new chromatics beyond cover - redken...1 education brochure 1 glorifier insert 1 pr highlights (set...

GET INSPIRED. BE PART OF IT.

REDKEN.COM

INCREASE RETAIL SALES WITH STAR PRODUCT BOX SETS!

NEW CHROMATICS BEYOND COVERAGE-DEFYING PERMANENT COLOR

Find out how to boost business with special client offers on Redken.com!

5TH

NEW ONPROMOTIONSFEBRUARY 2013

2

THE HAIRCOLOR BREAKTHROUGHBEYOND GRAY COVERAGE2X FORTIFIED*, 2X SMOOTHER HAIR**

*Fortifies the cuticle for 2 times less breakage when using Chromatics Permanent Haircolor System with 20 volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo.

**Leaves hair 2X smoother than before coloring

NEW CHROMATICS BEYOND COVER takes gray coverage to the next level and infuses every strand with high-fashion color plus argan oil, protein extracts, ceramides and antioxidants. Hair looks younger and feels healthier, while pre-blended shades make application quick and easy.

· 2X FORTIFIED*, 2X SMOOTHER HAIR**· ZERO AMMONIA, ZERO ODOR· 100% GRAY COVERAGE · 15 PRE-BLENDED SHADES

10AgoNEW 10.13

9GbNEW 9.31

10GiNEW 10.32

8GiNEW 8.32

9NWNEW 9.03

6BrNEW 6.56

7CrNEW 7.46

7GbNEW 7.31

6GiNEW 6.32

7NWNEW 7.03

4BrNEW 4.56

5CrNEW 5.46

5GbNEW 5.31

5BcNEW 5.54

5NWNEW 5.03

COOL BROWNS & BEIGES

Control excess warmth while imparting beautiful brown and beige tones

COPPERS

Brilliant coppers with amazing warmth and dimension

WARM BROWNS & BEIGES

Rich, versatile shades with the perfect touch of warmth

NATURAL WARM

Beautiful, natural looking results with hints of soft gold reflect

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SALON OFFERPURCHASE12 CHROMATICS Beyond Cover shades (mix and match)

RECEIVE FREE1 CHROMATICS Beyond Cover Intro Kit

Kit Includes1 9NW (9.03) CHROMATICS Beyond Cover 2 oz.1 8 Gi (8.32) CHROMATICS Beyond Cover 2 oz.1 5BC (5.54) CHROMATICS Beyond Cover 2 oz.3 CHROMATICS Mirrors1 Swatch Card Set1 Shade Chart1 Technique Guide1 Sticker Sheet1 Window Decal1 Consumer Advertising Brochure1 Face Shape Easel

Salon Price

$87.00$108.75 salon value ($21.75/20% savings)

INTRA FORCE 30-DAY CHALLENGEGET TO THE ROOT OF THICKER HAIRImprove the health and appearance of your clients’ thinning hair in just 30 days while increasing your service revenue with Intra Force! You have nothing to lose!

SALON OFFERPURCHASE5 Intra Force Client Starter Kits (mix and match, natural or color-treated)

RECEIVE FREE1 Intra Force Client Starter Kit1 Merchandising Kit

Merchandising Kit Includes:1 Scalp Stimulate Salon Service 0.85ml (6 per box)1 Education Brochure1 Glorifier Insert1 PR Highlights (set of 4)1 Easel Card6 Client Kit Inserts

Salon Price


CLIENT OFFERPURCHASE1 Scalp Stimulate service and receive a free Intra Force Client Starter Kit!

Client Price

$35.00*$74.00 client value ($39.00/53% savings)

*Suggested retail value of a Scalp Stimulate service

Skycrapper #2

GET NYC STYLE WITH REDKEN STAR PRODUCTS! SAVE UP TO 43%Introduce your clients to Redken’s top sellers with duo box sets featuring a combination of must-try products and a free sample! Eye catching boxes feature new fashion forward looks from Lexy, Redken’s biggest fan.

FASHION TWIST UNTAMED BRAID PERFECT CURLTEASE ME SIDESWEPT STYLEVINTAGE BUN

REWIND SET QUICK DRY SET COLOR EXTEND SET CURVACEOUS SET ALL SOFT SET SMOOTH LOCK SET

SCAN THE TAG ON

EACH BOX FOR EASY

HOW-TO VIDEOS

Skycrapper #2

COLOR EXTEND SETIncludes:1 Color Extend Shampoo 10.1 oz. 1 Color Extend Conditioner 8.5 oz. FREE! 1 Smooth Lock Stay Sleek leave-in cream 1 oz.

Stylist Price Client Price

$11.50$17.00 stylist value ($5.50/32% savings)

$23.00$34.00 client value ($11.00/32% savings)

SMOOTH LOCK SETIncludes:

1 Smooth Lock Shampoo 10.1 oz. 1 Smooth Lock Conditioner 8.5 oz. FREE! 1 Smooth Lock Stay Sleek leave-in cream 1 oz.




QUICK DRY SETIncludes:1 Quick Dry 18 instant finishing spray 11 oz.FREE! 1 Powder Refresh 01 aerosol hair powder/dry shampoo 1.2 oz.




CURVACEOUS SETIncludes:1 Curvaceous Cream Shampoo 10.1 oz. 1 Curvaceous Conditioner 8.5 oz. FREE! 1 Curvaceous Wind Up reactivating spray 1 oz.




ALL SOFT SETIncludes:1 All Soft Shampoo 10.1 oz. 1 All Soft Conditioner 8.5 oz. FREE! 1 Smooth Lock Stay Sleek leave-in cream 1 oz.




