GET INSPIRED. BE PART OF IT.REDKEN.COM

MARCH 2010PROMOTIONS

\

NEW COVER FUSIONLOW AMMONIA 100% COVERAGE COLOR CREAMNEW COLOR EXTEND SUN SOLAR SCREEN SPF 12BOOST YOUR BUSINESS WITH REDKEN FOR MENLAST MONTH TO QUALIFY FOR FIRST-QUARTER REDKEN COLOR ADVANTAGE KITS

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NEW ON 5TH

BRUNETTE BRUNETTE MODEL'S HAIRCOLOR: MODEL'S HAIRCOLOR: Starting Level: Starting Level: 5, 50% gray, previously colored with some highlights5, 50% gray, previously colored with some highlights

2 oz. 6NBr 2 oz. 6NBr COVER FUSIONCOVER FUSION + 2 oz. 20 volume + 2 oz. 20 volume Pro-OxidePro-Oxide Cream Developer Cream Developer

BLONDE BLONDE MODEL'S HAIRCOLOR: MODEL'S HAIRCOLOR: Starting Level: Starting Level: 7, 75% gray, no previous color7, 75% gray, no previous color

Zone 1: Zone 1: 2 oz. 7NGb 2 oz. 7NGb COVER FUSIONCOVER FUSION + 2 oz. 20 volume + 2 oz. 20 volume Pro-OxidePro-Oxide Cream Developer Cream Developer Zone 2: ALTERNATE SLICES OF: Zone 2: ALTERNATE SLICES OF: 1 oz. 7NGb 1 oz. 7NGb COVER FUSIONCOVER FUSION + 1 oz. 20 volume + 1 oz. 20 volume Pro-OxidePro-Oxide

Cream Developer, 1 oz. 9NGb Cream Developer, 1 oz. 9NGb COVER FUSIONCOVER FUSION + 1 oz. 20 volume + 1 oz. 20 volume Pro-OxidePro-Oxide Cream Developer Cream Developer

NEW COVER FUSIONTHE FASHION YOU LOVE. THE COVERAGE YOU NEED.Seen in the front row of NY Fashion Week: 100% gray coverage with natural, modern

reflects. Experience Cover Fusion’s low ammonia, low odor formula that covers gray

and revitalizes hair. Available in 24* naturally reflective shades.

low ammonia

100% coverage

color cream

*5 of the 24 available June 2010*5 of the 24 available June 2010

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INCREASE IN AGING CONSUMERS MEANS BIG BUSINESS FOR YOUR SALON• THE ANTI-AGING MARKET OF consumer products and services is worth $5.3 billion & grows 4-6% every yearconsumer products and services is worth $5.3 billion & grows 4-6% every year

• 77 MILLION PEOPLE fall within the baby boomer generation* that is investing $5.3 billion a year on anti-agingfall within the baby boomer generation* that is investing $5.3 billion a year on anti-aging

• NEARLY 80% OF WOMEN over the age of 50 color their hair to cover grayover the age of 50 color their hair to cover gray

• THERE IS A GROWING NUMBER OF CLIENTS WHO WANT TO COVER GRAY HAIR… ARE YOU REACHING OUT TO THEM YET?

BECOME THE EXPERT IN YOUR COMMUNITY BY PROVIDING AGE-DEFYING PRODUCTS AND SERVICES

COVER FUSION IS THE PERFECT CHOICE FOR THESE CLIENTS› 100% coverage color with natural, modern refl ects100% coverage color with natural, modern refl ects

› Provides superior, naturally refl ective, uniform coverage for hair that is over 50% grayProvides superior, naturally refl ective, uniform coverage for hair that is over 50% gray

› Pleasant low odor, low ammonia experiencePleasant low odor, low ammonia experience

› Fortifi es and delivers superior conditioning with rice protein and cationic conditioning polymersFortifi es and delivers superior conditioning with rice protein and cationic conditioning polymers

› Defends aging hair with argan oil, rich in antioxidants known to neutralize free radicalsDefends aging hair with argan oil, rich in antioxidants known to neutralize free radicals

› 24 perfectly balanced shade options in 8 families**24 perfectly balanced shade options in 8 families**

* Baby boomer generation is the largest generational group in the US with the most purchasing power; a baby boomer is someone * Baby boomer generation is the largest generational group in the US with the most purchasing power; a baby boomer is someone

born between 1946 – 1964born between 1946 – 1964

Sources: Fashion Institute of Technology: The New Face of Aging - 5/13/09; Packaged facts, US Cosmeceuticals 2006; 2008 Sources: Fashion Institute of Technology: The New Face of Aging - 5/13/09; Packaged facts, US Cosmeceuticals 2006; 2008

Data Monitor Report of Anti-Aging and BeautyData Monitor Report of Anti-Aging and BeautyMarch 2010 PromotionsMarch 2010 Promotions 3

For in depth color knowledge, attend a Redken Specialist program in your areaFor in depth color knowledge, attend a Redken Specialist program in your area

Visit Visit RedkenEducationOnDemand.comRedkenEducationOnDemand.com and click the "color" tab for in-depth information on Redken and click the "color" tab for in-depth information on Redken

Haircolor brands, principles of color, formulation guidelines and techniques.Haircolor brands, principles of color, formulation guidelines and techniques.

