new information social networking - nice 2011
DESCRIPTION
This was a presentation for FNAIM in Nice, France, to explain why Social Media is important to consider as a real estate agent, and ways to implement social media in their businesses.TRANSCRIPT
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New Information andCommunication Technologies
“Social Networks and other Tools to Increase Sales in Real Estate Industry”
Europe-Mediterranean Forum - 2011
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Is Facebook Dead?
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Facebook Facts
900 Million Objects that People Interact With
According to Facebook – Press Room
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Facebook Facts
Average User is Connected to 80 Groups,
Pages and Events
According to Facebook – Press Room
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Facebook Facts
Average User Creates 80 Pieces of Content
Every Month
According to Facebook – Press Room
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Facebook Facts
Over 500 million active (users who have returned to the site in the last 30 days)
According to Facebook – Press Room
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Facebook Facts
Over 30 Billion Web Links, News Stories, Blog Posts, Notes, Photo Albums, etc. Are Shared Each “Month!”
According to Facebook – Press Room
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Facebook Facts
Over 10,000 Web Sites per Day are Integrating with
According to Facebook – Press Room
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Social Media?
#1 – Facebook
How information is shared today?
#2 – E-Mail
#3 – Twitter
According to
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Is Facebook Dead?
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The Three “W’s”
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3 W’s – Questions…
1.What is Social Media?
2.Why Use Social Media?
3.What Can I Do With Social Media?
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What is Social Media?Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. – Capilano University Web Site
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What is Social Media?
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Social Network - Party
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Why Use Social Media?
BIG!
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Why Use Social Media?
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The Effects of Re-Tweeting
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Why Use Social Media?Uploaded Within 5 Minutes of Performance
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How BIG can it be?
Ἁ€ = A(E) x [1=pr(E) = A(E) x pr(not-E)
Formula for LUCK!
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Ἁ€ = A(E) x [1=pr(E) = A(E) x pr(not-E)
Formula for LUCK!
Nicholas Rescher - University of Pittsburgh
“A mixture of effort and luck is often needed to achieve success”
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Formula for LUCK!
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Formula for LUCK!“Lucky people tend to be more social and maintain a network of luck.”
Know About 300 People 1st Name Basis
Two People away from 90,000 Contacts
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2 Degrees of Separation From 4.5 Million People
Invite 50 People to a Dinner Party
Formula for LUCK!
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What’s this mean?
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Build a Fan Page!
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Social Media = Network
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Social Media = Network
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Social Media = Network
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Social Media = Network
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Social Media = Network
Add to Facebook - Linkedin
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Social Media Helps
Conversation – Builds Relationships
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BIG!
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What Can You Do With Social Media?
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Social Media Tools
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Measure Your Activity!
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Backtweets
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Backtweets
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Swix
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Sysomos
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Klout
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Klout
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Alexa
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Alexa
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Objective Marketer
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Objective Marketer
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Twenty Feet
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What’s
Popular?
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Google Trends
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Google Reader
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Use Spy
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Use Spywww.Spy.AppSpot.com
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Use Spywww.Spy.AppSpot.com
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Social Mentionwww.SocialMention.com
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Social Mentionwww.SocialMention.com
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Social Mentionwww.SocialMention.com
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Social Mentionwww.SocialMention.com
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Social Mentionwww.SocialMention.com
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Social Mention - Widgetwww.SocialMention.com
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Google Alerts
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What if…
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Postling
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TweetDeck
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HootSuite
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Cinch
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AudioBoo
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Screenr
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Storify
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I Don’t Have Time!
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HelloTxt = 1 Post Update
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Ping.fm = 1 Post Update
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Use Twaitter
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The Effects of Re-Tweeting
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Twaitter
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Twaitter
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1 Post – Updates AllOf Your Networks
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Now
What?
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Join Facebook
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Make Your Profile Shine…
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Make Your Profile Shine…
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Make Your Profile Shine…
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Make Your Profile Shine…
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Make Your Profile Shine…
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Build a Facebook Fan Page
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Build a Facebook Fan Page
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Facebook Fan PageSpice Up
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Facebook Fan Page
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Facebook Fan Page
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Facebook Fan PageStep #1
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Facebook Fan PageStep #2
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Facebook Fan PageStep #3
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Facebook Fan PageStep #4
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Facebook Fan PageStep #5
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Facebook Fan Page
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Join Linkedin
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Join a Linkedin - Group
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Create Your Own Group
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Poll Your Group
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Develop a Blog
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Post Videos – BIG!
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5 Good Ideas to Begin Today
#1 - Join Social Media Groups
Participate!
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5 Good Ideas to Begin Today
#2 - Start a BlogWordPress = Google – SEO Builder
Comment on other Blogs
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Social Media“Be Consistent…”
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5 Good Ideas to Begin Today
#3 - Add videos to YouTube
#4 - Add a Power Point to Slide Share
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5 Good Ideas to Begin Today#5 - Develop a Game - Plan
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Show – Social Media Accountability Scorecard
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BIG!
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FREE Hugs…
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FREE Hugs…
67.5 Million Times
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Remember…
“A mixture of effort and luck is often needed to achieve success”
Ἁ€ = A(E) x [1=pr(E) = A(E) x pr(not-E)
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My Gift to You
www.BusinessTechGuy.com/Resources/FNAIM
• Handout with links to Web Sites• Accountability Scorecard• FREE Webinar • Power Point • And More….