In This Issue

Summer Dealer Council Meeting

T4 UTILITY Dealer and Customer Testimonials

McGavin Farm Equipment’s 80th Anniversary

What’s new on AMP!

Hay Productivity Clinic

President’s Club Award Winners

Renewal & Remembrance Day of Service

Small Pedal Tractors Make Big Impact

And more!

August 2016

New Holland North American Dealer Council Convenes for Summer Meeting

Dealer Council members and their families gather for a photo in front of New Holland’s North American headquarters in New Holland, Pa.

For two and a half days in July, the mem-bers of New Holland’s North American Dealer Council met with New Holland and CNH Indus-trial management in New Holland, Pa., to follow up on the 2016 Go to Market strategy and the plan of action moving forward. The meeting included New Holland North America Vice President Bret Lieberman and senior New Holland Agriculture and Construc-tion management staff, as well as representa-tives from CNH Industrial Parts & Service and CNH Industrial Capital. Dealer Council mem-bers from throughout North America and company representatives from every area that impacts New Holland dealers participated in the meeting to allow a cross functional flow of information and ideas. “I thought it was a very positive meeting,” says Brian Carpenter, the newly elected 2017 Dealer Council chairman, from Champlain Valley Equipment in Vermont. Continued on page 2

(From left) Beth Rider, Pricing and Programming Manager; Council members Brian Carpenter and Eric Schnelle; New Holland Vice President Bret Lieberman; Council member Matt Straeter.

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“It was very forthcoming – Bret has been incredibly open with his discussions. I feel like the Council process has always been good, but he’s taken it to another level. We had very open and frank discussions about how we can work towards compromise and mutual solutions that benefit both the brand and the dealer body. We had a two-sided conversation where we both could say what was important to us and what our needs were. Frankly, it’s not just about what the dealers want – for a healthy brand, there has to be a return to justify the investment. “I think it’s a more open process and probably, better decisions are being made as a result. We’re looking to be a growth brand and continue that growth. Dealers need to feel that their needs are being heard. With the discussions we had, it’s clear that the dealers have a say and that they’re being listened to.”

The global view Carlo Lambro, global brand President of New Holland Agriculture, also participated in the discussions. “Carlo has spent time with us now two summer meetings in a row,” says Carpenter. “He’s very passionate about the brand. He shared the world view to help us understand how the brand’s doing on a global basis and to understand the international scope of some of the projects that are underway. He was very receptive to hearing from us. It was really good for him to get the message directly from the North American dealers on some of the resources we’re asking for and to help support things Bret’s asking for. It’s very clear he does understand the plight of the dealers and some of the needs we’re requesting. One of the projects we were asking for last summer is advancing, so we feel he is listening and he is doing what he can to help us.”

Become engaged in the process “I think we have a great product line,” Carpenter con-tinues. “I encourage dealers who have been sitting on the sidelines to take a real hard look at the ordering programs and make an effort to become re-engaged with the New Holland business. I’m going into my third year on Dealer Council, and it’s been a great opportunity to see the inter-nal workings and understand our partnership at a greater depth. It’s a very important process for us to have an op-portunity to provide input to the manufacturer. Whether a dealer actually serves on Dealer Council or reaches out to their regional delegate, I encourage dealers who have ideas, issues or concerns to become engaged and become part of the process.”

New Holland North American Dealer Council Convenes (cont.)

Just prior to the Dealer Council meeting, the Council’s Haytools Subcom-mittee met for a day and half in New Holland, Pa., home to the North American headquarters of the New Holland brand and the global Center of Excellence for Hay and Forage. Jay Monson, from Value Implement in Wisconsin, was one of the seven Dealer Council members who participated. “It was really nice to meet in Pennsyl-vania because we had Bret Lieberman and his team, the head product managers, the manufacturing plant manager, and the haytools engineers all together in the room at one time to go through things,” he says. During the meeting the group dis-cussed issues presented by the dealers. The Council members also got a sneak peek at the new BigBaler and the Rolabar® rake with the new 50th anniversary decal-ing. They drove windrowers on the test track to see the product improvements and drove a tractor and round baler to experience the IntelliBale™ feature. How-ever, much of the meeting was devoted to future planning. Focus on the future “We talked a lot about the future of New Holland hay and forage,” says Monson. “The big thing is what we, as dealers, really want. Before the meeting, they sent a survey to the people on the subcommittee asking where we thought New Holland should be in the next 3, 5, 10 years. Are we prepared? What products should we get into? They had some ideas of our thinking beforehand so they could come with answers when we arrived. “It was a productive meeting. New Holland has some good people in place and some good ideas and direction for the future. I think things are moving in the right direction.”

