neustar adadvisor audiences reference guide

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Marketing Solutions | Neustar® AdAdvisor® Audiences Reference Guide

Neustar AdAdvisor Audiences Reference Guide

Understanding Neustar AdAdvisor AudiencesOnline advertising campaigns often rely solely on consumer demographic information to define an audience. However, successful campaigns use additional data to precisely identify a particular audience.

AdAdvisor Audiences help marketers go beyond mere demographics — and provides the most trusted offline data source for portable, cross platform online targeting.

Our InsightsAdAdvisor Audiences are derived from our real time consumer insight engine that is fueled by the most authoritative consumer information available. AdAdvisor Audiences combines our proprietary analytics platform with the Neustar core data assets using a direct delivery network.

This makes AdAdvisor unique in being able to match display ads across devices in a seamless, targeted way with the highest quality of online audience profiles in the industry.

In PracticeNeustar partners utilize AdAdvisor Audiences to harness the breadth and depth of offline attributes to identify groups of US households likely to exhibit a particular characteristic, interest or attribute. For example, if you are looking to reach “Households More Likely to Own a BMW Vehicle”, AdAdvisor can identify the audience that represents the consumers most likely to exhibit this specific behavior of owning a BMW. Based on this data, a clear, concise and specific RFP response can be prepared for the appropriate vendors for a scalable, successful and efficient online ad buy.

Neustar® AdAdvisor® Audiences Reference Guide www.neustar.biz

AdAdvisor Audiences in ActionTo aid in implementing AdAdvisor Audiences, the solution comes with access to a web-based Audience Planner tool within the PlatformOne interface to allow precise campaign planning through audience discovery. The audience planner draws from our comprehensive offline data insights and allows audiences to be built based on specific objectives. As a result, you can use the insights to:

• Reach a target audience

• Launch a competitive conquesting campaign

• Analyze the behaviors behind audience composition, or custom audience targeting

When building an audience, users can overlay a wide range of attributes, including brand preferences, product affinities, and psychographic and demographic variables. Once audiences have been created, they can be saved and shared with a preferred media platform (we have over 50 partnerships) to launch an online campaign.


Reference Guide Key

Number of offline US households associated with the audience and reach by platform1

Index or likelihood of an audience to exhibit a particular behavior as compared to the national average (a value of 1 represents average)

3

2

Audience Size (Slider Bar) Select the audience size and the associated index4

Demographic Descriptors

Age Average age of head of household

Income Average income of household Home Ownership Percentage of households that own their primary residence

Children Percentage of households that have children under the age of 18

Married Percentage of households with married occupants Urbanicity The population density of the area that the households in the audience reside in (R) Rural, (C) City, (S) Suburban,(U) Urban, (UC) Urban-Core Cost of Living Percentage of households located in a high to low cost of living area (Lowest cost of living equals 0% Highest cost of living equals 100%)

12

34


AutomotiveAuto Insurance Vehicle Type, Cont. Vehicle Make, Cont. Auto Parts/Auto Repair, Cont.

AAA Domestic-Any SUV GMC Jiffy Lube

Allstate Foreign-Any Compact Honda Napa Auto Parts

Farmers Foreign-Any Midsize Hyundai Pep Boys

Geico Foreign-Any SUV Jeep Sears

Progressive Any Compact Kia Wal-Mart

State Farm Any Midsize Land Rover Gas Brand

Number of Vehicles in Household Any Pickup Lexus Cheveron

Three Any Luxury Mazda Citgo

Two Entry SUV Mercedes-Benz Conoco

One Any SUV Nissan Diamond Shamrock

Vehicle Type Any Van Subaru Exxon

Domestic-Premium Midsize Any Hybrid Toyota Gulf

Domestic-Midsize SUV Vehicle Make Volkswagen Hess

Foreign-Premium Compact Acura Volvo Marathon

Foreign-Premium Midsize Audi Memberships Mobil

Premium Compact BMW American Auto Association (AAA) Shell

Premium Midsize Buick Auto Parts/Auto Repair Speedway

Full Size Pickup Cadillac Advance Auto Parts Sunoco

Compact Van Chevy Auto Zone Texaco

Domestic-Any Compact Chrysler Discount Tire Financing

Domestic-Any Midsize Dodge Firestone From Auto Manufacturer

Domestic-Any Pickup Ford Goodyear

2014 Neustar AdAdvisor Reference Guide

AdAdvisor Reference GuideAdAdvisor partners can access a variety of pre-built audience groups for popular targeting criteria and below is a summary of those currently available. Each pre-defined audience group allows you to target a portion of the US population that indexes high for a particular behavior, characteristic, opinion or brand preference. For instance, “Automotive — Vehicle Make — BMW” identifies households that are most likely to own a BMW.

