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2012 PERCUSSION SOFTWARE, INC1Extreme Reuse: From Content Management to Content Marketing Conference Tweets: @mktgtech1 2012 PERCUSSION SOFTWARE, INC2

2 Weeks Ago 2012 PERCUSSION SOFTWARE, INC3

2012 PERCUSSION SOFTWARE, INC4This week

Text REDCROSS to 90999 to make a $10 Donation 2012 PERCUSSION SOFTWARE, INC5Lets Get Started 2012 PERCUSSION SOFTWARE, INC6@ajdun

-OR-

Just a Man and his Dog

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2012 PERCUSSION SOFTWARE, INC9A Question:

Who Here is NOT Doing Content Marketing?910 Marketers 2012 PERCUSSION SOFTWARE, INC10

Only Two Of You Are Not 2012 PERCUSSION SOFTWARE, INC11

9 Out of 10 2012 PERCUSSION SOFTWARE, INC12

Budgets Are Increasing 2012 PERCUSSION SOFTWARE, INC13

No, Really! 2012 PERCUSSION SOFTWARE, INC14

Popular Methods 2012 PERCUSSION SOFTWARE, INC15

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Goals 2012 PERCUSSION SOFTWARE, INC17

17Content Drives Conversion! 2012 PERCUSSION SOFTWARE, INC18

A questionWho is NOT doing some form of content marketing Who considers their corporate website as the pivot point for their content marketing?Obligatory stats about CM on the rise BtoB says CMI Says Flash them faster to get everyone nervous..

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2012 PERCUSSION SOFTWARE, INC20If you always do what you always did, you will always get, what you always got.

--Coach Chadwick, MTRHS ~10 years Undefeated Track Coach20Four Steps 2012 PERCUSSION SOFTWARE, INC21

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Your Technology?22Step #1 Get Your Technology out of your way 2012 PERCUSSION SOFTWARE, INC23

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Can You find the Road?

25Count The Steps To Publish 2012 PERCUSSION SOFTWARE, INC26

2012 PERCUSSION SOFTWARE, INC27Takeaway: Instant publishing, advanced workflow, automated SEO, easy content contributionget started!

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Is this your Content? 28

Step #2: Break Down Silos 2012 PERCUSSION SOFTWARE, INC29 2012 PERCUSSION SOFTWARE, INC30

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33 2012 PERCUSSION SOFTWARE, INC34Takeaway:Coordinate your content, cross functionally, cross platform. We Need More Content 2012 PERCUSSION SOFTWARE, INC35

35Step #3: Make Everything Content 2012 PERCUSSION SOFTWARE, INC36

Perspective Matters 2012 PERCUSSION SOFTWARE, INC37

37Really 2012 PERCUSSION SOFTWARE, INC38

Content Is All Around You 2012 PERCUSSION SOFTWARE, INC39Support Calls Blog Posts Public Relations Blog Comments Online Advertising Social Media Posts Analyst Reports Trade Shows Webinar Series Sponsorships SEO Custom Events Communities CSR Market Research Segmentation Analysis Print Advertising SlideshareCustomer Quotes Brand Building Competitive Analysis Content Development Speakers Bureau Blog Contests Referral Programs Whitepapers Direct Mail Surveys39Its Here: 2012 PERCUSSION SOFTWARE, INC40

Its In Your Community 2012 PERCUSSION SOFTWARE, INC41

Or Here

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And Here 2012 PERCUSSION SOFTWARE, INC44

And My Favorite 2012 PERCUSSION SOFTWARE, INC45

Events Are Content 2012 PERCUSSION SOFTWARE, INC46

Online & Off 2012 PERCUSSION SOFTWARE, INC47

At The Event 2012 PERCUSSION SOFTWARE, INC48

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At The Front Door 2012 PERCUSSION SOFTWARE, INC50

During 2012 PERCUSSION SOFTWARE, INC51

At The DJ Stand Content Lives On 2012 PERCUSSION SOFTWARE, INC52

2012 PERCUSSION SOFTWARE, INC53Takeaway:Content is Everywhere. Find it. Use it. Post it. Share it!

What To Do With All Of That Content 2012 PERCUSSION SOFTWARE, INC54

54Step #4: EXTREME Reuse 2012 PERCUSSION SOFTWARE, INC55

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If It Works Here

Use It Again Here

1Theme10Assets6Touches8WeeksTake It To The ExtremeSeries Of Blog Posts 2012 PERCUSSION SOFTWARE, INC61

Became A Webinar 2012 PERCUSSION SOFTWARE, INC62

And Then A Whitepaper 2012 PERCUSSION SOFTWARE, INC63

All Posted To Our Site

And To Social

Contributed Articles

And On Slideshare

Why Not Do a Hangout?

Follow-on Resources

2012 PERCUSSION SOFTWARE, INC71Takeaway: Reuse Your Content/Themes at Least Eight Times!

Just Four Steps 2012 PERCUSSION SOFTWARE, INC72

Reuse your content at least 8x!Content is all around you!Get your technology out of your wayBreak down your content and platform silos 2012 PERCUSSION SOFTWARE, INC73

And Finally: EMBRACE the New Measurement 2012 PERCUSSION SOFTWARE, INC74

New Content Effectiveness KPIs 2012 PERCUSSION SOFTWARE, INC75Content Delivered Volume, channel penetration

Content Engagement Comments, subscribers, tweets, shares, etc

Content Effectiveness Traffic, click through, conversion

Blog Effectiveness Post views, tweets, shares, subscribers, conversions

Today's web looks and acts nothing like the web experience of 2 years from now

76Any Guesses On Whats Next? 2012 PERCUSSION SOFTWARE, INC77

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Thank You! 2012 PERCUSSION SOFTWARE, INC79

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