STYLIST/CLIENT OFFERCHOOSE FROM

REWIND SETIncludes:1 Rewind 06 pliable styling paste 5 oz. FREE! 1 Fashion Work 12 versatile working spray 2.1 oz.




PURCHASE6 Star Product Duo Box Sets (mix and match)

Choose from these sets:REWIND, QUICK DRY, COLOR EXTEND, CURVACEOUS, ALL SOFT, SMOOTH LOCK, REDKEN FOR MEN

RECEIVE FREE1 Star Product Salon Kit

Kit Includes1 Rewind 06 pliable styling paste 5 oz.1 Powder Refresh 01 aerosol hair powder/dry shampoo 3.4 oz.1 Easel Tear Pad with 6 step-by-step techniques1 Window Poster1 Set of 4 Mirror Clings1 Consumer Advertising Brochure

Salon Price

$61.26*$110.66 salon value ($49.40/45% savings)*

*Prices will vary based on product purchased

PURCHASE AT A DISCOUNT1 Star Product Duo Box Set

Make it easy for male clients to try Redken For Men’s star products with this must-have prepack!

REDKEN FOR MEN DUO BOX SETSTYLIST/CLIENT OFFERPURCHASE AT A DISCOUNT1 Star Product Duo Box Set Includes:1 go clean shampoo 10 oz.1 finish up conditioner 10 oz.RECEIVE FREEFREE! 1 grip tight holding gel packette 10 ml.

Client Price


Stylist Price


SALON OFFER

SALON OFFERPURCHASE AT 20% OFF24 cartons of Inner Secret or Creative Curl (mix and match)

Salon/Stylist Price


SALON OFFERPURCHASE AT 20% OFF24 cartons of Vector Plus or Vector Plus Extra Body (mix and match)

Salon/Stylist Price


SALON OFFERPURCHASE AT 20% OFF3 Shape Control Reducers (mix and match) and 1 Shape Control Neutralizer

Salon/Stylist Price


per case of 24

per case of 24

WE ARE INVESTING LIKE NEVER BEFORE TO DRIVE MILLIONS OF CONSUMERS INTO YOUR SALON

BE PART OF OUR CAMPAIGN!Featured in top beauty and fashion magazines and websites throughout the year, our exciting new 2013 advertising campaign will produce more than 378 million paid media impressions while enticing consumers to find their nearest Redken salon for a special offer.

Take advantage and activate these special offers now! It’s simple:

STEP 1: Visit Redken.com’s Professional Site STEP 2: Access “Special Offers” under “My Redken”*STEP 3: Activate one or multiple offers… increase your business!**

Once your offer is activated, clients can easily discover it via the salon locator

*You must be registered as a salon owner or manager. “Edit Profile” to update your account or send your owner an email about this program.**Offers valid from 3/1/13 – 12/31/13 and can be deactivated at any time

SAVE 20% ON TEXTURIZING PRODUCTS

PRICE LISTPRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

HAIRCARE SHAMPOOS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Dandruff Control, Extreme, Hair Cleansing Cream, Real Control, Smooth Lock, Time Reset1.7 oz. 50 4.00 2.00 100.00 _10.1 oz. 12 14.50 7.25 87.00 _Liters 12 24.50 12.25 147.00 _Gallon 4 N.A. 26.50 106.00 _

CONDITIONERS (+)All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Real Control, Smooth Lock, Time Reset1 oz. 100 4.00 2.00 200.00 _8.5 oz. 12 15.50 7.75 93.00 _Liter 12 29.50 14.75 177.00 _Gallon 4 N.A. 41.50 166.00 _

SAMPLINGHAIRCARE DUO PACKETTES (BAGS OF 18)All Soft, Color Extend0.7 oz. 14 N.A. 10.00 140.00 _

TREATMENTSAll Soft Heavy Cream softening rinse-out mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.50 7.75 93.00 _All Soft Argan-6 multi-care oil3 oz. 12 29.00 14.50 174.00 _All Soft Supple Touch softening cream-spray5 oz. 12 16.00 8.00 96.00 _Blonde Glam Color Enhancer Perfect Platinum8.5 oz. 12 17.50 8.75 105.00 _Body Full Instant Bodifier volumizing foam5 oz. 12 16.50 8.25 99.00 _Body Full Volume Amplifier thickening lift spray5 oz. 12 16.50 8.25 99.00 _Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 13.50 6.75 81.00 _Color Extend Rich Recovery protective treatment8.5 oz. 12 15.50 7.75 93.00 _Color Extend Total Recharge inner hair fuel5 oz. 12 16.50 8.25 99.00 _Extreme Anti-Snap leave-in treatment1.7 oz. 50 4.00 2.00 100.00 _8.5 oz. 12 16.50 8.25 99.00 _Extreme CAT Treatment protein reconstructing treatment5 oz. 12 15.50 7.75 93.00 _Extreme Strength Builder8.5 oz. 12 15.00 7.50 90.00 _Extreme Strength Builder Plus8.5 oz. 12 17.00 8.50 102.00 _Real Control Intense Renewal super moisturizing mask1 oz. 100 3.00 1.50 150.00 _8.5 oz. 12 15.50 7.75 93.00 _Real Control Crema Care daily nourishing styling treatment8.5 oz. 12 16.50 8.25 99.00 _Real Control Slim Supreme slimming serum3.4 oz. 12 16.50 8.25 99.00 _Real Control Overnight Treat night recovery3.4 oz. 12 20.50 10.25 123.00 _Smooth Lock Butter Silk intensive rinse-out treatment8.5 oz. 12 15.50 7.75 93.00 _Smooth Lock Heat Glide protective smoother5 oz. 12 16.50 8.25 99.00 _Smooth Lock Stay Sleek leave-in cream5 oz. 12 16.50 8.25 99.00 _Smooth Lock Step 1 Smooth Activator3x 2 oz. 12 N.A. 14.85 178.20 _Smooth Lock Step 2 Smooth Sealer8.5 oz. 12 N.A. 12.00 144.00 _Time Reset Corrective Defense3.2 oz. 12 20.50 10.25 123.00 _Time Reset At-Home Porosity Filler Kit4 x 0.5 oz 12 20.00 10.00 120.00 _Pre ArtLiter 12 N.A. 25.00 300.00 _