Available Audience Groups Include:

• Automotive

• Beauty Products

• Beverages

• Demographics

• Education

• Entertainment

• Grocery

• Healthcare Products

• Hobbies & Interests

• Home Improvement

• Household Products

• Life Events

• Personal Care

• Personal Financing

• Pets

• Presences of Children

• Restaurants

• Shopping

• Style & Fashion

• Technology & Computing

• Travel


Beverages

Alcoholic Drinks Non-Alcoholic Drinks

Beer Drinkers Imported Beer Drinkers Coffee Drinkers Instant Hot Cocoa Mix Drinkers

Wine Drinkers Flavored Alcohol Drinkers Diet Cola Drinkers Milk Flavoring Drinkers

Liquor drinkers Light/ Low Calorie Beer Drinkers Energy Drink Drinkers Non-Cola Carbonated Drinkers

Rye Drinkers Irish Whiskey Drinkers Espresso/ Cappuccino Drinkers Fruit Juice Drinkers

Wcanadian Whiskey Drinkers Microbrew Beer Drinkers Orange Juice (Frozen) Drinkers Regular Cola Drinkers

Champagne & Sparkling Wine Drinkers

Prepared Cocktail Mix Drinkers Orange Juice (Fresh) Drinkers Regular Tea Drinkers

Coolers- drank in the last 30 days Regular Domestic Beer Drinkers Ground Coffee Consumers Sparkling Waters/ Seltzer Drinkers

Fruit Flavored Cooler Drinkers Rum Drinkers Iced Tea (Ready to drink) Drinkers Thirst Quench/ Sports Drinkers

Cordial & Liqueur Drinkers Scotch/ Whiskey Drinkers in the last 30 Days

Iced Tea (Instant Mix) Drinkers Tomato/ Vegetable Juice Drinkers

Domestic Dinner Wine Drinkers Tequila Drinkers Instant Coffee Drinkers Diet Drink or Sugar Free Drinkers

Gin Drinkers Vodka Drinkers Instant Flavored Coffee Drinkers Drink non-carbonated bottled water

Imported Dinner Wine Drinkers *You may only use AdAdvisor audience insights in connection with alcohol advertising if you comply with all applicable laws and contain targeting to the US and Canada. You must also comply with industry standards, and only not target individuals who are below the legal drinking age or pregnant.

Beauty ProductsBlush Facial Cleansing, Cont. Lip Stick/Lip Gloss, Cont. Moisturizer, Cont.

Avon Mary Kay Maybelline Olay

Clinique Neutrogena Revlon Pond’s

Cover Girl Olay Mascara Suave

Estee Lauder Foundation Make-Up Almay Vaseline Intensive Care

L’Oreal Almay Avon Nail Polish

Mary Kay Avon Clinique Avon

Maybelline Clinique Cover Girl Cover Girl

Revlon Cover Girl L’Oreal Cutex

Eye Shadow/Liner Estee Lauder Mary Kay Maybelline

Almay Lancome Maybelline O.P.I.

Avon L’Oreal Revlon Revlon

Clinique Mary Kay Moisturizer Sally Hansen

Cover Girl Maybelline Aveeno Wet’N Wild

Estee Lauder Neutrogena Avon Perfume/Cologne

Lancome Olay Bath & Body Works Bath & Body Works

L’Oreal Revlon Clinique Calvin Klein

M.A.C. Lip Stick/Lip Gloss Dove Chanel

Mary Kay Avon Eucerin Clinique

Max Factor Clinique Jergens Cool Water

Maybelline Cover Girl Johnson & Johnson Dolce & Gabbana

Revlon Estee Lauder L’Oreal Elizabeth Taylor

Wet’N Wild Lancome Lubriderm Estee Lauder

Facial Cleansing L’Oreal Mary Kay Giorgio Armani

Clean & Clear M.A.C. Neutrogena Ralph Lauren

Clinique Mary Kay Nivea Victoria Secret


Entertainment

Television Shows Television Shows, Cont. Television Shows, Cont. Live Shows

Top Chef Army Wives Keeping up With the Kardashians R&B/ Hip-Hop/ Rap Concert

CNN Newsroom Law & Order SVU The Walking Dead Country Concert

Daily Show with Jon Stewart Pawn Stars Hawaii Five-O Rock Concert

Private Practice Glee Mike & Molly Live Theater

Two and a Half Men Modern Family Movies

Dancing with the Stars Dexter Attends Movies

EducationHighest Level of Education for Head of Household

Currently Enrolled

High School-12 Yr (Graduated) Some Graduate School Full-Time College Student

Some College Graduate Degree Part-Time College Student

College Graduate Graduated College or More Full/Part-Time College Student

DemographicsHome Ownership Employment Status, Cont. Marital Status, Cont. Languages Spoken, Cont.

