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New Markets, New Horizons: Competing successfully for the right opportunities
Edmond Rose
Director of Commercial & Revenue Planning
Virgin Atlantic Airways Ltd
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Why does Virgin Atlantic operate to the Caribbean?
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Why does Virgin Atlantic operate to the Caribbean?
From this..... (London, July)
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Why does Virgin Atlantic operate to the Caribbean?
From this..... (London, July) ...to this
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The Caribbean is a large portion of Virgin Atlantic’s Leisure flying
• Virgin Atlantic “Leisure” routes include:
• seven Caribbean islands • Orlando • Las Vegas • Cancun – from June 2012
• Flying to the Caribbean since 1998, from London and Manchester
• Boeing 747-400 aircraft operating full-service scheduled flights with Upper Class, Premium Economy and Economy
• 24 frequencies per week to the region in the winter season, nearly 11,000 seats a week
Havana
Kingston
Montego Bay
Antigua
Barbados
Grenada
Tobago
St Lucia
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What makes a leisure destination attractive to Virgin Atlantic?
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What makes a leisure destination attractive to Virgin Atlantic?
• Warm, beautiful location
• Appeal to mixture of travellers, including higher-end
• Active destination marketing
• Efficient and consultative airport
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Virgin Atlantic will modernise Leisure fleet in 2012
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Premium Economy capacity will increase
• Dedicated check-in and crew • 38” seat pitch, 21” seat
width • Priority boarding/baggage
reclaim • Pre-flight drink
• Choice of dining options, aperitifs and snacks served on china dinnerware
• Complimentary newspaper
• Adding 14% more Premium Economy seats in 2012
• More high-end passengers
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