new business plan (boutique)
DESCRIPTION
We wish to acknowledge our regards and indebtedness to our guide and benevolent Prof: MR. Ghulam Ahmad Rana teaching Introduction to Business in University Of Management and Technology (UMT) Lahore. Whose kind and precious suggestions enriched our thoughts and helped us to accomplish this Business plan. We also want to thank our families who supported us. Thanks to Almighty ALLAH for giving us such will and power to complete this business plan on timeTRANSCRIPT
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• Haris Qadri • Shurahbil khan• Shehbaz Ahmed • Jahanzaib haider• Zeeshan Arshad
Man`Chali the fashion world
“ Satisfying our costumers by providing them best qualitative stuff and unique designs keeping in view their comforts and excellence”
FINANCIAL OBJECTIVE:To maintain an inflation growth in earning per year
at a rate of 12%.To obtain a return on equity of at least 30%.Providing stitching facilities to other boutiques in
2010 which are lacking this facility.
NON-FINANCIAL OBJECTIVE:
To be among the top ten favorite brands within 2 years..
To add new design in every season.
Objectives
In-House stitching unitContracted designers 8 Stitching machines 8 hours shift
BUSINESS PROCESS
Total designs to be selected
20
Number of dresses in each design
50
Number of dresses in each size Small: 20Medium :20Large: 10
Total Number of dresses 1000
CURRENT INDUSTRY STRUCTURE
MAJOR COMPETITORS:GENERATION MARIA BNINA’SSADIA MIRZA AMIR ADNAN
MARKETINGo Print mediao Electronic mediao Fashion shows o Fashion magazineso Launching websiteo Radios
MARKETING STRATEGIESMembership cards Tele marketingExhibition in universitiesProduct promotion for season & holidaysSpecial salesCross promotion
RAW MATERIAL
FabricAccessoriesLabels, tags & packaging
Production ProcessDesignPattern Making/CuttingStitchingFinishingPresentation/Market
PRODUCTSFabricProduct CategoriesCasual WearSemi Formal WearFormal Wear
PRODUCTSEthnic WearContemporary WearWestern Wear
PRODUCTSCATEGORY % of total outfits
Casual wear 34%
Semi formal wear 33%
Formal wear 33%
Average Sale Price
CATEGORY
Avg. Price per outfit
Cost % of sales
Casual wear
3,200 35%
Semi formal wear
6,000 32%
Formal wear
15,500 30%
Positions Required
Salary per Month
Salary per Annum
Production Staff
Designer 1 15,000 180,000Tailor 5 7,000 420,000Press/iron man/finishing
1 4,000 48,000
Dyer 1 5,000 60,000Total 708,000Administrative SalariesSales girl 2 6,000 144,000Office boy 1 3,500 42,000Guard 1 5,000 60,000Peon/sweeper 2 2,500 60,000
Total 14 306,000
MACHINERY/EQUIPMENT DETAILS
Stitching Machinery
No. Rs/Unit Rs
Single needle lock machine
8 19,900 159,200
Over lock Machine
1 56,800 56,800
Embroidery
1 29,900 29,900
Total 245,900
OutletSecurity for renting shop/outlet (Rent @ Rs.56,000 per month. 3 months rent as security)
168,000
Interior decoration (installing lighting, mannequins, hanging racks, mirrors, glass panes, cash counter, and other décor, etc.)
437,884
Security for renting a house for installing thestitching unit (Rent @ Rs15,000 per month)
45,000
Requirements
Description:
Main shop
Try Room
Small Store
Building for Stitching Unit
Project Cost Description Cost (Rs.)
Machinery & equipment 166,300Furniture & Fixture (Interior Decoration)
437,884
Office equipment 86,000Security Deposits for Premises
213,000
Pre-operating expensesSalaries 31,000Promotional Expenses 67,246Total Capital Cost 1,299,430Working CapitalRaw material (Fabric & Accessories)
104,680
Prepaid Rent (Boutique and Stitching Unit)
426,000
Total Working capital 530,680Project Cost 1,830,110
Threats for the Business
Competitive Structure of the marketPilferage in the designsTax
KEY SUCCESS FACTORS
1. Proper qualitative care.2. Proper Inventory management3. Adaptability of new trends4. Importance of consumers satisfaction 5. After sale services6. Best selected location 7. Attractive decoration.