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Never plan B.Only plan BILD.

Price list no. 72 valid from 1 Jan 2018

1 The BILD Division

2 Title Portrait

3 Publisher Information

4 Scales of Discount

5 Basic prices for GERMANY-TOTAL

6 Outside Formats and Special Placements

7 1/2 Page and 1/1 Page

8 Millimetre Rates and 1,000 Format

9 Economy Rate

10 Special Advertising Forms

11 Placement Charges and Geographic Split

12 Supplements

13 Ad and Printing Material Deadlines, Cancellation Deadlines

14 red impact

15 BILD DIGITAL: Stationary, Mobile and Apps

16 BILD Social Media

17 BILD.de Regional and BZ.de

18 Crossmedia Concepts of the BILD Group

19 Brand Story

20 Creative Services

21 Technical Specifications

22 Contact of the National Marketer Media Impact

Price list no. 72 · valid from 1 Jan 2018 BILD · BILD.de · B.Z. · FUSSBALL BILD 2

1. The BILD Division

7 days a week and around the clock!

Early inthe morning

Atbreakfast On the go At work During

breaks In the evening / at home


¹ Cross-media brands - Net reach per month: BILD (incl. BILD am SONNTAG), AUTO BILD, COMPUTER BILD, SPORT BILD; Source: b4p 2017 I; German-speaking population above the age of 14 (Potential: 70.09 Mil.)

The BILD division brands have a total reach of more than 46 million per month,i.e. more than 66 % of the German population consumes our media every month1!

46,8 million


Big words. Big impact. In these agitated times, news has a much higher value. BILD helps readers to sift out the most rele-vant news from the masses of information.

■■ BILD has a particularly high advertising effect.3 The unique infotainment character of BILD keeps its content interesting. This makes ads more re-levant and products more attractive. At the same time, this entertaining environment encourages an openness and acceptance of advertising.

■■ Nothing moves Germany like BILD.3 BILD is a relevant news medium which at the same time enhances the relevance of the pro-ducts it advertises. Offers in BILD are classified as highly interesting.

BILD is relevant both as a news medium and an advertising platform.3

Booking unit DEUTSCHLAND-GESAMT1

■■ Consists of the titles BILD, FUSSBALL BILD and BZ. All ads in DEUTSCHLAND-GESAMT will be extended to FUSSBALL BILD at no additional cost.

■■ 9,77 mil. readers2

■■ 1,787,283 copies sold (Mon - Sat, IVW 2017/3)■■ BILD is available in 22 regional editions

We give people everything that touches them. We think bigger. We don’t give up until we find out what really touches the people in Germany.

We have a passion for writing. We can’t help it. And we don’t want it any other way. We put our heart and soul into what we do.

We turn facts into feelings. Information is just information until we can feel it. We tell human stories instead of facts.

We are always everywhere. Good journalism has no fear of contact. Because only those who are in the middle of things get people’s attention. And only those who pay attention are in the middle of things.

We are big pictures. We speak a language that creates images. And we show pictures that leaves people speechless.

We have them all. Merkel, Putin and Trump. The major players speak with us.

Nothing can stop us. Being everywhere. Always being faster. Turn difficult things into something simple. Only BILD succeeds at this!1 The booking unit consists of the BILD, FUSSBALL BILD

and B.Z. titles. B.Z. can also be booked individually.2 Source: ma 2017 Pressemedien II 3 Source: BILD News-Impact-Studie 2017

2. Title Portrait

BILD: Seismograph of the German State of Mind


3. Publisher Information

Publisher and Regional Marketer

BILD: Axel Springer SEB.Z.: B.Z. Ullstein GmbH

AddressBILD AnzeigenAxel-Springer-Straße 6510888 Berlin

FrequencyDaily (Mon.- Sat.)

ZIS Number102541 (GERMANY-TOTAL)

Note: The combination of BILD GERMANY TOTALlisted by agma includes the titles of BILD GERMANY and B.Z. Booking GERMANY-TOTAL also includes FUSSBALL BILD in addition to these titles.

Internetwww.bild.de

National Marketer

Media Impact GmbH & Co. KG Axel-Springer-Straße 65 10888 Berlin

Bank AccountDeutsche Bank AG, BerlinIBAN DE73 1007 0000 0083 4747 00BIC DEUTDEBB

Current Data and Serviceswww.media-impact.dewww.die-zeitungen.de

Contact BILD Advertising ManagerTelephone: +49 (0) 30 25 91 - 76 843Email: [email protected] (not for print data)

Contact Order ManagementEmail: [email protected]

Contact Printing MaterialTelephone: +49 (0) 30 25 91 - 73 073Email: [email protected]

Terms of PaymentPayable immediately net cash after the invoice date. 1 % cash discount when a SEPA Direct Debit Mandate is set up if outstanding invoices are not past due and cash discount has not been explicitly excluded. For new clients, the publisher reserves the right to require cash in advance up to the ad dead-line. In case of late payment or deferment, interest shall be charged at the statutory rate.

Terms and ConditionsThe execution of advertising orders is done in accordance with our General Terms and Conditions for Newspapers, the additional Terms and Conditions of the respective title and the General Terms and Conditions for Advertising Orders in Online Media.

You can find our complete General Terms and Conditions at: www.media-impact.de/agb


Frequency Scale/Campaign Period: 12 Months

Quantity Scale/Campaign Period: 12 MonthsFor Millimetre contracts of at least

6 times 5 % 3,000 mm 5 %12 times 10 % 5,000 mm 10 %24 times 15 % 10,000 mm 15 %52 times 20 % 20,000 mm 20 %




Each edition is discounted separately. For contracts on sub-editions, ads/millimetres of the next bigger edition(s) – so far the campaign periods correspond – can be included.

Minimum size for discount eligibility of the editions: 20 mm.

Mini-Contracts for BILD-Nielsen/Regional Editions and B.Z.Scales of Discount for BILD Nielsen/Regional Editions

4. Scales of Discount




NEW: Scales of Discount for B.Z.

