MEDIA KIT2018

CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI WEDDING

E V E RY W H E R EIn addition to its glossy full color magazine, ELLE features highly engaging mobile, web, e-newsletter, video, apps, social and event channels for its readers, allowing partners to enjoy a rich 360 promotional experience.

TOTAL REACH OF ALL ELLE MEDIA CHANNELS

EACH MONTH

>16,300,000

FACEBOOK

MAGAZINE

>550,000 fans > 5,000,000 reach/month

Over 25,000subscribers

CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI

ACCESSORY

CELEBRATE!

SẢN PHẨM LÀM ĐẸP ĐƯỢC

YÊU THÍCH

CÙNG ELLE LÀM MỚI BẢN THÂN TỪ TRONG

RA NGOÀI CHO MÙA LỄ HỘI

100

let’s

Số 77. THÁNG 03-2017

GIÁ: 44.500 VNĐ

8938505353

CƠ QUAN HIỆP HỘI NỮ DOANH NHÂN HÀ NỘI DI!N VIÊN CHI PU

CÁCH PHỐI ĐỒ DỊP CUỐI XUÂN

100+

SÔNG NILE NHỮNG NGÀY NẮNG ẤM

TRÒ CHUYỆN CÙNG CÁC TỔNG BIÊN TẬP ELLE TRÊN KHẮP THẾ GIỚI HÀNH TRÌNH

TỪ MỘT HOT GIRL TỚI NGƯỜI

PHỤ NỮ TRẺ THÀNH CÔNG

NHỮNG NGƯỜI PHỤ NỮ THAY ĐỔI

THẾ GIỚI BẰNG CÁCH CHỌN HẠNH PHÚC

CÁCH TRANG ĐIỂM

TÔN LÊN CÁ TÍNH

50+

phép màuNỮ TÍNH

Over 140,000 print readership/

month66% HCMC;

34% HN and other cities

>43,000 followers

>100 ,000 followers

INSTAGRAM

ZALO

ELLE.VN

SPIN-OFFSUPPLEMENT

EVENT

E-NEWSLETTERS

YOUTUBECHANEL

>800,000 users/month

>1,700,000 sessions/month

>3,200,000 page views/month

>140,000 print readership/month

66% HCMC; 34% HN;

and other cities

ELLE Fashion ShowELLE Beauty AwardsELLE Women in MusicELLE Shopping FunELLE Style AwardsBrand Experience Events

WHITE LABEL EVENTS

PhotoshootFashion show

Sexy, stylish and spirited, the ELLE reader in Vietnam is rich in taste and means. She’s hungry to discover

new looks and to share her own. She’s a fashion trendsetter who will spend easily for high quality

products that match her aspirations and values. But she’s also a passionate shopper devoted to

ELLE, since the media brand connects to her via mobile, Facebook, glossy print magazine

and e-newsletter.

V I E T N A M R E A D E R

Trend-setters85% OF ELLE

READERS ARE ASKED BY FRIENDS AND FAMILY FOR

ADVICE ON FASHION AND BEAUTY

Young48% OF ELLE

READERS ARE 25 - 34 YEARS OLD

Loyal73% OF ELLE

READERS BOUGHT ITEMS FEATURED IN

ELLE MAGAZINE

Urban 66% OF ELLE READERS

ARE IN HO CHI MINH 34% OF ELLE READERS

ARE IN HANOI & OTHER CITIES

85% OF ELLE READERS HAVE A MEDIUM TO VERY HIGH INCOME 91% AB SOCIO

ECONOMIC CLASS (SEC)

Affluent

+ TRIM SIZE (10M M WHITE MARGI N

AROUND)Double page spr ead: 400x265mm

Single page: 190x265mm

+ TYPE AREA (CON-TENT IS PLA CED I N DESIGNA TED AREA)Double page spr ead: 380x254mm

Single page: 170x254mm

+BLEED SIZE (3MM EXTRA ON EA CH SIDE OF THE TRIM SIZE

ADVE RT) Double page spr ead :

426x291mmSingle page:

216x291mm

MAGAZINE ADVERTISING

SPECIFICATIONS

PREMIUM ADVERTISING POSITIONS AD DIMENSIONS PRICE (VND) PRICE

(USD)

Inside Front Cover (IFC) Double Page Spread (DPS)

