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BACKGROUND

• The STORM brand originated in London in 1989 • The brand name STORM was chosen as it evokes images of strength and wonder • STORM was developed to provide innovation in watch design • STORM created the trend to sell watches to fashion outlets • STORM is a statement in design recognised world wide for its style and individuality

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BRAND VISION

• STORM is a UK based British company. It started

to fill a niche in the market for innovative watches

at an affordable price point.

• Through this innovation, STORM products have

achieved a unique status that has allowed barriers

to be broken in many other territories.

• STORM has a vision to continue pushing the

boundaries to ensure it fills a unique brand

position globally.

• The brand will be expanding in a controlled way to

ensure continuity of the brand image.

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BRAND AND PHILOSOPHY

• The STORM identity is dependent upon three

integral aspects: Unique designs Quality Brand image • Distinctive emphasis on colour, texture and

shape • Unusual features defy convention • Individual style

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THE COMPLETE BRAND

• The STORM logo, official product seal and packaging

complete the whole STORM image

• The STORM brand has expanded with the

introduction of sunglasses, opticals, bags, wallets,

and perfume.

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PRODUCT

• Unique and contemporary design

• High grade stainless steel

• Enamel, ceramic, leather, and Swarovski

crystals are just a few of the high quality

materials which contribute towards the

STORM collection

• Designed by a small team of dedicated

designers

• Innovative designs challenge the rules of

convention

• Quirky details, such as camera openings

and lazer dials

CUSTOMER PROFILE

• Individual

• Brand aware

• Target age group 20 – 40 years

• Style conscious

• From the young, hip and fashion led

• To the stylish individual with an eye for detail

and quality

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STORM STORES GLOBALLY

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PRODUCT CATEGORIES

FRAGRANCES WATCHES JEWELLERY

SUNGLASSES

BAGS

OPTHALMICS STORM TECH

STORM WORLDWIDE RETAILERS

STORM is distributed in the majority of countries and all

major city centres.

Key department stores that STORM retails in at present

are:

Belgium: INNO

France: SYNALIA GROUP

Canada: SEARS

Cyprus: DEBENHAMS

Japan: YODOBASHI

Vietnam: PARKSON

Colombia: PILATOS

UK: DEBENHAMS

UK: HOUSE OF FRASER

STORM is the leading watch brand in

the 20 – 40 age group

STORM has a following in a wide age

group, with watches varying from

complex and innovative to simple and

elegantly designed.

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Survey taken from UK chain store of 150 branches selling

35 watch brands.

UK WATCH MARKET (16 – 40 AGE GROUP)

TOMMY HILFIGER

FOSSIL

STORM

ARMANI EXCHANGE

GUESS

DIESEL

PROMOTIONAL ACTIVITY

• Contributor of watch prizes for competitions

• Collaboration with bloggers

• Social media presence on Twitter, Facebook and Instagram

• Cross promotions with big screen films such as The Hunger Games and

tourist boards such at Washington DC.

• Sponsorships such as 4Music TV Channel, a London rugby team and a

Pro-BMXer.

• Contributor at events such as the Brit Awards, the Mobos, MTV’s Europe

Music Awards, Capital FM Summertime ball

• PR activity carried out throughout all major magazines and newspapers

• Product placement in film and TV

• Celebrities wearing STORM include:

David Beckham

Justin Timerlake

Kanye West

Little Mix

Labrinth

Tinie Tempah

Ellie Goulding

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ADVERTISING

STORM previously advertised on the London Underground, in national glossy magazines and on top TV channels

throughout the UK

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Advertising at mall entrance in Saudi Arabia

Advertising on taxis in Brazil

Advertising in shopping

malls in Malaysia

Advertising on buses in the UK and Belgium

Television advertising in Iran

Advertising at tram stops in the

Czech Republic

Billboard advertising in Lebanon

Digital billboard advertising at busy Czech motorway

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UK DISTRIBUTION

Department Stores

• World Duty Free

• Virgin Airways

• Stena Line Ferries

• Nuance Group

• 1 STORM store • 400 Gift/Jewellery outlets

• 100 Fashion outlets

• Debenhams

• F Hinds

• Menkind

• House of Fraser

Stores UK STORES UK INDEPENDENT RETAILERS

DUTY FREE DEPARTMENT STORES / MULTIPLES

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DISTRIBUTION OPPORTUNITIES

With a reputation for radical new ideas, and renowned

for contemporary styling incorporating sophistication

and originality, STORM continues to be the premier

cutting edge brand.

If you would like to be a distributor for a leading brand

with a proven track record, which consistently offers

unique designs which provide strong competition and

excellent sales performance in the fashion watch

segment, contact us to discuss distribution

opportunities.

Showroom Address

365 Euston Road

London

NW1 3AR

Mailing Address

37-39 Conway Street

London

W1T 6ST

UK

Tel: +44 (0) 20 7874 6900

Fax: +44 (0) 20 7874 6919

Email: wendy.chiew@stormlondon.com