New Media in the New Economy

Outbound Marketing

• Traditional Media• Print• Radio• TV• Direct Mail• Telemarketing• Email

Inbound Marketing

• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters

Outbound vs. Inbound

• New media• Pull• Permission• Time

• Traditional• Push• Interruptive• $$$

Inbound Marketing

Get Found

Get Found

Convert

Social Media • Contests• Sweepstakes• Coupons• Petitions• Quizzes• Trivia challenge

Website• eBook• Whitepaper• Webinar• Tipsheet• Text Campaign• Event

Analyze

• Traffic growth• Channel optimization• Google Analytics• Facebook Insights

Analyze | Google Analytics

Analyze | Facebook Insights

Analyze | Facebook Insights

Analyze | TwitterCounter

FAQ’s

• What’s the difference b/n a Facebook business page and personal account?

• How should you respond to negative comments? Who can see the comments?

• Does your business increase with social media activity?

• Who can post on the business page?

FAQ’s

• How can I use social media in a restrictive market?

• How do you use social media to find QUALIFIED prospects?

• How can offload some of the social media work?

• Who should you accept or decline on Linkedin?

• My “Never Ever List”

FAQ’s

• How much time should I spend on social media?

• Is Facebook good for business?• Is a website your best bet as a PR or

marketing tool. YES!!!!!!

Extras

• Google Business Apps

• Hootsuite• Buffer App• Screen Flow• Animoto• Dropbox• Prezi

• Linkedin Labs • CartoonMe• SocialMention• Marketing Grader• Wufoo• Xtranormal• Piktochart