new microsoft office powerpoint presentation
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Esrat Sayid
Tania Siduggaman
ShamimSamina
Shafn
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Situation
1984 2008 2009 2010WorkingCapital$1000
!i"hael#ell
ioneer o%#ire"tselling
&e'enue(e"omes)1*1+
(illion in,hi"h netin"ome ,as+*1+
Revenue 61billion
&e'enue isaround $)1*0-(illion in theyear 2010
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Strategi" Culture
!ission.
“Is To be The MostSuccessful Company inthe World At DeliveringThe Best Customer!perience in the
mar"et#
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/(e"ti'es
etter Customer oyaltyClose &elationship ,ithCustomers 3igher Sales !arketing er%orman"e
Strong randConsisten"y
Cost e5e"ti'e Customer
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Top !anagement
!i"hael #ell6Founder)
Susan #ell6Founder, BoardChair)
#r* 7leander#ell6oard
!em(er)
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xternal nvironment
eneral en'ironment
oliti"al :a"tors
E"onomi" %a"tors
So"ial Cultural :a"tor
Te"hnologi"al %a"tors
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Porter Five Forces
Bargaining Power of Buyer,
Bargaining Power of Suppliers,
hreat !f new entrants Rivalry a"ong e#isting $r"s
hreat of substitutes
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Eternal Strategi" :a"torsEternal
Strategi":a"tors
Weight &ating Weighte
d S"ore
Comme
nt
!pportunitie
s
1*Can "reate
E#S System2*Emerging
Ta(let
market
+*E"essi'e
#emand o%te"hnology
rodu"ts
4*!odern
i'ing
standard
;*#ell <n"
10
12
10
10
8
;
4
;4
4
;0
48
;0
40
+2
=ery
important
%or "ustomer
ser'i"eTa(let is
getting more
interest than
others
produ"t
Emerging
E'ery one
,ants "
aptop are
getting more
pre%eren"e
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Eternal Strategi" :a"tors6"ont>d?
Eternal
Strategi":a"tors
Weight &ating Weighte
d S"ore
Comme
nt
Threat.1*/ther
"heap pri"esprodu"t su"h
as 3#/E7S@S
7CE& et"2*Aegati'eimpression
o% "ustomersregarding
the lo, pri"eo% the
produ"t+*Companyis (etter inone produ"t
1-
1)
1-
;
;
;
8;
80
8;
Ae,entries
(e"omes
'ery"ompetiti'e
7ll"ustomer
don>t like"heap
produ"t
/ne
produ"t"an>t (e
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<nternal Strategi" :a"tors<nternal
Strategi"
:a"tors
Weight &ating Weighted
S"ore
Comments
Strength.1*Strong (rand
reputation
,orld,ide %or
Duality produ"t
2*7llo,s its"ustomers to
"ustomie their
rodu"ts
+*ood,ill
through out the
,orld %or CS&
a"ti'ities anddoing %riendly
(usiness*
4*spent $1+
(illion %or
su""ess%ul
mergers
;*#ire"tly sell
the rodu"t to
10
-
8
8
10
-
;
4
+
2
;
4
;0
28
24
1)
;0
28
Aeed to
sustain the
position
Aeed morea5e"tion to
the "ustomer
Aeed to
"are%ully deal
,ith theen'ironment
!erger is
important
Aeed more
people tohandle large
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<nternal Strategi" :a"tors 6"ont>d?
<nternal
Strategi"
:a"tors
Weight &ating Weighted
S"ore
Comments
Weakness.1*Customer
ser'i"edeserteddue to
outsour"ingits "all"enter
2*ess in'eston& #*
+*&e'enueonly "omes
%rom"omputersnot %rom
3ard,are*4*7(sen"e o%
10
8
10 1;
;
4
+ ;
;0
+2
+0 -;
Aeed to
utilie
"ustomer
ser'i"e
properly
Aeed to
in'est more
money on
&#
!ore
<n'estment
in
#e'eloping
3ard,are
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S:7S !atri
1*
Strategic Factors: Select two
i"portant !pportunities + hreats
fro" &FS and two i"portant
Strengths + -ea.nesses
Weight
(out of 100)
Rating
(1 - 5)
Weighted Score Duration Comments
S
H
O
R
!
"
#
R
$
#D
!
%
#
&
O
"
'
Strengths
(i)Dell has a very strong brand reputation
worldwide for quality product. 30 5 150× /eed to wor. to "aintain a
sustainable position
(ii)Dell allows its customers to customize
their laptops such survive were not originally
found within any other computer relaters. !5 " 100×
/eed to this utili0e custo"er service
properly to aection the custo"er
Weaness
(i) #ompany did not emphasize on to invest
$ % D. 23 * 43×
/ecessary to invest "ore "oney on
R5( and provide other service
(ii) &ithout retailer it is impossible to access
remote area
!5 " 100 × By utili0ing custo"er service properly
/pportunities
(i) Due to development of '( sectors human
are more engaged in computer.
35 5 15
×
6ii? &ith increasing of living standard man
wants to buy more updated product li*e Dell.
!5 " 100 × For their every purpose, every one
want to buy Pc
Threats
6i? Due to low price of dell computer
customers has negative impression about
Dell.
!5 5 1!5ll custo"ers don7t li.e cheap
product
6ii)+ther competitors li*e ,- sus cer is
a great threaded foe Dell15 " /0
/ew entries beco"es very
co"petitive
Total 100