new media 2015
TRANSCRIPT
NEW MEDIA
Workshop “Approach Customer on Digital Media, 14/07/2015
WHAT IT NEW MEDIA
1. IT IS NEW “CHANNEL”
2. IT IS NEW “SERVICES”
3. IT IS NEW “AD”
Workshop “Approach Customer on Digital Media, 14/07/2015
HOW BENEFIT TO BRAND
1. NEW “APPOACH” TO CONSUMER
2. IMPROVE “CTR” FOR BANNER
3. INCREASE “ROI” FOR BUSINESS
Workshop “Approach Customer on Digital Media, 14/07/2015
WHICH NEW MEDIA CAN DO IN 2015
1. LOCAL BASE MARKETING – WIFI AD
2. RETARGETING AS NEW SERVICES
3. FB LOCAL AWARNESS AD FOR SMALL BUSINESS
Workshop “Approach Customer on Digital Media, 14/07/2015
WIFI AD
Workshop “Approach Customer on Digital Media, 14/07/2015
WHAT IT WIFI AD
WIFI IS
INTERNET LOCATION
ONLINE CONSUMER
SMARTPHONE IS
Workshop “Approach Customer on Digital Media, 14/07/2015
HOW IT WORK
WIFI IS
INTERNET LOCATION
ONLINE CONSUMER
SMARTPHONE IS
Workshop “Approach Customer on Digital Media, 14/07/2015
WIFI AD IS USE FOR
WIFI IS
INTERNET LOCATION
ONLINE CONSUMER
SMARTPHONE IS
TARGET Workshop “Approach Customer on Digital Media, 14/07/2015
WHERE IT WORK
University
Hospital Café Shop
Airport
Workshop “Approach Customer on Digital Media, 14/07/2015
VIDEO EXPLANATION
Workshop “Approach Customer on Digital Media, 14/07/2015
h"p://bit.ly/1gB3Ige
CASE STUDY - EMART
ü EMART IS OFFLINE SUPER MARKET - KOREAN
ü THEY WANT CONNECT ONLINE TO OFFLINE
ü THEY USE WIFI AD TO INCREASE SALES
Workshop “Approach Customer on Digital Media, 14/07/2015
CASE STUDY - VIDEO
Emart - Korea
Workshop “Approach Customer on Digital Media, 14/07/2015
h"p://bit.ly/1M9AYYY
RE-TARGETING
Workshop “Approach Customer on Digital Media, 14/07/2015
HOW IT WORK
Workshop “Approach Customer on Digital Media, 14/07/2015
WHO IS CRITEO
1. THEY ARE GLOBAL PERFORMANCE AD
COMPANY, USA
2. THEY DO RETARGETING AS NEW SERVICES
3. THEY ARE BASE ON SINGAPORE
Workshop “Approach Customer on Digital Media, 14/07/2015
WHAT IT FOR
1. AUTO CATEGORY BIDDING
2. CONVERSION RATE OPTIMIZE
3. SIMPLE SEGEMENTATION
Workshop “Approach Customer on Digital Media, 14/07/2015
CASE STUDY - LIVESENSE
ü LIVESENSE IS A HR COMPANY, JAPAN
ü THEY PROVIDE HR SOLUTION FOR CLIENT
ü THEY USE RETARGETING TO ATTRACT JOB SEEKER
Workshop “Approach Customer on Digital Media, 14/07/2015
CASE STUDY
Livesense - Japan
Workshop “Approach Customer on Digital Media, 14/07/2015
h"p://bit.ly/1K6FVyx
LOCAL AWARENESS AD
Workshop “Approach Customer on Digital Media, 14/07/2015
LET’S TALK ABOUT FLOWER SHOP NAME ĐÔNG’S FLOWERS
IT IS SALES ROSE FOR COUPLE ON VALENTIME THEY PLACE IN DIST 1
Workshop “Approach Customer on Digital Media, 14/07/2015
BEFORE VALENTINE COMING THEY START TO DELIVER FLYERs
IN DIST 7 – BAN NGUYET LAKE WHERE THE COUPLE COME ON
Workshop “Approach Customer on Digital Media, 14/07/2015
DU DU HAVE A GIRL FRIEND
HE NEED TO BUY ROSE TO HIS GIRL FRIEND TO KEEP RELATIONSHIP WITH HER
Workshop “Approach Customer on Digital Media, 14/07/2015
HE LIVE IN DIST 1 NEAR ĐÔNG’S FLOWER AROUND 3 KM AND HE ENJOY FB
BUT HE NEVER KNOW HE IS SO CLOSE WITH ĐÔNG’S FLOWER
Workshop “Approach Customer on Digital Media, 14/07/2015
FB PROVIDE AD SOLUTION
TO CONNECT DU DU AND ĐÔNG’S FLOWER IN FB
Workshop “Approach Customer on Digital Media, 14/07/2015
WHAT IT IS
1. NEW FB AD IN FACEBOOK
2. IT WORK FOR SMALL BUSINESS AS OFFLINE SHOP/STORES
3. IT IS HELPFUL FOR ATTRACTING CUSTOMER ARROUNG THE SHOP/STORES PLACE
4. IT CAN REACH NEW CUSTOMER NEAR YOU BY SETTING UP KM
Workshop “Approach Customer on Digital Media, 14/07/2015
EXPLANATION VIDEO
Available in VN
Workshop “Approach Customer on Digital Media, 14/07/2015
h"p://bit.ly/1ObXDlt
CONTACT
NGUYEN XUAN DONG Vice Managing Director 098 999 5145 [email protected]
Moore Online Solution and Development Corporation Head Office: 7th Floor, No.1 Hoang Dao Thuy St., Thanh Xuan Dist., Ha Noi HCMC Branch: 6th Floor, No. 454 Nguyen Thi Minh Khai St., Ward 5, Dist. 3, Ho Chi Minh Website: www.moore.vn | www.adbrand.net | www.adlite.net | www.doublelink.net |
Workshop “Approach Customer on Digital Media, 14/07/2015
MOORE CORPORATION
Workshop “Approach Customer on Digital Media, 14/07/2015