Get REFERRALS from IMPRESSED ClienteleHelp your Customers market your Business for you

ItwasjustthismonththatItrainedonthisStrategy,#6inmy7SimpleStrategiesforSuccess,and,infact,justtodaythatItrainedonthe2ndportion,beingtheMarketingcomponent.

Customersbuyfrombusinesseswhichthey

Know,Like&Trust

2weeksagoItrainedonImpressingyourCustomers…helpingthemTrustyouandyourcompany.TodayItrainedonthemarketingcomponentwherebywecreateawarenessofourproductsandservices.Icoverednumeroustopics,suchas• Networking–atplacessuchasBNI,yourlocalChamberofCommerce,inAssociations&gatherings

whereveryourcustomerscongregate,eveninyourownbusiness’associations;• PublicSpeaking–toyournichemarket;• StrategicAlliances–withbusinesseswhohavethesamenichemarket;• YourWebsite–mostbusinesseshaveonebut…howup-to-dateisyours?• Newsletters–Doyouknow…thateveryoneofyourpastcustomershasinfluenceoverthedecisionsmade

byupto100people?AreyoukeepingthosepeoplewhoKnow,Like&Trustyouandyourcompanyin-the-knowwithwhat’snew&improvedinkitchenstoday?Areyouencouragingthemtoshareyournewsletterswiththosesome50familieswhomtheyinfluence?

Thiswastoday’straining,whichalsoincluded“sellingtactic”reminders…suchasSELLINGisNOTsomethingwedoTOpeople.SELLINGissomethingwedoFORpeople.

Attheendoftoday’strainingoneofmyclientsadmittedthathe’sbeenrelyingtotallyonword-of-mouth,whichisallhe’severhadtodofor20years.Andtodayhe’sstrugglinginhisbusiness.His“top”clientwasabullyandtreatedmyclientandmyclient’semployeesterribly.Followingourdiscussions,therewasrecentlyapartingofwaysbetweenthesebusinessesandnowhefindshimselfwithabigholeinhissalesandrevenue.Marketingissomethingweneedtobedoingallofthetime.Weneedtocreatesystemsforeverythinginourcompanies,asI’vediscussedinpreviousissues.Marketingismerelyoneofthosethingsinyourcompany.Referrals…islikeword-of-mouth,butnotthesame.Whenthosecustomerswhoknow,like&trustyouaresingingyourpraisestoeveryonewho’lllisten…whatifthoselistenersdon’tcontactyourightaway?Theyputitoffandthentheyseeanotherbusiness’marketingandtheycontactthem?Wouldn’titbemorebeneficialifyoucouldreachouttothoselistenerswho’veheardsuchwonderfulthingsaboutyou…andthenstayintouch?

WARNING:BirdsofaFeatherFlocktogether.Hence,it’sessentialthat youonlyget/usereferralsfrom“A”and“B”customers.

Thisiswhyitissoimportant,beforeaskingourcustomerstohelpusmarketourbusinesses,toImpressthembyensuringourtacticsarefinely-tuned…rangingfromourcorporateimage,ourmarketingmaterials,the

cleanlinessofvehicles,theconditionofourshoelaces,yourreceptionist’stelephoneetiquette,punctualityandallthewaytoaprès-sale…andeverythinginbetween.Iencourageeverybusinesstodocument,andsharewitheveryonewhointeractswithyourcustomers,yourCompany’sCustomerFlowSystem.FromStepAallthewaythroughtoStepZ,whenyourcustomersareridingoffintothesunsetsingingyourpraisestoeveryonewho’lllisten,you’llwanttohaveinwritingsothatnotonlythoseemployeeswho’vebeenwithyourcompanyforagoodwhileandhavefiguredallofthisout,butevenallofyournewemployeescanreadandfollowyourSystem.Testimonials…shouldbeacquiredfromeverysinglecustomeryou’veeverhelped.They’reusedonyourwebsite,inyourportfolio,inyouradvertising,onyourflyers,mailers,hand-outs.Thisclient,thismorning,admittedthathestartedgettingtestimonialsafewyearsagoandbecame“toobusy”tocontinuetofollowthrough.Besides,he’sstillneverdoneanythingwiththeoneshedidcollect.LInthetestimonialwhynotaskforReferrals?Andthen,shouldyoureceivesome,dobesuretofollowthroughwithfollowingupwithyourcustomers’friends…soastogaintheirTrust,aswell.Isuspectthatyouhavebeeninbusinessforawhilenow,whichmeansyouhavealistofcustomersinyourdatabase.Ifeveryouwantmoresales,it’slikeyouhaveafullfish-pondinsideyouroffice.Whynotuseit?Infact,ifyougotomyhomepage(www.mljInternational.com)andslidetothebottomyou’llseeasimpleexerciseIsuggesteverybusinessexecutewhenevertheyareinneedofaninjectionofcashintotheirbusiness(usingonly“A”&“B”customers,ofcourse):

Jimgotcaughtinatightspotwhenhisnichemarketwasdramaticallyaffectedinthe’08economiccrisis.Heexecutedthisexercise…creatingasystemtovisit2pastcustomersperday2daysperweek.Afterjust2weeks,hehadtoscalebacktovisiting1pastcustomer/week…becausehewasconnectedtoagoodprojectfrom3outofevery4pastcustomershevisitedinthosefirst2weeks!!

Simpleasthat!

Staytunedfor… Strategy#7: GETALIFE…outsideoftheBusiness. DowhatyouLOVE.LOVEwhatyouDo.GenetookStrategy#7seriously.Listentohimtellingyouhowsimpleitwastotakehisfirst-ever2-weeksummervacationin20years!Youcan,too,whenyoufocusonhowtoGETALIFE…outsideofthebusiness.https://mljinternational.com/you-need-more-holidays/

Fun Has Never Been So Profitable

Asgeneralcontractorforherhome,Lynneidentifiedthatwhilecontractorsaregreatonthetools,theystruggletobalancemoney&time…especiallytimeinwhichtohaveFUN.AsasolutionLynnecreatedTheTrade-Contractors’BusinessCollege,ayear-longcoaching&trainingprogramforbusinessownersintheconstructionindustry,covering7SimpleStrategiesforSuccess(https://mljinternational.com/7-simple-strategies-4-success/)whicharekeytoeverysuccessfulbusiness. M.LynneJacob,BusinessPerformanceCoach(Diploma)mljInternational.com Lynne@mljInternational.com ContactLynnetodaybyvoiceortextat613-484-3861.Tellheryoureadthisarticleandsave50%onaDiagnosticAssessment(https://mljinternational.com/work-with-lynne/5-point-business-diagnostic-analysis/)ofyourBusiness.Stillcomeswiththe300%ROIGuarantee!