In case of ad orders, eligibility for discounts for all booking units requires that the discount is claimed in writing and submitted to the publisher by 31 March of the calendar year following the publication of the respective ad. In the case of contracts, the discount for ads placed during the insertion time period must be claimed in writing and submitted to the publisher within 3 months after the end of the insertion time period.


5. Basic Prices for GERMANY-TOTAL1

1/1 Page€ 515,000.00

1/2 Page€ 323,500.00

1.000er-Format€ 147,000.00

mm Rate€ 159.80

2/1 Panorama ad€ 1,111,500.00

Strip ad (8 columns, 175 mm high)€ 216,600.00

See the following page for footer resolutions and notes.


GERMANY-TOTAL1

BILD Nordic Format Tabloid Format Normal Rate Gross

1/1 page 8 columns, 376 x 528 mm 257 x 369 mm 515,000.001/2 page 8 columns, 376 x 264 mm/4 columns, 187 x 528 mm 257 x 184 mm/130 x 369 mm 323,500.001,000 format 4 columns, 187 x 250 mm 187 x 250 mm 147,000.00mm rate2 minimum size, 20 mm minimum size, 20 mm 159.802/1 panorama ad 17 columns, 777 x 528 mm 532 x 369 mm 1,111,500.008 columns/175 mm (page width) 8 columns, 376 x 175 mm 257 x 119 mm 216,600.00Corner ad XXL 5 columns, 234 x 325 mm 187 x 259 mm 251,400.002 columns/528 (page height) 2 columns, 92 x 528 mm 65 x 369 mm 163,400.003 columns/528 (page height) 3 columns, 139 x 528 mm 98 x 369 mm 245,000.00

Corner ad XXL (5 columns, 325 mm high)€ 251,400.00

Strip of page height (2 columns, 528 mm high)€ 163,400.00

Strip of page height (3 columns, 528 mm high)€ 245,000.00

1 The booking unit consists of the BILD, FUSSBALL BILD and B.Z. titles. B.Z. can also be booked individually.2 A minimum format of 1,400 total mm applies to ads of 5 or more columns.Ads appearing in partial editions that are published in tabloid format are subject to scaling, if necessary. See technical specifications for details.All rates in Euro plus VAT.


Front page head Front page footer left/right Front page footer XXL Front page text-passage ad Strip under Guide

Strip under TV Strip on first Sports page Back page head/footer Back page VIP strip Love Is ...

6. Outside Formats and Special Placements


Note: Both of the new formats run 4 times per month.

SPECIAL OUTER FORMATS ON THE BILD FRONT PAGE

Be right in the front! New possibilities on the BILD front page: What moves Germany today appears on the front page of BILD.The BILD front page is up-to-date, highly relevant and always an eyecatcher!

Front page head left€ 96,700.00

Is the front page head always sold out exactly when it would fit best into your campaign? A second ad can now be placed on the left and allows us to create planning guarantee for you!

Front page head XXL€ 153,100.00

If you have a lot to say and really want to reach everyone: Use the new maximum area for your message on the header of the front page.This is ideal for the kick-off of your campaign – or as a culmination!


GERMANY-TOTAL1

BILD Nordisches Format Tabloid Format Normal Rate GrossFront page head right/left2 2 columns, 92 x 135 mm 63 x 92 mm 96,700.00Front page head XXL2 2 columns, 92 x 250 mm 63 x 171 mm 153,100.00Front page text-passage ad 2 columns, 92 x 50 mm 63 x 34 mm 30,600.00Front page footer right large 115 x 164 mm 78 x 112 mm 97,400.00Front page footer left/right 2 columns, 92 x 135 mm 63 x 92 mm 73,500.00Front page footer left/right small 2 columns, 92 x 100 mm 63 x 68 mm 48,100.00Front page footer XXL left 2 columns, 92 x 250 mm 63 x 171 mm 134,800.00Back page head 2 columns, 92 x 135 mm 63 x 92 mm 72,500.00Back page head small 2 columns, 92 x 100 mm 63 x 68 mm 47,400.00Back page footer left/right 2 columns, 92 x 135 mm 63 x 92 mm 63,600.00Back page footer left/right small 2 columns, 92 x 100 mm 63 x 68 mm 41,700.00VIP strip back page 8 columns, 376 x 100 mm 257 x 68 mm 156,000.00Love Is 1 column, 45 x 50 mm 31 x 34 mm 9,900.00Strip under TV, 50 mm high 8 columns, 376 x 50 mm 257 x 34 mm 61,600.00Strip under TV, 100 mm high 8 columns, 376 x 100 mm 257 x 68 mm 123,200.00Strip under Guide, 50 mm high 8 columns, 376 x 50 mm 257 x 34 mm 76,300.00Strip under Guide, 100 mm high 8 columns, 376 x 100 mm 257 x 68 mm 137,600.00Strip on first Sports page 8 columns, 376 x 175 mm 257 x 119 mm 235,700.00Guide Window 2 columns, 92 x 150 mm 63 x 102 mm 57,100.00

1 The booking unit consists of the BILD, FUSSBALL BILD and B.Z. titles. B.Z. can also be booked individually.2 Only available 1x per week.Ads appearing in partial editions that are published in tabloid format are subject to scaling if necessary. See technical specifications for details.All rates in Euro plus VAT.


7. 1/2 Page and 1/1 Page1

Booking Unit 1/2 Page ECO5 1/1 Page ECO5

(B/W–4c) (B/W–4c) (B/W–4c) (B/W–4c)GERMANY-TOTAL2 323,500.00 216,000.00 515,000.00 290,000.00GERMANY-WEST-TOTAL2, 7 289,550.00 – 422,380.00 –NIELSEN I 109,402.00 – 193,181.00 – NIELSEN I-North 49,970.00 – 86,778.00 – BILD HAMBURG 29,990.00 16,495.00 53,000.00 29,150.00 NIELSEN I-South 35,250.00 – 50,800.00 – BILD HANOVER 13,939.00 7,666.00 24,500.00 13,475.00 NIELSEN I-West 32,169.00 – 45,391.00 – BILD BREMEN 3,333.006⁶ 2,866.00 5,775.006⁶ 4,938.00NORTH RHINE-WESTPHALIA 72,864.00 – 121,000.00 – BILD RUHR AREA 27,203.00 14,962.00 54,405.00 29,923.00 BILD RUHR-EAST 14,087.00 7,748.00 28,174.00 15,496.00 BILD RUHR-WEST 15,734.00 8,654.00 31,469.00 17,308.00 BILD DUSSELDORF 10,032.00 5,518.00 20,064.00 11,035.00 BILD COLOGNE 2,650.006⁶ 2,279.00 4,290.006⁶ 3,668.00 BILD MUNSTERLAND 6,864.00 3,775.00 13,728.00 7,550.00 BILD WESTPHALIA 15,418.00 8,480.00 30,835.00 16,959.00



