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Digital Gateway Into

CHINA

Private and Confidential | Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.

WHO ARE ICLICK?

2009 9 600 +

200+ 3,000+ 200+

Year founded Regional Offices No. of staff

Fortune 500 clients Total Number of clients Data and technology engineers

China’s LARGEST independent digital marketing technology company

Expertise in CHINESE media and audiences

Developed the FIRST Programmatic Ad Platform in China

One of the BIGGEST proprietary user and transactional databases in China


WHAT DO WE DO?

We connect global advertisers with

Digital China.


WHAT WE’VE BEEN UP TO

Acquired in 2014

Raised US$60M in 2014

Acquired in 2015

2009— Established in Hong Kong with a

vision to redefine the digital marketplace with data, insights and innovations

2010— Opened 3 offices in China

(Beijing, Shanghai and Shenzhen) to support growing business demand

2011— Built first-of-its-kind R&D centre

in China with advanced data mining and algorithmic technology capabilities for

cross-channel advertising

2012— Expanded regional footprint with

office openings in Taiwan and Singapore

2015

— Acquired OptAim, the largest

mobile DSP in China

2009— First in Hong Kong to introduce

platform-based data-driven digital solutions, focusing primarily on search

2010— One of the first players

connected with China’s programmatic display inventories

2012— Gained exceptional recognition in

winning “Deloitte Technology Fast 500 Asia Pacific” and “Deloitte Technology Fast 50 China”

awards

2014

— Received US$60m investment from BlueFocus

— Acquired Buzzinate, social sharing data

collator across 300,000 websites, huge upside for DMP

CHINAMARKET


THE SUPER 3 – B.A.T

The Super 3: Baidu, Alibaba, Tencent

Video Search Browser Social Mobile E-Commerce Other

Owned IPs and Partnerships


DIGITAL CHALLENGES IN CHINA

DIFFICULT BUSINESS

AND CULTURAL ACCESS

NO STRONG

TECHNOLOGY & DATA

NO TRANSPARENCY

1 2 3

MARKET AND INDUSTRY FRAGMENTATION


ICLICK VALUE PROPOSITION

OPEN ACCESS WITH MARKET EXPERTISE

STRONG AD TECH

PLATFORM AND DATA

TRANSPARENCY

1 2 3

MARKET AND INDUSTRY TRANSPARENCY


OUR SOLUTION

x·m·o

n. i-Click’s proprietary cross channel demand side technology platform, built from the ground up to connect global advertisers and brands with Chinese audiences.

Cross Marketplace Optimization XMO


WHAT SETS US APART? ACCESS

Portals Video Platforms Premium Verticals

MobileAd ExchangeSearch Engines


WHAT SETS US APART? DATA

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Cross-channel Capability

Rocket Fuel

iPinYou

TURN

ADZ Marin Software

Google

Baidu

XMO

Bubble size = Reach of China Audience

MediaMath


THE DATA WE CAPTURE

DEMOGRAPHICS DATA

Gender, Age Group, Income Range, Language,

Geo-location

CONTEXTUAL DATA

The category of website and semantic meaning of

individual content

SEARCH DATA

Search terms and keyword led audience to the page

SHARING DATA

What content has been shared and to whom it was

shared

INTENT DATA

All actions have been taken by audience

Relevance

Awareness

Interest /

Consideration

Engagement

Purchase


THE DATA WE CAPTURE

DEMOGRAPHICS DATA Gender, Age Group, Income Range, Language, Geo-

location

CONTEXTUAL DATA

The category of website and semantic meaning of individual content

SEARCH DATA

Search terms and keyword led audience to the page

SHARING DATA

What content has been shared and to whom it was

shared

INTENT DATA

All actions have been taken by audience

Conve

rsio

n J

ourn

ey


WHAT SETS US APART? TECH

XMO

TECHNOLOGY

DATA

SERVICES

Search

Display

Video

Mobile

Direct Advertisers

Agency Partners

Trading Desks

Search Engines

Ad Exchanges

Direct Publishers

Ad Networks

iClickSOLUTION


OUR CURRENT PRODUCTS

Search Ra ise a wa re n e s s a n d e n ga ge you r u se rs th rou gh p a id se a rch a cro s s a ll Ch in e se s e a rch e n gin e s . Le ve ra ge ou r e xclu s ive p a rtn e rsh ip with Ba id u .

Paid Search

Display Audience Targeting & Retargeting Re a ch you r ta rge t a u d ie n ce u s in g iClick’s 1B cookie s , wh e re ve r th e y a re a n d a cro s s p re m iu m /b ra n d sa fe e n viron m e n ts .

Programmatic, Premium Direct, and Ad Network desktop banners.

Premium Video Cre a te a wa re n e s s o f you r b ra n d in p re m iu m vid e o e n viron m e n ts to a n e n ga gin g, a u d ie n ce .

Premio: International and Chinese non-skippable 15 + 30s pre-rolls.

Mobile Cre a te on lin e b u zz b y re a ch in g u se rs on th e ir m ob ile d e vice s . Ta p in to ou r p re m iu m a p p in ve n to ry a n d s tra te gic p a r tn e rsh ip with Te n ce n t

MoSocial, MoFeeds, MoTV: In-app, In-Feed, Open Splash banners and videos

XMO


TWO QUESTIONS TO ASK

Do you (your client) want to advertise into China?

Do you (your client) want to target the Chinese audience that are coming out of China?


PROGRAMMTIC DISPLAY

DEMOGRAPHICS DATA e.g. Women,18-34 year olds

CONTEXTUAL DATA

e.g. Websites relevant to Sports, Fashion and Celebrities.

SEARCH DATA

e.g. People searching using relevant keywords

SHARING DATA e.g. Users sharing relevant content such as Celebrity news.

INTENT DATA

e.g. People showing intent to purchase a flight ticket.

1Billion

COOKIES


MOBILE PRODUCTS

• Mob ile So cia l Ba n n e rs • Exclu s ive Te n ce n t + GDT in ve n to ry

• We ch a t • QQ • Qzon e • a n d m a n y m o re…

MOSOCIAL MOBILE IN APP + SOCIAL

BANNERS

MOFEEDS MOBILE IN APP + IN FEED

BANNERS

MOTV IN APP + INFEED + OPEN SPLASH

VIDEO

• Mob ile In -Fe e d Ba n n e rs • Exclu s ive Te n ce n t + GDT in ve n to ry

• Te n ce n t Ne ws • You tia o • Soh u • a n d m a n y m o re…

• Mob ile In -Fe e d + Op e n Sp la sh Vid e o • Exclu s ive Pre m iu m Ap p s

• Dra gon fly • Jie m ia n • You m e itu • ELLE • a n d m a n y m o re …

EXCLUSIVE

TRAVEL +

TARGETING


MOBILE PRODUCTS

MOSOCIAL MOFEEDS MOTV


VIDEO


SEARCH - SEM

Keyword List Generation / Various Formats Available / Ongoing Optimization / Re-targeting Option

95%REACH

76% MARKET SHARE


SEARCH - BRANDING

Brand Landmark

Complimentary to

Brand Zone

Right Hand side

display

Triggered by generic

keyword packages

Cost per tenancy basis

(min 1 week)

Brand Zone

2/3 of the screen on top

positions

Triggered by advertisers

'own brand keywords

Cost per tenancy basis

(min 1 month)

Multiple Deep Linking

Various formats

30% +Estimated CTR

3% +Estimated CTR

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new iclick interactive introduction summary