Own Primary Residence Employed Part-Time Married Read Spanish Newspaper

Rented Apartment Employed Full or Part Time Widowed Read Spanish Magazine

Average Household Income Retired Divorced/Separated Watch Spanish Language TV

Household Inc: < $20,000 Currently Self-Employed Not Married Political

Household Inc: $20,000 - $39,999 Currently Self-Employed and Company Size under 10 People

Tenure - Primary Residence Registered Republican


Current Residence Tenure: <12 Months

Registered Democrat


Current Residence Tenure: >12 Months

Registered Independent

Household Inc: $75,000 - $99,999 Head of Household Languages Spoken Registered to Vote

Household Inc: $100,000 - $149,999 Female Head of Household Languages Spoken in Home: Mostly English But Some Spanish

Liberal Political Outlook

Household Inc: $150,000+ Male Head of Household Languages Spoken in Home: Mostly Spanish But Some English

Conservative Political Outlook

Employment Status Marital Status Languages Spoken in Home: Only Spanish

Employed Full-Time Single (Never Married) Listen to Spanish Radio


Grocery Packaged Pie Crust Syrup Frozen Novelty Treats, Cont. Bread, Cont. Canned Soup, Cont.

Keebler Aunt Jemima Popsicle Frozen Treats Sunbeam Other Campbell’s

Pillsbury Hungry Jack Frozen Pizza Wonder College Inn Broth

BBQ/Seasoning Sauces Log Cabin California Pizza Kitchen Cold Cereal Healthy Choice Soup

A-1 Mrs. Butterworth’s Celeste Cheerios (Regular) Progresso

Frank’s Red Hot Sugar Substitutes Digiorno Honey Nut Cheerios Swanson Broth

French’s Splenda Red Baron Multi Grain Cheerios Pasta

K.C. Masterpiece Sweet’N Low Tombstone Cinnamon Toast Crunch American Beauty

Kikkoman Coffee Creamer Totino’s Cocoa Puffs Barilla

Kraft Borden Cremora Frozen Vegetables Fiber One Buitoni

Lawry’s Coffee Rich Birds Eye Kellogg’s Frosted Mini-Wheats Goya

Lea & Perrins International Delight Freshlike Kellogg’s Corn Flakes Ronzoni

McCormick Nestle Coffee-Mate Green Giant Kellogg’s Frosted Flakes San Giorgio

Tabasco Yogurt Pictsweet Kellogg’s Froot Loops Pancake/Waffle Mix

Sweet Baby Ray’s Breyers Frozen Yogurt Kellogg’s Raisin Bran Aunt Jemima

Ketchup Dannon Ben & Jerry’s Kellogg’s Rice Krispies Bisquick

Heinz La Yogurt Breyers Kellogg’s Special K Regular Hungry Jack Pillsbury

Hunt’s Light’N Lively Dannon Kellogg’s Special K Red Berry Krusteaz

Jams & Jellies Yoplait Edy’s Lucky Charms Peanut Butter

Smucker’s Frozen Dinner Haagen-Dazs Post Honey Bunches Of Oats Jif

Welch’s Banquet Dinners Yoplait Hot Cereal Peter Pan

Margarine Healthy Choice Bagels Quaker Old Fashioned Oats Skippy

Land O’Lakes Lean Cuisine Lender’s Quaker Express Instant Oatmeal

Smucker’s

Shedd’s Spread Country Crock

Marie Callender’s Thomas’ Quaker Instant Oatmeal Pickles

Smart Balance Stouffer’s Homestyle Dinner Pepperidge Farm Quaker Quick Oats Claussen

I Can’t Believe its not Butter

Hungry Man (Swanson) Store Brand Quaker Quick Grits Vlasic

Mayo Weight Watchers Smart Ones

Bread Nabisco Prepared Meals

Hellmann’s Frozen Novelty Treats Arnold Quaker OscarMayer Lunchables

Kraft Mayo Blue Bell Bimbo Canned Soup Starkist Tuna Salad Lunch Kits

Kraft Miracle Whip Breyers D’Italiano Campbell’s Chunky Campbell’s Microwave Soup

Mustard Dole Fruit N’ Juice Bars Home Pride Campbell’s Condensed Broth Chef Boyaredee Microwave

French’s Dove Bars Mrs. Baird’s Campbell’s Condensed Soup Rice

Grey Poupon Fudgesicle Nature’s Own Campbell’s Healthy Request Carolina

Heinz Klondike Bars Pepperidge Farm Campbell’s Ready To Serve Goya

Kraft Nestle Drumstick Ice Cream Sara Lee Campbell’s Select Minute


Grocery, Cont.Rice, Cont. Chocolate/Candy, Cont. Tortilla Chips, Cont. Pretzels, Cont. Tea