7. 1/2 Page and 1/1 Page1

Booking Unit 1/2 Page ECO5 1/1 Page ECO5

(B/W–4c) (B/W–4c) (B/W–4c) (B/W–4c)NIELSEN IIIa 69,030.00 – 110,448.00 – BILD FRANKFURT 18,480.00 10,164.00 36,960.00 20,328.00 BILD MAINZ-WIESBADEN 8,617.00 4,739.00 17,234.00 9,479.00 BILD SAARLAND 2,150.006 1,849.00 3,250.006 2,779.00 BILD RHINE-NECKAR 10,497.00 5,773.00 20,993.00 11,546.00NIELSEN IIIb 52,710.00 – 69,555.00 – BILD STUTTGART 15,629.00 8,596.00 31,258.00 17,192.00NIELSEN IV 59,060.00 – 79,310.00 – BILD MUNICH4 2,640.006 2,270.00 4,050.006 3,463.00 BILD NUREMBERG 10,666.00 5,866.00 21,331.00 11,732.00GERMANY-EAST-TOTAL2, 8 77,520.00 – 139,410.00 – BERLIN-BRANDENBURG-TOTAL2, 3 22,145.00 – 44,345.00 – BILD BERLIN-BRANDENBURG3 11,933.00 6,563.00 23,866.00 13,126.00 B.Z.3 10,212.00 6,162.00 20,479.00 12,313.00MECKLENBURG-WESTERN POMERANIA 12,566.00 6,911.00 22,190.00 12,205.00 BILD SAXONY-ANHALT 14,678.00 8,073.00 27,606.00 15,183.00 BILD THURINGIA 6,970.00 3,834.00 13,939.00 7,666.00SAXONY 18,817.00 – 34,759.00 – BILD LEIPZIG 9,821.00 5,402.00 17,800.00 9,790.00 BILD DRESDEN 2,850.006 2,451.00 4,667.006 3,990.00 BILD CHEMNITZ 6,146.00 3,380.00 12,292.00 6,761.00

1 Fixed format of the 1/1 page: Nordic format: 376 x 528 mm (W x H), tabloid format: 257 x 369 mm (W x H). Or the fixed format at 1/2 page: Nordic format: horizontal 376 x 264 mm (W x H) or high 187 x 528 mm (W x H); tabloid format: horizontal 257 x 184 mm (W x H) or high 131 x 369 mm (W x H).

2 The booking unit consists of the BILD and B.Z titles; B.Z. can also be booked individually.3 See Rate Card for BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.4 BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally.5 Economy Rate for all colour layouts. Handling of BILD regional editions: You decide whether your ad should appear in the first half of the week (Monday through Wednesday) or in the second half of the week (Thursday through Saturday). We determine the exact publication date. Rates are not eligible for volume or commitment discounts but eligible for agency commission. Ad/printing materials deadline for the first half of the week: Friday 11 a.m. For the second half of the week: Wednesday 11 a.m.

6 Heavily discounted fixed format rate that is not eligible for any further discounts. 7 GERMANY-WEST TOTAL consists of BILD Nielsen I to V and B.Z. Also see separate 2018 BILD Booking Units Card.8 GERMANY-EAST TOTAL consists of BILD Nielsen V to VII-2-3 and B.Z. Also see separate 2018 BILD Booking Units Card. For discounts, see section 4. Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details.All rates in Euro plus VAT.All ads of the GERMANY TOTAL booking unit are extended to FUSSBALL BILD without extra charges.


8. Millimetre Rates and 1,000 Format1

Booking Unit mm Rate 1,000 ECO5

(B/W–4c) (B/W–4c) (B/W–4c)GERMANY-TOTAL2, 7 159.80 147,000.00 88,000.00GERMANY-WEST-TOTAL2, 7, 8 143.74 120,970.00 –NIELSEN I7 51.80 51,800.00 – NIELSEN I-North7 23.66 23,660.00 – BILD HAMBURG 14.20 14,200.00 7,810.00 NIELSEN I-South7 16.73 15,090.00 – BILD HANOVER 6.60 6,600.00 3,630.00 NIELSEN I-West7 15.27 13,688.00 – BILD BREMEN 3.06 1,880.006 1,626.00NORTH RHINE WESTPHALIA 34.50 34,500.00 – BILD RUHR AREA 12.88 12,880.00 7,084.00 BILD RUHR-EAST 6.67 6,670.00 3,669.00 BILD RUHR-WEST 7.45 7,450.00 4,098.00 BILD DUSSELDORF 4.75 4,750.00 2,613.00 BILD COLOGNE 3.33 1,375.006 1,189.00 BILD MUNSTERLAND 3.25 3,250.00 1,788.00 BILD WESTPHALIA 7.30 7,300.00 4,015.00