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY

NATURE’S RESCUENature’s Rescue Refreshing Detox Shampoo6.8 oz. 12 17.00 8.50 102.00 _Liter 12 28.00 14.00 168.00 _Nature’s Rescue Cooling Deep Conditioner4.2 oz. 12 18.00 9.00 108.00 _½ Liter 6 26.00 13.00 78.00 _Nature’s Rescue Refining Sea Polish3.4 oz. 12 19.00 9.50 114.00 _Nature’s Rescue Radiant Sea Spray3.4 oz. 24 17.00 8.50 204.00 _Nature’s Rescue Pump1/2 Liter N.A. N.A. 2.50 N.A. _

CURVACEOUSHAIRCARECurvaceous Cream Shampoo*1.7 oz. 50 5.00 2.50 125.00 _10.1 oz. 12 17.00 8.50 102.00 _Liter 12 27.00 13.50 162.00 _Curvaceous Conditioner*1 oz. 100 5.00 2.50 250.00 _8.5 oz. 12 18.00 9.00 108.00 _Liter 12 32.00 16.00 192.00 _Curvaceous Curl Dive nourishing mask*6.1 oz. 6 19.00 9.50 57.00 _

STYLINGCurvaceous Wind Up reactivating spray*5 oz. 6 18.00 9.00 54.00 _Curvaceous Ringlet perfecting lotion*6 oz. 6 18.00 9.00 54.00 _Curvaceous Wave Ahead texturizing mousse*4.7 oz. 12 18.00 9.00 108.00 _Curvaceous Full Swirl cream serum*5 oz. 12 19.00 9.50 114.00 _

INTRA FORCESYSTEM 1 NATURALShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _

SYSTEM 2 COLOR TREATEDShampoo9.8 oz. 12 16.00 8.00 96.00 _Liter 12 36.00 18.00 216.00 _Toner8.3 oz. 12 17.00 8.50 102.00 _Liter 12 45.00 22.50 270.00 _Scalp Treatment5.1 oz. 12 25.00 12.50 150.00 _Starter Kit 6 39.00 19.50 117.00 _

TREATMENTSMicro Boost2.8 oz. 12 45.00 22.50 270.00 _Hair Advance.24 oz. x 10 6 45.00 22.50 135.00 _

STYLINGHair Densifer Styling Foam8.5 oz. 12 15.00 7.50 90.00 _

IN SALON SERVICESScalp Stimulate.85 oz. x 6 12 N.A. 20.00 240.00 _

FEBRUARY 2013 \ Promotions 7


HAIRSPRAYSWax Blast 10 high impact finishing spray-wax2 oz. 24 8.50 4.25 102.00 _4.4 oz. 12 18.00 9.00 108.00 _Fashion Work 12 versatile working spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _Pure Force 16 non-aerosol fixing spray2 oz. 24 5.50 2.75 66.00 _6.7 oz. 12 16.00 8.00 96.00 _Quick Dry 18 instant finishing spray2 oz. 24 5.50 2.75 66.00 _11 oz. 12 15.00 7.50 90.00 _Forceful 23 super strength finishing spray2.1 oz. 24 5.50 2.75 66.00 _11 oz. 12 17.00 8.50 102.00 _

STYLE CONNECTIONPowder Refresh 01 aerosol hair powder/dry shampoo1.2 oz. 24 7.50 3.75 90.00 _3.4 oz. 12 18.00 9.00 108.00 _Powder Grip 03 mattifying hair powder0.245 oz. 24 14.50 7.25 174.00 _Matte Sponge 05 rugged texturizer1.7 oz. 12 18.00 9.00 108.00 _Velvet Gelatine 07 cushioning blow-dry gel3.4 oz. 12 18.00 9.00 108.00 _Wool Shake 08 gel-slush texturizer5 oz. 6 18.00 9.00 54.00 _Quick Tease 15 backcombing finishing spray1.3 oz. 24 7.50 3.75 90.00 _5.3 oz. 12 18.00 9.00 108.00 _

STYLING SINGLE PACKETTES (BAGS OF 18)Align 12 protective straightening lotion Outshine 01 anti-frizz polishing milk Velvet Gelatine 07 cushioning blow-dry gelSatinwear 02 prepping blowdry lotion.35 oz. Single Packette 28 N.A. 6.00 168.00 _

REDKEN FOR MEN HAIRCAREClean Brew extra cleansing shampoo8.5 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Clean Spice 2-in-1 conditioning shampoo10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _Mint Clean invigorating shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 21.50 10.75 129.00 _Cool Finish invigorating conditioner10 oz. 12 12.50 6.25 75.00 _Densify texturizing shampoo10 oz. 12 12.00 6.00 72.00 _Go Clean daily care shampoo10 oz. 12 12.00 6.00 72.00 _Liter 12 20.50 10.25 123.00 _Finish Up daily weightless conditioner10 oz. 12 12.50 6.25 75.00 _Liter 12 22.50 11.25 135.00 _

