new analytical products of the itc in cooperation with oecd, unsd and wto

New Analytical Products of the ITC

In cooperation with OECD, UNSD and WTO

Market Analysis Section

6th OECD International Trade Statistics Expert Meeting (ITS)

Friedrich von Kirchbach

Chief, Market Analysis Section, ITC

Paris, 13 September 2005

New Analytical Products of the ITC 050913-MASTools-OECD-2Friedrich von Kirchbach

6th OECD International Trade Statistics Expert Meeting

What Is ITC?

• Technical cooperation arm of UNCTAD and the WTO• Mission and goals:

– to support developing countries and transition economies, in particular their trading sectors, in their efforts to achieve sustainable development

– to assist governments in formulating policies to take advantage of the global trading system– to provide enterprise-oriented capacity building for trade promotion and export development

• ITC deals specifically with the operational aspects of trade promotion and export development

UNCTAD WTO

ITC



DEPARTMENT OF OPERATIONS

OFFICE OF THE

EXECUTIVE DIRECTOR

DIVISION OF TECHNICAL COOPERATION COORDINATION

DIVISION OF PRODUCTAND MARKET

DEVELOPMENT

Financial ManagementSection

General Services &Publications Section

Info. TechnologyServices Section

Human Resources Section

Office for Arab StatesEurope and the CIS

Office for Asia-Pacific, Latin America and the

Caribbean

Office for Africa

Trade in Services Section

Market DevelopmentSection

Market AnalysisSection

Trade InformationSection

DIVISION OF PROGRAMME SUPPORT

ITC Organizational Chart

DIVISION OF TRADE SUPPORT SERVICES

E-Trade Dev.Unit

Business Advisory Services Section

Enterprise ManagementDevelopment Section

International Purchasing and Supply

Management Section

Office for Inter-RegionalProgrammes



The Market Analysis Section at ITC

• Part of the Division of Product and Market Development at the International Trade Centre UNCTAD / WTO

• Produces and disseminates tools for market research and trade analysis for exporters, importers and trade support institutions, and provides capacity building to help users make the most out of them



Questions of our partners:

• National perspective: Positioning in international markets– Where is our competitive advantage? What are the most promising

markets for our exports? What should be the priorities for trade promotion?

• Trade policy perspective: Market Access– What are the trade barriers we face? What are the scenarios?

• Company perspective: Market intelligence – What are the latest market developments? Who are potential

business partners?



MAS Products and Services

. . . with training courses that quickly positions partners to use them.

Combining web-based tools focused on the needs of exporters . . . .

Market Access Map

Country Map

Product Map

TradeMap



ITC’s Market Analysis Tools

TradeMap

Product Map

Country Map

Market Access Map



http://www.intracen.org (click on countries )

Select your country here

http://www.intracen.org/



Wide range of analytical

and informationt

ools



Country Map - applications:

• Strategy design and export diversification:– Viet Nam, Senegal, UAE, Mongolia, Malaysia

• Promotion of South-South trade:– Exports of SADC and SACU

• Investment targeting:– Egypt and selected other African countries

• Assessment of trade performance: – LDCs

• Global competitiveness assessment:– World Economic Forum



The Global Competitiveness

Report 2001 – 2002

World Economic Forum



Our Tools Support Analysis At Four Levels

Country MapTradeMap

Market Access MapProduct Map



The Characteristics of TradeMap

• Based on COMTRADE, the United Nations Statistics Division database– Covers 90% of world trade reported by 115 trading nations

• over 5,000 Harmonized System products at HS6 level

– Over 200 countries and territories– Includes non-reporting countries using mirror statistics

• Statistics for over 30,000 products at tariff-line level for 34 countries (>60% of world trade)