Booking Unit mm Rate 1,000 ECO5

(B/W–4c) (B/W–4c) (B/W–4c)NIELSEN IIIa7 38.35 38,350.00 – BILD FRANKFURT 8.75 8,750.00 4,813.00 BILD MAINZ-WIESBADEN 4.08 4,080.00 2,244.00 BILD SAARLAND 3.60 1,320.006 1,142.00 BILD RHINE-NECKAR 4.97 4,970.00 2,734.00NIELSEN IIIb7 25.00 22,950.00 – BILD STUTTGART 7.40 7,400.00 4,070.00NIELSEN IV7 28.02 25,420.00 – BILD MUNICH4 5.50 1,740.006 1,505.00 BILD NUREMBERG 5.05 5,050.00 2,778.00GERMANY-EAST-TOTAL2, 3, 7, 9 43.39 40,800.00 – BERLIN-BRANDENBURG-GESAMT2, 3 16.75 16,750.00 – BILD BERLIN-BRANDENBURG3 5.65 5,650.00 3,108.00 B.Z.3 11.10 11,100.00 6,770.00MECKLENBURG-WESTERN POMERANIA7 5.95 5,950.00 3,273.00 BILD SAXONY-ANHALT 6.95 6,050.00 3,328.00 BILD THURINGIA 3.30 3,300.00 1,815.00SAXONY7 10.61 7,804.00 – BILD LEIPZIG 4.65 3,300.00 1,815.00 BILD DRESDEN 3.05 1,594.006 1,379.00 BILD CHEMNITZ 2.91 2,910.00 1,601.00

8. Millimetre Rates and 1,000 Format1

1 Fixed format: 1,000: 187 x 250 mm (W x H).2 Booking unit consists of the BILD and B.Z titles. B.Z. can also be booked individually.3 See Rate Card BERLIN-BRANDENBURG-TOTAL, BILD BERLIN-BRANDENBURG and B.Z.4 BILD MUNICH is BILD MUNICH and BILD MUNICH CITY. Ads in BILD MUNICH CITY will be scaled down proportionally.5 Economy Rate identical for all colour layouts. Handling of BILD regional editions: You decide whether your ad should appear in the first half of the week (Monday through Wednesday) or in the second half of the week (Thursday through Saturday). We determine the exact publication date. Rates are not eligible for volume or commitment discounts but eligible for agency commission. Ad/printing material deadline for the first half of the week: Friday 11 a.m. For the second half of the week: Wednesday 11 a.m.

6 Heavily discounted fixed format rate that is not eligible for any further discounts. 7 This applies to the millimetre rate: A minimum format of 1,400 total mm applies to ads of 5 or more columns. Minimum size for all bold printed issues: 20 mm. For regional editions, see regional supplementary sheets. 8 DEUTSCHLAND-WEST-TOTAL consists of BILD Nielsen I to V and B.Z. Also see separate 2018 BILD Booking Units Card. 9 GERMANY-EAST TOTAL consists of BILD Nielsen V to VII-2-3 and B.Z. Also see separate 2018 BILD Booking Units Card.For discounts, see section 4. All rates in Euro plus VAT. All ads in GERMANY TOTAL are extended to FUSSBALL BILD free of charge.


9. Economy Rate

Simply affordable: In 2018 we will reward your flexibility with the Economy Rate.Whether you choose the 1,000 format, corner ad XXL, 1/2 page or 1/1 page: In the Economy Rate, you book one calendar week and we choose the publication date.

SavingsBenefit from an enormous price advantage of up to 43 %!

Right to MoveYou book the calendar week, and we decide the exact publication day between Monday and Saturday.You can exclude any day within the booked calendar week when booking, which increases your planning reliability.

Booking Units and Rates1/1 page, 1/2 page, corner ad XXL and 1,000 format.Outside page formats: only GERMANY-TOTAL, see the following page for rates and formats of the Economy Rate.

Deadline for Ads and Printing Material, Cancellation DeadlineGERMANY-TOTAL: Monday before the respective calendar week

Handling of BILD regional editions:You decide whether your ad appears in the 1,000 mm format, as a 1/2 page or 1/1 page in the

■■ first half of the week (Monday through Wednesday) or in the■■ second half of the week (Thursday through Saturday). We determine the exact publication date.

See rate tables in Section 7 and 8 for rates and formats.

Ad and printing materials deadline ■■■for the first half of the week: Friday 11 a.m. and ■■■■for the second half of the week: Wednesday 11 a.m.

Only one ad can be booked per each half of the week.


GERMANY-TOTAL1

BILD Nordic format Normal Rate Gross Economy Rate Savings Economy Rate

1/1 page 8 columns, 376 x 528 mm 515,000.00 290,000.00 43.7 %1/2 page 8 columns, 376 x 264 mm 323,500.00 216,000.00 33.2 %1,000 format 4 columns, 187 x 250 mm 147,000.00 88,000.00 40.1 %Corner ad XXL 5 columns, 234 x 325 mm 251,400.00 14,000.00 40.7 %Front page head right 2 columns, 92 x 135 mm 96,700.00 62,500.00 35.4 %Front page text-passage ad 2 columns, 92 x 50 mm 30,600.00 20,500.00 33.0 %Front page footer right large 115 x 164 mm 97,400.00 67,500.00 30.7 %Front page footer left/right 2 columns, 92 x 135 mm 73,500.00 52,000.00 29.3 %Front page footer left/right small 2 columns, 92 x 100 mm 48,100.00 34,500.00 28.3 %Front page footer XXL left 2 columns, 92 x 250 mm 134,800.00 94,000.00 30.3 %Back page head 2 columns, 92 x 135 mm 72,500.00 50,500.00 30.3 %Back page head small 2 columns, 92 x 100 mm 47,400.00 33,500.00 29.3 %Back page footer left/right 2 columns, 92 x 135 mm 63,600.00 44,000.00 30.8 %Back page footer left/right small 2 columns, 92 x 100 mm 41,700.00 29,500.00 29.3 %VIP strip back page 8 columns, 376 x 100 mm 156,000.00 94,000.00 39.7 %

Conditions:■■ No reservations, no waiting list■■ No changing motifs, no split■■ More than 2 ads per week upon request■■ Ads in the Economy Rate are subject to agency commissions, but cannot be applied to other discounts and are not eligible for contracts and further discounts

Handling of Economy Rate GERMANY TOTAL■■ Right to move: within one calendar week (Mon.- Sat.), one weekday can be excluded when booking

1 The booking unit consists of the BILD, FUSSBALL BILD and B.Z. titles. B.Z. can also be booked individually.Ads appearing in partial editions that are published in tabloid format are subject to scaling. See technical specifications for details under section 21.All rates in Euro plus VAT.


