new edition market - vgtubus.vgtu.lt/vgt01/000085027.pdf · new edition market ! m 11 ii^i^h h il...
TRANSCRIPT
NEW EDITION
MARKET LEADER
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David Cotton David Falvey Simon Kent
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Longman
Unit i Communication
page 6
What makes a good communicator?
Reading: Internal communication - Financial Times
Listening: An interview with a marketing manager for mobile media
Words to describe good and bad communicators
Idioms
Dealing with communication breakdown
HCPS: Improve communication in a global company
Writing: e-mail
Unit 2 International marketing
page 14
Unit 3 Building relationships
page 22
page 30
Unit 5 Job satisfaction
page 38
page 46
Discussion of international brands
Reading: Coffee culture - Financial Times
Listening: An interview with a marketing specialist
Marketing collocations
Noun compounds and noun phrases
Brainstorming Zumo - c r ea t i n g a global brand: Reposition a sports drink for the global market
Writing: e-mail
Discuss business relationships and do a quiz
Reading: AIG knows everyone - Financial Times
Listening: An interview with a Chinese business executive
Words to describe relations
Multi-word verbs
Networking Getting to know you: Discuss ways to promote customer loyalty
Writing: sales letter
Defining success Reading: Steve jobs -
Comparing similarities and differences between two companies
Guardian
Listening: An interview with the founder of a successful business
Present and past tenses
Prefixes
Negotiating Camden FC: Negotiate a sponsorship deal for a football team
Writing: press release or letter
Discuss motivation and do a quiz on stress
Discuss what makes a job satisfying
Perks that work - Virginia Business Online
Listening: An interview with the Human Resources Director of a large company
Words for describing motivating factors
Passives
Handling difficult situations
Office attraction: Devise a policy on close relationships at work
Writing: guidelines
Discuss everyday risk and risk in business
Reading: Planning for the future - Financial Times
Listening: An interview with the Chief Executive of a risk management company
Words for describing risk
Adverbs of degree
Reaching agreement
Suprema cars: Consider options to improve a car manufacturing company ' s profits
Writing: report
Unit 7 e-commerce
page 54
Discuss the use of the Internet
Reading: Internet shopping - Financial Times
Listening: An interview with a marketing director of a computer company selling online
Internet terms
Conditionals
Presentations KGV Europe: Decide whether a music retailer should trade on the Internet
Writing: e-mail
Revision unit A
page 62
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Grammar reference: page 130 Writing file: page 138 Activity file: page 146
Unit 8 Team building
page 68
Unit 9 Raising finance
page 76
Unit 10 Customer service
page 84
Unit 11 Crisis management
page 92
Unit 12 Management styles
page 100
Unit 13 Takeovers and mergers
page 108
Unit 14 The future of business
page 116
Revision unit B
Do a quiz about thinking styles
Reading: The key to successful team building -Benjarong Magazine, Thailand
Listening: An interview with an American specialist in Human Resources
Prefixes
Modal perfect
Resolving conflict
The new boss: Look at ways of improving the performance of a sales team
Writing: letter
Ways of raising money
Reading: Raising finance -Tutor 2u website
Listening: An interview with a specialist in finance
Idioms
Dependent prepositions
Negotiating Vision Film Company: Negotiate a finance package to make a feature film
Writing: e-mail
What people complain about
Customer complaints
Reading: Customers first -Financial Times
Listening: An interview with a retail sales director at a well-known department store
Handling complaints
Gerunds
Active listening
Hermes Communications: Prioritise and deal with complaints
Writing: report
When is a problem a crisis?
