new media - united steelworkers · pdf fileconnie mabin – director of new media ......
TRANSCRIPT
Website Communications
New Media and
2015 USW Public Sector Conference
2015 USW Public Sector Conference
Who is New Media
Connie Mabin – Director of New Media Name E-mail Main Coverage
Scott Weaver [email protected] Audio/Visual/Design/Graphics
Mollie Relihan [email protected] Social Media/Website Projects/Next Gen.
Jim Coleman [email protected] USPA/LaborWeb/Websites
Lori Bookwood [email protected] USPA/News Breaks/Social Media
Ryin Gaines [email protected] Audio/Visual
Phone Number (412) 562-4334
2015 USW Public Sector Conference
What Do We Do? We design graphics for USW social media and websites
We post to the USW Facebook, Twitter and Instagram pages
We maintain the USW website
We shoot and develop the USW videos
We push out USW News Breaks
We direct & assist the United Steelworkers Press Association
We manage & assist the Next Generation Group
We post and maintain the photos on the USW Flickr website
We manage and maintain the USW LaborWeb program
We provide training and materials to USW members
2015 USW Public Sector Conference
Union Bullies Union Goons
Socialists Liberals
The Need for New Media
2015 USW Public Sector Conference
Changing Our Image
2015 USW Public Sector Conference
How You Can Help
• If you host an event, take a picture, take a few pictures and send them to us.
• We can get the approval and post it to your District site
• You can write it yourself or we can write it for you.
• Send us the Who, What, Where, When, Why and your contact information.
2015 USW Public Sector Conference
LaborWeb is a Content Management System (CMS) that allows local unions without advanced technical skills to build and maintain websites.
Helping Locals - LaborWeb
2015 USW Public Sector Conference
LaborWeb – Free Websites
Personal URLs (web addresses)
Various templates to choose from
Free training
No server or costs for a URL
Allows for easy video and photo gallery posting
2015 USW Public Sector Conference
Helping Locals - USPA
The United Steelworker Press Association is an organization of USW union locals from across North America whose sole purpose is to raise the prestige, effectiveness and usefulness of local union communications.
.
2015 USW Public Sector Conference
USPA – The best kept secret
The USPA) is a USW organization consisting of about 400
local union communicators working to improving the union’s
ability to get the message to our members and the public.
It has an elected group of coordinators, consisting of rank-
and-file representatives from districts.
2015 USW Public Sector Conference
Among all the advantages of becoming a member, here
are a few things the USPA provides on our password-
protected website:
• downloadable logos, graphics and cartoons
• articles and instruction to assist editors, webmasters or
social media mavens
• annual press cards for your communication team
• a daily e-mail of Steelworker articles from across North
America
• an invitation to the USPA Training Conferences
USPA – What They Provide
2015 USW Public Sector Conference
Flickr – Public Sector
2015 USW Public Sector Conference