10. Special Advertising Forms

24738̀ 6

Special advertising forms in BILD are exciting, attention-grabbing and surprising time and again.They stimulate the senses and motivate readers to become intensely involved with your advertising message. Here is a small selection.

Super-Panorama

Interaction Ad

A unique presentation platform emerges with the special advertising form of the Super-Panorama. The new advertising form leaves space for new design opportunities for a very spacial customer appeal and will increase attentiveness. Present yourself on a total of 8 pages in the Nordic format (4 front and 4 back pages). The Super-Panorama is available in both the national as well as regional editions.

With the innovative hybrid printing process, your ad can be individually printed in every single copy.

Enrich your basic motif with individual Examples for the printing in your ad:■■ number or letter codes■■ texts■■ graphics, symbols or logos■■ numerical keypads■■ barcodes■■ QR codes

You can find rates and further information Non-binding application example on the Interaction Ad at www.media-impact.de


Half Page

Half Page Inside Section1/2 page (page height)

Inside Section1/2 page (page height)

You will be spotted with the half page – and not skipped over! Use the prominent advertising surface within BILD and attract plenty of attention with your ad!

Many different print-related special forms of advertising can be realised in several of our editions, depending on the location.Flying Page, Half Cover, Half Page, scented coating, luminous colours, transparent ads or coloured paper: Please contact us for customised offers and implementation possibilities.

Half Cover Front Page135 mm/2 columns.

Inside Page1/2 page (page height)

With the half cover, your ad jumps out – without falling out of the newspaper! The half cover offers you an attractive advertising surface that is placed prominently around the front page!

Flying Page

Front Page135 mm/2 columns

Inside Page2x 1/2 page (page height)

Back Page1/2 page (page height)

Your advertising stands out with the flying page! Attention guaranteed! With the flying page, you can take advantage of an attractive advertising surface around the front and back page (the 1st book) of BILD!


11. Placement Charges and Geographic Split

Status: 01/11/2017© Frauke Kranold, Hamburg 2014

Placement ChargesCommitments regarding placement are possible for the 1.000 format upwards. Extra charges are applied to the gross rate once the purchase order has been submitted. Further appearing as the only advertiser on a particular page cannot be guaranteed. Only a limited number of placement commitments can be granted. Extra placement charge: 10 % of gross rate (eligible for discount and agency commissions).

Geographic Split – We Do It BestBook nationally and advertise with regional reference: Use the options of a motif split in our total of 39 regional and Nielsen booking units.Technical costs: 2 – 3 motifs: € 3,000.00 4 – 7 motifs: € 5,000.00 > 7 motifs: € 7,000.00

Technical costs are eligible for agency commissions, but not for discounts.


12. Inserts

Insert weight per started 1.000 copies

All other editions

BILD HAMBURG

B.Z.

To 10 g 82.00 82.00 85.50To 15 g 86.00 86.00 88.00To 20 g 90.00 92.00 90.50To 25 g 94.00 98.00 93.00To 30 g 98.00 104.00 95.50To 35 g 102.00 110.00 98.00To 40 g 104.00 116.00 100.50To 45 g 106.00 122.00 103.00To 50 g 108.00 128.00 105.50

Heavier weights upon request. All rates in Euro plus VAT.

FormatSmallest format: 10.5 x 14.8 cm (postcard) Largest format: 26.0 x 36.0 cm1

Larger formats can be inserted if they are folded down to the highest format. All multiple page supplements should be folded along on the longest side. Different types of folding such as double-gate and zigzag folding cannot be processed. If the brochure supplements contain postcards, these should be glued to the inside.

No commitments can be given on the exclusion of competitive advertising and on appearing as the only advertiser.

If you have questions: BILD Beilagen (Inserts) Tel.: +49 (0) 30 25 91 - 76 798 Fax: +49 (0) 30 25 91 - 76 802 Email: [email protected]

Booking and cancellation deadline for inserts: 6 business days before date of publication.

You will receive further information on inserts in FUSSBALL BILD upon request.

13. Ad and Printing Material Deadlines, Cancellation Deadlines

Ads GERMANY-TOTAL,GERMANY-WEST TOTAL,

GERMANY-EAST-TOTAL and Nielsen Editions

Regional Editions2

Ad/Printing Material Deadline

Right of Cancellation Ad/Printing Material Deadline

Right of Cancellation

Before Publication Before PublicationAll colour layouts 3 business days, 12 p.m. 5 business days 1 business day, 11 a.m.

Monday edition: Friday, 2 p.m.4 business days

Split ads 5 business days, 12 p.m. 5 business days 2 business days 4 business days

1 BILD CITY largest deviating format: 22.5 x 30.5 cm.2 Different advertising and printing material deadlines for BERLIN-BRANDENBURG-TOTAL: See Rate Card BERLIN-BRANDENBURG-TOTAL.


14. red impact

The national advertising platform. – Loud. Ubiquitous. Urban. Indispensable.

A one-stop shop – Germany’s leading tabloids. Secure the coverage of the extra class and reach more than 11 million readers throughout Germany.

Book once, get more!

Take advantage by booking just once in the ideal operating environment to have your ad appear in BILD DEUTSCHLAND-GESAMT (incl. B.Z. and FUSSBALL BILD), Berliner Kurier, Express, Hamburger Morgenpost, Morgenpost für Sachsen and tz in Munich.

Advantages for you:

■■ reach of 11.02 million readers¹■■ total circulation of 2.23 million copies¹■■ book once, get nine ads■■ easy, quick and flexible processing – even at the Economy Rate■■ new and bigger formats (in the style of BILD DEUTSCHLAND-GESAMT)■■ national reach plus a boost for your campaign in the metropolitan regions

Find out more at:mediaimpact.de/redimpact

Your Contact: Email: [email protected]

1 Source: Circulation IVW 2/2017, reach b4p 2016 III.

redimpact


Formats 1/1 page 1/2 page, horizontal 1,000 format Front page head Front page footer

Mon.– Fri. 601,900.00 367,100.00 187,000.00 117,800.00 94,600.00Sat./Sun. 609,800.00 371,000.00 192,100.00 119,500.00 96,300.00ECO Rate (Mon.– Sat.)2 338,900.00 245,100.00 111,900.00 76,100.00 66,900.00

Ad and Printing Material, Cancellation Deadlines

red impact Ads Ad Deadline/ Right of Cancellation

Printing Materials Deadline

Ads red impact, inner section 3 business days before PD, 12 noon 3 business days before PD, 12 noonAds red impact, front page 5 business days before PD, 12 noon 3 business days before PD, 12 noon

Prices and formats – red impact1 2018

It has never been easier to have your advertising appear throughout Germany and its metropolitan regions! One order – one bill!You will receive detailed information on the delivery of printing materials for red impact publications when booking.

