new england revolution presentation
TRANSCRIPT
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“Join the Revolution”
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Adjective
1. Resolutely fearless; dauntless:
an intrepid explorer
Adventurous
Excitement
Ferocity
Wisdom
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Competitive Analysis
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Target Market
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Campaign Objectives
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Overview of Campaign
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The Message
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Crowdsourcing Logo
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Brand Ambassadors
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#JoinTheRevolution Launch Party
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Paid Social Media Strategy
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Organic Social Media Strategy
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Traditional Strategy
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The Creative
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Campaign Timeline
Start
Traditional
Campaign
MLS
Season
Starts
MLS
Season
Ends
Launch Crowdsourced
Campaign
February
Launch
Event
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Strategy Cost
Crowdsourcing Logo $251,000
Brand Ambassadors $92,000
#JoinTheRevolution Event $375,000
Social Media $1,500,000
Traditional $610,000
Total $2,828,000
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References
http://www.theverge.com/2016/2/22/11092406/snapchat-rent-custom-geofilter-launch
http://www.houstondynamo.com/post/2015/10/29/major-league-soccer-sets-
annual-attendance-record-2015
https://en.wikipedia.org/wiki/Major_League_Soccer_attendance
http://www.statista.com/statistics/290194/distribution-of-mls-tv-audience-by-gender/
Year in sports - http://cdn2.sbnation.com/assets/3989257/year-in-sports-media-report-
2013.pdf?_ga=1.69569296.1008507851.1445307374
http://www.thebentmusket.com/2014/6/21/5830190/world-cup-tv-ratings-united-states-ghana-portugal-new-england-revolution-tv-
markets-boston
http://www.wsj.com/articles/has-soccer-finally-made-it-in-the-u-s-1436395661