** 5 of the 24 available June 2010** 5 of the 24 available June 2010

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REVITALAGE COLORBOND TECHNOLOGY100% COVERAGE

BREAKTHROUGH FORMULA

NATURALLY REFLECTIVE 100% COVERAGEA combination of high coverage dyes provides A combination of high coverage dyes provides

intense refl ect and perfect coverageintense refl ect and perfect coverage

OPTIMAL DEFENSEWith argan oil, which contains antioxidants With argan oil, which contains antioxidants

known to neutralize free radicalsknown to neutralize free radicals

SUPERIOR CONDITIONINGCationic conditioning polymers and rice Cationic conditioning polymers and rice

protein help revitalize the hairprotein help revitalize the hair

LOW AMMONIAReduced ammonia odor provides increased Reduced ammonia odor provides increased

comfort for the clientcomfort for the client

CREAMY TEXTUREProvides easy application with either a bottle or Provides easy application with either a bottle or

bowl and brushbowl and brush

35-MINUTE PROCESSINGFaster processing time for more effi cient services Faster processing time for more effi cient services

for you and your clientsfor you and your clients

Antioxidant Free Radical

NEW ON 5TH

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March 2010 PromotionsMarch 2010 Promotions 5

COVER FUSION FAMILIESEach Each Cover FusionCover Fusion shade begins with an “N” which indicates the additional natural background in the formula that provides a shade begins with an “N” which indicates the additional natural background in the formula that provides a

naturally refl ective result with 100% coverage.naturally refl ective result with 100% coverage.

NATURAL/ASH

The NA family provides a perfect combination of coverage and cool tones with balanced cool refl ects.The NA family provides a perfect combination of coverage and cool tones with balanced cool refl ects.

NATURAL/NATURAL

The NN family provides superior gray coverage with a soft neutral refl ect. The tone is truly balanced with no excess warmth.The NN family provides superior gray coverage with a soft neutral refl ect. The tone is truly balanced with no excess warmth.

NATURAL/GOLD/beige

The NGb family provides excellent coverage along with a sophisticated and refi ned golden-beige refl ect.The NGb family provides excellent coverage along with a sophisticated and refi ned golden-beige refl ect.

NATURAL/GOLD

The NG family covers gray while providing balanced, radiant golden tones that are rich and warm without being brassy or hollow.The NG family covers gray while providing balanced, radiant golden tones that are rich and warm without being brassy or hollow.

NATURAL/GOLD/copper

The NGc family covers gray hair beautifully while providing warm gold tones with hints of copper that give your results a fashion The NGc family covers gray hair beautifully while providing warm gold tones with hints of copper that give your results a fashion

edge while still being balanced and believable.edge while still being balanced and believable.

NATURAL/BROWN/red

The NBr family offers excellent gray coverage while providing rich, gem-like cool red brown tones that add a sophisticated edge The NBr family offers excellent gray coverage while providing rich, gem-like cool red brown tones that add a sophisticated edge

while still being very wearable.while still being very wearable.

* Available June 2010: * Available June 2010: NATURAL/BROWNNATURAL/BROWN/Copper and /Copper and NATURAL/COPPERNATURAL/COPPER/Red/Red

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CF

NEW ON 5TH

SALON INTRO OFFERPURCHASE

24 Cover Fusion shades or more24 Cover Fusion shades or more

RECEIVE FREE*

A 1 Cover Fusion 8NAA 1 Cover Fusion 8NA

1 Cover Fusion 7NGb 1 Cover Fusion 7NGb

1 Cover Fusion 7NG 1 Cover Fusion 7NG

1 Cover Fusion 8NGc 1 Cover Fusion 8NGc

1 Cover Fusion 6NBr 1 Cover Fusion 6NBr

B 1 Cover Fusion Swatch Book ($30.00 value)B 1 Cover Fusion Swatch Book ($30.00 value)

C 1 Cover Fusion Apron ($25.00 value)C 1 Cover Fusion Apron ($25.00 value)

D 1 Cover Fusion Shade ChartD 1 Cover Fusion Shade Chart

E 1 Cover Fusion Stylist Service Guide E 1 Cover Fusion Stylist Service Guide

F 1 Cover Fusion Client Communication PieceF 1 Cover Fusion Client Communication Piece

G 1 Cover Fusion Sticker SheetG 1 Cover Fusion Sticker Sheet

H 3 Posters (18" x 24")H 3 Posters (18" x 24")