• Incorporating UN TARMAC (formerly known as TRAINS)– In cooperation with UNCTAD, WTO and additional information on

more than 160 countries



TradeMap Homepage

Click here to access TradeMap



TradeMap – Selection menu

Imports or

Exports

Country/Region selection

Partner country selection

Product Selection



World Importers of Cardamom

Tariff and Non-Tariff Barriers

Unit Value

Global market share

Countries

Quantity

Growth rate

Value



Access barriers to Pakistan’s market

Tariff Barriers

Non-Tariff Measures



Assess the competition in your export markets



List of importing countries for a product from Guatemala



Trade data over five years



Mangoes imported by Japan at the tariff line level

At the 9 digit level



Analyse potential for bilateral trade

Select your countries/regions



at the HS 6 digit level

Existing and potential trade between Tanzania and United Kingdom



TradeMap

Product Map

Country Map


Market Access Map



Product Map:

• Presenting on a single Web site extensive trade data and market intelligence specifically designed for firms active in international trade.



Learn and apply the trade practices

Learn and apply the trade practices

Product Map

Define the product to trade and its uses

Define the product to trade and its uses

Quantitative AnalysisMarket positioning tools

Analyze the market Analyze the market Qualitative AnalysisMarket Intelligence Tools

Go in-depth: Find out more on the market

Go in-depth: Find out more on the market Initial commercial links

Networking tools

Get the businesscontacts

Get the businesscontacts



Agricultural machinery Animal feed Art, collection, decoration and cultural goods

Automotive components and accessories

Beverages Carpets and wall covering Cellulose derivatives and specialtiesCereals and cereal products Chemicals Cleansing and polishing preparations Clocks and watches Clothing and accessories Cocoa and cocoa products Coffee and coffee products Colouring substances Construction materials Cut flowers and ornamental plants Dairy products Electrical machinery and equipment Electronic equipment and components Engines and motors Fertilizers and plant protection products

Fishery products Food ingredients

Footwear Fragrances and flavours Fruit and vegetable juices Fruit and vegetables Furniture and components Glass and glass productsGums, resins and extracts Hand tools Hides, skins, furskins and leather Honey and apicultural products Household and furnishing textiles Household utensils and appliances Image and sound equipment and accessories

Industrial machinery and equipment Lamps, lighting and visual signaling equipment

Leather products Live animals Machine tools Measuring, checking and precision instruments

Meat and animal products Medicinal plants Metal and metal products Mineral and mineral products Medical and laboratory equipment and instruments

Musical Instruments Nuts Oilseeds and products Optical and precision instruments, spectacles and glasses

Packaging materials Paper and printing Perfumery, cosmetics and toiletries Pets, pet food and accessories Pharmaceutical and medicaments Photo - cinematographic film Plastics and plastic products Precious, semi-precious stones and jewellery

Rubber and rubber products Specialty Food Products Spices and culinary herbs Sports wear, sports and leisure goods Stationery, office machine and supplies Sugar, molasses and sugar confectionery

Tea and tea products Telecommunications equipment Textile fibres, fabrics and specialty textiles

Toys and games Transport equipment Wood and wood products

Footwear

Clothing

Fruit and vegetables

Wood products

Coffee products

Automotive components

Plastic products



Published market

research, links to information sources and to

ITC’s trade inquiry service

Market Intelligence

• World trade flows

• Best performing countries

• Best performing product segments

Networking Tools

Networking facilities

Create company

storefronts & identify

business contacts



Market StudiesBibliography and option to

download orprint directly

Market Studies



Gateway to Market

Information on the Web :

Trade events Packaging Standards News…

Smart Links



Market News Services



TradeMapCountry Map

Product Map


Market Access

Map



http://www.macmap.org

MAcMap Homepage

Type your username,

password and click on ‘login’

MAcMap database

A quick tariff

search for companies

Guatemala

Australia

Bulgaria

Canada

Hong Kong

Israel

Japan

Korea, Rep.

Mongolia

New Zealand

Romania

Singapore

Turkey

Swaziland

Taiwan

Korea, Dem. Rep.

Algeria

Egypt

Lebanon

Morocco

Syria

Tunisia

Micronesia

Armenia

Azerbaijan

Belarus

Bosnia

China

Iran

IraqLibya

Moldova

Palau

Russia

Saudi ArabiaTajikistan

Turkmenistan Ukraine

Vietnam

Yemen

Uzbekistan

Marshall Isl.

