new ipiranga
TRANSCRIPT
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SOB MEDIDA
Ipiranga sob medida
Sob medida para quem?
O que desejam?
Agora é a hora!
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É uma curiosa expressão inglesa cuja tradução é ‘SOB MEDIDA’. No entanto, a palavra tailor significa alfaiate na língua de
Shakespeare.
SOB MEDIDA DE ALFAIATE
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LOCAL IMÓVEL PÚBLICOCAPACIDADE
DE COMPRA
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LOCAL IMÓVEL PÚBLICOCAPACIDADE
DE COMPRA
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Estação de Metrô Sacomã Estação
N. Sra. Aparecida
Expresso Tiradentes
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Av. NazaréRua Silva Bueno
Shopping Plaza Sul
(9 minutos)
Mooca Plaza Shopping
(5 minutos)
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ABC
Litoral Sul
Mooca
Av. Paulista
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Museu do Ipiranga
Parque da Independência
EstaçãoSacomã
ExpressoTiradentes
Transformação do
Novo Ipiranga
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Vista aérea da década de 30
Verticalização a partir dos anos 80
Tradição História
Verticalização Desenvolvimento
IPIRANGA SOB MEDIDA
Bairrismo Familiaridade
CHEIO DE PREDICADOS
Subiu de 25% (2008)
para 39% (2012)
o nº de moradores de
apartamentos no
Ipiranga.
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Bairrismo
Familiaridade
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Bairrismo
Familiaridade
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• Metrô
• Conectado à Paulista (linha verde)
• Expresso Tiradentes
Qualidade Vida
Mobilidade
• Parque da Independência
• Shopping Mooca Plaza
• Ao lado de uma charmosa igrejinha
• Litoral
• ABC aliado a tradição do bairro
Acessos
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LOCAL IMÓVEL PÚBLICOCAPACIDADE
DE COMPRA
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NecessidadesCapacidade de compra Nº que veste?Tamanho
SOB MEDIDA PARA QUEM?
Solteiros Noivos Jovens casais sem filhos Casais mais velhos e sem
filhos
Casais com
um filho
...
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Planta Tipo 53m²
2 dorms com suite e lavabo
...
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Planta Opção 53m²
1 dorm com suíte, lavabo e
sala ampliada
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Planta Opção 53m²
1 dorm com suíte, lavabo e
sala ampliada
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Coletânea
Apogeu
Meridiano
Nova Klabin
Soberano
Família Ipiranga
Vereda Ipiranga
Grand Life
Qualidade de construção MAC
Now Ipiranga
SUCESSO CHAMA SUCESSO!
1094 contatos on line + 1427
novos clientes no plantão
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50% do entorno:
Ipiranga, Cursino
Vila Mariana,
Mooca, Sacomã e
Saúde.o 13% Fora de SPo 6% ABCo 60%
Investimentoo 38% Moradiao 42% indicação
do Corretor
Ipiranga: 28%
Ticket menor
Produto de Nicho
Vila Mariana:3%
Bela Vista:3%
Jd. da Glória:3%
Chac. Inglesa:3%
Saúde eBosque da Saúde:
9%
Jd. Paulista:3%
Freguesia do Ó:3%
Vl. Lageado:3%
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100% vendido
Acima de R$500mil
Posicionamento POP
DIFERENCIAL:
TICKET 53m² +
POSICIONAMENTO
PADRÃO MAC
MORAR E INVESTIR
Análise de Competidores
Oportunidade de mercado
130m²
135m² e
170m²
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R$ 16.836/m²
2 dormitórios
IBIRAPUERA
R$ 10.582/m²
2 dormitórios
VL. MARIANA
R$ 11.842/m²
2 dormitórios
PARAÍSO
R$ 8.804/m²
2 dormitórios
SAÚDE
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LOCAL IMÓVEL PÚBLICOCAPACIDADE
DE COMPRA
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Produtos de 1 dormitório
com tickets elevados
Produtos fora
de bairros desejados
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IPIRANGA
Público diversificado
Cabe no bolso
2 dorms. com suíte e lavabo - 53m2
NOW = Sucesso de vendas
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Composição familiar de rendaA hora de encaixar necessidades
e poder de compra
MENOR TICKET
2 DORMS
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Alguns possíveis motivadores de compra
Sair do aluguel
Sair da casa dos pais
Sair de casa para apartamento = lazer e segurança
Upgrade para imóvel mais novo/moderno
Upgrade de localização
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Descubra o Novo Ipiranga
METRO E SILVA BUENO
Qualidade de Vida
PARQUE
Projeto Sob
Medida/Versátil
53m²
PROJETO 2 DORMS
1 SUÍTE E LAVABOCusto Benefício
MENOR TICKET
PARCELAS 573,00
Sucesso chama
sucesso - NOW
Qualidade de
Construção MAC
TOP 6
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Fachada
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Portaria
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Hall social
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Salão de festas gourmet
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Salão de festas
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Salão de jogos
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Fitness
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Descanso e sauna
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Brinquedoteca
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Churrasqueira
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Quadra gramada
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Playground
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Piscina
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Piscina com raia 20m
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Terraço decorado 53m²
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Living decorado 53m²
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Terraço salão de festas
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SOFISTICAÇÃO
DO PRODUTO
SERVIÇOSSEGURANÇA
Projeto 2 dorms com 1 suite e lavabo
Controle de acesso (básico mas importante para quem
vem de casa, região ainda bastante horizontal)
Lazer no 1°andar, cobrindo as vagas.
Oferta de lazer bem avaliada, completa
Padrão do lazer bem avaliado – diferencial para
o empreendimento Lazer para diferentes idades
ALTO PADRÃO COM MENOR TICKET
DIFERENCIAIS
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