STYLIST INTRO OFFERPURCHASE

12 Cover Fusion shades

RECEIVE FREE

B 1 Cover Fusion Swatch Book ($30.00 value)

D 1 Cover Fusion Shade Chart

E 1 Cover Fusion Stylist Service Guide

F 1 Cover Fusion Client Communication Piece

G 1 Cover Fusion Sticker Sheet

D

B

EH

A

*Maximum 1 offer per salon*Maximum 1 offer per salon

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A

Age-defying services and fi nishing techniques addressAge-defying services and fi nishing techniques address

the main issues gray-haired clients face. These techniques are the main issues gray-haired clients face. These techniques are

featured in the featured in the Cover FusionCover Fusion Stylist Service Guide. Stylist Service Guide.

AGE-DEFYING COLOR SERVICES

› RETOUCH

› ADD DENSITY AND FULLNESS

› ADD DIMENSION

50% GRAY

75% GRAY

90% GRAY

March 2010 PromotionsMarch 2010 Promotions 7

STYLIST TRIAL KITPURCHASE

Stylist Trial Kit at a discountStylist Trial Kit at a discount

INCLUDES

A 1 Cover Fusion 8NNA 1 Cover Fusion 8NN

1 Cover Fusion 6NN 1 Cover Fusion 6NN

1 Cover Fusion 5NGb 1 Cover Fusion 5NGb

1 Cover Fusion 8NA 1 Cover Fusion 8NA

1 Cover Fusion 7NG 1 Cover Fusion 7NG

1 Cover Fusion 4NBr 1 Cover Fusion 4NBr

I 1 20 volume Pro-oxideI 1 20 volume Pro-oxide

Cream Developer, 8 oz. Cream Developer, 8 oz.

D 1 Cover Fusion Shade ChartD 1 Cover Fusion Shade Chart

E 1 Cover Fusion Stylist Service GuideE 1 Cover Fusion Stylist Service Guide

F 1 Cover Fusion Client Communication PieceF 1 Cover Fusion Client Communication Piece

G 1 Cover Fusion Sticker SheetG 1 Cover Fusion Sticker Sheet

J 1 Cover Fusion Mini Swatch CardJ 1 Cover Fusion Mini Swatch Card

G

I

J

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1 Inspiring World of Redken Book

1 Color Extend Shampoo Liter

1 Color Extend Conditioner Liter

1 Redken Chemistry Color Extend Trial kit

1 000 Crystal Clear Shades EQ Liter

1 Shades EQ Processing Solution Liter

100 Color Extend Shampoo/Conditioner Duo Packettes

1 Redken Cape

5 Redken Haircolor Decals/Mirror Clings

1 Color Extend Stylist Guide

1 1-year subscription to American Salon magazine — a $33.00 value!

1 My Business Toolbox Guide

1 Gift Card Pack featuring Redken Education On Demand,

My Business Toolbox and select haircolor swatchbooks —

an $80.00 value!

LEVEL 1 — $275+ VALUE

Quarterly purchase of $3,000 +

REDKEN COLOR ADVANTAGEHAIRCOLOR REWARDS PROGRAM

LAST MONTH TO QUALIFY FOR FIRST- QUARTER REWARD KITS!We know that haircolor drives your salon business. That’s why we’ve developed Redken Color Advantage, an

exclusive program to reward you for purchasing the Redken Haircolor brands you rely on everyday: Shades EQ,

Color Fusion, Cover Fusion and Color Gels.

With every dollar you spend on one of these brands, you’ll be closer to qualifying for one of two different reward kits.

The reward kits are grouped into levels, so as your purchases increase, so do your rewards.

Talk to your Redken Sales Consultant or visit Redken.com/ColorAdvantage to fi nd out more!

FIRST-QUARTER REWARD KITS(JANUARY – MARCH 2010)

LEVEL 2 — $150+ VALUE

Quarterly purchase of $1,000 - $2,999

1 Inspiring World of Redken Book

1 Color Extend Shampoo Liter

1 Color Extend Conditioner Liter

1 Redken Chemistry Color Extend Trial kit

1 000 Crystal Clear Shades EQ Liter

1 Shades EQ Processing Solution Liter

50 Color Extend Shampoo/Conditioner Duo Packettes

2 Redken Haircolor Decals/Mirror Clings

1 Color Extend Stylist Guide

1 My Business Toolbox Guide

1 Gift Card Pack featuring Redken Education On Demand and

My Business Toolbox — a $40 value!

NEW ON 5TH

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NOTE: Haircolor purchases will be tracked quarterly by your Redken Distributor. Kits will be sent out in the month following the close of a quarter. First quarter kits will begin to arrive in salons

in April 2010. For full details, visit Redken.com/ColorAdvantage.