1 The booking unit red impact consists of BILD DEUTSCHLAND-GESAMT (incl. B.Z. & FUSSBALL BILD), Berliner Kurier, Hamburger Morgenpost, Morgenpost Sachsen und tz München.2 See page 17 for economy rate conditions.


15. BILD DIGITAL

BILD.de is one of the leading general interest portals and is renowned for pas-sionate BILD journalism on the web. This multimedia web portal offers breaking news, sports coverage, lifestyle reports and celebrity stories around the clock and available on all devices.

BILD is multiscreen and covers every user scenario, from phones to desktop computers, tablets and on a smart TV – BILD is always everywhere.

■■ Innovative design and high usability

■■ Modern video portal with daily updates and proprietary formats

SPECIALS

Use our diverse editorial environments and specials for your advertising campaign:

■■ HomeRun on BILD: A wider reach is impossible! Simple booking process on the desktop and mobile BILD homepage for the cross-media placement of your advertising material.

■■ BUNDESLIGA on BILD: BUNDESLIGA on BILD means 24/7 football coverage. From exclusive Bundesliga highlights shortly after the final whistle, to interviews and background reports – BILD reaches fans at all times and everywhere.

■■ Video on BILD: The new video sponsorship on BILD offers a wide range of attractive products to engage the target audience on all screens. From the eye-catching presenter clip to integrated product placement. We’ve got it all.

■■ Native advertising on BILD: It’s the story standing in the foreground – the brand story! The brand story as a new option for integrated advertising marks the start of a new product family on BILD within the scope of current regula-tions. It tells a story in the look and feel of BILD: always multiscreen.

1Source for daily unique users: AGOF daily digital facts April – July, basis: 10+, period: 1– 31 July 2017.


BILD.de is the multimedia portal for the whole of Germany. Always and everywhere. As one of the leading general interest web portals with a very wide reach, BILD is sccessible on all devices – desktop, mobile, social media and in apps!

1 AGOF daily digital facts April – July, basis: 10+, period: 20 July 20172 AGOF daily digital facts April – July, basis: 10+ years (59.69 mil.); July 20173 AGOF daily digital facts April – July, basis: digital WNK 14+ years (57.07 mil.); July 20174 Digital reach: AGOF daily digital facts April – July, basis: 10+ years (59.69 mil.); July 2017

BILD Digital

■■ BILD gets up to 5.48 million daily unique users1

■■ On average 4.51 million daily unique users visit BILD2

■■ An average of 3.00 million people visit BILD Home2

Target group3

■■ 59 % are male

■■ 60 % of the users are aged 20 to 49

■■ 41 % have attained a higher level of education

■■ 70 % have a net household income of 2,000.00 and above

Statistics

■■ Unique users4: 21.87 mil.

■■ Visits4: 354,698,738

■■ Page impressions4: 1,368,189,215


16. BILD Social Media

Engage BILD fans and their contacts in a new environment and a completely different user scenario!Whether through Facebook, Instagram …

FACEBOOK INSTAGRAM

Fanpage Instant Articles Live

■■ Make use of posts, instant articles and Facebook Live as an advertising platform and gain the attention of your target group through the BILD brand.

■■ The advertiser gains the full attention of users through a co-branding of the channel.


… Twitter, YouTube or Google AMP – reach your target group always and everywhere!

■■ Through a message with less than 140 characters incl. link to the target URL & visual, BILD reaches its followers on Twitter.

■■ The YouTube channel contains exclusive content and rapid coverage in the entertainment category, as well as Bundesliga videos and highlights.

■■ Use Google AMP as an advertising medium and interlace exclusive product placement with newly distributed articles that change on a daily basis.

GOOGLE AMPYOUTUBETWITTER


BILD.de goes Regional!Use your opportunity to reach your target group in the relevant region. Highlights and News from 14 regions are bundled in attractive environments in BILD.de regiochannels - benefit from the strong reach of these regional environments.

17. BILD.de Regional and BZ.de

Individual BILD.de specials for our regional clients Our bestseller, the Regio Online Advertorial, offers you the possibility of also giving your products a stage in the digital world.

We would be glad to assist you with your individual digital campaign.

BZ.de: Berlin’s largest newspaper on the Internet2

When something happens in Berlin, this is the first place you will get all the informa-tion. With the new 24-Hour Live Ticker, you always have an eye on all of the city’s current events. Net reach:

Benefit from the low level of overlapping of BILD media:1

You can also find our respective current rates at www.media-impact.de

1 AGOF digital facts 2017-03; base: 14+ years, single month2 best for planning 2016 III, average number of readers per issue compared to average number of users per month


18. Crossmedia Concepts of the BILD Group

Benefit from the unique reach and high advertising pressure through a combination of various media genres and media brands. The crossmedia concepts of the BILD Group provides theright solution for every campaign goal. Strengthen the trust of our readers in your product through the joint presentation with our strong media brands.

Put the qualities and functions of your products or topics into the spotlight and communicate them in the typical simplified andcompact BILD style. The attention-grabbing and high-reach advertising of the promotion products with testimonials and opinions byconsumers, glossaries and background information turns the Campaign for Germany into a crossmedia communications conceptfor your sales.

In Germany’s big reader review, the BamS readers test your product or your service. In the form of a product sample, a voucher or a test promotion, readers can try out a new or existing product directly at the PoS and become your large test community as a result. They evaluate your product or service with a questionaire and provide first hand market research results for you.

