new media drivers license: what i learned in drivers ed
TRANSCRIPT
What I Learned in Drivers’ EdNew Media Drivers License:
[Bethany Talsma][A36563695][ADV 492]
In the Driver’s Seat[an introduction]
If you are driving down the highway at the speed limit and a huge SUV cuts you off, do you keep moving at the same pace in the same direction? OF COURSE NOT!
In the advertising industry- just as in driving- you must be flexible and adapt to the environment as it changes. Otherwise, you can end up in a crash that will really cost you.
The New Media Vehicle[what is “new media”?]
New Media = Traditional Media 2.0
License Requirements[who is new media for?]<Anyone can earn a license to drive! In terms of new media, anyway.>
EVERYONE!!!advertisers
youme
realtorsstay- at- home moms
studentsconsumers
doctorscar dealers
non- profit organizationspilots
lawyersteachersfirefightersstockbrokers
construction workersmusicians
chefsactors
do you have a facebook?Facebook
[social media]
LinkedIn[business- oriented social networking]
[social news]Digg
<can you digg it?>
You can even post your opinions about
what you see on digg.com!!
[learning to blog]Blogging
Write what you know, know what you say.
Blogging…[for business]
DISTINCTION: Many individuals create personal blogs
without an intent to gain an audience, whereas public
attention is the primary purpose of business blogs.
[and social media monitoring]Listening…
[online advertising]Google Adwords “More than 300 million searches a day filter through Google’s fingertips.”
about.com
Social Media Policies[carrying out the same idea]
Company
policies are
a necessity
to all
businesses
and
organizatio
ns, and
having a
policy
exclusively
dedicated
to social
media is just
as vital..
Its Time to Test Drive New Media[conclusion]
<You go
tta learn, in order to
earn>
I’m on the road
to a better
future!!