THE INSPIRING WORLD OF REDKENThe fi rst-quarter Redken Color Advantage kits will feature the The Inspiring World of Redken book, a

celebration of 50 years of groundbreaking, personal-based education programs and creativity — without

limits! Redken invited eight innovative and inspiring artists from across the globe to come to NYC, share

their inspiration and create color and design techniques that epitomize “The inspiring world of Redken.”

Use your Redken Color Advantage reward kit to get inspired to create amazing looks for your clients —

and grow your business!

EARN BETTERTalk to your Redken Sales Consultant about developing a customized plan for growing your haircolor

business. More haircolor clients lead to higher levels of haircolor purchase, which in turn qualifi es you for

more valuable Redken Color Advantage reward kits!

Make sure to ask about Redken.com's My Business Toolbox, a new section that features customizable

templates — like postcards, referral cards and much more — you can use to boost business. You can have

your materials mailed to your salon or client list, or purchase a list of potential clients in your area.

PURCHASE 24 Vector Plus or Vector Plus Extra Body

texturizers (mix and match) at 20% off

SALON PRICE

$96.00

($120.00 salon value)

PURCHASE 24 Inner Secret or Creative Curl

texturizers (mix and match) at 20% off

SALON PRICE

$115.20

($144.00 salon value)

TEXTURIZER REFERENCE GUIDE

Vector Plus Taurine: Fortifi ed Wave

• Unique Taurine Technology evens porosity

• Creates manageable body and volume

from scalp to ends

• For all hair types, up to 50% highlighted

• Available in Original and Extra Body

Formulas

Creative Curl: Customized Acid Wave

• Extra gentle waving system

• Creates soft, natural-feeling, bouncy curls

• True-to rod size

• Available in Normal/Resistant, Fine/Limp,

and Tinted formulas

Inner Secret: Conditioner Activated Wave

• Patented process utilizes conditioner to

help develop curl patterns

• Provides soft, conditioned, natural

looking curls

• For all hair types

SAVE 20% ON VECTOR PLUS, INNER SECRET ANDCREATIVE CURL TEXTURIZERS

March 2010 Promotions 9

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SAFEGUARD SUMMER HAIRNEW COLOR EXTEND SUN SOLAR SCREEN SPF 12

HYDRA-SHIELD COMPLEXSOPLEXYLTM = HELPS PREVENT UV DAMAGEMANGO OIL = REPLENISHES MOISTURE & VIBRANCYCERAMIDE = REPAIRS & RESURFACESEXCLUSIVE INTERBOND CONDITIONING SYSTEM

WHY SUN-EXPOSED HAIR AND SCALP NEED PROTECTION...• The sun can really take its toll on hair and scalp — both color treated and natural haircolorThe sun can really take its toll on hair and scalp — both color treated and natural haircolor

• UVA/UVB rays can damage the cuticle, causing hair to become dull and prone to frizz and fl y-awaysUVA/UVB rays can damage the cuticle, causing hair to become dull and prone to frizz and fl y-aways

• UV rays can also penetrate the cuticle, leading to color fading on all hair typesUV rays can also penetrate the cuticle, leading to color fading on all hair types

• Pool chemicals and sea salts can bind to the hair, intensifying haircolor degredation caused by sun exposure. Pool chemicals and sea salts can bind to the hair, intensifying haircolor degredation caused by sun exposure.

As a result haircolor can turn brassy, grayish or even green, and hair texture is dry and roughAs a result haircolor can turn brassy, grayish or even green, and hair texture is dry and rough

• Sunburned scalp is often painful and can result in peeling of the scalp skin and the appearance of dandruff-likeSunburned scalp is often painful and can result in peeling of the scalp skin and the appearance of dandruff-like

fl akes in the hair fl akes in the hair

Get ready for your time in the sun with New Color Extend Sun Solar Screen SPF 12. The multi-function formula guards

sun-exposed scalp to help prevent sunburn, peeling and fl aking while replenishing sun-stressed hair.

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THE COLOR EXTEND SUN COLLECTION PROTECT

NEW Solar Screen SPF 12NEW Solar Screen SPF 12 guards haircolor and provides effective protection to sun-exposed scalp. guards haircolor and provides effective protection to sun-exposed scalp.

Sparkling Shield leave-in smoother Sparkling Shield leave-in smoother helps provide water-resistant protection against UVA/UVB rays, chlorine and minerals helps provide water-resistant protection against UVA/UVB rays, chlorine and minerals

while creating a sleek, polished finish.while creating a sleek, polished finish.

CLEANSE

After-Sun ShampooAfter-Sun Shampoo gently cleanses and removes minerals, chlorine and salt deposits while helping to repair sun- gently cleanses and removes minerals, chlorine and salt deposits while helping to repair sun-

damaged hair. damaged hair.