Rice-A-Roni 100 Grand Fritos Snyder’s Of Hanover Bigelow

Success 3 Musketeers Pringles Utz Celestial Seasonings

Uncle Ben’s Almond Joy Sun Chips Crackers Tetley

Zatarain’s Baby Ruth Tostitos Keebler Club Twinings

Hot Dogs Butterfinger Wise Keebler Grahams Sports Drinks

Ball Park Cadbury Donuts Keebler Town House Orig Gatorade

Hebrew National Dove Chocolate Promises Dunkin’ Donuts Nabisco Kraft Cheese Nips Powerade

Hillshire Farms Ferrero Rocher Entenmann’s Nabisco Honey Maid Grahams Sparkling Water

Nathan’s Ghirardelli Hostess Nabisco Grahams (Original) Canada Dry

Oscar Mayer Godiva Krispy Kreme Nabisco Premium Saltines Perrier

Johnsonville Heath Bar Little Debbie Nabisco Ritz (Original) Poland Spring

Bar S Hershey’s Almond Ice Cream Nabisco Triscuits S. Pellegrino

Store Brand Hershey’s Bites Baskin-Robbins Nabisco Wheat Thins Original Aquafina Sparkling

Meat Alternatives Hershey’s Kisses Ben & Jerry’s Pepperidge Farm Goldfish Soft Drinks

Boca Hershey’s Milk Chocolate Blue Bell Sunshine Cheez-It 7-Up

Gardenburger Hershey’s Mr. Goodbar Blue Bunny Sunshine Krispy Saltines A&W Diet Root Beer

Morningstar Farms Other Hershey’s Breyers Keebler A&W Root Beer

Breath Mints Jolly Ranchers Dairy Queen Nabisco Barq's Root Beer

Altoids Junior Mints Dreyer’s Pepperidge Farm Canada Dry Ginger Ale

Breath Savers Kit Kat Edy’s Sunshine Cherry Coke

Dentyne Mints Life Savers Candy Haagen-Dazs Toasted Pastries Coca-Cola

Eclipse Breath Mints M&M’s Turkey Hill Pop Tarts Coca-Cola Zero

Life Savers Milky Way Nutritional Snacks Toaster Strudel Crush

Listerine Pocket Paks Mounds Del Monte Mixed Fruit Specialty Drinks Diet 7-Up

Mentos Nestle Crunch General Mills Milk & Cereal Bars

Red Bull Diet Coke

Tic Tac Raisinets Kellogg’s Nutri-Grain Bars Starbucks Diet Dr. Pepper

Chewing Gum Reese Peanut Butter Cups Kellogg’s Rice Krispies Treats Ground Coffee Diet Mountain Dew

Bubble Yum Reese’s Pieces Nature Valley Folgers Diet Pepsi

Carefree Skittles Quaker Chewy Granola Bars Maxwell House Dr. Pepper

Dentyne Ice Snickers Quaker Breakfast Bars Starbucks Fanta

Other Dentyne Starburst Potato Chips Iced Tea Fresca

Ice Breakers Tootsie Rolls Cape Cod Arizona Minute Maid

Trident White Twix Lay’s (Regular) Crystal Light Mountain Dew

Other Trident Twizzlers Lay’s Light Lipton Mug Root Beer

Wrigley’s Doublemint Werther’s Original Baked! Lay’s Nestea Pepsi

Wrigley’s Eclipse Whoppers Malt Milk Ball Pringles Snapple Schweppes Ginger Ale

Wrigley’s Juicy Fruit York Peppermint Patties Ruffles Orange Juice Sierra Mist

Wrigley’s Orbit Hershey’s Utz Dole Sprite

Stride Mars Lay’s Florida’s Natural Sprite Zero

5 (Five) Nestle Wavy Lay’s Minute Maid Squirt

Chocolate/Candy Tortilla Chips Wise Simply Orange Wild Cherry Pepsi

Reese’s Chee-Tos Pretzels Sunkist Salad

Snickers Doritos Rold Gold Tropicana Packaged Salad

5-Hour Energy


Healthcare Products

Over the Counter Medications - Cold/Allergy/Sinus

Over the Counter Medications - Cold/Allergy/Sinus, Cont.