STYLINGFirm Grasp texturizing clay*3.4 oz. 24 19.00 9.50 228.00 _Stand Tough extreme gel5 oz. 12 12.50 6.25 75.00 _Grip Tight holding gel5 oz. 12 12.50 6.25 75.00 _Dishevel fiber cream3.4 oz. 12 16.50 8.25 99.00 _Get Groomed finishing cream5 oz. 12 12.50 6.25 75.00 _Work Hard molding paste3.4 oz. 12 14.50 7.25 87.00 _Outplay texture putty3.4 oz. 24 14.50 7.25 174.00 _Maneuver working wax3.4 oz. 24 14.50 7.25 174.00 _Shine Form defining wax2.5 oz. 12 16.50 8.25 99.00 _Polish Up pomade3.4 oz. 24 14.50 7.25 174.00 _


SKIN/BODY CARECleanse acid balanced cleansing bar5.3 oz. 36 9.50 4.75 171.00 _

HAIRCOLORColor Camo2 oz. 36 N.A. 4.50 162.00 _Pro-oxide Cream Developer 10vLiter 6 N.A. 6.00 36.00 _

HAIRCOLORShades EQ Gloss Equalizing Conditioning Color & Color Kickers2 oz. 36 N.A. 4.95 178.20 _Shades EQ Cream Equalizing Conditioning Color2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Cover Plus Brightening Conditioning Color Cream2.1 oz. 36 N.A. 5.40 194.40 _Shades EQ Crystal Clear16 oz. 12 N.A. 21.00 252.00 _Liter 6 N.A. 31.00 186.00 _Color Fusion Advanced Performance Color Cream& Hi-Fusion 2.1 oz. 36 N.A. 6.25 225.00 _Cover Fusion Low Ammonia 100% Coverage Color Cream2.1 oz. 36 N.A. 6.25 225.00 _Color Gels Permanent Conditioning Haircolor & Fashion Gels2 oz. 36 N.A. 5.15 185.40 _Chromatics Prismatic Permanent Color2 oz. 36 N.A. 7.25 261.00 _Chromatics Beyond Cover Age-Defying Permanent Color2 oz. 36 N.A. 7.25 261.00 _

HAIRCOLOR COLLECTION KITSShades EQ GlossSalon Intro Kit 1 N.A. 198.00 N.A. _Stylist Trial Kit 4 N.A. 59.40 237 .60 _Shades EQ Cream/Cover PlusSalon Intro Kit 1 N.A. 172.80 N.A. _Stylist Trial Kit 4 N.A. 64.80 259.20 _Color Fusion Salon Intro Kit 1 N.A. 312.50 N.A. _Stylist Trial Kit 4 N.A. 75.00 300.00 _Color Gels Salon Intro Kit 1 N.A. 206.00 N.A. _ Stylist Trial Kit 4 N.A. 61.80 247.20 _Chromatics Salon Intro Kit 1 N.A. 362.50 N.A. _ Stylist Trial Kit 4 N.A. 87.00 348.00 _

DEVELOPERSColor Gels Developer 10v, 20v, 30v, 40vLiter 6 N.A. 6.00 36.00 _Pro-oxide Cream Developer 10v, 20v, 30v, 40v16 oz. (20v only) 12 N.A. 3.60 43.20 _Liter 6 N.A. 6.00 36.00 _Shades EQ Processing SolutionLiter 6 N.A. 6.00 36.00 _Chromatics Oil in Cream Developer 10v, 20v, 30vLiter 6 N.A. 10.00 60.00 _

LIGHTENERSBlonde Icing Conditioning Cream Developer 20v, 30v, 40vLiter 6 N.A. 10.00 60.00 _Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***17.6 oz. 6 N.A. 28.50 171.00 _Blonde Icing Conditioning Cream Lightener — Ammonia-Free17.6 oz. 6 N.A. 28.50 171.00 _Blonde Dimensions Dust-Free Conditioning Lightener8 oz. 12 N.A. 11.25 135.00 _32 oz. 6 N.A. 28.10 168.60 _Lift 5/15 Highlifting Cream1 oz. 72 N.A. 3.80 273.60 _Lift 5/15 Highlifting Booster21.1 oz. 12 N.A. 21.00 252.00 _Up To 7 De-Dusted Lightener 16 oz. 12 N.A. 17.35 208.20 _32 oz. 6 N.A. 28.10 168.60 _

HAIRCOLOR MAINTENANCEColor Thickener4 oz. 12 N.A. 7.95 95.40 _


TEXTUREAcid WavesCreative Curl 24 N.A. 6.00 144.00 _Inner Secret 24 N.A. 6.00 144.00 _Alkaline WavesVector Plus 24 N.A. 5.00 120.00 _Vector Plus Extra Body 24 N.A. 5.00 120.00 _Shape Control Reducer Neutralizer Normal Reducer 250ml 21 N.A. 29.00 609.00 _ Sensitized Reducer 250ml 21 N.A. 29.00 609.00 _ Resistant Reducer 250ml 21 N.A. 29.00 609.00 _Shape Control Neutralizer Smoothing Neutralizer Liters 6 N.A. 12.00 72.00 _