REPAIR

After-Sun MaskAfter-Sun Mask instantly detangles and revitalizes sun-damaged hair with intense moisture replenishment and repair. instantly detangles and revitalizes sun-damaged hair with intense moisture replenishment and repair.

March 2010 PromotionsMarch 2010 Promotions 11

SALON OFFERPurchase 3 Color Extend Sun client prepacks at a discount

SALON PRICE

$30.00($43.50 salon value)

CLIENT OFFERPurchase a Color Extend Sun client prepack at a discount

PREPACK INCLUDES

A 1 Color Extend Sun After-Sun Shampoo 10.1 oz.

B 1 Color Extend Sun Solar Screen SPF 12 5 oz.

CLIENT PRICE

$20.00($29.00 client value)

To activate this offer, visit redken.com/specialoffers

OPEN STOCKPRODUCT SIZE SALON PRICE SRP

Color Extend Sun After-Sun Shampoo 10.1 oz. $6.50 $13.00

Color Extend Sun Solar Screen SPF 12 5 oz. $8.00 $16.00

Color Extend Sun Sparkling Shield leave-in smoother 5 oz. $8.00 $16.00

Color Extend Sun After-Sun Mask 8.5 oz $7.50 $15.00

A

B

Visit RedkenEducationOnDemand.com for more information

on Color Extend Sun!

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NEW ON 5TH

REDKEN’S BESTSAVE 50% ON SHAMPOO AND CONDITIONERStylists and clients love Redken Haircare! From rave reviews on our Facebook page to awards from top magazines, our

shampoos and conditioners are getting noticed for the customized results they provide. This special offer will

boost retail sales and introduce clients to the amazing benefi ts they’ll get with Redken Haircare.

SALON OFFERPURCHASE

3 Shampoo and Conditioner Duos

(of the same brand) at a discount

CHOOSE FROM

All Soft Duo

Color Extend Duo

Extreme Duo

Real Control Duo

Smooth Down Duo

SALON PRICE

$30.00($40.50 - $41.00 salon value*)

CLIENT OFFERPURCHASE

Save 50% on shampoo 10.1 oz.

with the purchase of the conditioner 8.5 oz.

CLIENT PRICE

$20.00($27.00 client value)

BONUS!All Soft and Color Extend Duos include FREE All Soft and Color Extend Duos include FREE Redken For MenRedken For Men samples clients can pass on to the guy in their life: samples clients can pass on to the guy in their life:

• • go cleango clean daily care shampoo cleanses and removes build-up for strong, manageable hair. daily care shampoo cleanses and removes build-up for strong, manageable hair.

• • maneuvermaneuver working wax lets you direct, construct and redesign with moldable texture. working wax lets you direct, construct and redesign with moldable texture.

To activate this offer, visit redken.com/specialoffers

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DARE TO TRANSFORMNEW STYLE CONNECTIONUnleash your creativity. NEW Style Connection is a collection of three surface shifting stylers for truly dramatic texture

transformations. With NEW Style Connection, you can create fashion-forward looks with pioneering textures and high-fashion

fi nishes. Don’t miss out on this exclusive launch offer!

SALON OFFER*

Purchase 9 NEW Style Connection products (mix and match)

SUGGESTED PRODUCT MIX:3 Matte Sponge 05 1.7 oz.

3 Velvet Gelatine 07 3.4 oz.

3 Wool Shake 08 5 oz.

RECEIVE FREE*

Style Connection Launch Kit

KIT INCLUDES:A 1 Matte Sponge 05 1.7 oz.**

B 1 Velvet Gelatine 07 3.4 oz.**

C 1 Wool Shake 08 5 oz.**

D 3 Matte Sponge 05 .75 oz. with Sampling Tool***

E 3 Velvet Gelatine 07 1 oz. with Sampling Tool***

F 3 Wool Shake 08 1 oz. with Sampling Tool***

G 1 Style Connection Shelf Talker

H 1 Dare to Transform Technique Guide

I 1 Style Connection Semi-Permanent Glorifi er

J 2 Double-Sided Header Cards for Glorifi er

K 2 Double-Sided Posters

SALON PRICE

$76.50($129.00 salon value)

STYLIST OFFER*

NEW Style Connection Trial Kit

KIT INCLUDES:A 1 Matte Sponge 05 1.7 oz.

B 1 Velvet Gelatine 07 3.4 oz.

C 1 Wool Shake 08 5 oz.

H 1 Dare to Transform Technique Guide

STYLIST PRICE

$20.00($25.50 salon value)

OPEN STOCKPRODUCT SIZE SALON PRICE SRP Matte Sponge 05

rugged texturizer 1.7 oz. $ 8.50 $ 17.00

Velvet Gelatine 07

cushioning blow-dry gel 3.4 oz. $ 8.50 $ 17.00

Wool Shake 08

gel-slush texturizer 5 oz. $ 8.50 $ 17.00

*While supplies last

**Will be stickered “Stylist Use Only”

***Samples valued at $3.00 each

surface

shifting stylers

K

H

A B C D E F H

I

J

G

Visist RedkenEducationOnDemand.com and check out “Stylist Spin”

for the latest tips and tricks on NEW Style Connection!