Exeptionally family-friendly products and services are jointly distinguished as Familien-Produkt (Family Product). Through eyecatching advertorials, ads and advertising media, we stage your products crossmedially. The client and product benefit from the credibility and journalistic competence of the joint presentation with BILD am SONNTAG.

Volks-Produkt: (People’s Product): Exclusive new advertising formats and advertising media! Exclusive price advantage! Exclusivity for your product! Profit from a high degree of attention and reach, as well as from the positive image values with our cooperation, in which a mutually selected product is advertised exclusively as a Volks-Produkt. Prominent testimonials, large- format ads with designed contents, attractive add-ons and innovative online, mobile formats and moving-image formats will ensure your success.

The brand concepts are designed in-house by the Creative Services Department.

The Produkt-Tipp is a sales-oriented promotion product that puts the products from a large variety of fields in the focus of thecommunication. Whether this is a Digital Tipp, a Car Tipp or a Health Tipp – there is a large diversity of possibilities. Due to the joint presentation with BILD.de and the established Tipp logo, the concept is distinguished by a strong recommendation character and high level of credibility.

Germany’s big product review is an exclusive crossmedia testing campaign in joint presentation with BILD.de. Due to test affine users and a high reach BILD offers a perfect platform for testing your product on its marketability. Benefit from a verifiable credibility and transform the BILD users into your brand ambassadors.

AKTION

DE

UTSCHLANDS

präsentiert von

LESERTESTGROSSER

LOGO


19. Brand Story

1 All prices in euros plus VAT. Prices can be discounted with agency/client discounts and agency commissions. In addition, there is a creative overhead of ⁶€ 7,250 per story.

Your Brand Story gets BILD’s exclusive storytelling: developed by real BILD professionals – journalists, photographers, video artists and graphic designers, all in compliance with the separation rule:■■ tailor-made 360-degree campaigns■■ on all BILD platforms standing out beside the most important news of the day■■ maximum impact on social media

Brand Stories at BILD turn your brand message into the “Talk of the Nation”!

Package S Package M Package L

30,000 views 100,000 views 200,000 views

90,0001 (gross) 170,0001 (gross) 285,0001 (gross)

Integration of your logo with link to your homepage

Powerful, engaging videos

Photo productions with celebrity influencers, expert interviews

Exclusive text and reports

Interactive infographics


20. Creative Services

Implementation of the 360°-campaign

Case Study: Fitbit the “Volks-Fitnessarmband”

BILD/BamSads and inserts

Video

Microsite at

BILD.de

Live fitness report with Joey Kelly

Tabletapp

Mobile advertis-

ments

Bridge Ad & Volks- Ticker

Ad bundle

The single-source solution …Creative Services designs individual, convergent communication concepts with the possibility of crossmedia implementation in the overall portfolio of Media Impact (print, online, mobile, social media, tablet, TV, out-of-home).

POSSIBLE COMMUNICATIONS COMPONENTS

■■ Campaign development, reinforcement and optimisation■■ Brand- and performance-optimised■■ Stationary and mobile advertorials, specials and brand stories■■ Use of the moving image channel■■ Presenting and sponsoring■■ Special forms of advertising■■ Creation of supplement concepts■■ Crossmedia concepts with joint or individual presenter■■ Credible testimonials to support the campaign

Creative Services puts a great emphasis on individuality in the realisation of media packages so that your communication goals can be optimally achieved.

Creative Services offers you full service from the communication idea to media planning and project control to the creative implementation by a professional team.

The 360° approach is an integrated communication solution that sets the spotlight on your marketing objective. With the focus on this objective, we will develop customised, client-specific creative concepts, take care of the design and place your advertising in the respectively relevant media channels – tailored according to the message and the target group.


21. Technical Specifications

Contact telephone+49 (0) 30 25 91 - 7 30 73+49 (0) 30 25 91 - 7 69 70

Fax+49 (0) 30 25 91 - 7 29 48

NORDIC FORMAT

Type area376 mm wide x 528 mm high (4,224 total millimetres)

Number of columnsAd and text passage: 8 columns per 45 mm

Column widths1 column = 45 mm, 2 columns = 92 mm, 3 columns = 139 mm, 4 columns = 187 mm, 5 columns = 234 mm, 6 columns = 281 mm, 7 columns = 329 mm, 8 columns = 376 mm

CrossoverMax. 777 mm wide, 528 mm high(17 ad columns)

FontsPositive fonts from 6 point;Negative fonts from 8.5 points, semibold, sans-serif

Line widthPositive lines at least 0.2 mm Negative lines at least 0.3 mm

TABLOID FORMAT

Type area257 mm wide x 369 mm high (1,845 total millimetres)

Number of columnsAd and text passage: 5 columns per 45 mm

CrossoverMax. 532 mm wide, 369 mm high(11 ad columns)

Scaling for tabloid formatAll ads on the outside pages, as well as ads in the inside section that exceed a format of 5 columns in width and 286 mm in height, will be automatically scaled for the partial edition in tabloid format. Separate print material can be provided for the edition in tabloid format. Please contact us for the format data.

For ads that are scaled in the tabloid format, we recommend the following font sizes and line widths in order to ensure optimal readability:

FontsPositive fonts from 9 point;Negative fonts from 12 points, semibold, sans-serif

Line widthPositive lines at least 0.3 mm Negative lines at least 0.45 mm

BILD MUNICH CITYType area: 288 mm wide x 422 mm highAds from national bookings and BILD MUNICH will be scaled down proportionally in BILD MUNICH CITY.

FUSSBALL BILD The FUSSBALL BILD is published in a tabloid format. All ads of the GERMANY TOTAL booking unit are extended to FUSSBALL BILD without extra charges.

GENERAL SPECIFICATIONS

Printing process(Coldset) web-fed offset according to ISO 12647-3:2005

Dynamic rangeTonal gradations in print from 3 % to 95 %

Dot gain50 % tone of the lithograph gains approx. 26 % in newspaper offset printing.

QR CodeWe recommend a minimum format of 25 x 25 mm and resolution of 300 dpi to ensure the readability of QR code illustrations in newspaper printing. The advertising client is responsible for the content of the link.


