Latest Altitude release powersnew iPark brand http://www.iparkliverpool.com

Inventive IT has launched a new version of their Altitude system for airport car park management and distribution. The newest version of the software includes a large number of enhancements including the addition of a �exible content management system (CMS).

The CMS enables airports to create full featured websites alongside standard booking journey pages in order to better advertise and sell their products. This �exibility has allowed Peel Airports to create a website speci�cally to sell their new iPark products.

The new site enables the airport to merchandise their products to compete directly with their o�site competition. Nik Southworth, COO at Inventive IT comments:

‘The creation of white label booking pages has been around for quite a while. Our new functionality builds on this, enabling airports to quickly and easily create new online brands to compete directly with o� airport parking providers.‘

Peel Airports have utilised this new functionality to deliver their iPark branded website. Inventory and pricing across both the airport’s own brand and iPark can be managed centrally through the Altitude pre booking system.

Combining new brand websites with our competitor price collection service gives our clients the tools they need to really compete with o�site parking providers.’

From within the administration section of the Altitude system administrators can de�ne all of the information needed to create a full website. This includes the creation of HTML and Javascript content, custom stylesheets to modify the look and feel of the website, and meta data such as tracking codes and keywords used for search engine optimisation. Inventive IT designed this system drawing from a vast knowledge experience in website development and are con�dent that the system can be used to deliver implemented a system that can scale to handle very large scale web applications.

In addition to this content management system the Altitude booking journey has been fully redesigned for a more modern overall look and feel.

‘We’ve been involved in travel e-commerce for over 10 years and there are many lessons we’ve learned from the tour operating and hotel industries. We’re now applying these ideas to airport parking and it’s really helping to maximise the return our customers are seeing from their pre booking websites’ - John Charnock, CEO

The powerful multi channel management solution within the Altitude system allows Peel Airports to sell both the iPark products and standard on site products via iParkLiverpool.com with a minimum of e�ort and with no duplication of pricing maintenance and administration.