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BOOST YOUR BUSINESS WITH REDKEN FOR MEN AND MY BUSINESS TOOLBOX!Drive new clients into your salon and increase sales of Drive new clients into your salon and increase sales of Redken For MenRedken For Men with this valuable promotion! Purchase any with this valuable promotion! Purchase any

12 12 Redken For MenRedken For Men products at a 20% discount and log-on to My Business Toolbox to receive a FREE “Boost Your products at a 20% discount and log-on to My Business Toolbox to receive a FREE “Boost Your

Business” kit with promotional materials valued at approximately $230.Business” kit with promotional materials valued at approximately $230.

GETTING YOUR FREE KIT FROM REDKEN.COM’S MY BUSINESS TOOLBOX IS SIMPLE:• Log-on to • Log-on to Redken.com/TRYRFMRedken.com/TRYRFM

• Make sure your salon information is up-to-date • Make sure your salon information is up-to-date

• Upload your salon logo• Upload your salon logo

• Customize your promotional materials and enter code “TRYRFM” at checkout — we’ll print and ship your materials• Customize your promotional materials and enter code “TRYRFM” at checkout — we’ll print and ship your materials

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SALON OFFERPURCHASE

12 12 Redken From MenRedken From Men products** at a 20% discount (mix and match) products** at a 20% discount (mix and match)

PRODUCT SIZE SALON PRICE 20% OFF PRICEMint Clean invigorating shampoo 10 oz. Mint Clean invigorating shampoo 10 oz. $ 5.50 $ 4.40$ 5.50 $ 4.40

Cool Finish invigorating conditioner 10 oz. Cool Finish invigorating conditioner 10 oz. $ 6.00 $ 4.80$ 6.00 $ 4.80

Chill Blast daily antidandruff leave-in treatment 5 oz. Chill Blast daily antidandruff leave-in treatment 5 oz. $ 7.00 $ 5.60$ 7.00 $ 5.60

Mint Rush invigorating hair and body wash 6.8 oz. Mint Rush invigorating hair and body wash 6.8 oz. $ 7.00 $ 5.60$ 7.00 $ 5.60

Go Clean daily care shampoo 10 oz. Go Clean daily care shampoo 10 oz. $ 5.50 $ 4.40$ 5.50 $ 4.40

Densify texturizing shampoo 10 oz. Densify texturizing shampoo 10 oz. $ 5.50 $ 4.40$ 5.50 $ 4.40

Finish Up daily weightless conditioner 10 oz. Finish Up daily weightless conditioner 10 oz. $ 5.50 $ 4.40$ 5.50 $ 4.40

Get Groomed fi nishing cream 5 oz. Get Groomed fi nishing cream 5 oz. $ 5.50 $ 4.40$ 5.50 $ 4.40

Grip Tight holding gel 5 oz. Grip Tight holding gel 5 oz. $ 5.50 $ 4.40$ 5.50 $ 4.40

Stand Tough extreme gel 5 oz. Stand Tough extreme gel 5 oz. $ 5.50 $ 4.40$ 5.50 $ 4.40

Mint Fix Sweat-Resist Gel 5 oz. Mint Fix Sweat-Resist Gel 5 oz. $ 6.00 $ 4.80$ 6.00 $ 4.80

Polish Up pomade 3.4 oz. Polish Up pomade 3.4 oz. $ 7.00 $ 5.60$ 7.00 $ 5.60

Maneuver working wax 3.4 oz. Maneuver working wax 3.4 oz. $ 7.00 $ 5.60$ 7.00 $ 5.60

Outplay texture putty 3.4 oz. Outplay texture putty 3.4 oz. $ 7.00 $ 5.60$ 7.00 $ 5.60

High Rise hard wax 1.7 oz. High Rise hard wax 1.7 oz. $ 8.00 $ 6.40$ 8.00 $ 6.40

Disrupt fi ber gum 4.6 oz. Disrupt fi ber gum 4.6 oz. $ 7.00 $ 5.60$ 7.00 $ 5.60

Mint Shape paste 3.4 oz Mint Shape paste 3.4 oz $ 7.00 $ 5.60$ 7.00 $ 5.60

Work Hard molding paste 3.4 oz. Work Hard molding paste 3.4 oz. $ 7.00 $ 5.60$ 7.00 $ 5.60

Hold Still fi rm spray 7.4 oz. Hold Still fi rm spray 7.4 oz. $ 5.50 $ 4.40$ 5.50 $ 4.40

RECEIVE FREE

1 “Boost Your Business with Redken For Men” kit — a $230 value!1 “Boost Your Business with Redken For Men” kit — a $230 value!