SALON GEARCOLOR GEARSalon BasicsTint Bowl N.A. N.A. 5.00 N.A. _Chromatics Tint Bowl N.A. N.A. 5.00 N.A. _Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _Chromatics Double Row Tint BrushN.A. N.A. 3.00 N.A. _Applicator Bottle N.A. N.A. 3.50 N.A _Measuring Cup N.A. N.A. 2.50 N.A. _Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular–holds 42) Organizer Tray Cream (Mini–holds 21) N.A. N.A. 15.00 N.A. _Organizer Tray Liquid (Regular–holds 36) N.A. N.A. 20.00 N.A. _Tube Key N.A. N.A. 2.50 N.A. _Chromatics Developer Stand* N.A. N.A. 3.00 N.A. _

SpecialtyDetailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 15.00 N.A. _Spray Water Bottle N.A. N.A. 6.00 N.A. _Mini-Spatula N.A. N.A. 5.00 N.A. _Mini-Whisk N.A. N.A. 5.00 N.A. _Clips (set of 8) N.A. N.A. 7.00 N.A. _Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _Blonde Icing Scoop N.A. N.A. 5.00 N.A. _

ApparelRedken Favorite Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Cape N.A. N.A. 25.00 N.A. _Chromatics Cape N.A. N.A. 25.00 N.A. _DuraSilk™ All Purpose Apron N.A. N.A. 25.00 N.A. _Chromatics Apron N.A. N.A. 25.00 N.A. _DuraSilk™ Client Wrap N.A. N.A. 30.00 N.A. _Swatches & MoreShades EQ Gloss Swatch Book N.A. N.A. 30.00 N.A. _Shades EQ Cream & Cover Plus Swatch Book N.A. N.A. 30.00 N.A. _Color Fusion/Cover Fusion Swatch Book N.A. N.A. 50.00 N.A. _Color Gels Swatch Book N.A. N.A. 30.00 N.A. _Chromatics Swatch Book N.A. N.A. 50.00 N.A. _Color Camo Swatch Box N.A. N.A. 14.00 N.A. _Swatch Cards N.A. N.A. N.A. N.A. _Shade Charts N.A. N.A. N.A. N.A. _Shade Stickers N.A. N.A. N.A. N.A. _

HAIRCARE/STYLING GEARRedken Chemistry N.A. N.A. 2.25 N.A. _Shot ShakerPumpsLiter (White) N.A. N.A. 2.25 N.A. _Gallon (White) N.A. N.A. 4.25 N.A. _

All retail prices are suggested only. * new product ** new price *** only offered in stores + not all sizes available for every productN.A. = Not Applicable.


REDKEN CHEMISTRYAll Soft Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Clear Moisture Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Color Extend Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Extreme Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Real Control Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Smooth Lock Shot Phase16.9 oz. 12 N.A. 18.50 222.00 _Time Reset Filler Shot Phase7.6 oz. 12 N.A. 12.00 144.00 _Shot Phix 3.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _Shot Phix 5.5 pHix pHase sealer8.5 oz. 12 N.A. 9.00 108.00 _

STYLINGSTRAIGHTSheer Straight 06 lightweight straightening gel3.4 oz. 12 16.00 8.00 96.00 _Align 12 protective straightening lotion5 oz. 12 17.00 8.50 102.00 _

SHINEGlass 01 smoothing serum2 oz. 48 17.00 8.50 408.00 _Outshine 01 anti-frizz polishing milk1 oz. 100 5.00 2.50 250.00 _3.4 oz. 12 18.00 9.00 108.00 _Shine Flash 02 glistening mist4.4 oz. 12 17.50 8.75 105.00 _

VOLUME Thickening Lotion 06 all-over body builder5 oz. 12 15.50 7.75 93.00 _1/2 Liter 12 N.A. 12.50 150.00 _Rootful 06 root lifting spray8.5 oz. 12 16.00 8.00 96.00 _Layer Lift 07 length elevating spray-gel5.7 oz. 12 16.00 8.00 96.00 _Full Frame 07 protective volumizing mousse8.5 oz. 12 16.50 8.25 99.00 _Aerate 08 bodifying cream-mousse2.3 oz. 12 17.00 8.50 102.00 _Guts 10 root targeted volume spray foam2 oz. 24 5.50 2.75 66.00 _10.58 oz. 12 16.50 8.25 99.00 _

TEXTUREWater Wax 03 shine defining pomade1.7 oz. 12 18.00 9.00 108.00 _Tousle Whip 04 soft texturizing cream-wax3.4 oz. 24 16.50 8.25 198.00 _Rewind 06 pliable styling paste.75 oz. 100 5.50 2.75 275.00 _5 oz. 12 19.00 9.50 114.00 _Rough Paste 12 working material.75 oz. 100 5.50 2.75 275.00 _2.5 oz. 12 18.00 9.00 108.00 _Hardwear 16 super-strong sculpting gel8.5 oz. 12 16.00 8.00 96.00 _

HEAT STYLINGSatinwear 02 prepping blow-dry lotion5 oz. 12 18.00 9.00 108.00 _Iron Silk 07 ultra straightening spray8.5 oz. 12 16.00 8.00 96.00 _Duo Shield 07 color protecting gel cream5 oz. 12 19.00 9.50 114.00 _Spray Starch 15 versatile ironing spray5 oz. 12 14.00 7.00 84.00 _Hot Sets 22 thermal setting mist5 oz. 12 14.00 7.00 84.00 _1/2 Liter 12 N.A. 12.00 144.00 _

8

PUREOLOGY EXCLUSIVE PRICE L ISTProduct Case

Qty.Retail* Price

SalonPrice

Salon Case Price

HYDRATEHydrate Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Hydrate Light Condition1.7 oz.8.5 oz.33.8 oz.Hydrate Hydra Whip5.2 oz.Hydrate Hydra Cure5.2 oz.Hydrate Shine Max4.2 oz.

