new media briefing
TRANSCRIPT
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DoD LIVE!
Communicating effectively using creative online strategies.
Office of the Assistant Secretary of Defense for Public Affairs: Office of the Assistant Secretary of Defense for Public Affairs: Community RelationsCommunity Relations
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2.6 million military service members serving around the world…
-65% are digital natives-
Next Generation Thinking…
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Defense Media Activity• The Pentagon Channel : 1M Viewers
•24/7 news broadcast to 360 U.S. Bases, 177 countries
• American Forces Radio & Television Service : 900K Viewers • Eight original TV channels – 12 radio services• Top rated U.S. News, Sports, Entertainment
• Public Web : Defense.gov • 400 websites – 1.1M visitors per day
• Defense Visual Information : 800K Images
• American Forces Press Service, Stars and Stripes
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PodcastsPodcasts
RadioRadio
BlogsBlogs
VideVideoo
RSSRSS
SocialSocialNetworksNetworks
2.8 MillionMonthly
Downloads
New Media
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DoD Social Media Registry200 sites and growing!
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Responsible and Effective use of Web 2.0 Technologies
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COMING SOON to DEFENSE.GOV
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Questions?
Office of the Assistant Secretary of Defense for Public Affairs: Office of the Assistant Secretary of Defense for Public Affairs: Community RelationsCommunity Relations