/2016

8

Practice Marketing and Networking

• Thanks for your effort gift/prize box• Holiday card and small gift to major

referral sources and card in mail boxes in medical staff lounge

• Use your contact networks (alumni organizations, fraternity/sorority, honor societies, rotary clubs, university career centers)

Teaching at medical schools/ universities• Core courses, electives• Medical School Guest Lectures• Supervision/practicum courses• Employee or 1099 ( don’t forget to

take out quarterly taxes if 1099)• Community

colleges(psychopathology 101, etc)

10/3/2016

9

Clinical Teaching, Mentoring, Research & Publishing• Post-Doctoral Residency(AABN)• Diagnostic practicum externs• Dissertation Direction• Presenting @ national meetings• Publishing journal articles• Writing book chapters/books

• University sponsored workshop (Life cycle depression/cognitive skills)

• Nursing Homes( Arden Courts Dementia and Families)

• Depression Screenings (Midwestern student save a life)

• Hospital sponsored (Women, Neuroendocrine,Menopause)

Professional Speaking/Workshops

10/3/2016

10

Speaking and Public Health Education• Municipalities (Town Hall Officers

meeting-stress; Older adult series on Pain Management)

• Local Pharmacists Meeting (cancer pain/cognitive effects of pain meds)

• Fibromyalgia Society (Fibro fog/cognitive/depression)

• Border’s Bookstore Series ( Women and depression/anxiety)

Practice Media

• WEB TV: InTimeTV.com ( click on Medical Shows-RxP April,2008)

• Cable – local (Mind-Body Wellness)• TV Talk Shows( Jenny Jones-Red-

Cross Disaster)• Print (Type “C” Cancer/stress, Fetal

Alcohol Syndrome-FAS and frontal lobe pathology)

• Website• Blog, Linked-In, Facebook, Twitter

10/3/2016

11

Visibility/Service from Pro-Bono Work • Red Cross Disaster Mental Health( Five

Angels Crossing train/bus disaster)• Critical Incident Stress Debriefing

(CISD)(murder, kidnapping, home invasion)• Disaster Relief/Hospital ER (O’Hare bus

/child disaster)• Vocals at retirement home (dementia)• Nursing home visitation (death and dying)

A moment that takes your breath away……..

10/3/2016

12

Renee Low, Ph.D., ABNBoard-Certified Neuropsychologist

Co-Director Swedish Sports Concussion ClinicFaculty, Swedish ACGME Sports Medicine Fellowship

CAREER TRAJECTORIES• Academic• Hospital

• Inpatient• Outpatient• Combination

• Private Practice• Combination

• Private Practice/Hospital • Private Practice with consulting

• Legal/Forensic

10/3/2016

13

THINK OUTSIDE THE POSTING

• Job opportunities• Don’t be afraid • Personal skills and strengths• Create a niche• Calculate and convey relative worth

• Think beyond your own reimbursement

• Department contribution

PROGRAM DEVELOPMENT• Job functions and responsibilities

• Multiple Hats• Administrative Duties• Recognize unpredictability

• Referrals and Networking• Additional Resources

10/3/2016

14

EXPECTATION &COLLABORATION

• Expectations• Contracts• What to look for in a position

• Contribution• Team• Your definition

• Flexibility• Growth

BALANCE• Pros/Cons of each position• Find a support group

• Behavioral Health• Board• Consult Group

• Work/Life Balance

10/3/2016

15

NETWORKING & PRACTICE DEVELOPMENT: “Networking, Media, Negotiating” NATIONAL ACADEMY OF NEUROPSYCHOLOGY ANNUAL CONFERENCE 2016

PANELIST: ROSEMARIE SCOLARO MOSER, PHD, ABN, ABPP-RP

DIRECTOR, RSM PSYCHOLOGY CENTER, LLC

& SPORTS CONCUSSION CENTER OF NEW JERSEY

DISCLOSURES

• Past reimbursement from Pearson.

• Past reimbursement from ImPACT Applications.

• Past consultant for the International Brain Research Foundation.

• Book sale proceeds from “Ahead of the Game” Dartmouth College Press.

• Speaking engagements.

• Owner of the SCCNJ & RSM Psychology Center.

10/3/2016

16

MY ROLES AND ACTIVITIES

• Director and Owner of psychology center and sports concussion center

• Researcher

• Author

• Journal reviewer/editor

• University faculty member and post-doc/intern/practicum supervisor

• Subject matter expert (MomsTEAM, CDC-P, Int’l Concussion in Sport)

• Team and school concussion consultant

• Practicing neuropsychologist and psychotherapist

• Wife, Mom, Grandma, Daughter, Sister, Friend, Cantor, Chorister, and more

A MARKETING PHILOSOPHY FOR SUCCESS• Create a Great Product:

• Be really good at what you do

• Believe in your product: • Love what you do and know it works

• Brand your product:• Craft your recognizable identity

• Communicate the need for the product: • Spread the news about what you do

• Make your product accessible: • Share your excitement and create easy access for consumers

• Always have your product ready to go:• Be ready when opportunity knocks

• Meet obstacles head on:• Don’t be afraid of the word, “NO!”:

10/3/2016

17

NETWORKING• Join Non-Profits in your community

• Join local psychology groups

• Exhibit at relevant community, local and national events

• Be an advocate and get involved with legislators

• Communicate with reporters

• Attend fundraisers

• Sponsor Open Houses

• Visit potential referral sources (both ways)

• Give talks

• Do research- collaborate with colleagues

• Be active and have hobbies that are non-neuropsych

MEDIA

• Print media- advertorials, columns, articles

• Print ads- newspaper, magazines, newsletters, online websites, special editions

• Website, Brochures, Twitter

• Radio/TV- contact reporters, announcers work with PR groups

• Post interviews-youtube/website

• Send out Holiday cards

• Write a book

10/3/2016

18

NEGOTIATING

• The world thinks “business” not “neuropsychology.”

• Barter Carefully.

• Ask for more…be creative.

• Don’t be afraid of the word, “No.”

• Be persistent until you get an answer. But don’t be a pest.

• When you are approached for free services or products, think about how that organization or individual can reciprocate in kind.

• Be aware of ethical obligations and dual relationships.

Exhibits

Social Media-Twitter

Promo Materials

Community Service

Popular Publications

Teams

Breaking News & Interviews

10/3/2016

19

WRITING A BOOK: ACADEMIC VS. POPULAR

POINTERS

• Identify your target audience- Are you fulfilling a need for them?

• Think out of the box, be creative.

• Bargain, negotiate.

• Bartering must be a professional contract.

• Any ad campaign must be continuous, not just a shot in the dark.

• Don’t be extravagant with $$$. Stay in budget.

• Have a thick skin, but don’t lose your softness.

10/3/2016

20

MORAL OF THE STORY

• Grooming and growing your career and practice is like

having a farm: you plant and tend a lot of seeds

continuously over the years, knowing that some may not

make it, in order to produce a bountiful, fruitful harvest.

(In other words)

• You have to give quite bit, love your work, and enjoy

yourself all along the way in order to reap the benefits.

FIND ME

• www.RSMpsychology.com

• www.SportsConcussionNJ.com or www.sccnj.com

• www.RosemarieMoser.com

• @RosemarieSMoser

• @sccnj

• @Aheadovthegame