New Car Marketing Plan for University StudentsBy:Aaron Lettieri, Huining Tang, Suliman Al-ardhi

Background Research

18 million

70%

first car

loyalty

Marketing For People - The goal is to market the product to all the people we can reach.

1- TV show advertisement:

- Its cost a lot to put an ad through a tv series show and it depend on the show and how much its going to cost you.

2- Social Network advertisement:

- There is a lot of information about putting an ad in the Social Network and its a better way to do your ads because

its cheaper .

TV Show Advertisment - Tv shows cost a lot of money to

advertise in it so the big companies find it the right way to do it.

-The big bang theory= $326,260

-The Blacklist= $198,667

-Friends= 2 million dollar

Social media

-The local businesses and people who have low budget goes to the Social media to advertise their product.

- Facebook

- Twitter

- Instagram

Facebook Users

Important Economics ● More than just a few different economic classes

● Must be willing and ableo inticeo sell, sell, sell!!!!

● Parents vs. Students

● Economically safe vs. “Hot Wheels”

Competition● Very few competitors

● Some of the same techniques

● Differentiate with use of catchy and relevant FB ads geared towards the student bodyo Students starring in mini-series style of FB ads

Taking a step back● Importance of surveying

● collecting relevant information

● taking information and turning it into a final product

Method to present

Vehicle Specs

Method to present

Strategic goals and tactical goals

Method to present

Marketing strategies

with

Dashboards

Method to present

Market analysis models

Method to present

SWOT

PEST

Method to present

Gantt Charts: project plan

Gantt Chart

Method to present

Cost per phase

Method to present

InfoGraphics

Works Cited

1). Student marketing. (n.d.). Retrieved March 27, 2015, from http://en.wikipedia.org/wiki/Student_marketing

2). Five Tips for Effectively Marketing to College Students. (n.d.). Retrieved March 31, 2015, from http://www.marketingprofs.com/articles/2012/8273/five-tips-for-effectively-marketing-to-college-students

3). Number of monthly active Facebook users worldwide as of 4th quarter 2014 (in millions). (n.d.). Retrieved April 2, 2015, from

http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

4).The Economics of Prime Time: How Much Does It Cost To Place A 30 Second Ad In A Prime Time Weeknight TV Show?. (n.d.). Retrieved March 25, 2015, from http://www.ibtimes.com/economics-prime-time-how-much-does-it-cost-place-30-second-ad-prime-time-weeknight-tv-show-1424544