NEW FOOD PRODUCT

DEVELOPMENT PRINCIPLES &

GUIDE

Hadi Akbar Bin Dahlan Bsc. Food Science & Nutrition (UKM)

hadiakbar1591@rocketmail.com

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This is about New Product Development. Even if we're in science, we're

needed to learn a business aspect in our education. This is so that we’re able

to make some opportunity when the time comes.

So, what is New Product Development (NPD)?

It is the Process of Bringing new product to Market.

The product is a set of benefit offered by someone in order to acquire

something (mostly your money). It can be tangible and intangible.

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So, how to make a new product, based on the 7 strategies mentioned in the

picture?

Well, here's how:

1. Segmentation

Make your product into different segment. It is a case of material

structuralism.

For example: In making an instant Noodle; the flavour of the noodle is not

assimilated with the noodle; instead, you just need to open it up. If you don't

want it, don't open it.

2. Merging

Merge 2 or similar flavour into 1. Usually confectionary product does this.

For example: White chocolate is a merging of white milk and chocolate. (the

white actually does not come from milk, but.. that's for another day.)

3. Universality

Include an addition for ease of consumption. For example, as in instant

noodle cup; there's always a small fork under the lid. this is actually give

convenience to the customer.

4. Preliminary Action

Make it able to be eat instantly with minimal processing. For example;

precooked meals and meats; like the one you've eaten in a MAS airplane.

(Have you ride one?)

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There are 8 steps in NPD;

1. Idea Generation

2. Idea Screening

3. Concept Development

and Testing

4. Marketing Strategy

5. Business Analyses

6. Product Development

7. Test Marketing

8. Commercialization

The pictures shows the

rough guide to each of it.

Hope you like it

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These are the reason on why some product fail or some product thrive.

In Technology Viability, It depends on the people working on it; The

company that is running the product development and the people in the

project.

Depend on the Company, It may have it's own work culture, (like Google; a

creative work culture), strategy and Research and Development (R&D)

intensity. If your company is not toward new R&D. the chance of your

product to be seen on market is quite low.

On the Project factor; It depend on the people running the show. If it is a

cheerful harmony team, it will probably produce a better product than the

group with lack of interaction.

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In the above image, there are 2 divisions that require lab work. These lab

work are different from each other and each had its own specialization.

Food Science Lab Work

Provide support to Product development lab. Run Nutrient analyses, Flavor

Chemistry, color research and measurement.

Product Development Lab work

Create formulas for new products. Collaborate with engineers to design

processing, and manufacturing procedure and establish raw material

specifications.

Product Evaluation Lab Work

Run Sensory analyses, Flavor test, etc. Objective is to provide a prediction

consumer response and product appearance.

Packaging Lab work

Develop a packaging concept that can improve the product in some way.

need to research even onto material suitable for the product.

Engineering Lab work

Design processing equipments and methods of processing. Works with

product development guy in making pilot scale product.