After a Masters degree in Industrial design and Innovation management, I worked for 4 years as a project manager in a start-up and then in an innovation consulting firm. Being organized is a key skill for any project manager and I started to use the bullet journal system before I extend my interest to all planning tools, including analog planners and digital planning tools.

I started to share pieces of my organization system back in October 2016 on Instagram, and opened a blog in April 2017.

The blog is all about planning and organization generally speaking (including topics such as bullet journaling), with a focus on productivity and project management.The posts are a mix of methodology, operational experience and tips to better manage time and tasks.

One of the unique characteristics of the blog is that it’s in both French and English: all the articles are released in 2 versions. This specificity makes the audience of the blog has a very international profile: the USA and UK readers (USA: 26% of the trafic, UK: 5%) account for a large proportion of the audience just after the French readers (28% of the blog’s audience).

Since the blog launch in April 2017, 84 posts have been released (in the French and English versions of the site). All the posts are 800 to 2000 words long. The aim is always to go deep in the subject and to give detailed information to the readers to help them get organized and reach their goals.

THE BLOG & ITS READERSHIP

BEHIND THE SCREEN

CLAIRE VITOUXDesign and innovation /Project manager /Minimalist bullet journal /DIY addict /Compulsive reader /

INSPIRATION

PLANNING & PRODUCTIVITY

FREE PRINTABLES

ORGANIZATION / BULLET JOURNAL

ON THE BLOG

88% OF WOMENS 41% BETWEEN 25 ET 34 YO 65% ENGLISH SPEAKERS

MAKE THE IMPOSSIBLE POSSIBLE

Instagram : 26 300 followers

Pinterest : 2 550 followers

Mailing list : 6 570 subscribers

Facebook group: 1650 members

SOCIAL MEDIAS

SESSIONS20 247

USERS15 215

PAGE VIEWS43 068

The trafic on the blog has been constantly growing since it went live in April 2017. There’s been a seasonal peak of sessions and users in January 2018. It’s mainly due to the need for people to get organized at this specific time of the year.The readers are reaching the blog through direct link (32% - mostly from Instagram), Google requests (28%) and Pinterest (29%).

Since April 2017, there’s been on the blog: - 151 900 sessions- 102 963 users- 347 700 page views

INSIGHTS FOR APRIL 2018

Monthly Pinterest insights: 936,3 K monthly views60,1 K engaged users/month

Instagram insights:(mean values per post) Likes: 700Impressions: 12 000Reach: 8 000

Instastories insights: (mean values per post)Impressions: 2 500Reach: 2100

INSIGHTS AND STATS

I WORK WITH THEM

International influencers networkI’m working with other bloggers around the globe, and especially in the US. Depending on your project, I can use my influencers network to help you meet your goals.Facebook.

In FranceAs I’m based in France, I also developped a community of bullet journal bloggers here, named The Circle of the 4 notebooks. The aim of this team of 5 bloggers is to develop the French bullet journal community, and to provide tools and inspiration to it.Put together, the Circle of the 4 notebooks totals: 9,2K followers on Pinterest, 81,3K followers on Instagram and 5,3K followers on Facebook.

MAILclaire@minimal-plan.com

BLOGwww.minimal-plan.com

PHONE+33 6.84.71.58.91

WORKING IN A NETWORK

The aim of the blog is to inspire people to get organized using planning tools. So I’m always happy to show my readers and followers new products and services that are in line with the blog topics. I can help you promote your brand through different types of partnerships including:

- affiliate programs- contests and giveaways- sponsored blog posts- content creation and curation for your brand’s blog/site- adds in the sidebars

My goal is always to design win-win partnerships that will answer your expectations and project needs. I’d be happy to hear about your project and discuss the best option for a custom partnership.

PARTNERSHIPS

The blog Minimal.Plan is targeting a community of planning enthousiasts who are willing to discover new tools and method to better manage their time and tasks. It’s a privileged communication space to make a wide

English and French speaking audience hear about your product or service.

You already have a project in mind?Feel free to get in touch, I’d be happy to discuss it with you!