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New approaches to course and subject improvement through qualitative analysis of student comments in evaluation surveys
Carolyn Newbigin BA, B Psych, Grad Dip Psych, Grad Cert Social Research ADSRI
Social Research Specialist Planning & Quality Unit
Workshop Session: Details and Agenda 1:50 pm – 3:00 pm (70 minutes) Monday 11th November, 2012
Time Duration Topic
1:50 pm – 1:55 pm 5 minutes Introduction to the Workshop • Details of the session • Run through the agenda
1:55 pm – 2:05 pm 10 minutes Getting to know the participants Group discussion: Where is everyone from, roles in other institutions?
2:05 pm – 2:25 pm 20 minutes Summative Content Analysis methodology at UTS • Quantifying the qualitative • What is included in a report to a faculty • NVivo coding of student comments • Visualising qualitative data using word clouds Group discussion: Q&A on the workshop so far
2:25 pm – 2:35 pm 10 minutes Common themes which emerge from student comments at UTS • Positive Aspects • ‘Ideas for Improvement’ Group discussion: Are these similar to the common themes found in your institutions?
2:35 pm – 2:45 pm 10 minutes Important issues when dealing with student feedback Group discussion: Scenario cards
2:45 pm – 2:55 pm 10 minutes Overview of how student comments are used to improve learning and teaching at UTS Group discussion: Reflections on the UTS approach, similarities and differences to approach taken at other institutions
2:55 pm – 3:00 pm 5 minutes Rate this session
Getting to know the participants
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Go to page 2 of the workbook
1:55 pm – 2:05 pm 10 minutes Getting to know the participants
Group discussion: Where is everyone from, roles in other institutions?
Summative Content Analysis methodology at UTS
UTS:PLANNING AND QUALITY UNIT
November 2012
2:05 pm – 2:25 pm 20 minutes Summative Content Analysis methodology at UTS • Quantifying the qualitative
• What is included in a report to a faculty
• NVivo coding of student comments
• Visualising qualitative data using word clouds
Group discussion: Q&A on the workshop so far
Go to page 3 and 4 of the workbook
Quantifying the Qualitative
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Why is it important?
Lecturers and heads of school paying too much attention to individual
comments:
• isolated incidents;
• personality clash;
• unfair appraisal detrimentally affecting a lecturer’s career;
• changes being made to the curriculum which aren’t based on pervasive
issues which are important to students.
What can be done?
Measuring and reporting confidence levels that the sample size is adequate,
i.e., the responses you have are representative of the entire class experience.
http://www.raosoft.com/samplesize.html
UTS:PLANNING AND QUALITY UNIT
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UTS:PLANNING AND QUALITY UNIT
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UTS:PLANNING AND QUALITY UNIT
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Confidence Levels A ‘Confidence level’ is a term which refers to the level of certainty that the responses reported would be indicative of the entire group of graduates. This is calculated using the number of graduates (population size), the number of responses (sample size) and other standard margin of error terms in an algorithm. An online tool including further details about how confidence levels are calculated is available at http://www.raosoft.com/samplesize.html. As would be expected, the greater the proportion of the graduates who respond to the questions, the higher the confidence that the responses will be representative of the true class experience. Regardless of the confidence levels reported, the responses are the legitimate experiences of individual students. However, it should be kept in mind that when the confidence level is LOW the typical student experience may have varied somewhat compared with the responses provided. There are three categories of confidence level used in this report:
HIGH 75% and above (95% and above is optimal)
MODERATE 60-75%
LOW Less than 60%
Quantifying the Qualitative
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What else is included in a report to a faculty?
Important Note This report contains data based on CEQ results from evaluation surveys completed by former UTS students, and includes the names of some staff members. Following the delivery of this report by PQU to the Faculty of *****************, access to this
report by faculty staff should be determined in accordance with the policy on the use of teaching evaluations (as set out in the Academic Staff Agreement).
This report and its contents are not intended for distribution outside UTS.
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What else is included in a report to a faculty?
Year of Survey Pass rate Number of
graduates who
completed the
course
Number of graduates
who completed the
quantitative questions
Number of graduates
who completed the
qualitative questions
2009 81.2% 243 students 148 students
(60.9% of total)
123 students
(50.6% of total)
2010 82.7% 250 students 150 students
(60.0% of total)
129 students
(51.6% of total)
2011 83.1% 288 students 210 students
(72.9% of total)
180 students
(62.5% of total)
Total Av.
82.3%
781 students 508 students
(65.0% of total)
432 students
(55.3% of total)
Confidence level that the overall sample size
is adequate
For qualitative comments on the SFS
VERY HIGH (optimal)
99.8% confidence
Confidence level that the overall sample size
is adequate
For quantitative scores on the SFS
VERY HIGH (optimal)
99.9% confidence
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What else is included in a report to a faculty?
