05/02/2023

1

Group profile

05/02/2023

2

Victorious Secret

Abida Sultana

ID:1728Syeda Nera

ID:1729

Habiba Akter

ID:1730

Rifat SultanaID:1734

Shahnaj Sharmin ID:1731

Company & Product Profile

Product Name

RASA Pvt Ltd

Company Name

Sipco(Green Coconut

Water)

Slogan

We Create What We Imagine

Logo Company Address

RASA Pvt Ltd12 R.K Mission RoadDhaka

Factory Address

Cox’s BazarChittagong

Product Features

Packaging Packaged Coconut Water

Price 12, 24

Product Features (cont.)

Size of The Pack 250ml, 500ml

Processing Criteria

Estimated Durability 2 months from date of manufactured

Machinery Used Advanced Technology imported from UK, USA & Netherlands

Supply Chain

SWOT Analysis

SWOT Analysis(Cont.)

Strengths

• Available input materials.• Low production cost.• Technological and marketing knowledge.• Strong distribution channel.• Easy manufacturing process.• Reasonable price.

Weaknesses

• It is easy to copy the idea by others.• Taste differ from the natural green coconut water.

• Green coconut water cannot be preserved for longer period.

SWOT Analysis(Cont.)

Opportunities

• Monopoly market• Large market• High demand• Might have a chance to get subsidies by Govt.

to export

Threats

• High competition in future by copying the idea• Entrance of new product• Alternatives are avoidable in some segment• Uncertainty of launching a new product.

Distinct Competency

Customer

satisfaction

Quality

product

Reasonable

pricing

Long term customer

relationship

Creating “Brand

Loyalty”

Breakeven Chart In the initial operations of a newly started business, a more realistic aim is to break-even rather than making profit. After analyzing the market situation, competitor’s strategy and so on other related factors, we find out that our break-even point is in case of 250 & 500 ml as 92708& 59333taka respectively. To make profit, we have to do business more than this target.

COST SHEET OR STATEMENT OF COST(250ml)

 

 

Purchases Direct Labor/Wages

Prime Cost Factory expenses Rent, rates & insurance Managers Salary(factory) Depreciation on plant & machinery

Works Cost

Office & Administration expenses General expenses Rent, rates, insurance

Cost of Production

Selling and distribution overheads Travelers’ salaries & communication Sales manager’s salary Advertisement Delivery van- maintenance & running expenses

Total Cost or Cost of Sale

ProfitSales

142503000017000

850013450

120002000024000 9300

826000138000964000

612501025250

219501047200

653001112500 875001200000

COST SHEET OR STATEMENT OF COST(500ml)

 

 

Purchases Direct Labor/Wages

Prime Cost Factory expenses Rent, rates & insurance Managers Salary(factory) Depreciation on plant & machinery

Works Cost

Office & Administration expenses General expenses Rent, rates, insurance

Cost of Production

Selling and distribution overheads Travellers’ salaries & communication Sales manager’s salary Advertisement Delivery van- maintenance & running expenses

Total Cost or Cost of Sale

ProfitSales

182503000022000

1230013450

17000240002400012000

10620001890001251000

702501321250

257501347000

770001424000 1760001600000