new mexico data user conference november 14, 2013 presented by: andrew w. hait u.s. census bureau...

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New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing Data for a Business Plan

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Page 1: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

New Mexico Data User ConferenceNovember 14, 2013

presented by:

Andrew W. Hait

U.S. Census Bureau

Economic Data from the Census Bureau

A Case Study: Accessing Data for a Business Plan

Page 2: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Presentation Outline• Our Scenario• What information is available from Census?

– An Econ Data Primer– Industry Statistics Portal

• Show me some of this info…– Industry Snapshots

• How can I narrow my search?– County Business Patterns

• What else do you have that might be useful?– Economic Census– A Sidebar Discussion: What’s New for 2012?– Survey of Business Owners

• Do you have anything more recent?– Economic Indicators

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Page 3: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Sample Scenario: An entrepreneur is interested in opening a day care center in NM. She is trying to find out what

information is available (and how to get to it) that can help her understand this industry,

develop a business plan, and identify a good place to locate her business.

What can we provide her?

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Page 4: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

A Census Bureau Econ Data Primer

• Establishments vs. Companies – Most data collected at the establishment basis

• Employer Businesses vs. Nonemployers – Most programs just cover employers

• Privacy– U.S. Code Title 13 results in suppression of data

• Business Classification– NAICS

• Economic Geographies– National, state, county, place, and ZIP Code

• Surveys vs. the Economic Census– More current = less detailed

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Page 5: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

What’s Available?

The Industry Statistics Portal

identifies the programs at the Census Bureau that provide data

on a user selected industry that this

entrepreneur might be able to use.

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To access the ISP from www.census.gov:• Click Business or• Place your cursor on Business and select Data by Industry

Page 6: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Data Available for this Industry

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Page 7: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Show Me Some Info…

The Industry Snapshots (which are accessible from

the Industry Statistics Portal) present selected key

statistics for an industry in a simple profile.

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Page 8: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

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Information for Child Day Care Centers in

the U.S. and NM

Page 9: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Narrow My Search… Using data from Census Bureau programs like

County Business

Patterns can help our

entrepreneur identify potential counties in New Mexico that she might consider

opening her new day care

center in.

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Page 10: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Employer Child Day

Care Centers in

NM counties in 2011

Page 11: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Non-Employer Child Day Care Centers in NM counties in 2011

Page 12: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

What else is available?

Using the data from the Product Lines file for this industry (available from the Economic Census) can help an entrepreneur:

• understand the products and services typically provided by other businesses like hers, and

• Predict the potential sales of these products she might expect

The other types of data available from the Economic Census can help her understand other aspects of her industry

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Page 13: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Child day care ser-

vices; 89,214

Children and youth ser-vice pro-

grams; 9,144

Other social assistance services for

children, youth, and families;

3,874

Detailed Product Line Receipts for Child Day Care Services in NM:

2007 ($1,000)

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$102,232$26,927

$21,446

$1,458 $7,927

Product Line Receipts for Child Day Care Services in NM: 2007 ($1,000)

Social assistance ser-vices for children, youth, and families

Contributions, gifts, and grants - Government

Pre-primary grade instruc-tional programs

Contributions, gifts, and grants - Private

All other revenue

No surprise that social assistance services make up 64% of day care center receipts/revenue in NM…

…but government contributions, gifts, and grants is the second largest source of revenue at 17%

Of the total social assistance services revenue, day care services account for 56%, while programs make up 6% and other services make up the remaining 2%

Page 14: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

What else is available? (cont.)

The other types of data available from the Economic Census can

help her understand

other aspects of her industry at the national

level

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Page 15: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

A Sidebar: What’s New for the 2012 Economic Census?

Page 16: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

What’s New for NM?

New Places and Metros

New Industries

Page 17: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

What else is available? (cont.)

The data available from the Survey of

Business Owners can

help her understand

the characteristics

of business owners in her

industry

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$48,163

$4,291

$14,206

$91,748

Total Receipts of Child Day Care Centers in NM by Owner's Gender ($1,000)

Female-ownedMale-ownedEqually male-/female-ownedPublicly held and other firms not classifiable

Minority Nonminority Publicly held and other firms not classifiable

0

1000

2000

3000

4000

Number of Child Day Care Center Firms in NM by Owner’s Minority Status: 2007

Page 18: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Anything More Recent?

Using the latest data from the Quarterly Services Survey Economic Indicator Report, our user can view the most recent data available for her industry to see

how it has been performing lately.

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1Q 2011

2Q 2011

3Q 2011

4Q 2011

1Q 2012

2Q 2012

3Q 2012

4Q 2012

1Q 2013

2Q 2013

7,000

7,400

7,800

8,200

8,600

9,000

8,286

8,511

7,568

8,3968,525 8,494

7,665

8,553

8,248

8,033

7,756

8,133

7,493

7,9878,122

8,021

7,228

7,988

7,547 7,571

Revenue and Expenses for Child Day Care Services: 1st Qtr 2011 - 2nd Qtr 2013

Total revenue

Total expenses

Page 19: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

Summary• What information is available from Census?

– The ISP is a great place to start

• Show me some of this info…– Snapshots provide selected statistics

• How can I narrow my search?– CBP: An annual program but with good industry and geo detail

• What else do you have that might be useful?– The Economic Census: Provides the most comprehensive and

detailed data available… but you have to wait– Good stuff for NM coming for 2012?– SBO is good for totals as well as gender/race/ethnity data

• Do you have anything more recent?– Economic Indicators provide a high-level glimpse

Page 20: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

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Questions?

Page 21: New Mexico Data User Conference November 14, 2013 presented by: Andrew W. Hait U.S. Census Bureau Economic Data from the Census Bureau A Case Study: Accessing

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Contact Information

[email protected]

(301) 763-6747