Oman

Nauru

Albania

Brazil

BruneiIvory Coast

CroatiaGeorgia

Guyana

JordanKazakhstan

Malaysia

Mali

Namibia

Pakistan

ParaguayPhilippines

Qatar

St. Kitts

South Africa

Sri Lanka

Uruguay

India

Dominican Rep.

Kuwait

Laos

Afghanistan Nepal

Bhutan

CambodiaMaldives

Myanmar

Bangladesh

Bahamas

Cape Verde

Comoros

Congo Dem.Rep.

Eq. Guinea

Eritrea

Ethiopia

Kiribati

Liberia

Samoa

Seychelles

Somalia

Sudan

TongaTuvalu

Vanuatu

Sao Tome

Antigua

Belize

Benin

Botswana

Burkina Faso

Burundi

Cameroon

Barbados

Ctrl. Afr. Rep.

Chad

Congo

Djibouti

Dominica

Fiji

Gabon

Gambia

Ghana Grenada

Guinea

Guinea-BissauHaiti

Jamaica

Kenya

Lesotho

Madagascar

Malawi

Mauritania

Mauritius

Mozambique

NigeriaPapua

St. Lucia

St. Vincent

Sierra Leone

Tanzania

Togo

Trinidad

Uganda

Zambia

Zimbabwe

M.F.N.W.T.O.

G.S.P.

Andean Group

A.C.P.

C.A.C.M.

L.D.C.

Euromed

E.F.T.A.

Rwanda

Angola

E.E.A.

Bermuda

Senegal

Niger

Yugoslavia

Macedonia

Suriname

East Timor

Solomon Isl.

Greenland

Montserrat

ArubaAnguilla

Gibraltar

Niue

Tokelau

Cook Isl.

Costa RicaNicaragua

HondurasEl Salvador

Panama

Norway

Liechtenstein

Iceland

SwitzerlandPeru

Bolivia

VenezuelaEcuador

Colombia

Macao

Kyrgyzstan

Argentina

Bahrain

Cuba

Indonesia

Mexico

ThailandChile

U.A.E

U.S.

Andorra

Palestine

CountriesFighting Drugs

Bilateral

M.F.N.

European trade policy – preferential agreements



Arab Countries’ Agreements

Arab League

GCC UMA

SudanDjibouti

Somalia Comoros

Lebanon Syria Palestine

Saudi Arabia

Bahrain

Kuwait

Qatar

Oman

Algeria

LibyaMauritaniaUnited Arab Emirates

Yemen

Iraq

Jordan

Egypt

Morocco

Tunisia

Accordd’Agadir



General features of MacMap

• WIDE GEOGRAPHICAL COVERAGE: tariffs applied by 170 countries to the products exported by over 200 countries and territories.

• WIDE COVERAGE OF INSTRUMENTS: Covers: ad-valorem tariffs; specific tariffs; tariff quotas; and antidumping duties

• PREFERENCES: Covers most bilateral and regional agreements. Rules of Origin and Certificates of Origin are also included for most agreements.

• ANALYTICAL FLEXIBILITY: Permits any analysis: by region, by economic sector or by measure



MAcMap: Sources of Data

• Market Access Map is continuously updated. Data is collected from:– Applied Tariffs: national sources and the UN Tariff and Market

Access Database (UN TARMAC) of ITC and UNCTAD. – Bound Tariffs: Consolidated Tariff Schedule of the WTO.– Preferential tariffs: regional and bilateral trade agreements. – Applied Tariff Quotas: national sources covering multilateral, regional

and bilateral tariff quota agreements. – Anti-dumping duties: notifications to WTO regarding anti-dumping

duties and ITC collection directly from some countries. – Complementary trade data is collected from diverse sources:

• national statistical offices or customs organizations

• COMTRADE database of the United Nations Statistics Division (UNSD)



Current collaborations using Market Access Map

• IMF – Report on Market Access for Developing Countries

• Market Access Map, UNCTAD and WTO collaborating with UNDP on Millennium Development Goals

• GTAP (Global Trade Analysis Project) – a collaboration of Market Access Map and CEPII