MY BUSINESS TOOLBOX KIT INCLUDES*

A 1 Redken For Men PosterA 1 Redken For Men Poster

B 1 Redken For Men Shelf TalkerB 1 Redken For Men Shelf Talker

C 1 Redken For Men Shelf SignC 1 Redken For Men Shelf Sign

D 250 Redken For Men Reward Cards**D 250 Redken For Men Reward Cards**

E 250 Redken For Men Referral Cards**E 250 Redken For Men Referral Cards**

F 500 Redken For Men Postcards + direct mailing list with 500 potential F 500 Redken For Men Postcards + direct mailing list with 500 potential

new client names! new client names!

SALON PRICE

$60.63******

($75.79 salon value)($75.79 salon value)******

CLIENT OFFERReceive a 20% discount on all Redken For Men products****Receive a 20% discount on all Redken For Men products****

*Kit must be ordered online*Kit must be ordered online

**Materials shown are examples**Materials shown are examples

****Excluding Cleanse bar****Excluding Cleanse bar

BIZTIPS• Use the • Use the free direct mailingfree direct mailing listlist and and

postcardspostcards to drive new male clients into to drive new male clients into your salon.your salon.

• Display the • Display the Redken For Men shelf talkerRedken For Men shelf talker, , shelf signageshelf signage and and posterposter to capture to capture clients’ attention in the salon—you can clients’ attention in the salon—you can also develop your own salon offer and use also develop your own salon offer and use shelf signageshelf signage to promote it! to promote it!

• Hand out • Hand out referral cardsreferral cards to current clients to current clients to bring in new male business.to bring in new male business.

• Give • Give reward cardsreward cards to current male to current male clients to encourage pre-booking and clients to encourage pre-booking and retail purchase.retail purchase.

A

D

E

F

B

C

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50 YEARS OF INSPIRATIONINDUSTRY PIONEERS…LEADING THE FUTUREIn 2010, Redken marks an exciting milestone – our 50th anniversary! Over the past fi ve decades, Redken has built its In 2010, Redken marks an exciting milestone – our 50th anniversary! Over the past fi ve decades, Redken has built its

“professional edge” and became a pioneer of products, programs and practices that have created the industry as we “professional edge” and became a pioneer of products, programs and practices that have created the industry as we

know it today. Redken has also touched the hearts of countless salon professionals through its commitment to help know it today. Redken has also touched the hearts of countless salon professionals through its commitment to help

them learn better, earn better and live better.them learn better, earn better and live better.

50 YEARS, 50,000 PRIZES!To celebrate our 50th anniversary, we’ve planned a year of exciting events and promotions. We’ll be giving away…To celebrate our 50th anniversary, we’ve planned a year of exciting events and promotions. We’ll be giving away…

• 50,000 product samples• 50,000 product samples

• $50,000 worth of Golden Education tickets at The Redken Exchange and the Redken Symposium• $50,000 worth of Golden Education tickets at The Redken Exchange and the Redken Symposium

• 50,000 Club 5th Avenue points–10 winners!• 50,000 Club 5th Avenue points–10 winners!

• $50,000 worth of scholarships to The Salon Professional Academy/APS, LLC• $50,000 worth of scholarships to The Salon Professional Academy/APS, LLC

• And much more — each month will feature a different promotion or giveaway!• And much more — each month will feature a different promotion or giveaway!

Visit Visit Redken.com/50Redken.com/50 to join Redken’s celebration of 50 years inspiring the professional edge, and discover how you can learn better, to join Redken’s celebration of 50 years inspiring the professional edge, and discover how you can learn better,

earn better and live better!earn better and live better!

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WIN A TRIP TO THE 2011 REDKEN SYMPOSIUM!Get ready to be inspired! This month, we’re giving away 10 Golden Education Tickets to the 2011 Get ready to be inspired! This month, we’re giving away 10 Golden Education Tickets to the 2011

Redken Symposium, including:Redken Symposium, including:

• Roundtrip airfare• Roundtrip airfare

• Hotel accommodations• Hotel accommodations

• VIP seating at the Grand Opening• VIP seating at the Grand Opening

• VIP pass to the cocktail party featuring our musical performer• VIP pass to the cocktail party featuring our musical performer

Each trip is valued at $2,000 — visit Each trip is valued at $2,000 — visit Redken.com/50Redken.com/50 today for your chance to win! Entry period March 1-31. today for your chance to win! Entry period March 1-31.