241266

241266

24126

12

12

12

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.50$29.00$64.00

$50.00

$50.00

$26.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.75$14.50$32.00

$25.00

$25.00

$13.00

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$90.00$174.00$192.00

$300.00

$300.00

$156.00

PURE VOLUMEPure Volume Shampoo1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Condition1.7 oz.8.5 oz.33.8 oz.64.0 oz.Pure Volume Blow Dry Amplifier1.7 oz.8.5 oz.Pure Volume Thickening Spray1.0 oz.4.2 oz.

241266

241266

2412

2412

$7.50$27.00$62.00$75.00

$7.50$29.00$64.00$85.00

$7.00$22.00

$5.00$21.00

$3.75$13.50$31.00$37.50

$3.75$14.50$32.00$42.50

$3.50$11.00

$2.50$10.50

$90.00$162.00$186.00$225.00

$90.00$174.00$192.00$255.00

$84.00$132.00

$60.00$126.00

SUPER SMOOTHSuper Smooth Shampoo1.7 oz.8.5 oz.33.8 oz.Super Smooth Condition1.7 oz.8.5 oz.33.8 oz.Super Smooth Relaxing Hair Masque5.2 oz.Super Smooth Relaxing Serum5.0 oz.Super Smooth Smoothing Cream6.8 oz.Super Smooth Smoothing Elixir2.5 oz.

24126

24126

12

12

12

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$22.00

$21.00

$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$11.00

$10.50

$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$132.00

$126.00

$144.00

REVIVING REDReviving Red Shamp’oil1.0 oz. 8.5 oz. 33.8 oz.Reviving Red Reflective Condition1.7 oz. 8.5 oz. 33.8 oz. Reviving Red Illuminating Caring Oil4.2 oz. 1.0 oz.Reviving Red Red Reflect Enhancer-Set of 4.34 oz. x 4Reviving Red Copper Reflect Enhancer Set of 4.34 oz. x 4

24126

24126

1275

12

12

$7.50

$29.00$64.00

$7.50$29.00$64.00

$32.00$10.00

$40.00

$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$16.00$5.00

$20.00

$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$192.00$375.00

$240.00

$240.00

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

COLOUR STYLISTColour Stylist Fortifying Heat Spray0.5 oz.5.7 oz.Colour Stylist Silk Bodifier2.2 oz.8.4 oz.Colour Stylist Nourishing Nectar5.1 oz.Colour Stylist Anti Split Blow Dry6.5 oz.Colour Stylist Strengthening Control2.1 oz11.0 oz.Colour Stylist Cuticle Polisher3.4 oz.Colour Stylist Illuminating Curl5.1 oz.Colour Stylist Anti Breakage Twist2.5 oz.Colour Stylist Root Lift2.0 oz.10 oz.Colour Stylist Radiance Amplifier0.5 oz.3.2 oz.Colour Stylist Supreme Control2.1 oz.11.0 oz.14.5 oz.Colour Stylist Control Twist Wax1.0 oz.3.4 oz.Colour Stylist Lustrous Volumizer5.2 oz.

4812

2412

12

12

2412

12

12

12

2412

4812

241212

2412

12

$7.00$24.00

$9.00$26.00

$28.00

$30.00

$9.00$26.00

$28.00

$24.00

$24.00

$9.00$22.00

$7.00$26.00

$9.00$26.00$26.00

$9.00$24.00

$24.00

$3.50$12.00

$4.50$13.00

$14.00

$15.00

$4.50$13.00

$14.00

$12.00

$12.00

$4.50$11.00

$3.50$13.00

$4.50$13.00$13.00

$4.50$12.00

$12.00

$168.00$144.00

$108.00$156.00

$168.00

$180.00

$108.00$156.00

$168.00

$144.00

$144.00

$108.00$132.00

$168.00$156.00

$108.00$156.00$156.00

$108.00$144.00

$144.00

CLASSIC STYLERSTexture Twist 3.0 oz.InCharge 9.0 oz.

1212

$24.00$20.00

$12.00$10.00

$144.00$120.00

COLOURISTS' SOLUTION BACKBAR SYSTEMFiber Integrity Spray 8.5 oz. 12 N/A $16.00 $192.00

ACCESSORIES & MERCHANDISINGPureology Cutting CapePureology ApronPureology Purple Client CapeMini Acrylic Promo StandAcrylic BlockAcrylic Permanent Shelf Talkers (set of 4)Pureology Reusable Large BagPureology Reusable Small BagPureology BowlPureology BrushPureology SpoonPureology CombColour Stylist Combs SetPureology Liter PumpPureology BannerPureology Table Top DisplayPureology Client BagsPureology Paper Shelf Talkers (set of 9)Pureology Prescription Tear Pad(100 Sheets per pad)

1111111111112111111

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

$21.50$21.50$20.00$10.00$20.00$12.00$2.50$1.50$8.00$6.00$6.00$6.00$8.00$1.63

$25.00$20.00$1.00$3.00$3.00

N/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/AN/A

Product Case Qty.