Dealer Council Haytools Subcommittee Meets with Key Leaders

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New Holland Vice President Bret Lieberman and President Carlo Lambro presented plaques to out-going Dealer Council members Eric Schnelle, S&H Farm Supply (left) and Doug Williams, Williams' Tractor (right) in recognition of their service to the New Holland North American Dealer Council.

Dealer Council Members Honored

As part of their trip to New York City, Dealer Council members and their families toured One World Observatory. The observation deck sits atop the 104-story skyscraper at the former site of the Twin Towers. At 1,776 feet, the building is the nation's tallest.

Dealer Council Meeting Concludes with Weekend in New York City The Dealer Council meeting was topped off by a weekend in New York City, hosted by New Holland. Dealer Council members and their families took in the sights of the city, including touring the One World Ob-servatory, which recently opened to the public. They visited Radio City Music Hall for a performance by the famed Rockettes and had dinner at Guy’s American Kitchen and Bar, owned by Food Network star Guy Fieri and located right in the heart of Times Square. “It was a great way to end the meeting,” says Brian Carpenter. “It was a really good time to share expe-riences and have downtime to talk with each other. You talk about busi-ness practices while you’re riding around or sitting at a meal. It’s a so-cial thing, and a great way to get to know them personally and share some professional experiences.”

Tractor Brand Marketing Marketing Managers Gary Wojcik (left) and Justin Raski (right) review the latest prod-uct improvements with Dealer Council members and New Holland Agri-culture President Carlo Lambro.

New Holland North American Dealer Council Convenes (cont.)

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T4 UTILITY: ‘This tractor allows us to be price competitive’

New Holland’s T4 UTILITY tractors give deal-ers a great option to offer their customers. “We have urban sprawl here, so we have a lot of weekenders that just want to keep their place clean, sundowners, farmers with hundreds of acres instead of thousands, and several custom-ers with cutting horses so they want something to maintain their ranches and put up hay,” says Sales Manager Mark Jensen, Washington County Tractor. The dealership has four locations sur-rounding the Houston, Texas area. “People come in looking for a smaller tractor and we bring them up into the T4 UTILITY,” he says. “This tractor allows us to be more price-competitive but still offer a good tractor with lots of nice features. The extras that are missing are things that these customers don’t need or miss.”

Farm Progress Show Aug. 30–Sept. 1 Boone, IA

Husker Harvest Days Sept. 13–15 Grand Island, NE

Big Iron Farm Show Sept. 13–15 West Fargo, ND

Ohio Farm Science Review Sept. 20–22 London, OH

T4 UTILITY: ‘The warranty and price offered a better value’

Mark Jensen, Washington County Tractor

EVENTS

CALENDAR

Charles Salveter, Everton, Mo., pur-chased a T4.100 because of the great service he gets from his local dealer, S&H Farm Supply in Lockwood, and because the utility tractor met all of his requirements. Salveter uses the tractor for mowing and feeding cattle. “I was looking to replace my 22-year-old New Holland tractor with one that was capa-ble of pulling a 15-foot batwing mower, and that I could also use for moving large bales,” he says. Before buying though, he did com-parison shop the competition. “I looked at several including Kubota and John Deere M Series. I found the New Holland T4.100 to be equal to all the other brands with more horsepower. The loader also had better lifting capacity

S&H Farm Supply customer Charles Salveter

than the others. The warranty and price offered a better value,” he says. “The T4 I purchased has four-wheel-drive so it should make op-eration much easier during wet weather and can be utilized in many varied farming applications. The cab is comfortable and the instruments are arranged conveniently.”

