MY STORYCREATE.EDIT.EXPLORE.

ENJOY

MARKETING PLAN|SUBMITTED BY-SHREYA,LNMIIT

AGENDA• Executive Summary• Situation Analysis• Goals• Strategy• Tactics• Implementation

EXECUTIVE SUMMARY

Do you want to capture wonderful moments with motion?

Are you tired of the same old editing apps where you need to spend hours editing ,trimming and splicing your videos together ?

Are you interested in enhancing your videos and giving a cinematographic effect?

MyStory’s automatic editor enhances your video and makes it look different and worth watching. All you need to do is just collect the photos and videos you need. Provides wonderful

filters, themes, stickers ,video and picture editing tools and above all “Cinematography Effect” .

TARGET CUSTOMERSCollege Students Teenagers

Photographers

MIXBIT is the only competing android app with over 500,000 users .

Opportunities

•MyStory provides opportunity for its target market to capture moments ,improve their videos ,enhance their photography skills ,socialize and its a wonderful source of entertainment for people.

THREATS

• Cut-throat competition as a lot of apps in the same industry gaining popularity.• Threat of new entrants as there are no barriers to entry in this industry.• Competitors like MixBit and JumpCam trying to increase their market share.

COMPANY GOAL

Expected Number Of Users and Net Income

Aug Sept Oct Nov Dec Jan Feb Mar Apr May June

500,000+ USERS

$800,000 USD

1,000,000+ USERS

1.5 million USD

APP LAUNCH

Customer’s Needs And Wants• Customers want themselves

to look good in their pictures and videos.

• They want to capture and share their special moments and tell people their own story through visual effects.

• MyStory allows people to express themselves through their videos and pictures.

• Good for learning photographers who are looking for something new and exciting.

DISTINGUISHING CHARACTERISTICS OF CUSTOMERS

• Most of the people these days spend time on their Smart Phones editing and making their pictures

look different and beautiful.• They are eager to share their photos and videos with friends and family and upload on social

media.

COLLABORATION

COLLABORATORS

SUPPLIERS ONLINE COLLABORATION

CHANNEL MEMBERS

Ex. Facebook, Collaborators from Target Consumer Base ,Paid Suppliers likes Newspapers, Magazines ,Journals and Blogs

Ex. Social networking sites like Facebook ,Instagram ,Twitter ,LinkedIn etc. and brands which will sponsor through their adds in the app.

Ex. App Stores like Google play store, Amazon app store, ios store etc.

GOALS• Promotion of their websites ,blogs ,magazines ,newspapers etc• Alternative source of revenue generation.• Strengthening their image amongst people.

SUPPLIERS

• Attract as many consumers as possible.• Strengthen the brand image, awareness and brand equity

ONLINE PARTNERS

• Positive feedbacks from people and gain as many referrals as possible.

CHANNEL MEMBERS

VALUE PROPOSITIONTarget Customers•Customers get to make their

pictures and videos worth watching with the awesome features of the app.

•Many new effects and features being added with the free updates of the app

Collaborators•They get a chance to attract

diverse consumer base.•New consumers generated.•Revenue increased.

Company•Stable financial condition.•Good working atmosphere

with a nice pay•Future growth prospective•Job security•Strong image and positioning.

COMPANY’S STRATEGIC BUSINESS UNIT

•coders ,software engineers ,developersApp Development unit

•data scientists ,data analysts, statisticiansData Analysis unit

•writers ,bloggers ,editorsContent Writing unit

•growth , distribution and communication teamMarketing unit

•customer care Customer Welfare unit

•accountant , financerFinance and Accountancy unit

SUPPLIERS INVESTORS

CUSTOMERS EMPLOYEES

KEY STAKEHOL

DERS

POINTS OF PARITY

• Add filters and sound to the videos.

• Enjoy picture slides.• Add stickers and themes to

enhance your videos. • Invite your friends to contribute

their content directly to your video via Private as well as Open collaboration.

• You can update your published videos whenever you want to.

• Share your contents whenever and however you like.(Facebook ,Twitter ,YouTube)

POINTS OF DIFFERENCE• MyStoryCinematography-

MyStory also gives a cinematography effect which makes your videos appear like short stories.

• MyStoryCommunity-You can form a community of people and even chat or share your stories with them.

• Vote ,Contribute and Share-Watch video playlists on any subject organized by hash tags and, vote to boost your favourite videos to see them climb up the playlist. Contribute your own videos and assign hash tags to add them to the playlist.

TACTICS

PRODUCT

• Filters• Professional graphic effects• Sound effects• Photo animations• Face detection• Cinematography effect• Free updates

FREE FEATURES

• Additional themes

• Stickers• Additional sound

effects• Additional

graphic effects• Ad-free app

PREMIUM FEATURES

BRAND

NAME : MyStory

KEY Features: Collaborative Projects Unleash ,Find and Follow Friends

Activity, Stream for Your Community ,Real-Time Previews of

Your Projects ,Chat in Projects ,New, Improved Editor and Controls

SLOGAN : ’coz every picture has a story to tell.

PRICING$5.5 USD

MONTHLY OR $50 USD

ANNUALLY

COMMUNICATION• Social Media• Google Add-On• Featuring E-mails• Print Media• Blogs• Full-Featured Company

Website• Word Of Mouth via

Family ,Friends and Relatives

DISTRIBUTION• Google Play• Company Website• Amazon app store

ORGANIZATION STRUCTURE

CEO

Technology Dept.

Data Analytics

Head

App Development

Manager

Content Dept. Marketing Dept.

Distribution Head

Promotion Head

Customer Welfare Dept.

Customer Care Head

Finance Dept.

Finance and Accountancy

Head

PROCESSES INVOLVED IN IMPLEMENTING COMPANY’S STRATEGIES AND TACTICS

Market Research and Surveys done analyzing

needs of the people.

Analyzing Consumer and Business Markets.

Analyzing core competencies of the

company.

Identify the target customers.

Identify the goal of the company.

Developing a Product Strategy

Setting up a proper Pricing Strategy

Setting up a Communication

Strategy and planning an Organization

Structure

Managing the same market strategy and

making changes as per the requirement.

TASK TIME REQUIREDMarket Research and Surveys done analyzing needs of the people

2.5 MONTHS

Analyzing Consumer and Business Markets. 3 MONTHS

Analyzing core competencies of the company.

2 WEEKS

Identify the target customers. 2 WEEKS

Identify the goal of the company. 1.5 WEEKS

Developing a Product Strategy 1 WEEK

Setting up a proper Pricing Strategy 1.5 WEEKS

Setting up a Communication Strategy and planning an Organization Structure

2.5 WEEKS

SCHEDULE

DISCLAIMERCREATED BY

SHREYA,LNMIIT UNDER A MARKETING INTERNSHIP UNDER PROF. SAMEER

MATHUR,IIM LUCKNOW.