new media ethics and the olympic movement (lecture 2 of 5)

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LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE Professor Andy Miah, PhD University of the West of Scotland, UK [email protected] 17 th INTERNATIONAL SEMINAR ON OLYMPIC STUDIES FOR POSTGRADUATE STUDENTS, 2009 July Professor Andy Miah, PhD University of the West of Scotland, UK Applied Ethics & the Olympic Movement Lecture 2 of 5 NEW MEDIA & THE OLYMPICS

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Page 1: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

17th INTERNATIONAL SEMINAR ON OLYMPIC STUDIESFOR POSTGRADUATE STUDENTS, 2009 July

Professor Andy Miah, PhDUniversity of the West of Scotland, UK

Applied Ethics & the Olympic MovementLecture 2 of 5

NEW MEDIA & THE OLYMPICS

Page 2: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 3: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

First, where you can find me. Username: andymiah

• Facebook• Twitter• Issuu• Slideshare• Wordpress• Wikipedia

• Linkedin• Delicious• Mindmeister• Dopplr• Skype• msn (more or less)

Page 4: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Twitter: the beginning of the end of email and Google

Page 5: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

• Play clip

The Machine is Us

Page 6: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 7: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 8: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

This lecture is about the socio-political and philosophical dimensions of the Olympic Movement. It outlines the visible components of the Olympic philosophy within contemporary examples of the Olympic Movement’s activities.

The mechanism for these discussions is the participatory potentialof new media participation, as a form of agora and democratized, meritocratic space.

Page 9: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

• The Role of the Media as a Mechanism for Pursuing Social Justice

• The Trajectory of Olympic Media as a Controlled, Authoritarian Structure

• The Emergence of New Forms of Olympic Media

• The Democratization of Media Technologies

• The Values of Citizen Journalists

• The Rise of Non-Accredited Media

• The Ethical Obligations of New Media and Host Cities

Page 10: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The Role of the Media as a Mechanism for Pursuing Social JusticeSocial Justice The Olympic

Charter2007

Page 11: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The Trajectory of Olympic Media as a Controlled, Authoritarian Structure

What is the role of the media in your society?

How has Olympic Media developed? Does the Olympic media fulfill its social obligation?

How has the role of the media developed?

Which media: news, entertainment, arts, documentary, sports?

Are you an (academic) journalist?

Page 12: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Consider the Beijing 2008 Lighting Ceremony here in Ancient Olympia

Page 13: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

•The Olympic camera cut away from the protestors

•In China, the feed was not shown at all

•Is the broadcaster’s obligation to be true to the event, or to maintain unimpeded proceedings?

•Which obligation takes priority here? Or, is there only one?

Consider the Beijing 2008 Lighting Ceremony here in Ancient Olympia

Page 14: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The 1999 IOC Scandal

• The Lords of the Rings– Andrew Jennings (journalist)

– Led to law suit from IOC

– Banned from Switzerland

– Question media freedom

– Fined $1

Page 15: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Inside the Accredited Media Facilities

Page 16: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 17: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 18: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Main Press Centre

Page 19: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 20: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 21: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 22: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The Trajectory of Olympic Media as a Controlled, Authoritarian Structure

Since the negotiation of broadcast rights in the 1980s, the Olympics has a media that pays for their right to broadcast and report on the Games.

How does this affect its relationship to the Olympic Movement?

• it is now a stakeholder, perhaps the primary stakeholder

• It is governed by making good television, but this only partially coheres with reporting the news

•In fact, the Games time media is predominantly not a news media, but a sport media.

- However, in Beijing this year, the BBC news anchor will be there

Page 23: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The IOC’s democratized broadcast policy

Page 24: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The Emergence of New Forms of Olympic Media

• What stories are told?

• Whose perspectives dominate?

• What is happening in the Olympic city?

Page 25: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

• Imagine for a moment that you are a journalist in Beijing. You don’t work for a tv company or newspaper. You’ve no particular assignment.– What would you write about?– What story do you want?– What will you be prepared to report, to get

the truth out?

Task 1: What would you cover?

Page 26: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The Democratization of Media Technologies

• The Internet

• Mobile Device

• Accessible progamming language

• Capacity to Syndicate published material

Page 27: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The Values of Citizen Journalists

• Politically motivated?

• Agenda setting?

• Shared resources

• Open source

Page 28: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The Rise of Non-Accredited Media

• Officially since Barcelona 1992

• More formerly since Sydney 2000

Page 29: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 30: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 31: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 32: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 33: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 34: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 35: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 36: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 37: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 38: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 39: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 40: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Page 41: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Citizen media can be as poweful as official publications in Google rankings

Page 42: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

At times, it is even better than traditional media, such as when the Beijing Olympic torch was ‘lost’ in San Francisco

Page 43: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

But who is allowed to produce new media during an OlympicsIOC Blogging guidelines 2008?

Page 44: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

Who will scrutinze Olympic practices?Eg London 2012 publications

Page 45: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

The Ethical Obligations of New Media and Host Cities

• To enable participation

• To consider the financial stability of the Olympic Movement?

• To protect Games from too much private sponsorships

Page 46: New Media Ethics and the Olympic Movement (Lecture 2 of 5)

LECTURE 2: CITIZEN JOURNALISM AS OLYMPIC JUSTICE

Professor Andy Miah, PhD University of the West of Scotland, UK [email protected]

• What should be the IOC’s response to the rise of new media?

• Should athletes be permitted to blog during the Games?

• Does new media democratize the media? Is this a good thing?

• Who should be allowed to ‘report’ the Games?

Discussion Questions