new horizons, new possibilities: the future of data virtualization
DESCRIPTION
Cisco data virtualization customer cases, long term vision, practical advice and key takeaways. Learn more: http://www.cisco.com/c/en/us/products/cloud-systems-management/data-analytics/index.html#~featured-products,TRANSCRIPT
![Page 1: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/1.jpg)
New Horizons, New Possibilities: The Future of Data Virtualization Data Virtualization Day 2014
Robert Eve, Cisco
![Page 2: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/2.jpg)
2© 2014 Cisco and/or its affiliates. All rights reserved.
Welcome to our Conversation
Rick van der Lans
R20/Consultancy BV
Barry Devlin9sight Consulting
![Page 3: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/3.jpg)
3© 2014 Cisco and/or its affiliates. All rights reserved.
Data Virtualization Through the Looking Glass
![Page 4: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/4.jpg)
4© 2014 Cisco and/or its affiliates. All rights reserved.
Rick F. van der LansRick F. van der Lans is an independent consultant, lecturer, and author. He specializes in data warehousing, business intelligence and data virtualization. He is managing director of R20/Consultancy B.V, an advisory firm working with both enterprises and vendors.
His popular IT books, such as Introduction to SQL, have been translated into many languages and have sold over 100,000 copies. Rick also writes for the B-eye-Network and TechTarget.
For the last 25 years, he has been presenting at international events around the globe.
In 2012, Rick published Data Virtualization for Business Intelligence Systems.
www.r20.nl [email protected]
Twitter: @rick_vanderlansLinkedIn: http://www.linkedin.com/pub/rick-van-der-lans/9/207/223
![Page 5: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/5.jpg)
5© 2014 Cisco and/or its affiliates. All rights reserved.
Barry Devlin Dr. Barry Devlin is a founder of the data warehousing industry and among the foremost authorities worldwide on business intelligence (BI) and beyond. He is a widely respected consultant, lecturer and author of the seminal “Data Warehouse—from Architecture to Implementation”. His new book, “Business unIntelligence—Insight and Innovation Beyond Analytics and Big Data” was published in October 2013.
Barry has 30 years of experience in the IT industry, previously with IBM, as an architect, consultant, manager and software evangelist.
As founder and principal of 9sight Consulting (www.9sight.com), Barry provides strategic consulting and thought-leadership to buyers and vendors of BI solutions. He is currently developing new architectural models for fully consistent business support—from informational to operational and collaborative work.
Based in Cape Town, South Africa, Barry’s knowledge and expertise are in demand both locally and internationally.
Twitter: @BarryDevlin
![Page 6: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/6.jpg)
HSBCLeveraging Legacy with Big Data
Alasdair Anderson
![Page 7: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/7.jpg)
FlextronicsData as a Service for Global Supply Chain Operations
![Page 8: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/8.jpg)
Practical Implementation Advice
![Page 9: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/9.jpg)
9© 2014 Cisco and/or its affiliates. All rights reserved.
Data Vault and Reporting
Reporting and Analytics
productiondatabases
stagingarea
DVEDW
![Page 10: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/10.jpg)
10© 2014 Cisco and/or its affiliates. All rights reserved.
Flexibility is Gone!
Datastore
DatastoreData
store
Datastore
DatastoreData
store
Datastore
Datastore
stagingarea
DVEDW
productiondatabases
![Page 11: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/11.jpg)
11© 2014 Cisco and/or its affiliates. All rights reserved.
Flexibility through Data Virtualization
DataVirtualization
Server
productiondatabases
stagingarea
DVEDW
![Page 12: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/12.jpg)
12© 2014 Cisco and/or its affiliates. All rights reserved.
Solution with Data Virtualization
OperationalSystems
Data VaultEDW
SupernovaLayer
Extended Supernova Layer
Data DeliveryLayer
PDB PDB PDB PDB
Data virtualization
Data storage
Data Vault
![Page 13: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/13.jpg)
13© 2014 Cisco and/or its affiliates. All rights reserved.
Solution with Data Virtualization: DV2
SupernovaLayer
Extended Supernova Layer
Data DeliveryLayer
Users andReports
![Page 14: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/14.jpg)
14© 2014 Cisco and/or its affiliates. All rights reserved.
Information pillars and the need for virtualization.