ABOUT THE REDKEN SYMPOSIUMDate: Date: January 16-18, 2011January 16-18, 2011

Location: Location: Las Vegas, NVLas Vegas, NV

This high energy program brings together more than 10,000 salon professionals, who gather to learn, This high energy program brings together more than 10,000 salon professionals, who gather to learn,

network and get inspired by top educators and stylists from around the world. Featuring specialized network and get inspired by top educators and stylists from around the world. Featuring specialized

sessions in color, design, fi nishing and business-building, the Redken Symposium teaches salon sessions in color, design, fi nishing and business-building, the Redken Symposium teaches salon

professionals to take their skills—and their earning potential—to the highest level!professionals to take their skills—and their earning potential—to the highest level!

March 2010 PromotionsMarch 2010 Promotions 17

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REDKEN EXCHANGE SESSION CALENDAR To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com.

INVEST IN YOUR EDUCATION!Advancing your education is always a smart business decision. At The Redken Exchange, our state-of-the-art facility Advancing your education is always a smart business decision. At The Redken Exchange, our state-of-the-art facility

located in the heart of NYC, you’ll learn the latest techniques in color, design, trends and business from our award-located in the heart of NYC, you’ll learn the latest techniques in color, design, trends and business from our award-

winning facilitators. It’s your fi rst step toward learning better, earning better and living better!winning facilitators. It’s your fi rst step toward learning better, earning better and living better!

To make it easier for you to attend classes at The Redken Exchange, Redken is now offering a tuition payment plan To make it easier for you to attend classes at The Redken Exchange, Redken is now offering a tuition payment plan

that allows you to break down your education expenses into easy-to-manage installments.that allows you to break down your education expenses into easy-to-manage installments.

• A $200 deposit secures your seat• A $200 deposit secures your seat

• The payment plan is interest-free • The payment plan is interest-free

• You can pay by mail or phone• You can pay by mail or phone

• Plans range from 3-12 months and can be customized to meet your needs• Plans range from 3-12 months and can be customized to meet your needs

SPECIALTY SESSIONS COST DATES

Best Blondes $800 July 19-21 October 4-6

Color 911 $800 June 7 & 8

Color 911, the Next Dimension $800 November 1 & 2

Dressing the Bride $1100 October 4-6

Finish and Know Why $900 July 26-28

Full on Curls $800 April 26-28

Gender Neutral $800 July 26-28

Gray Matters $800 May 17-19

Just Cut the Darn Thing $900 August 23 & 24

Platform Artistry $1250 May 17-19

Red Retention $800 August 23-25

Session Skills and Photo $1650 September 20-22with Noah Hatton

The Science of Color $800 August 2 & 3

Total Design $1000 September 20-23 and Color Immersion

COLOR SESSIONS COST DATES

Color and Know Why $900 April 12-15 May 10-13 June 14-17

Coloring Out of Your Mind $900 April 19-21 June 21-23

Mixing It Up… Formulation $900 May 24-26

DESIGN SESSIONS COST DATES

Cut and Know Why $900 April 12-15 May 10-13 June 14-17

Cutting Over the Top $900 April 19-21 June 21-23

Cutting With Sam + Chris $1100 May 3 & 4

Designing… Behind the Chair $900 May 24-26

Diagnostic Design $ 800 June 7 & 8

COMBO SESSIONS COST DATES

Everything’s Included $950 April 26-28

Everything’s Included 2 $950 April 5-7 May 3-5 June 28-30

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March 2010 Promotions 19

GET CONNECTED!INTRODUCING “THE BREAK ROOM” AT REDKEN.COMNow, you can interact with fellow salon professionals, share Now, you can interact with fellow salon professionals, share

inspiring looks you’ve created, keep up-to-date on the inspiring looks you’ve created, keep up-to-date on the

latest education events, and much more! The Break Room latest education events, and much more! The Break Room

is an interactive new section on is an interactive new section on Redken.com Redken.com dedicated dedicated

exclusively to helping stylists connect, learn and grow. exclusively to helping stylists connect, learn and grow.

Think of it as Facebook for salon professionals!Think of it as Facebook for salon professionals!

THE BREAK ROOM FEATURES:• • Exclusive member profi lesExclusive member profi les

• • Social news feedSocial news feed to help you keep up-to-date on the latest to help you keep up-to-date on the latest

salon happenings salon happenings

• • Status updatesStatus updates so you can share thoughts and accomplishments so you can share thoughts and accomplishments

with others with others

• • Discussion BoardsDiscussion Boards that allow users to collaborate in public that allow users to collaborate in public

and private groups and private groups

• • Job postingsJob postings

• • Business and personal fi nance contentBusiness and personal fi nance content to help you earn better to help you earn better

• • Calendar of upcoming eventsCalendar of upcoming events such as trade shows and classes such as trade shows and classes

at The Redken Exchange at The Redken Exchange

• • “Share your style” feature“Share your style” feature that allows users to share the looks that allows users to share the looks

they’ve created, including step-by-step instructions, images and video they’ve created, including step-by-step instructions, images and video

Visit Visit Redken.com’s Redken.com’s professional site to learn moreprofessional site to learn more.

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