First Aid, Cont. Sore Throat

Advil Cold/Sinus Vicks Vaporub Johnson & Johnson Cream Cepacol

Alka-Seltzer Plus Cold Cough Remedies Neosporin Chloraseptic

Allegra Delysym Pain Relievers Halls

Benadryl Allergy Halls Advil Luden’s

Benadryl Allergy & Sinus Robitussin Advil PM Ricola

Claritin Tylenol Bayer Asprin Robitussin Honey Drop

Robitussin Cold Vicks 44 Cough Excedrin Tylenol Sore Throat

Sudafed Cold/Sinus Vicks Nyquil Cough Motrin IB Vicks

Theraflu First Aid Tylenol Vitamins/Minerals

Tylenol Allergy/Sinus Bactine Tylenol PM Caltrate

Tylenol Cold Band-Aid Aspercreme Centrum

Tylenol Flu Benadryl Bengay Centrum Silver

Tylenol Sinus Calamine Icy Hot One-A-Day Womens Formula

Vicks Dayquil Cortizone Thermacare Citrical

Vicks Nyquil Curad Aleve

Hobbies & InterestsLeisure Activies/Hobbies

Aerobics Camping Trips Swimming

Basketball Fresh Water Fish Cardio Machine

Mountain/Road Bike Golf Weight Training

Stationary Bike Jogging/Running Yoga


Household Products

Recycling Disposable Tableware Dishwasher Detergent, Cont. Cleaners, Cont.

Glass Beverage Containers Disposable Cups & Plates Palmolive Pine-Sol

Newspapers Disposable Food Containers Fabric Softener Pledge

Plastic Beverage Containers Paper Towel Bounce Sheets Scrubbing Bubbles

Metal Beverage Containers Bounty Downy Liquid Simple Green

Disposable Diapers Brawny Downy Sheets Cleaner Wipes

Huggies Scott Towels Snuggle Liquid Clorox

Pampers Sparkle Snuggle Sheets Lysol

Hand Soap Plastic Wrap Suavitel Liquid Mr. Clean

Dial Glad Cling Wrap Arm & Hammer Fresh ‘N Soft Swiffer

Ivory Reynolds Freezer Paper Cleaners Pledge

Softsoap Saran Classic Ajax All Purpose Windex

Dove Saran Cling Plus Arm & Hammer Laundry Detergent

Air Freshener Sprays Gladware Clorox Clean-Up All

Airwick Ziploc Comet Arm & Hammer

Febreze Toilet Paper Easy-Off Cleaner Cheer

Glade Angel Soft Fabuloso Gain

Lysol Neutra Air Cottonelle Fantastik All Purpose Purex

Renuzit Quilted Northern Formula 49 Tide He

Facial Tissues Scott Tissue Lime-A-Way Xtra

Kleenex Dishwasher Detergent Lysol All Purpose Batteries

Puffs Cascade Lysol Antibacterial Kitchen Duracell

Scotties Electrasol Lysol Tub/Tile Energizer

Paper Napkin Dawn Mr. Clean Eveready

Bounty Ajax Murphy’s Oil Soap Panasonic

Brawny Dixie Joy Oxi Clean Rayovac

Home ImprovementPlanned Improvements Workshop Equipment, Cont.

Remodel Bathroom Bosch Porter Cable

Other Remodeling Craftsman Ridgid

Paint Brand Delta Ryobi

Behr Dewalt Skil

Benjamin Moore Husky Snap-On-Tools

Sherwin Williams Kobalt Stanley

Workshop Equipment Makita Own Workshop Equipment

Black & Decker Milwaukee Own Portable Generator


Personal CareAfter Shave/Cologne Deodorants Eye Drops, Cont. Toothbrush, Cont.

Calvin Klein Arrid XX Clear Eyes Other Colgate

Gillette Axe Murine Crest

Old Spice Ban Classic Refresh Oral-B Advantage

Baby Products Degree Visine Oral-B Cross Action

J&J Baby Lotion Dove Mouthwash Oral-B Indicator

J&J Baby Oil Gillette Series Act Other Oral-B

J&J Baby Shampoo Mitchum Listerine Cool Mint (Blue) Reach

J&J Baby Wash Old Spice Classic Listerine Freshburst (Green) Whitening

J&J Baby Powder Old Spice Highendurance Listerine Original (Gold) Crest Whitestrips

Body Wash Old Spice Red Zone Scope Cool Peppermint Power Toothbrushes

Aveeno Right Guard Sport Scope Original Mint Colgate Crest

Bath & Body Works Secret Listerine Whitening Sonicare

Caress Suave 24-Hr Protection Crest Whitening Oral-B Powered By Braun

Dial Lady Speed Stick Crest Pro-Health Toothpaste

Dove Speed Stick Shaving Cream Aim

Olay Disposable Razors Barbasol Aquafresh

Softsoap Bic Comfort 3 Colgate Arm & Hammer

Suave Bic Softwin Edge Close-Up

Zest Other Bic Gillette Foamy Colgate

Hair Products Gillette Custom Plus Gillette Fusion Crest

Hair Coloring Products Gillette Daisy Plus Gillette Satin Care Listerine Essential Care

Hair Removal Products Gillette Good News Skintimate Sensodyne

Hair Removal Cream Gillette Venus Toothbrush Dental Floss

Hair Removal Wax Gillette Sensor 3 Aquafresh Butler G-U-M

Product Usage Eye Drops Colgate Total Professional Johnson & Johnson Reach

Electric & Battery Shavers Bausch & Lomb Colgate Wave Crest Glide Oral-B

Life EventsImportant Life Events

Graduation From School Refinanced Home Grandchild Was Born

Changed Jobs-Better Job Made Major Home Improvement Retired Or Took Early Retirement