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McGavin Farm Equipment’s 80th Anniversary Party Draws 2,500 Guests When McGavin Farm Equipment, Ltd., in Walton, Ontario, celebrated their 80th anniversary they invited the

whole community to join in the festivities. “Our 80th Anniversary Party was exhila-rating yet humbling. To see so many custom-ers and suppliers come out and support us, it is simply unbelievable,” says co-owner Brian McGavin. Nearly 2,500 customers and people from the community celebrated with the dealership on July 15. “We felt it was important to cele-brate this milestone with the community and our customers because without them, and their support, we would not be where we are today,” says Marketing Coordinator Justin LaPorte.

Started on family farm

Gordon McGavin started the dealership on his family farm in McKillop Township in 1936. In 1950 he moved the business to Walton, Ontario, to another old farm where he made the chicken house into an office. Later, the business moved to an old school house that has undergone several renovations and expan-sions over the years. As customer demands changed, so did the amount of space required. The last expansion, in 2008 allowed the deal-ership to enter the light construction and land-scaping market. Currently, Gordon’s son, Neil, enjoys semi-retirement, while grandsons Jeff and Brian handle the day-to-day operations. Through all the changes, from its humble start to growing to representing the New Holland brand and 50 short lines and 30 employees, a few things have stayed the same: respectful customer service, quality and fair competitive prices.

Keys to success

“The success of our dealership is based on numerous things. First and foremost the dedi-cation from our 30 employees. Secondly, the diversity of our multiple lines allows customers the freedom of choice and allows them to come to our dealership knowing we have the product that they are looking for. Finally, we try to keep a good supply of parts and provide

customers with friendly and timely service,” says dealership Marketing Coordinator Justin LaPorte. “We are lucky to live in a community where customers understand and appreciate the hard work and dedication of our staff. It was an awesome day that made us proud of our past and look forward to our future,” says co-owner Jeff McGavin.

During their anniversary celebration visitors enjoyed a 50-foot Ferris wheel, petting zoo, good food, giveaways and a mini-farm show featuring a sampling of all that the dealership has to offer. The deal-ership was presented with the prestigious President’s Club Award by Regional Sales Director Mitch Smyth during the event.

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What’s New on AMP!

‘We’re going to get much more back out of AMP! than we put into it’

As the Assistant Operations Manager of Midwest Tractor Sales’ five store locations in central Illinois, Nick Weiss wears many hats. He doesn’t have the luxury of handling just the mar-keting and advertising, so he depends on AMP! to make his job a bit easier.

Weiss takes advantage of the wide variety of AMP! resources. He utilizes direct mail, provides New Holland magazines to customers, manages his cus-tomer lists, downloads co-op ads for Tractor House and Fastline advertising, and pulls radio scripts. He’s ordered New Holland merchandise and the out-door event kits for a couple of occasions with his AMP! dollars. On the AMP! web tools side, he enrolled in the automated social posts and dynamic displays. “I think AMP! is really valuable,” says Weiss. “We’re going to get much more back out of AMP! than we put into it. Initially, I know there were some people who weren’t real crazy about it because you have to pay for it, but I did the math and for what we get return-wise compared to what we initially had to invest, it just makes sense. When you sign up for the Premiere like we did, and you get performance bonus dollars on top of it, then it really doesn’t cost you anything.” One-stop-shop for marketing needs Weiss likes the fact that AMP! is essentially a one-stop-shop for many of his marketing needs. “It’s a good tool – much better than the old one. There are so many resources that we didn’t have access to before. There was never a pay-per-click or a dynamic display with the old system. “Right now, we’re doing the automated social posts on Twitter,” he contin-ues. “You enroll and they automatically do it for you it’s kind of a set-it-and-forget-it function. I noticed since we launched it on Twitter we have a lot more people following us, probably because there’s more activity. If it’s just sitting stale, nobody is going to follow you. “There’s so much now that people should be using in today’s advertising. You can’t just advertise in the newspaper anymore. Any dealer who doesn’t use the resources in AMP! must not realize the value in it."

