1. Marketing Overview

2. Traditional Marketing: The Funnel
1,000
Online Ads
TV Ads
Local Paper Ads
Magazine Ads
Billboards
Coupons
Mass Direct Mail
Goal: Maintain brand awareness.
Caution: Only do this if you already have strong brand relationships (or a lot of money to burn).
10

3. New Marketing: The Megaphone
Targeted Direct Mail
Social Media
Reward Programs
Phone Calls
Special Events
SEO
PR blogs, newspapers, magazines, etc.
10
1,000
Goal: Build brand awareness one person at a time.
Caution: Be consistent and authentic.

4. New Marketing: The Megaphone
Direct Mail
E-mail newsletter
E-mail promotions
Mail newsletter
Mail promotions

5. Branding
News
Promote Other Megaphone Activities

6. New Marketing: The Megaphone
Social Media
Facebook Posts: special offers, updates, etc.
YouTube: cool how-to videos
Twitter: special offers, updates, etc.
Targeted social media group participation

7. Frequent Posts
Lots of Photos
Interesting Videos

8. Custom Background
Promote Other Megaphone Activities
Frequent Posts

9. New Marketing: The Megaphone
Reward Programs
Special Discounts
Unique (secret) Offers
Bring-a-friend Offers

10.

11. New Marketing: The Megaphone
Phone Calls (sometimes personal e-mail is OK)
Special Offers
Reminders

12. New Marketing: The Megaphone
Special Events
Anniversary Parties
Speakers/Information

13.

14. New Marketing: The Megaphone
Search Engine Optimization (SEO)
Easy to find
Get the right key words

15.

16. New Marketing: The Megaphone
Public Relations
Blogs
Local Newspapers
Magazines
National News
TV

17.

18. New Marketing: The Megaphone
Targeted Direct Mail
Social Media
Reward Programs
Phone Calls
Special Events
SEO
PR blogs, newspapers, magazines, etc.
10
1,000
Goal: Build brand awareness one person at a time.
Caution: Be consistent and authentic.