Changed Jobs-Same Level/Pay Bought A Used Car Or Light Truck Changed Jobs

Changed Jobs-Lower Level/Pay Leased Or Bought New Car Or Light Truck Expect to Enroll/ Return To College

Changed Jobs-To Something Different Child Entered College


Personal Finance

Banking Credit Cards, Cont. Charitable Contributions, Cont. Health Insurance, Cont. Tax Preparation

Bank of America Any Mastercard Environmental AARP Manually (Pen/Paper)

Chase Visa Gold Health Humana Professional

Wells Fargo/Wachovia Visa Platinum Political Kaiser Permanente Other Professional On-Site

Non-Interest Bearing Checking Account

Visa Signature Public Radio POS (Point-Of-Service) CPA/Private Accountant

Interest Bearing Checking Account

Visa Standard Public Television Flexible Spending Account

Turbo Tax (Online)

Savings Account Any Visa Private Foundation Brokerage Accounts Turbo Tax (Offline)

No Banking/Investments Accounts

Other Religious Fidelity Investments Value of Securities

Credit Cards Use Credit Monitoring Social Services/Welfare Vanguard $100,000+

American Express Blue Debit Cards Life Insurance Homeowner Insurance $50,000-$99,999

American Express/ Platinum

Mastercard Metlife/Metropolitan AAA $25,000-$49,999

Any American Express Visa Prudential Financial Allstate $10,000-$24,999

Discover Charitable Contributions

Health Insurance Farmers $5,000-$9,999

Mastercard Gold Made Any Charitable Contribution

Aetna State Farm <$5,000

Mastercard Platinum Art/Culture/Humanities Blue Cross/Blue Shield Investments - Type of Loan

Mastercard Standard Education Unitedhealthcare 529 College Savings Home Mortgage

Cigna

PetsPet Ownership Pet Ownership, Cont. Cat Litter Dog and Cat Food, Cont.

At Least 1 Cat At Least 1 Fish Fresh Step Pedigree

At Least 1 Dog Shopping for Pet Supplies Tidy Cats Beneful

At Least 1 Pet Petco Dog and Cat Food Dog Treat

At Least 1 Bird Petsmart Friskies Milk Bone Beggin’ Strips


Presence of ChildrenNumber of Children Child Care Presence of Children by

Age and Gender, Cont.Number of Children by Age Group, Cont.

Number of Children by Age Group, Cont.

One In Child’s Home Under Age 2 2+ Children Under 6 2 Children 6-17

Two Presence of Children by Age and Gender

Under Age 18 1 Child 6-11 1 Child 1-17

Three Age 6 to 9 Age 2 to 5 2 Children 6-11 2 Children 1-17

Four or More Age 1 to 11 Age 12 to 17 1 Child 12-17 Youngest Child

None Male Number of Children by Age Group

2+ Children 12-17 <6 Years

One or More Female 1 Child Under 6 1 Child 6-17 6-17 Years

RestaurantsTypes of Food Family Restaurant & Steak Houses, Cont. Fast Food & Drive-in Restaurants Cont.

Vegetarian Outback Steakhouse Church’s Popeyes

Natural Brand Food Red Lobster Cici’s Pizza QuizNos

Healthy Food Ruby Tuesdays Dairy Queen Sonic

Family Restaurant & Steak Houses TGI Fridays Del Taco Starbucks

Bob Evans Cheesecake Factory Dominos Pizza Subway

Chili’s P.F. Chang’s Dunkin Donuts Taco Bell

Chuck E Cheese Red Robin El Pollo Loco Wendy’s

Cracker Barrel Fast Food & Drive-in Restaurant Jack-In-The-Box Whataburger

Denny’s Arby’s KFC Number of Visits

Friendly’s Boston Market Little Caesar 14+

Golden Corral Burger King Mcdonald’s 6 - 13

IHOP Carl’s Jr. Panera Bread 1 - 5

Longhorn Steakhouse Chick-Fil-A Papa John’s 0

Olive Garden Chipotle Pizza Hut


ShoppingClothing Department/Discount/Warehouse,

Cont.Home Furnishing & Houseware, Cont.