1ST Double Page Spread (DPS1) DPS1

2ND DPS1

3RD DPS1

4TH DPS1

5TH DPS1

6TH DPS1

7TH DPS1

8TH DPS

9TH DPS

10TH DPS

Standard DPS DPS1

Cover 3 Premium Single Page (PSP)

Cover 4 PSP

Facing Table of Contents PSP

Facing 2nd & 3rd Table of Contents PSP

Facing Masthead/Credits PSP

Facing Editor’s Letter PSP

Facing Contributor’s Page PSP

Facing ELLE.vn PSP

Standard Single Page SSP

ELLE Focus Feature Page PSP

ELLE Promotion Page PSP

ELLE UpdateDimension 1/6 of single page

includes basic information and representative picture

MAGAZI N E RATE CARD

1 64 , 823 , 750 7 , 245

7 , 0 35

6 , 720

6 , 51 0

6 , 1 95

5 , 985

5 , 870

5 , 770

5 , 670

5 , 540

5 , 290

5 , 040

2 , 835

5 , 83 0

3 , 775

3 , 675

3 , 570

3 , 360

3 , 0 0 0

2 , 90 0

2 , 73 0

3 , 276

2 , 73 0

276

1 60 , 046 , 250

152 , 880 , 0 0 0

148 , 1 02 , 50 0

140 , 936 , 250

136 , 158 , 750

133 , 542 , 50 0

131 , 267 , 50 0

1 28 , 992 , 50 0

1 26 , 0 35 , 0 0 0

1 20 , 347 , 50 0

1 14 , 660 , 0 0 0

64 , 496 , 250

132 , 632 , 50 0

85 , 881 , 250

83 , 606 , 250

81 , 21 7 , 50 0

76 , 440 , 0 0 0

68 , 250 , 0 0 0

65 , 975 , 0 0 0

62 , 1 07 , 50 0

74 , 529 , 0 0 0

62 , 1 07 , 50 0

6 , 279 , 0 0 0

Booking: Tel 028 6282 5186 | Hotline 0937 231 258 | Email: booking@bookingquangcao.com.vn

SUPPLEMENTS

Everything women need to know to look gorgeous, beautiful and stylish “from head to toe” will be featured in a special stand-alone fashion and beauty bible.

SpecificationsCover: 230gsmPagination: Minimum 16 page s

or branded content, native advertising and content marketing solutions

rate your product and image in a highly visible in-book environment

torial styleor brand communication

SPIN-OFF

ELLE Bound-In supplemen ts feature carefully curated topics: from beauty secrets, new product innovation, healthy li festyle ideas, fashion tips and advice

SpecificationsCover: 230gsmPagination: Minimum 8 pages

BOUND IN

C QUAN HI P H I N DOANH NHÂN HÀ N I

ACCESSORY

CELEBRATE!

YÊU THÍCH

CÙNG ELLE LÀM M IN T TRONG

RA NGOÀI CHO MÙA L I

100

let’s

C QUAN HI P H I N DOANH NHÂN HÀ N I WEDDIN G

PRODUCTION DESCRIPTION FREQUENCY PRICE(VND)

PRICE(USD)

ELLE.vn DESKTOP AND MOBILE PREMIUM PROMOTIONS

ELLE Homepage Takeover

Custom integration of campaign imagery with ELLE website. Site background changes to match campaign.Premium ad positions can also be integrated with Takeover. Desktop version only.Size: 1366x710 (allowing 1000x495 for ELLE main article box). Further customisation is available for bigger impact.

Weekly

Top Banner*Appears above ELLE logo on homepage. Sizes: Desktop: 970x90 - Mobile: 320x 100. Weekly1

Middle Banner*Appears below ELLE Network on homepage. Sizes: Desktop: 728x90 - Mobile: 300x250. Weekly1

Right Banner 1*Appears right of top article on subchannel and detail page. Desktop version only. Size: 300x250.

Weekly1

Right Banner 2*Appears right of top article on subchannel and detail page. Desktop version only. Size: 300x250.

Weekly1

Bottom Banner*Appears above footer on homepage and sub channels and below article on detail pages. Sizes: Desktop: 970x90 - Mobile: 300x250.

