new famous food(1) (1)
TRANSCRIPT
Welcome to Our Presentation
Group Members
Md. Towhidul Islam 51326047Md. Saifur Rahman 51326056Tasnova Arif Tanin 51326026
Eat Famous, Be Famous Famous Food
Vision & Mission
• Vision: To become the largest famous foods supplier in the country.
• Mission: Offer rich and hygienic food, convenience delivery to customers and lowering of customer cost. Keeping in mind that customers are the key element in the business and meeting their satisfaction is our core objective
Goals and Objectives
Goal: • Availability of most famous items within 6 months• Search of more famous food items according to
customer’s suggestion• Making a brand Objective :• place oriented famous food items regularly• Introduction of famous food items
Future Plan
• Chain Shop• Food place in different places and universities
of Dhaka, Chittagong, Sylhet
Rationale for Selecting the Topic• No quality famous food items in a place in the
university area• Disastrous traffic condition of Dhaka city• In a study we found that there is a huge demand for
famous food items• Customers look for convenience Contract for 5 years
Our Offerings
Products: Sweet Items:• Bogra Doi• Comilla Roshomalai• Bikrampur Misty• Tangail Chamcham• Rajbari Misty• Natore Kachagolla• Puran Dhaka Bakorkhani• Rajbari Sandesh Juice:• Rajshahi Mango Juice• Occatioanl fruit Juice Especial Item: Fuska, Doi Fuska Mama HalimBirthday Cake (Special Order Based )At different sizes
Segmentation, Targeting & PositioningSegmentation: Geographic Demographic Psychographic Benefits Sought
Targeting: Attractive / feasible segments
Positioning: Famous food in one place with high
quality and nice environment
FBS ( BBA, MBA, MBA-Evening )
Faculty of ArtsFaculty of Science
Segmentation - GeographicTargets
Age: 19 – 60
Income:• Low Income families• Mid Income families • High Income families
Segmentation - Demographic
Occupation:
• Students• Teachers• Mid Level Officers• Top Level Officers
Marital Status:
•Single•MarriedSex:
• Male• Female
Segmentation - Psychographic
Lifestyle:•Slow Lifestyle •Fast paced Lifestyle (do not have time to go for different famous food places )
Attitude:
“ I like famous foods ”
“I am a sweet lover”
Segmentation – Benefits Sought
•Convenience•Quality food•Payment with debit cards
Customer survey
yes70%
no10%
may be20%
Customer Response on famous food ( sample size 100 )
Price 20%
Quality80%
Sensitivity
Pricing Strategy
• Skimming Price -Foods are not available in one place• Value Based Pricing - High quality• Cost plus pricing - 10% revenue will go to Authority - Transportation Cost • Discount for high purchasing customers
Place
Food Court of Faculty Of business Administration
Promotion
• Facebook Group Page• University Notice board• Banner in TSC, Central Library, in front of
different Departments
Management information system
• An information system which will keep records of all transactions.
• As a result, different customer purchases can be monitored.
• Customer preferences can be well understood.
Occasional Based
Fuska
Fruit
Sweet
Supply Chain Management
Famous Food Customer
Suppliers
SuppliersSweet Fruit Fuska Occasion basis
Matrivandar Rajshahi Karwan Bazar Mama Halim
Tangail Chacham Karwan Bazar Karwan Bazar
Bikampur Mistanno Vandar
Tangail Cham Cham ghar
Puran Dhaka
SWOT Analysis
Strength Weakness
1. Availability of Famous Food in one place
2. 1st time in this market3. Hygienic food4. Quality Food5. Nice environment6. convenient place7. Well-Decorated place
1. No institutional training for employees
2. First time in food business3. Quality Management4. Break of Supply chain
SWOT AnalysisOpportunities Threats
1.Existing Food court and Boy’s Canteen2. Help of University Management ( Pricing )3. Increase in the number of Students
1.The authority can cancel the contact anytime2. Change in management of Faculty of Business Administration3. Session off4. New business can follow us5. price hike of raw materials6. Political strike
Management System
• Token display• Training on quality inspection
Financing
• Initial Investment- Tk 5 lac• Financed By Md Towhidul Islam - Tk 1 lac Md Saifur Rahman - Tk 1 lac Tasnova Arif Tanin - Tk 1 lac Brac Bank - Tk 2 lac (11% IR) Cost of Capital ( WACC ) is 11.6%
Financial Analysis – 1st Year
87%
13%
Expected Revenue
ExpenseNI
Financial Analysis
COGS70%
Operating Expense
29%
Interest1%
expense %
Financial AnalysisYear Cash inflow(tk) Outflow (tk)
0 5,00,000
1 612000
2 700000
3 800000
4 800000
5 750000
Financial Analysis
• Payback Period is 0.81 years or 9.5 months• EVA is 56% in first year and 60%, 62%, 61%
and 50 % in the next four years
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