Reading: Client relation-ships on a cruise ship -Financial Times
Listening: An interview with a crisis management expert
Noun phrases with and without of
Contrast and addition
Asking and answering difficult questions
Game over: Manage a crisis over pirated software
Writing: report
Do's and don'ts for managers
Reading: Three management styles - CEO Refresher website
Listening: An interview with an expert on management styles
Management qualities
Text reference
Putting people at ease
Zenova: Assess feedback from employees to improve management styles
Writing: action minutes
Pros and cons of takeovers and mergers
Reading: Making a merger or takeover work -Financial Times
Listening: An interview with an expert on acquisitions
Words to describe takeovers and mergers
Headlines
Summarising in presentations
Bon Appetit PLC: Discuss the risk of takeover and consider making new acquisitions
Writing: report
Personal predictions
Reading: New working model for the future -Financial Times
Listening: An interview with the head of a knowledge venturing company
Describing the future
Prediction and probability
Telephoning customers and getting the right information
Yedo Department Stores: Look at trends and increase profitability of a department store
Writing: report
page 124
Audio scripts: page 156 Vocabulary file: page 171
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Bill Mascull with David Heitler
FINANCIAL TIMES
Contents
Notes on units H H ^ H I H I P Unit 10 Customer service
Unit î Communication At a glance
Business brief
84
85
At a glance 8 Lesson notes 86
Business brief 9 Lesson notes 10 Unit 11 Crisis management
Unit 2 International marketing At a glance
Business brief 94
95
At a glance 16 Lesson notes 96
Business brief 17 Lesson notes 18 Unit 12 Management styles
Unit 3 Building relationships At a glance
Business brief
102
103
At a glance 24 Lesson notes 104
Business brief 25 Lesson notes 26 Unit 13 Takeovers and mergers
Unit 4 Success At a glance
Business brief
110
111
At a glance 32 Lesson notes 112
Business brief 33 Lesson notes 34 Unit 14 The future of business
Unit 5 Job satisfaction At a glance
Business brief
118
119
At a glance 40 Lesson notes 120
Business brief 4 i
Lesson notes 42 Revision
Unit 6 Risk Unit B 126
At a glance 48
Business brief 49 Lesson notes 50
Text Bank Unit 7 e-commerce
At a glance
Business brief
56
57 Teacher's notes 131
Lesson notes 58 Unit 1 Communication
Revision Communication with employees 132
Unit A 64 The communication value of corporate websites 134
Unit 8 Team building Unit 2 International marketing
At a glance 68 The fate of global brands 136
Business brief 69 Moving your brand image upmarket 138
Lesson notes 70 Unit 3 Building relationships
Unit 9 Raising finance Partnering among consultancies 140
At a glance 76 Blogging as a relationship tool 142
Business brief
Lesson notes
77 78 Unit 4 Success
A company strategy for a successful product
A record year for a supermarket chain 144 146
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Unit 5 Job satisfaction
Managing flexible working practices
Satisfying employees and customers
Unit 6 Risk
The priority of safety
The risk of loss of brand value and reputation
Unit 7 e-commerce
Internet shopping - ten years on
User-friendliness
Unit 9 Raising finance
Options for start-up companies
An alternative to the banks
Unit 10 Customer service
Using technology to handle customers
Customer satisfaction surveys
Unit 11 Crisis management
Managing crises effectively
Carrying out a rescue plan
Unit 12 Management styles
Leadership qualities
The advantages of diplomats
Unit 13 Takeovers and mergers
A year after a merger
How to manage takeovers and mergers
Unit 14 The future of business
Solving impossible problems
Keeping up with technology
Text bank answer key
148
150
152
154
156
158
Unit 8 Team building
Managing teams across different countries and cultures 160
Team-building exercises 162
164
166
168
170
172
174
176
178
180
182
184
186
188
Unit 3 Building relationships
Networking
Unit 4 Success
Negotiating
Unit 5 Job satisfaction
Handling difficult situations
Unit 6 Risk
Reaching agreement
Unit 7 e-commerce
Presentations
Unit 8 Team building
Resolving conflict
Unit 9 Raising finance
Negotiating: tactics
Unit 10 Customer service
Active listening
Unit 11 Crisis management
Asking and answering difficult questions
Unit 12 Management styles
Socialising: putting people at ease
Unit 13 Takeovers and mergers
Summarising in presentations
Unit 14 The future of business
Telephoning: getting the right information
206
208
209
210
211
212
213
214
216
217
218
219
Resource Bank
Teacher's notes 196
Unit 1 Communication
Problem-solving on the phone
Unit 2 International marketing
Brainstorming
204
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FT FINANCIAL
Entry Test
Progress Test 1 (Units 1-5)
Progress Test 2 (Units 6-9)
Audio Scripts
Guidelines for the Examiner
The recordings for the listening sections of these tests are on a separate Test Master CD-Rom, which is free with the Market Leader Upper-Intermediate Teacher's Resource Book.
They are also on the Market Leader website at
www.marketleader.net.
VQTU biblioteka
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MARKET ! 11 i i ^ i ^ H
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L o n g m a n F I N A N C I A L TIMES
DVD Market Leader Upper Intermediate New Edition Video can be used alongside the Market Leader course, or as freestanding material for students of upper-intermediate level.
Sony The Marketing manager for Sony Entertainment Robot Europe talks about marketing the AIBO, a robotic dog.
Office Angels The Managing Director of Office Angels, a UK-based recruitment company, talks about the secrets of achieving a happy workforce and satisfied customers.
Amazon The Senior Vendor Relations Manager for Amazon UK talks about what makes a successful e-business.
HBOS The Head of Service for the telephone and internet banking division of Halifax Bank of Scotland (HBOS) talks about the company and its relationship with its customers.
5 BP A Senior Manager at BP who has overseen many mergers and acquisitions including the BP-Amoco merger, talks about the major issues surrounding corporate mergers.
The video is fully supported by a Resource Book which contains: • pre-viewing, while-viewing and after-viewing activities • discussion questions • video script of each film • answer key
Duration: 40 mins Directed by Mark Tuffnell Produced by 1410 Degrees Ltd