Retail* Price

SalonPrice

Salon Case Price

ESSENTIAL REPAIREssential Repair Shampoo1.7 oz.8.5 oz.33.8 oz.Essential Repair Condition1.7 oz.8.5 oz.33.8 oz.Essential Repair Restorative Hair Masque5.2 oz.Essential Repair Instant Repair6.0 oz.Essential Repair Colour Max1.0 oz.8.5 oz.Essential Repair Split End Correcting Treatment3.2 oz.

24126

24126

12

12

2412

12

$7.50$27.00$62.00

$7.50$29.00$64.00

$50.00

$24.00

$7.00$22.00

$40.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$25.00

$12.00

$3.50$11.00

$20.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$300.00

$144.00

$84.00$132.00

$240.00

PERFECT 4 PLATINUMPerfect 4 Platinum Shampoo1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Condition1.7 oz.8.5 oz.33.8 oz.Perfect 4 Platinum Reconstruct Repair Masque6.8 oz.Perfect 4 Platinum Miracle Filler Treatment0.5 oz.4.9 oz.

24126

24126

12

4812

$7.50$27.00$62.00

$7.50$29.00$64.00

$32.00

$5.00$24.00

$3.75$13.50$31.00

$3.75$14.50$32.00

$16.00

$2.50$12.00

$90.00$162.00$186.00

$90.00$174.00$192.00

$192.00

$120.00$144.00

NANO WORKSNano Works Shampoo1.7 oz.8.5 oz.33.8 oz. (w/pump) Nano Works Condition1.7 oz.8.5 oz.33.8 oz. (w/pump)

24126

24126

$15.00$54.00$124.00

$15.00$58.00$128.00

$7.50$27.00$62.00

$7.50$29.00$64.00

$180.00$324.00$372.00

$180.00$348.00$384.00

PRECIOUS OIL

Precious Oil Shamp’oil1.7 oz.8.5 oz33.8 oz.Precious Oil Condition1.7 oz.8.5 oz33.8 oz.Precious Oil Masque5.2 oz.Precious Oil Versatile Caring Oil1.0 oz.4.2 oz.

24126

24126

12

7512

$7.50$29.00$64.00

$7.50$29.00$64.00

$50.00

$12.00$40.00

$3.75$14.50$32.00

$3.75$14.50$32.00

$25.00

$6.00$20.00

$90.00$174.00$192.00

$90.00$174.00$192.00

$300.00

$450.00$240.00

PURIFYPurify Shampoo 8.5 oz.33.8 oz.

126

$27.00$62.00

$13.50$31.00

$162.00$186.00

FEBRUARY 2013/ Promotions

WE’RE SPENDING $1 MILL ION+ TO DRIVE CLIENTS INTO YOUR SALONThrough the LOVE YOUR HAIRCOLOUR campaign in 2013, Pureology will sample over 100,000 new clients through advertising in top beauty and fashion magazines and on Facebook. These consumers will be enticed by special offers that capture their attention and drive them straight into your salon!

Now, you can add special offers to your salon finder listing on Pureology.com;

Visit Pureology.com’s Professional Site Access “Special Offers” Activate offers and watch your new client business increase!

COLOUR STYLIST BONUS S IZE MOUSSESALON/CLIENT OFFERPURCHASE

1 Colour Stylist Root Lift Spray Hair Mousse 13.0 oz. bonus size

SALON PRICE

$11.0030% more FREE per bottle!

CLIENT PRICE


SALON/CLIENT OFFERPURCHASE

1 Colour Stylist Silk Bodifier Voluminizing Mousse 10.9 oz. bonus size

SALON PRICE


CLIENT PRICE


4

SALON PRICE

$15.00 ($30.00/67% savings)

SALON PRICE

$12.00 ($19.50/62% savings)

BOOST RETAIL SALES WITH SAMPLINGHAIRCARE OFFERPURCHASE AT A DISCOUNT 1 Sampling Kit

KIT INCLUDES18 Hydrate Duo Packettes .17 oz.18 Super Smooth Duo Packettes .17 oz.18 Perfect 4 Platinum Duo Packettes .17 oz.18 Precious Oil Duo Packettes .17 oz.18 Essential Repair Duo Packettes .17 oz.3 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation Box

$45.00 value

COLOUR STYLIST OFFERPURCHASE AT A DISCOUNT 1 Sampling Kit

KIT INCLUDES18 Colour Stylist Nourishing Nectar Packettes 0.17 oz.18 Colour Stylist Anti Breakage Twist Packettes 0.17 oz.18 Colour Stylist Illuminating Curl Packettes 0.17 oz.18 Colour Stylist Cuticle Polisher Packettes 0.17 oz.18 Colour Stylist Anti Split Blow Dry Packettes 0.17 oz.18 Colour Stylist Control Twist Packettes 0.17 oz.18 Colour Stylist Lustrous Volumizer Packettes 0.17 oz.4 Sampling Sticker Sheets (28 per sheet)1 Packette Presentation Box

$31.50 value

FEB

RU

AR

Y 20

13 /

Pro

mot

ions

3

SALON OFFERPURCHASE$188 or more of Reviving Red retail products (mix and match)

Recommended Mix4 Reviving Red Shamp’Oil 8.5 oz.4 Reviving Red Reflective Condition 8.5 oz.2 Reviving Red Oil 4.2 oz. 1 Reviving Red Red Reflect Enhancer .34 FL oz. x 41 Reviving Red Copper Reflect Enhancer .34 FL oz. x 4

