new dissemination & extention strategy hanna koivula (uh) & jiří frank (nm)
TRANSCRIPT
New Dissemination &
Extention Strategy
Hanna Koivula (UH) & Jiří Frank (NM)
www.open-up.eu
WHY?
8.3.2 Dissemination and Publication Plan –
Delivered on the 1st year needs to be revised
3rd year Data Quality Toolkit and Enough content to promote
Setting dissemination channels
Documentation for the new content providers
One year to go (to gain new partners)
Feedback from the education sector
Maililng list of active partners
More experience!
www.open-up.eu
General steps
• Extend the ODG activities (WP7 & WP8)
• Involve more partners, as there is now actual content to promote
• Start using partnes dissemination channels– Educational outreach
– Dissemination of the project outcomes
– Promotion of the content / collections
– Case studies and Usage of APIs
www.open-up.eu
Target audiences
• General public / potential museum visitors
• Education sector / Lecturers
• Scientists / Researchers / Citizen scientists
• New associated partners / Content providers
www.open-up.eu
Extention of activities
• Extending the usage of social media channels– Ongoing task
– Content highlights more frequent
– New possible channels:
• Flickr, Pinterest, SoundCloud, ...
– Promotion of whole collections (newly digitized...)
– Promoting the institution (as a partner)
www.open-up.eu
... Extention of activities
• BLE (Biodiversity Library Exhibition) - New topics– Involve content providers to promote their content in BLE
– The world of mushrooms, extinct animals etc.
– Promotion of events
– Promoted by other partners and projects
• OpenUp! Promotion materials– Newsletters (2 each year)
– Demonstrator, poster, leaflets, press releases and presentations
www.open-up.eu
... Extention of activities
• Consortium mailing list - world wide– CETAF, TDWG, GBIF, Europeana, Naturalis...
– News letter, blog posts, articles...
• National level highlights to be translated– Posters, leaflets, press releases...
• Promotion kit for partner institutions– Guidelines for becoming a new partner
– List of benefits / shema
– Case studies