Nick Weiss, Assistant Operations Manager of Midwest Tractor Sales.

Here’s How You Can

SCORE MORE!

Look for the SCORE MORE! icon throughout New Holland

Dealer News. Activities like these are eligible for points

in the onPoint! Dealer Standards Program.

A screen shot of one of the social media posts available on AMP!

Looking for fresh, timely content for your social media posts? AMP! has it! A selection of New Holland merchandise Facebook and Twitter posts are available in the “pick n’ post” social media section of AMP!. These posts are available for dealers to use to promote New Holland merchandise store sales. The promotions are updated monthly with seasonal promotional messages. You can easily personalize the posts with copy or content to highlight a specific offer or discount. Try them out and see your New Holland merchandise sales grow!

‘Pick n’ post’ Social Media Posts Highlight New Holland Merchandise

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Hay Productivity Clinic Valuable for Customers and Dealership

Trueman-Welters, Inc. , in Buffalo, Minn., hosted a Hay Productivity Clinic on June 22. The customers who attended had recently purchased New Holland hay equipment, so the clinic, which featured

presentations by New Holland product experts, provid-ed information that was especially valuable to them. It proved valuable for the dealership as well. One of the presentations on the quick-change knives for the disc mower-conditioners directly led to the sale of a new Discbine® 313. Presenters from New Holland included Hay & For-age Product Specialist Rick Solberg, Territory Business Manager Tom Lano, Aftersales Business Manager Steve Kowalke, and Parts & Service Sales Manager Lance Mertes. Also attending was Dan Milbrath, Product Marketing Manager from Harvest Tec.

The clinic included equipment presentations and walk-arounds on disc mower-conditioners, round bal-ers, rotary rakes and tedders. There were also presen-tations on hay application systems, product support kits, Bale Skis and equipment maintenance. “We’ve had a good year selling new and used hay equipment,” says office manager Mike Otto. “New Holland has strong brand awareness and products that make our customers very productive.” Attendees were treated to lunch following the presentations and invited to visit individually with company and dealership personnel to answer any questions they had regarding the products and presentations. “Our customers were thankful that they had a chance to talk with specialists and we loved the sup-port we got from New Holland,” says Otto.

T7 Tractor on Loan to Penn State to Train Future Ag Engineers

Left to right: David Kohuth, New Holland CE Product Specialist; Jim Rashford, Territory Sales Manager; Jude Liu, Associate Profes-sor, Agricultural and Biological Engineering, Penn State; Bryan Smith, Sales Rep, Forshey’s Ag and Industrial; Willie Greaser, New Holland Senior Product Specialist; Paul Trella, New Holland Product Manager. Kohuth is a 1980 Penn State graduate in Mechanical Engineering. Greaser and Trella are 1980 Penn State graduates in Agricultural Engineering.

Students studying engineering at Penn State’s Department of Agricultural and Biological Engineering will have hands-on access to state-of-the-art tractor technology for the 2016-2017 school year. New Holland and Forshey’s Ag and Industrial, Martinsburg, Pa., have loaned the university a T7.245 for instructional use. Penn State will use the tractor for activities designed to teach students about the design and repair of today’s modern tractors with advanced technology components. The T7 tractor boasts New Holland's cutting-edge ECOBlue™ HI-eSCR engine technology that complies with the strin-gent Tier 4B emissions standards. Among the ways students will use the tractor is in traction tests, to decipher shop manuals and simulate replacement parts to determine changes in the tractor's performance.