RECEIVE FREE1 Reviving Red Intro Kit

SALON PRICE*


STYLIST OFFERPURCHASE AT 31% OFF1 Reviving Red Trial Kit

Choose from one of the following kits:Reviving Red Red KitKit Includes:1 Reviving Red Shamp’Oil 8.5 oz.1 Reviving Red Reflective Condition 8.5 oz.1 Reviving Red Red Reflect Enhancer 0.34 fl oz. x 41 Reviving Red Oil Packette1 Reviving Red Scented Bracelet1 Reviving Red Stylist Product Brochure

Reviving Red Copper KitKit Includes:1 Reviving Red Shamp’Oil 8.5 oz.1 Reviving Red Reflective Condition 8.5 oz.1 Reviving Red Copper Reflect Enhancer Enhancing 0.34 fl oz. x 41 Reviving Red Oil Packette1 Reviving Red Scented Bracelet1 Reviving Red Stylist Product Brochure

STYLIST PRICE


Kit Includes:4 Reviving Red Shamp’Oil Petite 1.7 oz.4 Reviving Red Reflective Condition Petite 1.7 oz.4 Reviving Red Oil Petite 1 oz.1 Reviving Red Red Reflect Enhancer 0.34 FL oz. x 41 Reviving Red Copper Reflect Enhancer 0.34 FL oz. x 418 Reviving Red Shamp’Oil / Reflective Condition Duo Packettes18 Reviving Red Oil Packettes36 Reviving Red Shamp’Oil / Reflective Condition Packette Holders4 Reviving Red Scented Bracelets4 Reviving Red Stylist Product Brochures1 Reviving Red Poster1 Reviving Red Petites Display1 Reviving Red Color Slide Ruler1 Consumer Campaign Brochure

5 ml / .17 FL OZ5 ml / .17 FL OZ

CONCENTRATED FORMULAFORMULE CONCENTRÉE

INDULGE IN ONE APPLICATIONVIVEZ L’EXPÉRIENCE PUREOLOGY EN UNE APPLICATION



OLEOANTIFADECOMPLEXTM/MC

REVIVING REDREFLECTIVE CONDITION

REVITALISANT REFLECTIFFOR RED/COPPER COLOUR-TREATED HAIR

POUR CHEVEUX COLORÉS ROUGES/CUIVRÉS

100% VEGAN INGREDIENTS‡

TMMC


REVIVING REDSHAMP’OIL

SHAMPOOING À BASE D'HUILEFOR RED/COPPER COLOUR-TREATED HAIR



TMMC

INDULGE IN THE PUREOLOGY EXPERIENCEVIVEZ L’EXPÉRIENCE PUREOLOGY

5 ml / .17 FL OZ

ILLUMINATING CARING OILHUILE DE SOIN ÉTINCELANTE

FOR RED/COPPER COLOUR-TREATED HAIRPOUR CHEVEUX COLORÉS ROUGES/CUIVRÉS

100% VEGAN INGREDIENTS‡INGRÉDIENTS 100% VÉGÉTALIENS‡

OLEOANTIFADECOMPLEXTMMC

5 ml / .17 FL OZ5 ml / .17 FL OZ










TMMC






TMMC


5 ml / .17 FL OZ




OLEOANTIFADECOMPLEXTMMC5 ml / .17 FL OZ5 ml / .17 FL OZ










TMMC






TMMC


5 ml / .17 FL OZ




OLEOANTIFADECOMPLEXTMMC

Reviving Red Copper KitReviving Red Red Kit

Over $100 in

free product

11

*With weekly use of Reviving Red Shamp’Oil and Red or Copper Reflect Enhancer**Based on a Consumer Test with daily use of Reviving Red Shamp’Oil and Copper Reflect Enhancer

ZeroSulfate, oil-infused formulas, including the weekly Red or Copper Reflect Enhancer, maintain haircolour’s vibrancy even after 30 washes*

86% of consumers agreed that copper red hair was visibly more vibrant and shiny when treated with the Reviving Red system**

NEW REVIV ING REDFOR VIBRANT HAIRCOLOUR,CHOOSE NO OTHER

THE REVIVING RED SYSTEM INCLUDES:

ENCAPSULATED LYCOPENE EXTRACT

& JALJALA OIL

O L E O A N T I FA D E COMPLEX®

REVIVING RED Shamp’Oil

Concentrated, oil-infused, ZeroSulfate formula maintains vibrancy and replenishes hair’s protective lipid layer to seal the cuticle and help reduce colour bleeding.

REVIVING RED Reflective Condition

Gently detangles and restores the hair fiber to intensify light reflection for increased vibrancy and shine.

REVIVING RED OIL Illuminating Caring Oil

Helps seal the cuticle to lock in colour pigments and noticeably increases the vibrancy of red and copper shades. Great for use on damp hair before blow-drying to provide control and shine.

REVIVING RED Red Reflect Enhancer and Copper Reflect Enhancer

Colour-depositing conditioning treatments help maintain the vibrancy of red or copper shades between salon visits. When used weekly with Reviving Red Shamp’Oil, haircolour maintains vibrancy even after 30 washes.*

12

PUREOLOGY EXCLUSIVE

FEBRUARY 2013 • PROMOTIONS

COLOUR STYLIST ROOT LIFT AND SILK BODIFIER SPECIAL BONUS SIZES

SPECIAL CLIENT SAMPLING OFFERS TO ENHANCE YOUR BUSINESS

NEW REVIVING REDFOR VIBRANT HAIRCOLOUR,

CHOOSE NO OTHER

All rights reserved. U0890500 11/2012

new chromatics beyond cover - redken...1 education brochure 1 glorifier insert 1 pr highlights (set...

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