• UNCTAD – Report on Least Developed Countries



Currently in development: Investment Map

• Integrates FDI flows and stocks, exports and imports, tariff, bilateral investment treaties and derived indicators

• Customizes data by reporting country, partner and industry

• Presents data and analysis in multi-functional dimensions and graphs (maps, charts, figures)

• Links to related resources of UNCTAD and ITC– UNCTAD’s World Investment Directory, Investment Compass– UNCTAD FDI statistics (www.unctad.org/fdistatistics)– ITC web-based tools (Country Map, www.intracen.org/countries)



Sources of Data and Geographical Coverage

• Collaborating partners– foreign direct investment: UNCTAD– trade data: COMTRADE (United Nations Statistics Division)– tariffs: Market Access Map (ITC / UNCTAD / WTO)– Multilateral Investment Guarantee Agency (MIGA)– World Association of Investment Promotion Agencies (WAIPA)

• Coverage– FDI data by sector covering all activities (goods & services) in

approximately 80 countries – trade and tariff data covering some 140 countries, at the sector and

the product level (more than 5,000 product items), data on services is not yet included



Investment Map Homepage

http://www.investmentmap.org



Investment Targeting: Priority sectors (Brazil)

Click on the crossto expand



Competitor countries: Motor vehicles



Investment Map: example

of graphics

Export portfolio of Brazil

-4

-2

0

2

4

6

8

10

12

-10 -5 0 5 10 15 20 25 30 35 40 45 50

Increase in world market share of Brazil, 1995-2002

Wo

rld

exp

ort

gro

wth

, %

p.a

., 1

995-

2002

Underachievers

Benchmark

Champions

Achievers in adversity

Declining sectors

production, processing and preservation of meat, frozen

growing of crops, market

basic iron and steel

motor vehicles

mining of iron ores

aircraft and spacecraft

other food products

basic chemicals

basic precious and non-ferrous metals

paper and paper products

parts and accessories for motor vehicles and their

extraction of crude

special purpose machinery

footwear

general purpose machinery

other chemical products

television and radio

refined petroleum products

tanning and dressing of leather; luggage, handbags

wood products, cork, straw

$50

Achieversin adversityDeclining

sectors

Underachievers

Champions

-4

-2

0

2

4

6

8

10

12

-10 -5 0 5 10 15 20 25 30 35 40 45 50

Underachievers

Champions



Adding value with market analysis tools

• Efficient access to information allows for more resources to be allocated to analysing and interpreting information.– Successful enterprises need help with « processing » information and

are willing to pay for it if usefulness is demonstrated.

• ICTs allow for analytical content to be transfered as easily as information.

• ITC databases will not answer all possible questions from exporters, but do point in the right direction– Downloadable data allow for more detailed analysis or « processing »

using common software such as Excel or Word.

• In globalized environment role of associations should change from information provision to information synthesis.



Capacity-building programmes

• Designed to train market analysts, policy-makers and export-oriented managers, both in the public and private sectors on:– How to use the « maps » and take advantage of their features– How to prepare insightful and high-impact market profiles– Understanding information on market access barriers and trade flows– Incorporating qualitative elements to quantitative analyses– Evaluating and pursuing export opportunities– Incorporating effective market research and analysis in the

formulation of successful export strategies



Workshops and Programmes

Introduction toMarket Analysis Tools

StrategicThinking

(sector-oriented)

BusinessClinics andMentoring

ExportManagement

Training ofTrainers

Trade inServices

Market AccessNegotiations

StatisticalAnalysis

ExportMarketing

Preparation ofMarket Profiles

SPECIALIZED WORKSHOPS

MULTIMODULAR PROGRAMMES



Our vision:

To enable policy makers, trade negotiators and the business communities in all countries to be able to use our services whenever and wherever

they need.

• For more information, please contact us at ITC or under

[email protected]

new analytical products of the itc in cooperation with oecd, unsd and wto

Documents

trade analysis

trade barriers

trade support institutions

trade policy perspective

international marketswhere

market intelligence

market research

market accesswhat