Screen angleCyan = 15°, magenta = 75°, yellow = 0°, black = 135°

ColoursEuro scale ISO 2846-2Please use additional colours as HKS-Z special colour. As a rule, these are implemented in CMYK values according to the HKS-Z CMYK colour table, version 2006 (available upon request).

Registration mark tolerance≤ 0,3 mm (congestion > 0,3 mm)

ADVERTISEMENT DATA

Image resolution250 dpi, for line of max. 1,270 dpiFor higher resolution picture components, the publisher reserves the right to reduce the picture resolution to the specified values. We will not assume any guarantee for the correctness of the conversion.

File FormatPDF/X-1a:2001, PDF/X-3:2002, PDF/X-4:2008In general, we do not use any open formats. When creating the EPS file, the picture data (no DCS) must be integrated. The files must be set up in the original size of the ad; please do not set up trim signs.

Please note that the publisher will flatten the included transparencies in the case of PDF/X-4 file delivery.

Colour ProcessingPlease use the ICC colour profile ISOnewspaper26v4.icc. This takes into account the parameters of achromatic composition, max. colour application and dot gain in newspaper printing. The profile can be downloaded at: http://www.axelspringer.de/icc

Total colour applicationMax. 240 %

4c proof printClient’s proof supplied and adapted for newspaper printing in accordance with ISO 12647-3:2005 with FOGRA Media Wedge CMYK v3.0a

DIGITAL DATA TRANSMISSION

You can access information on the structure and sending of the printing material at the Internet page http://transfer.axelspringer.de and directly transmit the printing material. We recommend an upload with registration.

Please contact us per email at [email protected] to receive a transmission account. Please send data-storage medium (CD, DVD) and proof to:

Axel Springer SE, AdMedia PoolBILD- und WELT-GruppeAxel-Springer-Straße 65, 10888 Berlin

PRINT QUALITY

In the case of different data structures, no guarantee can be given for the print quality. Variations in colour at the printing sites are caused by the process and do not justify claims for compensation. No guarantee is given for the accurate realisation of 4c ads by means of ICC colour profiles. The dimensional stability of the print paper is subject to slight variations due to the processes used.

Additional options for the transfer of print material can be found at http://transfer.axelspringer.de

Please see the corresponding Rate Card for technical specifications and contact information for individual bookings of B.Z. at www.media-impact.de.


22. Contact at the National Marketer Media Impact

Sta

tus:

Oct

ober

201

7

If you are interested in regional advertising, please contact the respective regional BILD marketing organisation.

Your local contacts are listed at http://www.media-impact.de/bild-regional/Kontakte

International SalesMedia Impact GmbH & Co. KGBenedikt FaerberGeneral Manager International SalesAxel-Springer-Straße 6510888 BerlinTel.: +49 (0) 30 2591 72572Fax: +49 (0) 30 2591 72555Email: [email protected]

Europa/AMEAMedia Impact GmbH & Co. KGFellin WolterAxel-Springer-Straße 6510888 BerlinTel.: +49 (0) 30 2591 72563Fax: +49 (0) 30 2591 72555Email: [email protected]

Austria/SwitzerlandMedia Impact GmbH & Co. KGAlina FriedeAxel-Springer-Straße 6510888 BerlinTel.: +49 (0) 30 2591 72571Fax: +49 (0) 30 2591 72555Email: [email protected]

Betting ProviderMedia Impact GmbH & Co. KGLena SachseAxel-Springer-Straße 6510888 BerlinTel.: +49 (0) 30 2591 72561Fax: +49 (0) 30 2591 72555Email: [email protected]

FranceAxel Springer Media France S.R.L.à Associé UniqueJean-Robert Mamin93, Avenue Charles de Gaulle92521 Neuilly-sur-Seine CEDEXTel.: +33 (0) 1 7621 8500Fax: +33 (0) 1 7621 8501Email: [email protected]

Great Britain/IrelandMedia Impact GmbH & Co. KGPatricia Meier Woster9 Wimpole Street, 3rd FloorLondon W1G 9SGTel.: +44 (0) 20 7836 4313Fax: +44 (0) 20 7836 5364Email: [email protected]

Italy Axel Springer Media Italia S.r.l.Cristiano MerloVia Leopardi N° 2120123 MailandTel.: +39 02 4398 1865Fax: +39 02 4340 0425Email: [email protected]

Region NorthMedia Impact GmbH & Co. KGStephanie HuthAxel-Springer-Platz 120350 HamburgTel.: +49 (0) 40 347 28157Fax: +49 (0) 40 347 28160Email: [email protected]

Region SouthMedia Impact GmbH & Co. KGKnut G. MüllerTheresienhöhe 2680339 MunichTel.: +49 (0) 89 7432596 487Fax: +49 (0) 89 7432596 480Email: [email protected]

Region WestMedia Impact GmbH & Co. KGIngo KölblNeuer Zollhof 140221 DusseldorfTel.: +49 (0) 211 159268 14Fax: +49 (0) 211 159268 55Email: [email protected]

Region EastMedia Impact GmbH & Co. KGFelix KemnaAxel-Springer-Straße 6510888 BerlinTel.: +49 (0) 30 2591 72574Fax: +49 (0) 30 2591 72579Email: [email protected]

Region CentralMedia Impact GmbH & Co. KGJens SpenglerGerbermühlstraße 960594 Frankfurt / MainTel.: +49 (0) 69 962385 20Fax: +49 (0) 69 962385 33Email: [email protected]

Region South-WestMedia Impact GmbH & Co. KGMartin BaumgardtZeppelinstraße 11673730 EsslingenTel.: +49 (0) 711 3199 156Fax: +49 (0) 711 3199 160Email: [email protected]

National TradeMedia Impact GmbH & Co. KGBirgit SantoroAxel-Springer-Straße 6510888 BerlinTel.: +49 (0) 30 2591 71232Fax: +49 (0) 30 2591 71233Email: [email protected]

Head of HealthcareMedia Impact GmbH & Co. KGElmar TenteschMünchener Straße 101/0985737 IsmaningTel.: +49 (0) 89 7432596 615Email: [email protected]

INTERNATIONALNATIONAL

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