Weekly1

ELLE Featured Article Partner or Focus Feature article (1 of 5) featured at the top of ELLE.vn homepage. Daily

Promotional Article A partner article published in a specific section of the ELLE.vn website. Per insertion

ELLE TV Focus FeatureOriginal video created by ELLE and published on ELLE.vn TV section. Also featured on ELLE Vietnam Youtube Channel. Campaign

ELLE TV Promotional Video

Partner video published on ELLE.vn TV section and also featured on ELLE Vietnam Youtube Channel. Per insertion1

ELLE Product Placement

Creative integration of a partner product and/or service inside of ELLE.vn editorial content. Per insertion

ELLE.vn SpecialSection Sponsor

Integrated sponsorship of ELLE Style Calendar, ELLE Wiki and/or ELLE Beauty Finder. In addition to top-result promotion on ELLE Beauty Finder, partner’s product/service is included in “ELLE Loves It” feature in weekly e-newsletter.

Weekly

DIGITAL RATE CARD

32 , 987 , 50 0

20 , 475 , 0 0 0

1 7 , 062 , 50 0

1 1 , 3 75 , 0 0 0

1 1 , 3 75 , 0 0 0

1 2 , 51 2 , 50 0

62 , 562 , 50 0

1 7 , 062 , 50 0

1 , 13 7 , 50 0

1 2 , 51 2 , 50 0

1 7 , 062 , 50 0

1 1 , 3 75 , 0 0 0

1 , 450

90 0

750

50 0

50 0

50 0

750

550

2 , 750

750

50

550

Booking: Tel 028 6282 5186 | Hotline 0937 231 258 | Email: booking@bookingquangcao.com.vn

D I G I TA L R AT E C A R DPRODUCTION DESCRIPTION FREQUENCY PRICE

(VND)PRICE(USD)

ELLE FACEBOOK PREMIUM POSITION

Fanpage Cover Photo Replaces ELLE fanpage cover image with promotional advertisement. Size: 851x315. Weekly 15,750,000 750

Posting on Fanpage Includes text, single image and hyperlink. Per insertion 6,300,000 300

Photo Album on Fanpage Includes text, <20 images and hyperlink. Per insertion 9,450,000 450

App or Game Integration on Facebook

Integrate a unique app or game to the ELLE Vietnam Facebook fan page. Cost does not include production. Sponsor gifts not included. Per insertion 40,950,000 1,950

ELLE E-NEWSLETTER PREMIUM POSITIONS

Direct Promotional E-Newsletter A unique partner e-newsletter sent to all ELLE e-newsletter subscribers. Per insertion 30,450,000 1,450

Top Banner Weekly Top banner display ad in ELLE Weekly e-newsletter. Weekly 15,750,000 750

Top Banner Network Top banner display ad in ELLE Network weekly e-newsletter updates. Weekly 10,500,000 500

ELLE APP AND TABLET PREMIUM POSITIONS

ELLE Weekly Edition Promotional Package

An original editorial and promotional content and commercial package creatively integrated into the layout of the ELLE mobile app on all IOS and Android devices. Weekly 26,250,000 1,250

ELLE Tablet Promotional Package

An original editorial and promotional content and commercial package creatively integrated into the layout of ELLE monthly edition on all IOS, Android and Windows systems. Monthly 63,000,000 3,000

ELLE INSTAGRAM PREMIUM POSITION

Photo Includes 1 image with short caption. Per insertion 1,000,000 47,7

Sponsored Photo Includes 1 sponsored image with short caption, and a hyperlink driving users to the client's website. Per insertion 3,000,000 142,9

Advertising positions of ELLE’s website on desktop version

Advertising positions of ELLE’s website

on mobile version

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1 7 , 062 , 50 0 750

3 0 0

450

1 , 950

1 , 450

750

50 0

1 , 250

3 , 0 0 0

47 . 7

142 . 9

6 , 825 , 0 0 0

1 0 , 23 7 , 50 0

44 , 362 , 50 0

32 , 987 , 50 0

1 7 , 062 , 50 0

1 1 , 3 75 , 0 0 0

28 , 43 7 , 50 0

68 , 250 , 0 0 0

1 , 085 , 1 75

3 , 250 , 975

Booking: Tel 028 6282 5186 | Hotline 0937 231 258 | Email: booking@bookingquangcao.com.vn