new media in digital age
TRANSCRIPT
in digital age
+DENPONG SOODPHAKDEE, Ph.D.VP.ACAD.COMM @KKU
New Media
Demography: Era and People
• Traditionalists: born prior to 1946• Brand and retail store loyal, gone through the depression and war
• Baby Boomers: born 1946-64• Reminded to eat the plate clean. Into home and kitchens upgrade; enjoys gourmet
food
• Generation X: born 1965-81• Likes to be educated and informed; no major enduring hard economical times
• Gen Y, Net-Geners/Millenials: born 1982-2000 (14 -32)• Live, breath, shop, link up on the web. Well informed.
• Our students on campus
• Gen Z: born after 2001 (below 13)• Group activities
• Multi-cultural, experiential, media-savvy
Gen Y
•Tech savvy• Continually connected with IM,
SMS
• Socially connected with devices
•Cosmopolitan• Influenced by peers
•Short attention span• Skim text and information
quickly
•Achievement oriented• Seek recognition, fame and
feedback
• Wants meaningful work and a solid learning curve
•Team-Oriented• Value teamwork and seek the
input and affirmation of others
• Loyal, committed and wants to be included and involved
Today
Let Play GameCheck if you remember….
News organizations will remain an important and
integral part of society in a number of ways, but
those that do survive will have adjusted their goals,
methods and organizational structure to meet the
changing demands of the new global public.
…….. there will be no end to the number of new
voices, potential sources, citizen journalists and
amateur photographers looking to contribute…..
------------- Eric Schmidt, Jared CohenBook: The new digital age
on-demand access to content • anytime• anywhere• any digital device• interactive user feedback• creative participation• community formation
the "democratization" of • the creation• publishing• distribution• consumption
Rule of Thump for New Media
• combining Internet accessible digital text, images and video with web-links
• creative participation of contributors
• interactive feedback of users
• formation of a participant communityeditors and donors for the benefit of non-community readers
Wikipedia/Facebook
• combining Internet accessible digital text, images and video with web-links
• creative participation of contributors
• interactive feedback of users
• formation of a participant communityeditors and donors for the benefit of non-community readers
Pantip/KhonKaenLink
Universal Delivery
Universal Delivery
Universal Delivery
Digital Intelligence
Digital Intelligence (DQ) is the sum of social, emotional, and cognitive abilities essential to digital life. It is having the necessary knowledge, skills and ability to adapt one’s emotions and adjust one’s behavior to deal with the challenges and demands of the digital era.
Digital Intelligence
Digital identity:
The ability to create and manage one’s online identity and reputation. This includes an awareness of one's online persona and management of the short-term and long-term impact of one's online presence.
• Digital citizen• Digital co-creator• Digital entrepreneur
Digital Intelligence
Digital use:
The ability to use digital devices and media, including the mastery of control in order to achieve a healthy balance between life online and offline.
• Screen time• Digital health• Community participation
Digital Intelligence
Digital safety:
The ability to manage risks online (e.g. cyberbullying, grooming, radicalization) as well as problematic content (e.g. violence and obscenity), and to avoid and limit these risks.
• Behavioral risks• Content risks• Contact risks
Digital Intelligence
Digital security:
The ability to detect cyber threats (e.g. hacking, scams, malware), to understand best practices and to use suitable security tools for data protection.
• Password protection• Internet security• Mobile security
Digital Intelligence
Digital emotional intelligence:
The ability to be empathetic and build good relationships with others online.
• Social & emotional awareness• Emotional awareness/regulation• Empathy
Digital Intelligence
Digital communication:
The ability to communicate and collaborate with others using digital technologies and media.
• Online collaboration• Online communication• Digital footprints
Digital Intelligence
Digital literacy:
The ability to find, evaluate, utilize, share and create content as well as competency in computational thinking.
• Computational thinking• Content creation• Critical thinking
Digital Intelligence
Digital rights:
The ability to understand and uphold personal and legal rights, including the rights to privacy, intellectual property, freedom of speech and protection from hate speech.
• Freedom of speech• Intellectual property rights• Privacy
Digital Intelligence
DQ