TABLE 1.02
Quantitative Summary Table – (Name of
Subject here)
2009
1st Semester
(N=16)
LOW confidence
2010
1st Semester
(N=23)
LOW confidence
2011
1st Semester
(N=5)
LOW confidence
WEIGHTED
AVERAGE FROM
2009-2011
(N=44)
MODERATE
confidence
Average Satisfaction with Subject 4.46 4.04 4.78 4.28
The subject was delivered in a way which was
consistent with its stated objectives. 4.38 4.04 4.60 4.23
My learning experiences in this subject were
interesting and thought provoking. 4.57 3.96 4.80 4.27
I found the assessment fair and reasonable. 4.38 3.90 4.60 4.15
There were appropriate resources available to
support the subject. 4.57 4.00 4.80 4.30
I received constructive feedback when needed. 4.63 4.18 5.00 4.44
Overall I am satisfied with the quality of this
subject. 4.50 3.95 4.80 4.25
I feel that the rules for referencing, late
penalties and extensions were consistently
applied according to Faculty Guidelines.
4.25 4.00 4.60 4.16
I was provided with consistent advice about
assessment expectations. 4.44 4.27 5.00 4.41
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NVivo coding of student comments
Steps to follow: 1. Raw comment file 2. Mail merge for import 3. NVivo import 4. Node creation 5. Coding 6. Interpretation and write up
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Subject Code Ranking information Subj1 Subj 2 Subj 3 Subj 4 Subj 5 Subj 6
Subject Name Av % No % Not Dom
Qualitative respondents (N) N=50 N=29 N=36 N=39 N=39 N=66
Percentage of total respondents (quantitative) 10.8% 14.0% 18.8% 34.8% 26.4% 24.7%
Confidence Level LOW LOW LOW LOW LOW MODERATE
1. False positives 27% 4 0 12% 40% N/A N/A 36% 19%
2. Interesting subject matter 26% 4 0 24% N/A 43% 14% N/A 21%
3. Practical aspects 16% 3 0 N/A N/A N/A 22% 14% 12%
4. Relevance to future careers and industry 18% 2 2 N/A Not dominant N/A 22% 14% Not dominant
5. Positive re. teaching staff 17% 2 2 Not dominant N/A 22% 12% Not dominant N/A
6. Field trips 20% 1 0 20% N/A N/A N/A N/A N/A
7. Learning about new technology in the industry 18% 1 1 N/A N/A N/A 18% Not dominant N/A
8. Good assessment tasks 16% 1 1 N/A N/A 16% N/A Not dominant N/A
9. Tutorials/Lab Sessions 15% 1 0 N/A 15% N/A N/A N/A N/A
10. Cost X software 0% 0 1 N/A Not dominant N/A N/A N/A N/A
11. Well structured (2009) 0% 0 1 N/A N/A N/A N/A N/A Not dominant
12. Skill development opportunities 0% 0 1 N/A N/A N/A N/A N/A Not dominant
Different ways of reporting on the results: 2: Compare and contrast main themes across subjects or courses
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3: Visualising qualitative data using word clouds http://worditout.com/word-cloud/make-a-new-one
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Common themes which emerge from student
comments at UTS
Positive Comments – The top five common themes
1. Positive comments regarding some of the teaching staff
2. Practical elements of the subject/course (hands on tasks)
3. Relevance of content to industry and future careers (e.g., up to
date, industry standard technology and practice)
4. ‘False positives’
5. Industry placements (e.g., valuable experience, networking and
contacts)
Other themes not in the top five include: having a general interest in
the subject content and finding it enjoyable (self-selection), positive
experiences with group work, receiving timely and useful feedback,
quality of assessment tasks, and the interesting guest lecturers.
UTS:PLANNING AND QUALITY UNIT
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Common themes which emerge from student
comments at UTS
Negative or ‘Room for Improvement’ Comments
The top five common themes
1. ‘Variation in the quality of the teaching staff’
2. More industry relevant, practical work
3. Better organised on course/subject administration: i.e. uploading lecture
materials, monitoring discussion boards, responding to queries, etc.
4. More targeted, individual and timely feedback on assessment tasks
5. Structure of subject/course in need of updating/review - e.g., poorly timed
assessment tasks, poor weighting of tasks
Other themes not in the top five include: improving the quality of (or training for)
the tutoring staff, more Summer and block-mode classes for part-time/working
students, better utilisation of laboratory and simulation facilities
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Important issues to consider when dealing with student feedback
Group task: Yellow ‘Scenario Cards’ Go to page 6 of your workbook
• What would you do if you came across these comments? • Rate the severity of these comments and whether action needs to be taken • What other information might you need in order to make a judgement? • What are the policies and procedures that you think might apply in this
situation? • What would the ideal outcome of the scenario be?
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Overview of how student comments are used to improve learning and teaching at UTS
INPUTS Inst. Interactive Media and Learning Faculty
Liaison Officers
Faculty Exec Staff Course Review Advisory Group ‘Watch-list’
PQU (Me)
ACCESS Vice Chancellor, D. Vice
Chancellor Teaching and Learning
Inst. Interactive Media and Learning Faculty
Liaison Officers
Associate Deans Teaching and Learning
Course and Subject Coordinators
USES $$ Promotions and pay
decisions $$ Awards for quality
teaching and learning
!!!!! CHANGE!!!!