Information pillars– Diverse storage and processing
matched to business needs
Reification (making the abstract real)– A consistent, cross-pillar view of info.
according to an overarching model and access to it in real-time
– Virtualization
Assimilation– Creation of reconciled and consistent
information sets prior to business use
Instantiation– Representing measures, events and
messages as info. instances– ETL, file access and more
Transactions
Reification
Human-sourced
(information)
Machine-generated
(data)
Process-mediated
(data)
Context-setting (information)
Assimilation
Transactional(data)
Events Messages
Instantiation
Measures
![Page 15: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/15.jpg)
15© 2014 Cisco and/or its affiliates. All rights reserved.
Context-setting information is a new way of looking at metadata.
Metadata is two four-letter words!– Information (not data)– Describes all “stuff” (not just data)– Indistinguishable from “business information”
by non-IT people (and some IT people)– Many (or most) metadata projects fail
Context-setting information (CSI)– New image– Describes what it is and does– Context-setting information provides the background to each piece of
information, to every process component and to all the people that constitute the business
– Every piece of information adds context to something else; it is all context setting
The Mars Climate Orbiter, lost in 1999, at a cost of $325M, due to metadata error
![Page 16: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/16.jpg)
16© 2014 Cisco and/or its affiliates. All rights reserved.
Cisco Business Directory
![Page 17: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/17.jpg)
New Possibilities, New Horizons
![Page 18: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/18.jpg)
18© 2014 Cisco and/or its affiliates. All rights reserved.
Many organizations today continue to have two partially dysfunctional decision support systems.
Formal system – BI / DW– Center-out model– Provides consistent, quality
data– Focused on production– Innovation obstructed by lack
of agility
Informal system – spreadsheets– Edge-on model– Individual innovation– Unmanaged proliferation– Difficult to make consistent
production
Garner
Condition
Utilize
Decision / Action
Event
Iterate
IT Garner
Utilize
Decision / Action
Event
Iterate Innovate
![Page 19: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/19.jpg)
19© 2014 Cisco and/or its affiliates. All rights reserved.
The adaptive decision cycle supports innovation at the edge and control at the centre.
Exploring (E)– Business analysts perform
highly innovative work– Peer input and review
Cultivating (C)– Peer-reviewed work used
by a wider group– Viral take-up and review
Grounding (G)– Promotion to corporate use– Audited and assured by IT
Key role of social networking IT involved only in final step!
Garner
Condition
Utilize
Decision / Action
Event
Iterate Innovate
E
E
CG
CG
G
G
E
E
![Page 20: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/20.jpg)
Your Vision of Data Virtualization’s Future
![Page 21: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/21.jpg)
21© 2014 Cisco and/or its affiliates. All rights reserved.
The Network
SystemA
SystemB
Network
![Page 22: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/22.jpg)
22© 2014 Cisco and/or its affiliates. All rights reserved.
The Network
SystemA
SystemB
Network
![Page 23: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/23.jpg)
23© 2014 Cisco and/or its affiliates. All rights reserved.
The Network
SystemA
SystemB
Network
![Page 24: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/24.jpg)
24© 2014 Cisco and/or its affiliates. All rights reserved.
The Network
SystemA
SystemB
Network
![Page 25: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/25.jpg)
25© 2014 Cisco and/or its affiliates. All rights reserved.
The Network
SystemA
SystemB
Network
![Page 26: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/26.jpg)
26© 2014 Cisco and/or its affiliates. All rights reserved.
The Network
SystemA
SystemB
Network
![Page 27: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/27.jpg)
27© 2014 Cisco and/or its affiliates. All rights reserved.
![Page 28: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/28.jpg)
28© 2014 Cisco and/or its affiliates. All rights reserved.Big Data is Too Big To Move
![Page 29: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/29.jpg)
29© 2014 Cisco and/or its affiliates. All rights reserved.
Data generated by day is more thancan be moved across the network.
Network will look like this…
![Page 30: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/30.jpg)
30© 2014 Cisco and/or its affiliates. All rights reserved.
Data Virtualization Server
![Page 31: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/31.jpg)
Three Key Takeaways
![Page 32: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/32.jpg)
Thank you.
![Page 33: New Horizons, New Possibilities: The Future of Data Virtualization](https://reader035.vdocuments.net/reader035/viewer/2022070303/54b2ced14a7959d3168b457b/html5/thumbnails/33.jpg)
33© 2014 Cisco and/or its affiliates. All rights reserved.