new infographic: 8 ways to boost direct mail response rates and improve roi
DESCRIPTION
We like getting mail. There’s something satisfying about coming home to a mailbox full of letters to bring inside and sort through as you kick off your shoes. It’s just one reason why direct mail is key for any successful marketing campaign. It’s also necessary because it offers a high rate of response and a low cost-per-lead. Keep in mind, though, that simply getting your mail into someone’s hands is no guarantee that it will escape the recycling bin. You need to take the time and effort to design and implement strong, eye-catching mail pieces to make an impression and earn your ticket into that keep pile. 8 Ways to Boost Direct Mail Response Rates and Improve ROI aims to help you get the best results out of your direct mail. Facts and figures on personalization, messaging, and targeting are just some of the points illustrated in the infographic. Let it be your resource as you get your direct mail marketing campaign off to the right start.TRANSCRIPT
58%
Direct Mail Response Rates and Improve ROI
http://MailAMG.com/ 800-648-3107
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With nearly 15 years of experience and a 96% client retention rate, Allegiant Marketing Group has the expertise to help your business succeed. Please contact us to determine if a partnership is right for you.
Make It Personal
Create a sense of familiarity with your audience by humanizing your messaging.
2 out of 3 consumers prefer personalized communications.3
Use Influential Messaging
Increase people’s response rates with benefit-oriented headlines and persuasive language.
Use the principles of Liking, Authority, Scarcity, Consistency, Reciprocity and Social Proof throughout your content in order to convince your prospects to act right now.
Offer Value
Offer compelling incentives or promotions to increase response.
“Dollars off” outperforms “Percent saved”
Employ Calls to Action
Tell people the very next step they are to take with well-placed calls to action.
Be Patient
Routine direct mail campaigns work best.
It may take 7-9 communications to get a prospect’s response on average.5
Give Multiple Ways to Respond
Give people options by opening all available channels for response.
LIKING
AUTHORITY
SCARCITY
CONSISTENCY
RECIPROCITY
SOCIAL PROOF
INFLUENCE
in present tense is most effective.
Using three short, positive
command statements written
58 percent of Millennials expect to engage with a company whenever and by whichever channel they please.4
Boost8
ways
Timing Is Everything
Reach your audience when they are most likely to act.
Event-triggered marketing messages have nearly five times the response rate of non-targeted push messages.2
of those in charge of household determine which mail is kept for review.1
90%
1http://www.pb.com/docs/US/pdf/Microsite/Nonprofit/ed_np_getyourmailopened_05MailMoment.pdf2http://blogs.gartner.com/adam-sarner/2013/02/05/5-event-triggered-marketing-steps-marketers-arent-doing/3http://www.jacobsclevenger.com/blog/best-practices-for-personalizing-direct-mail/4http://www.cmocouncil.org/facts-stats-categories.php?category=direct-marketing5http://www.dundeedata.com/data/2013/10/08/how-to-effectively-utilize-direct-mail-in-todays-marketing/
Target Strategically
Knowing the attributes of the 20% of clients that deliver you 80% of your revenues (Pareto’s Principle) enables you to reach the best leads, be more effective in your messaging and increase sales significantly.
96% C
LIENT RETENTION!