SH IPP ING JANUARY

NEWLIMITED EDITION ROSÉ

1 . F i r s t P r e m B o x t o o ff e r a R o s é2 . D r y s t y l e f r o m C A , 3 L & G o

P a c k 3 . R o s é i s H O T ! P r e m R o s é + 4 4 %

FY18 INNOVATION

• New: A refreshing take on America’s favorite varietal from the #1 Premium Chardonnay brand

• Taste Profile: Delightful flavors of apple, pear and crisp citrus with a hint of effervescence

• Strong taste appeal and purchase intent with both core and competitive consumers

• Price: $12.99 Everyday/$11.99 Floor

• Shipping February 2017 in time for Spring/Summer season

• Full sell-in materials available January 2017

INTRODUCING NEW LIGHTLY EFFERVESCENT CHARDONNAY

1

1 Tragon Sensory Testing – CLT Report (Core & Competitive consumers)

NEW! PAUL MASSON MANGOProfile: • A delectable fusion of smooth tasting Paul Masson Brandy and the flavor of

fresh juicy golden mango with soft tropical, floral notes

Rationale: • Mango continues to be a key flavor franchise among the AfAm demographic.

• AfAm targeted brands like New Amsterdam & Ciroc have recently launched Mango flavors:

• Mango is New Amsterdam’s fastest growing flavor*** • Ciroc Mango was introduced on Oct. 2016

Key Features/Benefits:• PMGA is the #2 Brandy with 1.9MM cs. sold*• It’s now 32nd largest Spirit (up from 36th in 2014)**• PMGA flavors grew 25% by volume*

Accounts/Region Targets: • Target +95% Off-Premise, Urban markets• Off Premise focus: Independent Retail, Retail Chains, Mass Merch

Ship date:• July 25th 2017

* Trade Channel Report L12M Oct 2016 **Adams *** IRI L52W data ending 10-02-2016