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President’s Club Award Winners Honored

Mazergroup—Arborg: Warren Klym, Sales; Tyler Roberts, TBM

Mazergroup—Brandon: Bob Mazer, President & CEO; Tyler Roberts, TBM

Mazergroup—Crystal City: Jeff Reimer, Sales; Tyler Roberts, TBM

Mazergroup—Hartney: Brian Logan, Regional Manager; Tyler Roberts, TBM

Mazergroup—Killarney: Mitch Fry, Sales; Tyler Roberts, TBM

Mazergroup—Moosomin: Mike Ushey, Sales; Tyler Roberts, TBM

Mazergroup—Neepawa: Laurie Johnson, Regional Manager; Tyler Roberts, TBM

Mazergroup—Roblin: Andrew Chase, Regional Manager; Tyler Roberts, TBM

Mazergroup—Shoal Lake: Andrew Chase, Regional Manager; Tyler Roberts, TBM

Mazergroup, Equipements Inotrac, Longus Equipements, and J.Rene Lafond were among the dealerships named to New Holland’s exclusive President’s Club, the highest company honor that can be attained by a New Holland dealership. In recognition of this achievement their Territory Business Managers presented them with plaques, which they can proudly display to their customers as a symbol of business excellence.

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Mazergroup—Portage: Laurie Johnson, Regional Manager; Tyler Roberts, TBM

Mazergroup—Springfield: Terry DeBaets, Regional Manager; Tyler Roberts, TBM

Mazergroup—Ste. Rose: Randy Van Humbeck, Sales; Tyler Roberts, TBM

Mazergroup—Steinbach: Corey Plett, Regional Manager; Tyler Roberts, TBM

Mazergroup—Swan River: Andrew Chase, Regional Manager; Tyler Roberts, TBM

Equipements Inotrac —St-Hyacinthe/Iberville and Longus Equipements — Laval: Suzie Riendeau, co-owner; Luc Morissette, TBM; Michel Robert, co-owner

J.Rene Lafond — Mirabel, QC: Luc Morissette, TBM; Alexandre Lafond, co-owner; Simon Daoust, co-owner; Mitch Smyth, New Holland Regional Sales Director; Jean Rene Lafond, founder and co-owner; Melanie Manseau, co-owner; Pierre Besner, ABM

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New Holland is going small to make a big state-ment of support at the major NASCAR races this year at the Iowa Speedway. Each winner receives a New Holland pedal tractor. It’s a hit with the drivers and especially their kids. “We have been bringing in a New Holland tractor to Victory Lane for photos with the winning driver for three years and many times the winner asks ‘Do I win this too?’ So the man-agement at Iowa Speedway thought it would be fun to actually bring in a small New Holland pedal tractor to give them,” says Territory Business Manager Jim Lacina. “Iowa Speedway then worked with New Holland to share in the cost of these pedal trac-tors to be given to the winning drivers. So far it has been going over very well.”

Territory Business Manager Jim Lacina joins race winner Josef Newgarden in Victory Lane with his New Holland pedal tractor. Photo credit: Jennifer Coleman/Jennifer Coleman Photography

Small Pedal Tractors Make a Big Statement at Iowa Speedway

As part of New Holland’s continuing support of veterans and their families, New Holland Construction sent a team of 10 volunteers and an L228 skid steer to Arlington National Cemetery to participate in the National Association of Landscape Professionals’ 20th Annual Renewal & Remembrance event. Every July, hundreds of landscape and lawn care professionals from across the nation convene at Arlington National Cemetery to help care for this na-tional burial ground that serves as the final resting spot for more than 400,000 military service men and women and their spouses. New Holland provided the L228 to haul fertilizer and other materials while the team spent the day planting flowers and shrubs and spreading fertilizer.

New Holland Volunteers for Renewal & Remembrance Landscaping Day of Service

New Holland staff who volunteered for the day of service at Arlington National Cemetery included Brad Wenger, CE Marketing; Tharen Peterson, Regional Marketing Specialist; Yvonne Eberly, CNH Industrial Capital; Curtis Washburn, Regional Marketing Specialist, Carla Burkhart, Pricing and Programming Analyst; Jon Hundley, CE Marketing; Doran Herritt, CE Product Marketing Manager; Rebecca Gunderson, Shows & Community Relations Manager; Aimee Culbert, Communications Specialist; and Julia O’Brien, Communications Specialist.