Grocery Stores

Abercrombie & Fitch Costco Williams-Sonoma A&P Food Store

Talbots Dillard’s Ashley Furniture Homestores Albertsons

New York & Company Kohl’s Home Goods Food Lion

American Eagle Outfitters Dollar General Store A.C. Moore Giant Food Stores

Ann Taylor JC Penney Academy H.E.B. Pantry

Dress Barn Lord & Taylor Footwear Jewel

Wet Seal Macy’s Famous Footwear Kroger

Victoria’s Secret Marshalls Payless Shoe Source Meijer

Ross Nordstrom Foot Locker Pathmark

Banana Republic Nordstrom Rack Home Improvement Publix

Chico’s Meijer Ace Hardware Ralph’s

Eddie Bauer Sears Home Depot Safeway

Express Stein Mart True Value Hardware Save-A-Lot

Lane Bryant Target Lowe’s Shoprite

Nike TJ Maxx Menards Trader Joe’s

Old Navy Toys R Us Office Supplies Vons

Coldwater Creek Value City Department Store Office Depot Wal-Mart Super Center

Fashion Bug Wal-Mart Office Max Whole Foods

Gap Electronics Staples Winn-Dixie

Drug Stores Radio Shack Online Shopping Stop & Shop

CVS Gamestop Order Banking Services Coupons Used

Rite-Aid Best Buy Order Travel Services/Packages Use Coupons

Sav-On Fry’s Electronics Order Movie Tickets Use Coupons at Discount Stores

Walgreen’s Sporting Goods Order Tickets-Not Movies Coupons at Drug Stores

Department/Discount/ Warehouse

Sports Authority Order Men’s Apparel Coupons at Fast Food Restaurants

Beall’s Dick’s Sporting Goods Order Women’s Apparel Coupons at Supermarket/ Grocery

Belk Big 5 Sporting Goods Overnight Delivery Services Coupons Reason

Babies R Us Models Xprs Mail-USPS Save Money

Big Lots Home Furnishing & Houseware FedEx Try New Product

BJ’s Wholesale Club Hobby Lobby UPS From Product Manufacturer

Bloomingdale’s Hobby Lobby Other Contests/Competitions

Burlington Coat Factory Michaels The Disney Store Free Products, Coupons

Carson Pirie Scott Jo-Ann Sephora Proof of Purchase Gift

Family Dollar Store Bed, Bath & Beyond Hallmark/Hallmark Crown Rebate on Product Purchase

Kmart IKEA American Express Sweepstakes

Sam’s Club Pier 1 Imports Visa

Style & FashionJeans Jeans, Cont. Licensed Clothing Shoes, Cont.

Arizona Guess? College Converse

Calvin Klein Levi’s MLB New Balance

DKNY Lee NFL Nike

Express Levi Strauss Signature Shoes Puma

Faded Glory Old Navy Adidas Reebok

Gap Gloria Vanderbilt Wrangler ASICS Skechers


TravelCasino Gambling Theme Parks, Cont. International Air Travel, Cont. Hotels for Business Travel, Cont.

Atlantic City Six Flags Continental Any Marriott

Indian Reservation Any Disney (Fl) Theme Park Delta Any Hilton

Las Vegas Cruises United Hotels for Personal Travel

Theme Parks Carnival Frequent Flyer Programs Best Western

Any Theme Parks Royal Caribbean American Comfort Inn

Disneyland (CA) Domestic Air Travel Delta Courtyard-Marriott

Disney World (Fl) Animal Kingdom American Airlines Southwest Days Inn

Disney World (Fl) Epcot Delta United Hampton Inn

Disney World (Fl) Magic Kingdom Southwest US Airways Hilton

Disney World (Fl) MGM International Air Travel Hotels for Business Travel Holiday Inn

Sea World American Marriott Holiday Inn Express

Technology & ComputingSubscriber Services Mobile Phone Brand, Cont. Mobile Plan Type Online Activities, Cont.

Subscribes to Any Pay/Premium Channel

Motorola Plan-Annual/Multi-Year Contract Listen To Satellite Radio Online

Purchases Telecom Services Together

Nokia Prepaid Listen/Traditional Radio Stations Online

Time Warner Pantech No Contract (Not Prepaid) Camera Brand

Comcast Samsung Family Plan Canon

Computer Purchase Mobile Service Provider Individual Plan Kodak

5 + Yrs Ago AT&T Video Game Console Nikon

4-5 Yrs Ago Cingular Nintendo DS Olympus

3-4 Yrs Ago Sprint/Nextel Sony PSP Sony

2-3 Yrs Ago T-Mobile XBOX 360 Photo Printing

1-2 Yrs Ago Verizon Nintendo Wii Uses Retail Store Walgreens,Etc)

<1 Yr Ago Tracfone Playstation 3 Uses Online Service (Kodak Gallery,Snapfish,etc.)

