neuroscience in business fueling human...
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Neuroscience in Business
Fueling Human Excellence
Neuroscience
Engagement
Satisfaction Optimize
Performance
Profile for
Success
Motivation
Communication
The Keys to Human Excellence
Innovation Breakout
Thinking
Your Mind is a Computer
Unconscious Mindware Drives
95% of Our Decisions & Behaviors
BRAIN
Hardware
CONSCIOUS
MINDWARE
Logic
Learned
“Manual”
UNCONSCIOUS
MINDWARE
Inherent
Learned
“Automatic”
Sights Sounds Feelings Tastes Smells
11,000,000 bits/second
enter your Unconscious Mind
How We Process Our World
Instinctual Mindware
Learned Mindware
Preference Mindware
Filtered & Directed by
Unconscious Mindware
Action
Decision
Response
Unconscious Mindware
Reptile Mind
Inherent in humans
Similar for all humans
“Lead Around”
Mind Infrastructure
Inherent in humans
Personalized
“Lead With”
Learned Mindware
Beliefs, Attitudes, Knowns
Self-programmed
Unique to each of us
“Lead Beyond”
Instincts
Preference Mindware
Limitless Combinations, Limitless Mind Designs
Instinctual Mindware
Change
In
Organization
Threat
Other Instincts Herd Instinct
Repetitive Patterns
We Know Best
Focus on the Problem
Subjective Value Association
Assumed Consensus
Turf Triggers
Past Predicts the Future
The “I” Perspective +++
Status Quo Bias
HANG ON TO KNOWN
Learned Mindware Present a
New Idea or
Opportunity
Discount the
Idea/Opportunity
Similar to
Failure in Past
THAT WON’T WORK
Try Without Success
Preference Mindware
Performance
Discussion
Direction Filter
Motivation to Act
Or Not
Toward or Away?
Preferences for: Action
Decision Making
Motivation
Communication
Work & Mgmt styles
Roles/Responsibilities
Environment
+++
What’s Your Chunk?
Big Picture Details,
Details
Key to Clear, Compelling Communication
Size
Level
I had the best weekend
ever. We went to the
beach and built castles
with the kids, then
OK
Reason Filter
Necessity Possibility
Best Roles, Responsibilities, Motivation
Work Preferences
Engagement, Performance, Satisfaction
Independent, Quiet Space Interaction, feedback
People
Systems
Things
Action Level
Organizational Roles, Crisis Response, Leadership Style
Active Inactive
Reflective
Decision Sort
Roles/Responsibilities and Motivation
Self
Others
Both
Preference Mindware
Insights for Excellence
Preference Programs
• Convincer Strategy
• Attention Direction
• Modal Operators
• Listening Style
• Speaking Style
• Emotional Stress Response
• Relationship Sort
• Action Level
• Primary Interest
• Frame of Reference
• ++++
Mind Design Assessment
Business Applications
Teams
• Leadership insights
• Team dynamics
• Mindware trends
• Success profiles
Organization
• Org dynamics
• Executive insights
• Mindware trends
• Success profiles
Custom Reports
Individuals
Employees
Leaders
Customers
Prospects
Partners
Your Mind Design Online Assessment
Motivation
Engagement
Mgmt. Preferences
Communication
Decision Filters
Performance Drivers
Primary Interests
Analysis Style
Work Style
Empowering Human Resources
Engagement
Satisfaction Performance
Profile for
Success
Motivation
Communication
Center of Human Excellence
Innovation Breakout
Thinking
Contact Information
Assessment
RebelBrown.com/LASHRM-mind-design-assessment
Web: www.RebelBrown.com
email: [email protected]
Phone: 831.421.0297, 650.400.3604
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