new challenges for public communication in...
TRANSCRIPT
New challenges for
public communication in Europe
Professor Dejan Verčič, Ph.D.
Centre for Marketing and Public Relations
Faculty of Social Sciences, University of Ljubljana
3 main challenges for comms
• the Internet
• hype
• Europe
European Communication Monitor
European Communication Monitor, 2007 - 2016
http://www.communicationmonitor.eu
ECM research team
The Internet changes everything
Blurring the lines between:
• public/private
• political/commercial
• military/civilian
Hyperdemocracy in hypermodernity
Communication was to educate:
“information deficit hypothesis”
(benefits of objective, timely, transparent info)
But in PROTSCIENCE educated mistrust, communication can induce/produce doubt, anxiety and fear AGNOTOLOGY
How many Europes?
• native comms concepts
• sectoral differences
• geographic differences
• linguistic differences
How many Europes
What comes next?
• datafication and algorithms
• hyperenlihtenment (AI or Ai?)
• requisite variety