Computer Brand Mobile Phone Model Offline DVD Brand

Apple Apple iPhone Online Panasonic

Compaq HTC One Video Game Type Philips/Magnavox

Dell Kyocera Hydro Action/Adventure Samsung

Hewlett Packard LG G Arcade/Classics Sony

Toshiba LG Optimus Fighting DVR Provider

Satellite Radio Motorola Droid RAZR Racing Cable Company

Sirius Nokia Lumia Role-Playing DirecTV

XM Samsung Galaxy Note Shooter Dish Network

Mobile Phone Brand Samsung Galaxy S Sports TV Brand

Amazon Tablet Model Online JVC

Apple Apple iPad Strategy LG

Asus Apple iPod Online Activities Panasonic

Blackberry Amazon Kindle Fire Download Or Listen To Podcasts Philips/Magnavox

Casio Samsung Galaxy Download Or Listen To Podcasts Samsung

HTC Google Nexus Download Movies Sharp

Kyocera Barnes & Noble Nook Download Music Sony

LG Acer Iconia Listen To Internet Only Radio Stations Toshiba


IRI Beauty Products Grocery, Cont. Grocery, Cont Household Products, Cont.

Cover Girl Buyers Birds Eye Buyers Heavy Cold Cereal Buyers Lysol Household Cleaner Cloths Buyers

L’Oreal Buyers Pepsi Buyers Heavy Frozen Entrees Buyers Heavy Toilet Tissue Buyers

Revlon Buyers Hamburger Helper Buyers Heavy Salty Snacks Buyers Heavy Lysol Buyers

Neutrogena Buyers Orbit Buyers Heavy Chips Buyers Heavy Clorox Buyers

Heavy Beauty Product Buyers Altoids Buyers Heavy Frozen Vegetable Buyers Air Wick Buyers

Grocery Chips Ahoy Buyers Heavy Instant Coffee Buyers Clorox Bleach Buyers

Nabisco Bakery Snacks Buyers Pop-Tarts Buyers Heavy Kids Cereal Buyers Huggies Buyers

Pillsbury Dough Buyers Green Giant Canned Vegetable Buyers

Heavy Yogurt Buyers Bounty Buyers

Betty Crocker Baking Mix Buyers Weight Watchers Frozen Meal Buyers

Special K Bars Buyers Personal Care

Nabisco Salty Snacks Buyers Green Giant Frozen Vegetables Buyers

Healthcare Products Heavy Diaper Buyers

Nabisco Miscellaneous Snacks Buyers

Healthy Choice Frozen Meal Buyers

Heavy Mucinex Buyers Listerine Buyers

Betty Crocker Stuffing Buyers Häagen-Dazs Buyers Cepacol Buyers Biotene Buyers

Starbucks Coffee Buyers Special K Beverage Buyers Prilosec OTC Buyers Aquafresh Buyers

Pillsbury Frozen Pie Buyers Yoplait Buyers Heavy Vitamin Buyers Crest Buyers

Coke Buyers M&M’s Buyers Hvy Over the Counter Product Buyers

Polident Buyers

Diet Coke Buyers Lay’s Buyers Tums Buyers Scope Buyers

Progresso Buyers Cheerios Buyers Zantac Buyers Sensodyne Buyers

Doritos Buyers Honey Nut Cheerios Buyers Benadryl Buyers Nivea Buyers

Kashi Buyers Fiber One Cereal Buyers Sudafed Buyers Gillette Buyers

Lucky Charms Buyers Fiber Plus Buyers Claritin Buyers Dove Buyers

Chex Buyers Special K Buyers Theraflu Buyers Pets

Trix Buyers Nabisco Cookies Buyers Band-Aid Buyers Heavy Cat Food Buyers

Bear Naked Granola Buyers Nabisco Crackers Buyers Tylenol Buyers Heavy Dog Food Buyers

Jello Pudding Buyers Bayer Aspirin Buyers Advil Buyers Pedigree Buyers

Jello Gelatin Buyers Cesar Dog Food Buyers Breathe Right Buyers Purina Buyers

Bisquick Buyers Frosted Mini-Wheats Buyers Abreva Buyers Shopping

Del Monte Fruit Buyers Kix Buyers Household Products Loyal Walmart Buyers

Betty Crocker Instant Potatoes Buyers

Nutri Grain Bars Buyers Lysol Household Cleaner Buyers Heavy Club Store Buyers

Del Monte Vegetable Buyers Hunts Buyers Lysol Air Freshener Buyers Loyal Target Buyers

Travel, Cont.Hotels for Personal Travel, Cont. Car Rental, Cont. Activities, Cont.

Marriott Budget Attend Event Beach

Any Hilton Dollar Boating Golf

Any Marriott Enterprise Camping / Hiking Shopping

Any Holiday Inn Hertz Family Sightseeing

Car Rental National Fine Dining Snow Sports

Alamo Thrifty Fishing Spa

Avis Activities Gambling Water Sports

For More InformationContact an AdAdvisor Targeting Solutions Expert to answer your questions and develop ideas at [email protected].

Online www.neustar.biz Call +1-800-682-7487

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